Why do most new food products fail, and what does AI have to do with it?
In this episode of the Bites and Bytes Podcast, you host, Kristin Demoranville, is joined by Andreas Duess, co-founder of GoCPG and CEO of 6 Seeds, to unpack what’s really driving the food and beverage industry right now.
Spoiler: it’s not just taste trends or fancy branding. Its behavior, data, and decisions are made without proper insight.
We talk about:
- How AI is helping food brands try to understand real consumer behavior
- The say-do gap: why people don’t buy what they say they want
- How Uber Eats data, smart fridges, and strained supply chains shape product development
- Why big brands are suddenly out-innovating startups
- What GLP-1 drugs mean for food categories
- And why rebuilding communities around food matters more than ever
Whether you’re in food, tech, or cybersecurity, or just curious about the systems behind what we eat, this episode pulls back the curtain on where the industry is headed.
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Andrea Duess’s contact information & companies:
Andrea’s LinkedIn
Personal Site
6 Seeds is the Communication and Innovation Consultancy for today’s agri-food Brands
goCPG is an AI-powered platform that helps food entrepreneurs and consumer packaged goods (CPG) brands grow by providing personalized insights, mentorship, and tools to turn their ideas into successful businesses.
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🎯 Episode Key Highlights
06:59 The Role of Data in Food Innovation
11:19 Navigating the Fragmented Consumer Market
13:58 AI’s Impact on Data Utilization
19:30 Consumer Awareness and Ethical Considerations
23:13 Supply Chain Challenges and Rising Costs
24:39 The Evolution of Food Security and Pricing
27:55 Climate Change and Its Impact on Agriculture
30:18 Community Resilience in the Face of Crisis
33:45 Building Community Through Food
38:27 AI as a Tool for Meaning and Sense-Making
42:00 The Significance of AI in Daily Life
44:00 AI as a Tool for Innovation
45:00 The Shift in Innovation Dynamics
46:10 The Importance of Embracing AI
48:32 Historical Perspectives on Technology
51:07 Optimism in the Face of Challenges
52:45 The Evolution of Food Trends
54:05 Empowerment Through AI
57:41 Advice for Food Founders
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