Join host Kristin Demoranville on the Bites and Bytes Podcast as she welcomes Maureen Ballatori, the dynamic founder and CEO of Agency29. In this insightful episode, Maureen highlights the crucial role of branding in the food, beverage, and agriculture industries. Discover how to build strong, trustworthy brands and navigate the unique challenges faced by agribusinesses in today's evolving market.
This episode provides valuable insider perspectives on why understanding branding is essential for risk management strategies in cybersecurity, operational technology (OT), food safety, and beyond. Whether you're a tech-savvy professional, a cybersecurity expert, or an OT specialist, Maureen's expertise offers a fresh outlook on the intersection of branding and technology in the food industry.
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Episode Key Highlights:
(01:59 - 02:44) Connection to Dairy Farm Upbringing
(05:34 - 07:29) Brand Building for Food & Beverage
(09:14 - 10:20) Branding in Food and Ag
(16:36 - 18:04) Building Trust Through Transparency
(22:49 - 23:19) Handling Mistakes With Transparency
(27:24 - 28:05) Global Impact of Declining Dairy Consumption
(34:03 - 34:48) From Dairy Farm to Branding Success
(38:31 - 39:53) Importance of Niche Specialization in Industry
(41:46 - 43:08) Cybersecurity's Impact on Agriculture
(50:27 - 52:07) Building Trust in Food and Ag
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Show Notes:
Cornell University https://dairy.cornell.edu/
Apples varieties: https://waapple.org/varieties/all/
Bio-ISAC (Milk contimination) https://www.isac.bio/post/update-hpai-h5n1-avian-influenza-2024
BIO-ISAC (cybersecurity efforts): https://www.isac.bio/bioag
Dairy Conference speaking: https://www.maureenballatori.com/events/2024-northeast-dairy-convention
CPG = Consumer Packaged Goods
Ag Chat and Chew: https://us06web.zoom.us/meeting/register/tZIocOGprj8qE9QpQq1QDw75aMj8liv75Jzt#/registration
Andrew Rose: https://www.linkedin.com/in/chesapeakesun/
Andrew Rose’s Bites and Bytes Podcast Episode: https://podcasts.apple.com/us/podcast/the-double-andrew-rose-special-insights-on/id1704061572?i=1000659643673
Grow New York: https://www.grow-ny.com/
Grapevine Powdery Mildew: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8307186/
AgriTech for Powdery Mildew: Robots fitted with ultraviolet light lamps that roam vineyards at night are proving effective at killing powdery mildew:
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