In this episode, we sit down with Mike Williams, co-founder of Flake Bake Patties, to hear how he turned a family-run bakery in Peckham into London’s leading handmade Jamaican patty brand. Mike shares how they won Aldi’s Next Best Thing, sold over 100,000 patties in 10 days, and secured a £150K Channel 4 advertising deal. We dive into the realities of scaling, navigating family dynamics, cash flow, brand building, protecting your IP, and creating lasting community impact. If you're building a business, aiming for financial freedom, or just want an honest look at the journey, this one’s for you.
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