Date: July 31st, 2025 Summary: Kevin King explores a potential Rufus image hack using hidden keywords, Amazon's new AI partnerships with major publishers, the controversial star-only feedback system, and how external content is reshaping Amazon's search algorithms.
Key Points Discussed:
- Testing hidden keyword embedding in Amazon product images for Rufus
- Amazon's content partnerships with Condé Nast and Hearst for Rufus AI
- New star-only seller feedback system causing seller backlash
- Answer Engine Optimization (AEO) as the new SEO frontier
- Amazon ending FBA prep services in 2026
- Neil Patel's 2025 SEO strategies across platforms
- $1M/month Amazon PPC campaign breakdowns
Links Mentioned:
- BDSN E-Commerce Detective Episode 1
- BDSN Vault
- ProductPinion
- ImageChek tool
- Ranking on Amazon Isn't Magic - It's Optimization Science (Rufus & Cosmo)
- Neil Patel's SEO Strategy for 2025
- The 5 Amazon PPC Campaigns That Took Us to $1M/Month
- BDSN Mystery Link
- DragonFish AEO Waitlist
Hot Picks:
- Temu is struggling in US against Amazon & de minimus changes
- The top 14 Amazon appeal questions (and answers)
- SmartScout versus Helium 10 - how do they stack up?
- Helium 10's Amazon to TikTok Shop one-click listing converter
Stump Bezos Answer: 43% of pet spending is on food, treats and supplements
Parting Shot: "Success is not final; failure is not fatal: it is the courage to continue that counts." — Winston Churchill
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