Will Amazon take away your PPC targeting control?

July 3, 2025

Summary: Kevin King discusses the shift toward AI-controlled advertising platforms, explores TikTok's removal of manual ad campaigns, Meta's plan for full automation by 2026, and analyzes whether Amazon will follow suit with PPC targeting control. Also covers Amazon's new reimbursement policy issues and rollout of two-part title structures.

Key Points Discussed:

• TikTok's elimination of manual ad campaign types in favor of GMV Max only
• Meta's roadmap to fully automate ad creation and targeting by 2026
• Amazon's increasing reliance on AI across sponsored products and targeting
• Industry speculation about Amazon's potential move to algorithmic control
• Amazon's problematic FBA reimbursement policy reversals for found inventory
• Amazon's continued rollout of two-part title structures across categories
• Mike McClary's induction into the BDSS Dream 100
• Launch of the Billion Dollar Sellers Content Library

Links Mentioned:

• Billion Dollar Sellers Content Library
• CrossNet Retail Expansion Session - July 17, 2025
• Google Ads Expert Video - John Moran
• Million Dollar Amazon PPC Launch Walkthrough
• AM-PM Podcast Episode with Mike McClary
• Apply for CMS Three - Cigars & Whiskey by the Sea
• Mike McClary's Amazon Success Guide
• Prem Gupta on Amazon's two-part titles
• Amazon FBA reimbursement policy issues

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