Billion Dollar Sellers
Twice a week the Billion Dollar Seller Newsletter keeps Amazon, TikTok Shop and Shopify sellers up to date on the latest news and tactics to sty on the cutting edge of e-commerce selling. The ia the summarized podcast version of the newsletter that comes out every Monday and Thursday.
Episodes
Summary: Kevin King breaks down how Amazon's Product Opportunity Explorer literally shows you where demand is not being met, walks through using Claude for Amazon keyword research, and digs into Amazon's new native 365-day price history feature that is about to kill the fake-discount game ahead of Prime Day. Plus a Modash survey on what influencer marketers actually get paid, an AI tip on structuring better Claude prompts, and more...
Date: May 4th, 2026
Summary: Kevin King breaks down a new Amazon patent revealing how the search bar predicts shopper intent across six categories, analyses what slice of billion-dollar CPG exits actually came from Amazon, covers Amazon joining the Universal Commerce Protocol, and previews a new Auto Buy feature that could reshape pricing strategy.
Key Points Discussed:
- Amazon Patent 12-561-383 and the six intent types: Specif...
Date: April 30th, 2026
Summary: Kevin King breaks down the mega earnings showdown where Google, Meta, Amazon, and Microsoft all reported within a 2-hour window with agentic commerce as the headline story, walks through Rufus's 8 brand new features and what they mean for sellers, recaps John Aspinall's BDSC demo on OpenAI Codex for Amazon listing images and A+ content, and shares Chris Gray's warning on the Marketing Misfits about G...
Date: Monday 27th of April 2026
Summary: Kevin King explains why rank tracking is measuring the wrong thing in 2026 and what to use instead, breaks down Rufus's new "Tell us about you" identity-matching feature, walks through the 4-discipline future of SEO, warns about Best Seller badge hijackers attacking through Mexico, and unpacks Anthropic's Project Deal experiment in agent-to-agent commerce.
Key Points Discussed:
- Why rank...
Date: 23rd of April 2026
Summary: Kevin King breaks down Amazon's two new pricing policy changes that will gut fake strikethrough prices across the marketplace, lays out the 5 AI agent roles every ecommerce operator needs, explains the little-known Newer Version Widget for linking old and upgraded ASINs, and shares a scary stat on how much digital ad spend is being stolen by fraudsters.
Key Points Discussed:
- Amazon's List Pric...
Date: Monday 20th of April 2026
Summary: Kevin King covers CBP's newly launched CAPE tariff refund system, sobering survey data showing nearly 70% of Amazon sellers are grinding or distressed, the Nashville sellers' song born out of frustration with Amazon's payout changes, a hero image tip from John Aspinall, Amazon's new review sharing rules rolling out through May 31, and a reality check on how small AI adoption really is.
Key P...
Date: April 16th, 2026
Summary: Kevin King shares a special Marketing Misfits crossover edition covering AI search and Answer Engine Optimization (AEO), why 90% of websites are invisible to AI, schema markup strategies, the...
Summary: Kevin King covers the latest Marketing Misfits newsletter with highlights on unconventional brand building, why LinkedIn is the most undervalued platform in marketing, how a joke Instagram handle turned into a cigar empire, the $100,000 water bottle, loss aversion in marketing, the Purple mattr...
Date: April 6th, 2026
Summary: Kevin King breaks down Amazon's move to deduct ad costs directly from seller proceeds, eliminating credit card rewards on ad spend, plus the new 3.5% fuel surcharge, Amazon's fake discount crackdown on strikethrough pricing, early data on Rufus "Sponsored Prompts" ads, TikTok Shop stats, and how Walmart is quietly dominating Google Shopping with over 1,600 seller names.
Link to written version of the ...
Episode Title: Why AI isn't working & what to do about it
Date: April 2nd, 2026
Summary: Kevin King breaks down why most sellers aren't seeing real results from AI despite using all the tools, how to shift from disconnected experiments to a compounding AI system, the dual flywheel effect of A9 and Rufus on Amazon, negative keyword strategies that save hundreds in wasted ad spend, a cautionary tale about product liability insura...
Date: March 30th, 2026
Summary: Kevin King breaks down Amazon's new DD+7 payout policy that delays seller funds by an extra week, explains why labeling products as "AI designed" is hurting purchase intent, shares a trick to clone any brand's landing page in 4 minutes using Claude AI, covers new updates to Product Opportunity Explorer, and more.
Key Points Discussed:
- Amazon's DD+7 payout policy and its impact on seller cash flo...
Date: March 26th, 2026
Summary: Kevin King discusses why many sellers never launch their best product ideas, the psychology of stacked discounts vs. single discounts, the shift from SEO to Answer Engine Optimization, and a free Amazon catalog auditing tool.
Key Points Discussed:
- The "Hidden Genius" problem: why great product ideas never make it to market
- The 2 variables of e-commerce success: momentum and innovation
- Fear, perf...
Date: March 23rd, 2026
Summary: Kevin King covers the explosive growth of live commerce in the US, the AI shopping wars between OpenAI, Google, Meta, and Amazon, how agentic commerce is reshaping product discovery, and why your product data is your new storefront.
Key Points Discussed:
- Live commerce projected to hit $30-$40 billion in the US in 2026, with 50% year-over-year growth
- The Lipstick Brother sold $1.9 billion in 12 h...
Thursday 19th of March 2026
Summary: Kevin King breaks down how Amazon sellers can access their own data for free using the SP-API as a private developer, and how to build custom tools with vibe coding, Claude Code, or a hired developer. He also covers Amazon's new AI-powered Interests feature, a PPC case study from Sophie Society, Jason Fladlien on the Marketing Misfits, and a cash flow solution for scaling sellers called Liquid I...
Date: March 16th, 2025
Summary: Kevin King discusses how Claude AI's Cowork feature can automate Amazon reporting, why customer reviews are becoming critical for AI-powered shopping discovery, Amazon opening Shop Direct to product feeds, and the contrasting agentic AI strategies of Amazon and Walmart.
Key Points Discussed:
- Using Claude AI's Cowork feature to automate Amazon reporting and data analysis
- Scheduling AI tasks to ru...
- Prosp...
Date: March 2nd, 2026 Summary: Kevin King explains why sellers should focus on selling "destinations" instead of products, detailing 7 marketing rules to achieve this. He also discusses the high failure rate of e-commerce stores on platforms like WooCommerce vs. Shopify, the massive scale of tariff evasion from China, and a new Google patent that could see AI replace seller websites. Key Points Discussed:
- The 7 Marketing R...
Date: February 26th, 2026
Summary: Kevin King discusses why your Amazon listings and A+ content may be losing shoppers, a major remap of the Amazon Affiliate Ecosystem, free Sponsored Product ads inside Rufus conversations, Google's upgraded Pomelli AI image tool, and designing listings for scanners instead of readers.
Key Points Discussed:
- Amazon Affiliate Ecosystem remapped into a 5-layer creator journey model
- Sponsored Prod...
Date: February 23rd, 2026
Summary: Kevin King covers Amazon's new AI Agent Policy that could get sellers shut down, how Amazon and Shopify now account for 50% of all U.S. e-commerce, the hidden influence of AI on shopping decisions, Reddit's new AI-powered shopping feature, and the latest hot picks.
Key Points Discussed:
- Amazon and Shopify now account for roughly 50% of all U.S. e-commerce
- Social shopping stats: Instagram lead...
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