June 2nd, 2025 Summary: Kevin King explores how to sell to win with the 5 levels of market sophistication, Amazon's AI upgrade for understanding customer search intent, and strategies to prevent Amazon from wasting your advertising budget on ineffective off-Amazon placements.
Key Points Discussed:
- The 5 levels of market sophistication and how to position products accordingly
- MaryRuth's Level 4 strategy with dissolvable strips vs traditional gummies
- Barrière's Level 5 approach using story and design for vitamin patches
- Amazon's AI upgrade that interprets negation queries (e.g., "no laces" → "slip-on shoes")
- How to analyze and block off-Amazon ad placements for better spend efficiency
- Using the Amazon deny list to control where your ads appear
- Copywriting insights from $200M+ in email revenue
- America's record customs revenues reaching over $22 billion in May
Links Mentioned:
- Misfits webinar "The Wizard of Ads"
- Amazon Science doc on negation query rewriting
- BDSN Mystery Link
- Amazon Ads deny list template
- IP Moat - counterfeit protection
Hot Picks:
- Amazon inventory management lets vendors sell fake supplements
- Amazon rolls out demographic data at the ASIN level for sellers
- Amazon limits how sellers can message buyers
- How Amazon FBA changed the e-com logistics playbook
Stump Bezos Answer: Six cargo ships sank in 2024
Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!