Boutique Practices: Profitable, Part-Time Practice Strategies for Christian Women Chiropractors & Physical Therapists

Girl...It's time to mount up! In this fiery episode, Dr. Alex gets real about the thoughts and beliefs that look holy but quietly choke the fruit God wants to grow in your life and practice.

She’s calling out the lies that have kept Christian women in healthcare stuck — the fear of failure, the need for control, the pride disguised as protection — and declaring that it’s time to send those lies straight back to hell where they cam...

Episode: Boundaries & Automations: How Women Build Low-Maintenance, High-Margin Practices Guests: Dr. Alex (host) with Dr. Lauren

What we cover:

• The “second shift” reality—and why boundaries are non-negotiable for women in healthcare

• Automations that protect your care (not replace it): online booking, reminders, smart “we’ll text you back” replies

• Creating patient resource libraries (videos, exercises, emails by trime...

As women in healthcare, we’ve been taught to “do it all.” But what if the model you’re trying to follow was never designed for you in the first place?

In this episode, Dr. Alex and Dr. Lauren get real about the difference between masculine and feminine practice styles. You’ll hear:

• The hidden ways women over-nurture and over-fill in their practices

• Why most business models were designed around a male rhythm and why that mat...

How Do You Schedule It All?

Ever wonder how other women in healthcare manage it all — the school drop-offs, sick days, vacations, and still run a thriving boutique practice? In this episode, Dr. Alex Pankoke pulls back the curtain and walks you through her exact process for building a profitable, part-time, all-cash practice that fits her real life.

Inside you’ll learn:

• How to plan your schedule around your season, not societ...

In this episode of the Boutique Practices Podcast, Dr. Alex shares how to stop wasting hours chasing algorithms and instead use Facebook strategically to grow your boutique practice. Discover how to leverage local Facebook groups to provide value, position yourself as a trusted community leader, and build referral partnerships that actually bring in patients.

You’ll learn:

• Why social media is best used as a referral connector...

In this episode of the Boutique Practices Podcast, Dr. Lauren Collins shares her real-life journey with social media—both the highs and the headaches—and what she’s learned as a boutique practice owner and nano-influencer. Whether you love creating content or dread it, this conversation will help you decide if social media should be a central part of your practice growth, or if you’d rather take a “social media optional” path.

We’l...

Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable.

We’ll talk about:

• The hidden costs of creating endless reels and chasing algorithm changes

• Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients w...

Hey friend, today’s episode might sting a little, but I believe it’s going to set some of y’all free.

 

So many women in healthcare are caught in what I call the distraction trap. Every week your inbox is flooded with “game-changing” products, add-ons, or shiny new gadgets that promise profit. Without a clear filter, it’s easy to say “yes” to everything—and before you know it, your message is watered down, your schedule is overrun,...

When you hear the word systems, do you instantly think “rigid, boring, not for me”? You’re not alone. But in this episode of Boutique Practices, Dr. Alex reveals why systems are actually one of the biggest keys to creating more margin — in your schedule, your mind, your home, and your relationships.

You’ll discover:

• Why margin isn’t just empty space, and how systems create breathing room for what matters most

• The surprising...

People hear me say I see patients for just four hours a week and immediately ask: “How is that even possible?”

In this episode of Boutique Practices, I’m taking you behind the scenes — from the crash-and-burn season where I nearly lost my practice to how I rebuilt it with intention, and exactly what my four-hour workweek looks like now.

You’ll learn:

• How I went from 8+ hours/week to scaling too fast… and why it failed

• The s...

This Ain’t That

This episode wasn’t on the calendar. But I felt an urgency to pause and record a different kind of message — one that may sting a little, but also might be exactly what you’ve been praying for.

I’m pulling back the curtain on the why behind Boutique Practices, and the hidden danger I’ve seen in the way so many healthcare providers are building their businesses. If you’ve ever felt a quiet unease about the rooms yo...

If your practice feels heavy, misaligned, or dependent on the wrong patients, this episode is your reset. Dr. Alex and Dr. Lauren break down the ideal patient avatar—beyond demographics—into psychographics, values, pain points, and aspirations so your brand, offers, pricing, and operations attract the right people (and repel the wrong ones). You’ll hear real examples (moms, athletes, birth preferences), how client vs. patien...

Have you ever panicked when life slowed you down — because you’ve only ever known how to go full speed?

In this episode of Boutique Practices, Dr. Alex unpacks the high-achiever mindset, how our cultural upbringing can keep us running at a pace God never intended, and why “slowing down” might be the exact move that propels you into your next season of calling.

You’ll discover:

• Why many Christian women in healthcare feel torn ...

Knowing your ideal patient avatar is the key to building a boutique practice that feels aligned, sustainable, and profitable. In this episode, Dr. Alex and Dr. Lauren dive deep into how to identify and define the exact patients you are called to serve — not just by age or gender, but by values, goals, pain points, and aspirations.

We’ll share why this clarity completely changes how you market, price, and package your services, whil...

In this raw, behind-the-scenes episode of Boutique Practices, Dr. Alex gets real about the five biggest mistakes she made that nearly took down her thriving boutique chiropractic practice — and the one God-given blessing that turned it all around.

You’ll hear:

• How she went from a multiple six-figure, part-time, cash-based boutique practice during the pandemic… to burnout, debt, and misalignment

• The cracks in her business fo...

If you’re a woman in healthcare who feels torn between your mantle as a healer and everything else God’s called you to — you’re not alone.

In this episode, Dr. Alex unpacks the non-negotiable that every Christian chiropractor, physical therapist, and healthcare provider needs for a sustainable, purpose-led business: margin.

You’ll learn:

• Why margin is more than just “free time” — it’s breathing room for your calling

• How the...

SStarting — or restarting — your practice can feel overwhelming, especially if your life looks nothing like the “conventional” model you see everywhere.

In this episode of Boutique Practices, Dr. Alex Pankoke and new co-host Dr. Lauren Collins share their parallel journeys of building boutique practices through moves, motherhood, financial challenges, and unexpected pivots.

Dr. Lauren walks you through:

• How she started her fi...

This episode is a special one — we’re introducing you to the newest member of the Boutique Practices team, Dr. Lauren Collins!

Dr. Lauren is a seasoned chiropractor, entrepreneur, wife, mama, doula, and micro-influencer who has spent over a decade building and running successful boutique practices. With three businesses, four locations, and a specialty in perinatal, infant, and family care, she knows what it takes to create a pract...

Boutique Practice Secrets: Why Your Calling Isn’t the Same as Your Assignment

Show Notes:

Hey friend — if you’ve ever felt torn between your mantle as a healer and the rest of your life, this episode is for you.

In this first episode back after my year-long “sabbatical,” I’m unpacking one of the biggest lessons God has been teaching me: the difference between your calling and your assignment — and how mixing them up can lead to bur...