Building Multiple Businesses: Inside a 30-Person Agency with Erica D'Arcangelo
Erica D'Arcangelo is the founder of two thriving agencies with over 30 team members, and she's doing it all while growing a successful pizza podcast. In this episode, we pull back the curtain on what it really takes to scale a digital marketing business.
What You'll Learn:
- The exact outreach numbers: Why Erica’s insane number of messages per week are the baseline for growth (It’s probably a lot more than you’d think.)
- How to scale from $1M to $10M (and why that's the hardest growth phase)
- Why organic SEO traffic converts better than any other channel—and how long it really takes to see results
- How to structure your agency team with clear roles and organizational charts from day one
- Why video content is becoming non-negotiable for digital marketing success
- The truth about AI in content creation: where it helps and where human oversight is critical
Whether you're building your first agency or scaling to eight figures, Erica's practical insights on team building, client acquisition, and staying consistent through the slow-growth phases will give you the roadmap you need.
You can learn more about Erica and her business at createwant.com, webcontentdevelopment.com, or her pizza podcast at: https://www.youtube.com/@AStoryAboutPizza
Learn more about becoming a guest, sponsoring episodes and where else you can listen at BizGrowMojo.com. Sign up for our newsletter where you’ll get updates about upcoming episodes and guests, insights and breakdowns from previous episodes as well as marketing and business tips you can apply to your own business: https://bizgrowmojo.com/newsletter/.
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