Date: August 21st, 2025
Summary: Kevin King discusses whether YouTube is an underrated marketing channel for Amazon sellers, explores recent data on where AI gets its information, and shares success stories and strategies for e-commerce growth.
Key Points Discussed:
- YouTube's dominance among younger demographics (90% of US teenagers use YouTube vs 79% on TikTok)
- YouTube's revenue growth from $8.15 billion (2017) to $36.15 billion (2024) in ad revenue
- YouTube's 11% ROI increase from 2023 to 2024, beating other platforms
- How YouTube Shorts offer opportunities for Amazon sellers with 6% engagement rates
- Case study: Woman scaling from $1.5M to $5M in 5 months on Amazon
- Rufus now offers price-watching capabilities for customers
- Where AI gets its information - Reddit leads at 40%, Wikipedia at 26%, YouTube at 24%
- TrueOps client success stories finding significant revenue for brands
Links Mentioned:
- CMS Three: Cigars and Whiskey by the Sea
- TrueOps Free Audit
- Barry Hott's Ad Creation Masterclass
- BDSS Market Masters - $1.5M to $5M Success Story
- BDSS 12 Virtual Information
- Real $50k/mo Amazon PPC Product Launch
- BDSN Mystery Link
Hot Picks:
- Amazon is starting to run out room for FBA early
- Agentic AI is skipping your products and costing you sales
- How creators maximize income by stacking commissions
- Why e-commerce is becoming more social
Stump Bezos Answer: 79% of Gen Z is regularly on TikTok, the most of any group.
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
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