July 30, 2025 • 23 mins
Christine Blosdale reveals powerful techniques for transforming casual followers into dedicated brand advocates. With over 25 years of experience working with industry giants, she offers practical strategies that leverage authentic connections to foster loyalty and trust. Tune in to learn how to nurture your online community, create captivating content, and turn your followers into passionate supporters of your brand. Is the old-school marketing style of the Mad Men era really dead? Christine Blosdale says yes! In this thought-provoking episode, she discusses the seismic shift in marketing focus from creativity devoid of connection to strategies built on authenticity and genuine engagement. Join us as Christine unpacks the major changes in marketing practices and shares how businesses can adapt and thrive in this new era of transparency and connection.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Christine Blosdale:
Company Website: http://www.ExpertAuthorityCoach.com
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #marketing #strategies #authenticity #engagement #transparancy #connection
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Transcript
Episode Transcript
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(00:00):
For those people out there who did nothave that growing up, you need to be
(00:06):
that mentor, that grandparent that youdidn't have, and you need to be giving
those mantras to yourself that you cando so much more than you could even
imagine, and to not limit yourself.
By where you live or how much you have inyour bank account, that's so important.
But I do think that a lot of entrepreneurswho are successful, no matter what
(00:30):
happens around them, they have that hopeand that drive you gotta take action.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode withus today is a very special guest.
She's had 25 plus experience withindustry giants like America Online
(00:54):
and Microsoft and is now bringingexpert authority coaching to you.
Christine Blosdale, soexcited to have you on.
How you doing today?
Thank you, Chris.
I'm very excited to be here.
Gonna get into some good stuff.
You have quite the history and quitethe experience throughout your journey.
Can you tell us more about whatyou were doing before that kinda
led you into what you're doing now?
Yes.
I love working with entrepreneurs.
(01:15):
I love helping them expand their brandand their message through basically
elevating their expert authority.
And I started back in the daywith the big king or queen of
online, which was America Online.
And I was very blessed andlucky to get an opportunity to
write for them a daily column.
(01:36):
It was an entertainment columnand it was like one of the
most popular places on AOL.
And I did that for about a year anda half and absolutely loved it, loved
the freedom of it, loved the creativitybecause I like to create, I'm a creator.
I like to write books.
I like to create video.
I like to create podcasts, you name it.
So I got to do a lot ofcreation with that character.
(01:57):
The cartoon character that I wrotethrough Beatbox Betty and just
looking at the world and sortof knowing what people wanted.
I always knew what people wanted.
And what looked good?
What sounded good?
I always knew that evenfrom when I was a kid.
And so working for AOL was a nobrainer and really a lot of fun.
(02:18):
Then of course AOL basically, timeWarner bought them out and they got
rid of all their creative writers.
And then I went over to Microsoftfor a bit, MSN for short stint.
And then of course, 9/11happened and everything changed.
I just found the work I was doingwasn't shallow 'cause I loved doing
it and it was fun but at the same timeI didn't think it was as important as
(02:40):
what was happening on the world stage.
And so I accidentally found, as youdo when you're driving in Los Angeles
on the freeway, 'cause you're alwayson the freeway stuck in traffic.
I found a radio stationthat was really unique.
And listened to it and then physicallydrove to the station and just said
how much I appreciated the workthat they were doing and how they
(03:01):
were sort of questioning things
'cause everybody was scared at that time.
So it was really refreshing tohave a different perspective.
And then when I walked in,they're like, what do you do?
I was like, I'm a cartoon characterand I write entertainment column
and they said you should think aboutvolunteering and spending some time here.
And I said, I can do that.
(03:22):
They go, yeah, come on in.
And so I started just writing andthen I ended up doing some producing.
And then it was that story, that Hollywoodstory where the star can't broke a leg.
She can't go on stage or she can't go onthe camera and you gotta go on stage kid.
And I was like, no, I do notwant to go on the microphone.
(03:43):
I'm absolutely terrified of speaking.
And they're like, no.
You know this stuff, you writeit already and you'll be fine.
And so I had to go on andthat on air light went on.
Then something magical happened.
I just started talking and I was listeningto myself in my headphones and I was
like, oh girl, you got a good voice.
(04:06):
That's not too bad.
That's not bad.
Right?
And then I got to do amazing interviewswith people from all around the world,
listener phone calls, which is if youcan handle listener phone calls in
Los Angeles, you can handle anything.
So I did that for a bit.
I produced the Roseanne Barr radio showand again, if I can produce Roseanne Barr
for any length of time, I can do anything.
(04:27):
That was a very interesting time veryfunny lady but you you don't know
what you're gonna get with Roseanne.
It's like a cracker jack box.
You just don't know.
One day she's there and onair and the next day it's five
minutes to the show starting.
And I'm like, where are you, Roseanne?
Where are you?
And she's like, she's at home, in deepin LA And she's like, you do the show.
(04:52):
I go, where are you?
I'm drinking wine.
I'm at home.
You do it.
I'm like, it's calledthe Roseanne Barr show.
It's not called theChristine Blosdale Show.
And she just was going, you deal with?
And so that's what youhad to be prepared for.
So radio was a wonderfullove of mine for 20 years.
(05:13):
And then this thing calledpodcasting happened and that
was about nine or 10 years ago.
And I thought it was reallygreat because with radio you
do an interview and it's gone.
It's over the airwaves.
If people are in their car atthat moment and they're listening
to you, then they catch it.
But if not it, it's just gone.
And so with podcasting, Ithought, I can do an interview.
(05:34):
I can do a show.
And it stays around andpeople can listen to it.
Months down, years down, theroad, they can listen to it.
And that's how I gotstarted with my own podcast.
I love it.
That is so freaking amazing.
I love that experience.
And side note.
Excellent.
Roseanne Barr impression.
That was absolutely perfect.
Imagine with the speaking that you dooften and you just work with characters
(05:55):
often enough, it seems natural toalmost imitate their style a little
bit or some of their mannerisms.
Do you do other charactersas well or other celebrities?
I do a bad John Travolta and I didJohn Travolta for John Travolta.
So when I worked for America Online,we did all these press junkets, right?
And I was on the press junketfor one of the worst movies,
(06:18):
I think it's called Battlefield Earth.
It was so long ago and I tried to wipe it.
I tried to wipe those two hours outtamy mind when I was in the screening.
It was a horrible movie but Igot to meet somebody that as
a kid, he was like my idol.
I didn't want to date John Travolta.
I wanted to be John Travolta.
Saturday Night Fever, all these greateven the Boy in the Plastic bubble.
(06:40):
I just thought John Travolta was the shit.
I just loved him.
And so when it came time to do this pressjunket for this really bad movie, all of
the journalists sitting around the tablewere just like, they were shell shocked.
They didn't know what toask 'cause it was so bad.
And so I said 'cause I didn'twanna talk about the movie.
(07:02):
He looked at me, I said,I do an impression of you.
And he goes, well do it, do it for me.
Like that.
And I go, okay.
And all these journalists, they'reall looking at me like I'm a freak.
What are you doing?
And so I just did that.
What?
It's all in the squishy face.
Nailed it.
Sandy.
Sandy.
And and he laughed his ass off.
(07:22):
He was just beside himself.
He thought it was the funniestthing to see me doing him.
And he was laugh.
And the couple of the journaliststhat were there got it.
And then he goes, wait, wait.
Can I do an impression for you?
And I said, yeah.
And he did Barbara Streisand.
And John Travolta does areally good Barbara Streisand.
(07:45):
I was like, we were just in ourown little bubble, our weird bubble
but I have to find a video of himdoing it, doing a Barbara Streisand.
At that moment, you had agenuine connection with him.
It was seemingly out place.
But John immediately connectedwith you and said, you know what, I
have one to send right back at you.
Barbara Streisand.
Yeah.
(08:05):
And quick, he was like, oh, Iget to bring out my Barbara.
Right.
He was like, finally, Ihave a use case for this.
So we had moments likethat with America Online.
I remember also meeting Angelina Jolie,I was like, holy moly, who are you?
It was when she first started off,it was the Girl Interrupted Press
junket and it's a great movie.
(08:26):
It's a really phenomenal film.
Her and Winona writer are in it.
And we're all sittingand everybody's just like
bedazzled by Angelina.
They're like, who is this?
And so all of the journalists, all themale journalists too that are sitting
there, they're all drooling and theydidn't even know what to ask her.
It's kind of like when you see areally pretty woman and you wanna say
(08:46):
something but you don't know what to say.
So they're all asking thesestupid questions or whatever
and I didn't know what to say.
And at the time I had agirlfriend and we're laughing.
And I go, oh, Angelina, mygirlfriend said she would leave
me for you or something like that.
Stupid.
And she looked over and she leanedforward and she looked right in and
she goes, I think you're kind of cute.
And I was like, what?
(09:08):
What?
I was like,
Ooh.
And after that, everybody that was onthe round table, all the journalists were
just like, you had to say something aboutyour girlfriend but it was really funny.
It was really fun.
(09:30):
That is so incredibly cool.
And I love that I'd asked you just beforewe started the podcast, I was curious
being in Hollywood, rubbing elbows witha lot of these famous people, do you feel
like it changed you at all as a person?
Either your direction or your morals?
Oh, Hollywood is a cesspool.
Real talk.
(09:50):
It really is because there'sso much money involved and
it's changed since I was in it.
Now it's really weird but thereare still some things that are
the same, if that makes sense.
I think because there's so much emphasisand so much importance placed on it.
Now, I've worked in the entertainmentindustry in all different
kinds of in different aspects.
(10:11):
I was even a pa, we call peasantsbut it's a production assistant
working for a film company.
And you just see how people are treated.
And to me, the people that stand outare the people that treat you well
no matter who you are or what you do.
(10:32):
And I watch that very closely and I thinkthat's also why I'm such a good coach
'cause I see everything, i'll go into myclient, I'll go into somebody's website.
I'll go, this gives me an ickyfeeling, you're doing right.
I don't understand what it is thatyou're trying to convey here or
if I'm watching videos and helpingpeople create like tiktoks and things
like that, I'll see the obvious.
(10:52):
And so with Hollywood, youimmediately get a hit on who's
kind and good and who's not.
And sometimes it's the peoplethat you don't think would be.
I remember the day it was a dayor two after 9/11 we had a press
junket for a film and I can'teven remember what the movie was.
(11:15):
But Drew Barmore was the star.
And I remember sitting at thislong table and everybody was
very on edge because of 9/11.
And she's sitting there and shebroke down and she started to
cry and she said, I'm sorry.
She said, I don't know if I can do this.
I feel so ridiculous talking about thismovie when all of this is happening.
(11:36):
And a lot of people died that day.
And so she was really, conflicted.
She had to contractually rightdo the junket because of so much
money that they put into the film.
But her heart wasn't in it and she wasreally upset and everybody was just
sitting there sort of like staring at her.
And I got up and I walked overand I gave her a hug and she was
(11:58):
just so grateful and with her.
I felt that she was genuineand thoughtful and empathic.
And there's a few people that I'vemet that I'm like, you know what?
You're a good soul.
You're a good person and then there'sa couple that you're just like, I
don't wanna meet you in a dark alley.
No way.
Do you remember Faye Dunaway.
(12:19):
Whew.
Just look her up.
Mommy dearest.
The actress who played Mommydearest and she's actually really
good, she's a great actress.
But there's stories.
I'll just leave it at that.
Google Faye Dunaway.
Oh.
I'm going down a rabbit hole.
Now I love the Hollywood aspect,your personal experience both in
the media and broadcasting butknowing that you're a good person.
(12:41):
Your genuine, you're bringing thatinto your coaching business now
and you're helping other people.
Are there specific industries that youwork with or maybe entrepreneurs in
certain stages of their business journey.
I work with a lot of coachesand consultants and authors.
If they're not an author, if they workwith me, they become one because I'm
like, you need a bestselling book.
It's all about buildingyour expert authority.
(13:02):
So it doesn't matter if you're aplumber or if you're a life coach or the
clients that I have all over the place.
I have one client who's invery late in life transitioned.
She's transgender and now she'sa transgender coach who helps
other people transition, right?
And going through all of the stuffand right now in America, what they're
(13:25):
going through, it's very difficult.
So she's building up her business andmy whole thing is to take that person.
And make them the best version thatthey can be for the outside world, so
that when you look at their websiteor you see them on TikTok or you see
something that they've written, youunderstand exactly what it is that they
(13:46):
do and we build your expert authority.
So building your expert authoritymight be writing a bestselling book
and writing a bestsellingbook is not that hard.
Actually the system I use iseasy but people think you gotta
write a big Tom Clancy novel.
No, it could be a littletiny book like this.
So writing that best seller, you want tohave that, you wanna have a media kit.
(14:10):
And a media kit or anEPK electronic press kit.
You wanna have something so that when youstart promoting your business, who you
are, your brand, which is you, that youhave something that you can show people.
So you can show podcasthosts like yourself.
Here's my media kit.
Here's some outstanding things thatI've accomplished that you might be
interested in or here's some reallygreat content for your guests.
(14:34):
I mean, for your audiencethat will benefit them.
So all those different things.
I'll work with clients and help them withtheir website, help them with their social
media, help them get the best seller, dovideo recordings, and also train them,
get them ready to be a guest on podcastbut more importantly, I love taking my
(14:57):
clients and guiding them through theprocess of creating their own podcast
because having your own podcast is likehaving a radio station and you get to
beam out all your brilliance, right?
All your humor or all your motivation,all if you inspire people, you can
get that out to a very large audience.
(15:18):
And it's a great tool.
It's a great marketing tool.
So all of those things I getto do and I'm very blessed.
I love all my people.
I love both the strategy that youimplement and how you focus on
this is really what's gonna helpyou gain authority and breaking
down those barriers, understandingit's not that difficult.
It seems intimidating because itseems quite important to have a
(15:39):
bestselling title added to your book.
But I think entrepreneurs have thatdifficulty looking inwards on themselves
and finding the positives and all thegreat things that they've been doing
and we need that outside perspectiveto help pull it out sometimes.
Well, it's hard for us to think ofourselves as a brand but we are a brand
unless you're a product, right?
(16:00):
Unless you're a coffee cup.
Okay, A coffee cup.
I can say this is the greatest coffeecup in the world because of this
and the other but sometimes it'shard for entrepreneurs to turn that
inward and go, I am actually a brand.
You are.
Because if you want peopleto invest time and money and
working with you, you need to conveywhat kind of a person you are.
(16:21):
Are you trustworthy?
Are you reliable?
Do you actually deliver whatyou say you're going to deliver?
So I'll go through my clients.
They'll say, I wanna get new clientsmyself and I wanna get more money.
And I'll go to their website andI said, where's your testimonials?
Where's your reviews?
I've worked with peoplebefore but where are they?
(16:43):
Because you can tell me all day longhow great you are and how amazing you
are and what great results you get butthat's you telling me in the outside
world, it's so much more powerfulwhen someone else says, Christine
is amazing, you gotta work with her.
That is gold.
And if you get the opportunityto put those testimonials and
(17:06):
reviews and things on your website,on your social media, put it.
Blare it out.
Wherever it increases yourexpert authority ness.
And I'll make sure thatyou have that link as well.
It's really easy.
It's a free quiz people can take onhow to rate their expert authority
no matter what field you're in.
So you can basically take this quizand you'll get a scorecard and at
(17:28):
the end you'll see where you rateon your expert authority ness and
it's expert authority quiz.com.
They can go check it out there.
And it's actually fun to take.
It's very good because it'sasking you the questions that you
should be asking yourself as abusiness owner or entrepreneur.
It's a fun quiz to take.
I love that.
And we'll see the links available downin the description in the show notes.
(17:51):
And there is one more link as wellchristineblosdale.com where they can
connect with you directly as well.
Are there any other social media channelsyou'd like people to connect with you?
Yeah.
And actually, they can go toexpert authority coach.com.
That's even easier thanspelling out my name.
expert authority coach.com is the websiteto find out all about me and they can
book a free strategy session if theywant to talk about their business.
(18:13):
If they wanna write a book, if theywanna create a better website, they
can contact me there and social media.
You know what my favorite thing is TikTok.
I love TikTok.
I love creating videos on TikTok so theycan just find me at TikTok at Christine.
They can look up ChristineBlosdale or expert authority coach.
I love that.
I have a couple more questionsif you still have the time.
(18:34):
Wanted to ask, we're aboutstarting quarter two in 2025.
What are you excited most for in 2025?
Are you launching anything new?
Are you just amplifying what'salready working for you?
I am always a work in progress andI try and tell people that I work
with, you're never at the finishline, you're never stick a fork in it.
I'm done.
That's great.
I'm constantly shushing up,revamping, looking at my
(18:59):
brand, looking at my message.
I love AI and I use quite a fewdifferent AI tools in my business for
processing videos and all that greatstuff and for some content as well.
So I feel that this year I'm gonna divein even deeper into using some different
AI tools and I really want to empower thepeople that I work with on how to generate
(19:24):
income and do it in multiple differentways because as we know, life is uncertain
and you think you've got it nailed downand then life throws you a curve ball.
And what we see now, stock market andall topsy-turvy, we really need to rely
on ourselves and our own creativity.
So I really want to amp that up withthe people that I work with and showing
(19:48):
them how they can earn a good living.
Get good living.
Not just make enough to get by butactually earn a really good living
doing what they're passionate about.
So that's what I want and I would loveto do more group sessions as well.
I have a group mastermind that wemeet every other week and I love that.
I love the group.
Hive mentality, one-on-ones.
(20:09):
They're great but I also like thatthat small group, very supportive
energy that you can gather.
So I'm hoping to do moreof the group stuff as well.
I love that.
And there's something to be saidabout getting a group of like-minded
individuals together and just startreally sparking off ideas and creating
this conversation with each other.
And I agree now more than everjust with the uncertainty of
(20:30):
the world we need to consider.
This might be another timethat we have to pivot.
For example, some drop shippers aregonna be impacted with tariffs or
just different changes within thebusiness model and maybe demand that
we'll kind of see as things play outhere but it's something that we as
business owners need to stay on top of.
I did want to ask, through all youryears of experience, is there one
(20:50):
trait or quality you think like asuccessful entrepreneur has that
other people don't, what makes themdifferent and being able to succeed
versus others who kind of fall flat.
I think it's that hope mentality and Iwas very lucky to be raised in America,
in California and by a group of people,my family who were very supportive ever
(21:13):
since I was little and who told me.
You can do anything christine.
You're so talented.
They were always positive.
And so for those people out there whodid not have that growing up, you need
to be that mentor, that grandparentthat you didn't have and you need to
be giving those mantras to yourselfthat you can do so much more than you
(21:37):
could even imagine and to not limityourself by where you live or how
much you have in your bank account.
That's so important.
But I do think that a lot of entrepreneurswho are successful, no matter what
happens around them, they have that hopeand that drive you gotta take action
(21:57):
'cause if you just sit and wishone day I'm gonna do this, one
day I'm gonna write a book.
One day I'm gonna create a podcast.
One day doesn't happen.
It's when you actually say, that's it.
Today's the day I've markedoff everything on my calendar.
Nobody's home today, so I can just focuson creating X, Y, Z, whatever it is.
(22:17):
And so that's the thing.
You gotta take action.
Hope is great but yougotta take action with it.
I agree.
Absolutely.
we need something to look forward to thatlead at the end of the tunnel, that end
result and dream that we're looking for.
That's the hope but it's that actionpiece that unless we're the dream
without inaction, unfortunately thatdoesn't make a great business plan.
No, it doesn't.
(22:39):
Christine, I would love to haveyou on for an additional future
episode if you're open to it.
Absolutely.
I feel like we could talk for hours.
This is incredible.
I know.
I feel like I've got my doppelganger.
Chris?
Christine.
Christine, yes.
Oh, ooh.
Okay.
Yeah.
The Chris Christine podcast, there you go.
Chris Squared.
I'd love to.
Absolutely.
Super honored to come back on the show.
Thank you.
I would love that.
Absolutely.
(22:59):
Christine, we appreciate youcoming on and sharing your tips
and wisdom, your journey with us.
For those who are interested, makesure you check out the description down
below and get connected with Christine.
Appreciate everything you've done.
The fact that you're keeping such agenuine, kindhearted, honest attitude.
Going forward just for you as a personand the work that you're doing as well.
Keep that up.
I really appreciate it.
Thank you love.
Absolutely.
And continue success with yourpodcast and whatever you're doing,
(23:21):
reach out to me because we gottado some co ventures together.
I'm ready for it.
Let's do it.
Thank you Christine.
Thank you love.
Thank you.
For those people out there who did nothave that growing up, you need to be
(00:06):
that mentor, that grandparent that youdidn't have, and you need to be giving
those mantras to yourself that you cando so much more than you could even
imagine, and to not limit yourself.
By where you live or how much you have inyour bank account, that's so important.
But I do think that a lot of entrepreneurswho are successful, no matter what
(00:30):
happens around them, they have that hopeand that drive you gotta take action.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode withus today is a very special guest.
She's had 25 plus experience withindustry giants like America Online
(00:54):
and Microsoft and is now bringingexpert authority coaching to you.
Christine Blosdale, soexcited to have you on.
How you doing today?
Thank you, Chris.
I'm very excited to be here.
Gonna get into some good stuff.
You have quite the history and quitethe experience throughout your journey.
Can you tell us more about whatyou were doing before that kinda
led you into what you're doing now?
Yes.
I love working with entrepreneurs.
(01:15):
I love helping them expand their brandand their message through basically
elevating their expert authority.
And I started back in the daywith the big king or queen of
online, which was America Online.
And I was very blessed andlucky to get an opportunity to
write for them a daily column.
(01:36):
It was an entertainment columnand it was like one of the
most popular places on AOL.
And I did that for about a year anda half and absolutely loved it, loved
the freedom of it, loved the creativitybecause I like to create, I'm a creator.
I like to write books.
I like to create video.
I like to create podcasts, you name it.
So I got to do a lot ofcreation with that character.
(01:57):
The cartoon character that I wrotethrough Beatbox Betty and just
looking at the world and sortof knowing what people wanted.
I always knew what people wanted.
And what looked good?
What sounded good?
I always knew that evenfrom when I was a kid.
And so working for AOL was a nobrainer and really a lot of fun.
(02:18):
Then of course AOL basically, timeWarner bought them out and they got
rid of all their creative writers.
And then I went over to Microsoftfor a bit, MSN for short stint.
And then of course, 9/11happened and everything changed.
I just found the work I was doingwasn't shallow 'cause I loved doing
it and it was fun but at the same timeI didn't think it was as important as
(02:40):
what was happening on the world stage.
And so I accidentally found, as youdo when you're driving in Los Angeles
on the freeway, 'cause you're alwayson the freeway stuck in traffic.
I found a radio stationthat was really unique.
And listened to it and then physicallydrove to the station and just said
how much I appreciated the workthat they were doing and how they
(03:01):
were sort of questioning things
'cause everybody was scared at that time.
So it was really refreshing tohave a different perspective.
And then when I walked in,they're like, what do you do?
I was like, I'm a cartoon characterand I write entertainment column
and they said you should think aboutvolunteering and spending some time here.
And I said, I can do that.
(03:22):
They go, yeah, come on in.
And so I started just writing andthen I ended up doing some producing.
And then it was that story, that Hollywoodstory where the star can't broke a leg.
She can't go on stage or she can't go onthe camera and you gotta go on stage kid.
And I was like, no, I do notwant to go on the microphone.
(03:43):
I'm absolutely terrified of speaking.
And they're like, no.
You know this stuff, you writeit already and you'll be fine.
And so I had to go on andthat on air light went on.
Then something magical happened.
I just started talking and I was listeningto myself in my headphones and I was
like, oh girl, you got a good voice.
(04:06):
That's not too bad.
That's not bad.
Right?
And then I got to do amazing interviewswith people from all around the world,
listener phone calls, which is if youcan handle listener phone calls in
Los Angeles, you can handle anything.
So I did that for a bit.
I produced the Roseanne Barr radio showand again, if I can produce Roseanne Barr
for any length of time, I can do anything.
(04:27):
That was a very interesting time veryfunny lady but you you don't know
what you're gonna get with Roseanne.
It's like a cracker jack box.
You just don't know.
One day she's there and onair and the next day it's five
minutes to the show starting.
And I'm like, where are you, Roseanne?
Where are you?
And she's like, she's at home, in deepin LA And she's like, you do the show.
(04:52):
I go, where are you?
I'm drinking wine.
I'm at home.
You do it.
I'm like, it's calledthe Roseanne Barr show.
It's not called theChristine Blosdale Show.
And she just was going, you deal with?
And so that's what youhad to be prepared for.
So radio was a wonderfullove of mine for 20 years.
(05:13):
And then this thing calledpodcasting happened and that
was about nine or 10 years ago.
And I thought it was reallygreat because with radio you
do an interview and it's gone.
It's over the airwaves.
If people are in their car atthat moment and they're listening
to you, then they catch it.
But if not it, it's just gone.
And so with podcasting, Ithought, I can do an interview.
(05:34):
I can do a show.
And it stays around andpeople can listen to it.
Months down, years down, theroad, they can listen to it.
And that's how I gotstarted with my own podcast.
I love it.
That is so freaking amazing.
I love that experience.
And side note.
Excellent.
Roseanne Barr impression.
That was absolutely perfect.
Imagine with the speaking that you dooften and you just work with characters
(05:55):
often enough, it seems natural toalmost imitate their style a little
bit or some of their mannerisms.
Do you do other charactersas well or other celebrities?
I do a bad John Travolta and I didJohn Travolta for John Travolta.
So when I worked for America Online,we did all these press junkets, right?
And I was on the press junketfor one of the worst movies,
(06:18):
I think it's called Battlefield Earth.
It was so long ago and I tried to wipe it.
I tried to wipe those two hours outtamy mind when I was in the screening.
It was a horrible movie but Igot to meet somebody that as
a kid, he was like my idol.
I didn't want to date John Travolta.
I wanted to be John Travolta.
Saturday Night Fever, all these greateven the Boy in the Plastic bubble.
(06:40):
I just thought John Travolta was the shit.
I just loved him.
And so when it came time to do this pressjunket for this really bad movie, all of
the journalists sitting around the tablewere just like, they were shell shocked.
They didn't know what toask 'cause it was so bad.
And so I said 'cause I didn'twanna talk about the movie.
(07:02):
He looked at me, I said,I do an impression of you.
And he goes, well do it, do it for me.
Like that.
And I go, okay.
And all these journalists, they'reall looking at me like I'm a freak.
What are you doing?
And so I just did that.
What?
It's all in the squishy face.
Nailed it.
Sandy.
Sandy.
And and he laughed his ass off.
(07:22):
He was just beside himself.
He thought it was the funniestthing to see me doing him.
And he was laugh.
And the couple of the journaliststhat were there got it.
And then he goes, wait, wait.
Can I do an impression for you?
And I said, yeah.
And he did Barbara Streisand.
And John Travolta does areally good Barbara Streisand.
(07:45):
I was like, we were just in ourown little bubble, our weird bubble
but I have to find a video of himdoing it, doing a Barbara Streisand.
At that moment, you had agenuine connection with him.
It was seemingly out place.
But John immediately connectedwith you and said, you know what, I
have one to send right back at you.
Barbara Streisand.
Yeah.
(08:05):
And quick, he was like, oh, Iget to bring out my Barbara.
Right.
He was like, finally, Ihave a use case for this.
So we had moments likethat with America Online.
I remember also meeting Angelina Jolie,I was like, holy moly, who are you?
It was when she first started off,it was the Girl Interrupted Press
junket and it's a great movie.
(08:26):
It's a really phenomenal film.
Her and Winona writer are in it.
And we're all sittingand everybody's just like
bedazzled by Angelina.
They're like, who is this?
And so all of the journalists, all themale journalists too that are sitting
there, they're all drooling and theydidn't even know what to ask her.
It's kind of like when you see areally pretty woman and you wanna say
(08:46):
something but you don't know what to say.
So they're all asking thesestupid questions or whatever
and I didn't know what to say.
And at the time I had agirlfriend and we're laughing.
And I go, oh, Angelina, mygirlfriend said she would leave
me for you or something like that.
Stupid.
And she looked over and she leanedforward and she looked right in and
she goes, I think you're kind of cute.
And I was like, what?
(09:08):
What?
I was like,
Ooh.
And after that, everybody that was onthe round table, all the journalists were
just like, you had to say something aboutyour girlfriend but it was really funny.
It was really fun.
(09:30):
That is so incredibly cool.
And I love that I'd asked you just beforewe started the podcast, I was curious
being in Hollywood, rubbing elbows witha lot of these famous people, do you feel
like it changed you at all as a person?
Either your direction or your morals?
Oh, Hollywood is a cesspool.
Real talk.
(09:50):
It really is because there'sso much money involved and
it's changed since I was in it.
Now it's really weird but thereare still some things that are
the same, if that makes sense.
I think because there's so much emphasisand so much importance placed on it.
Now, I've worked in the entertainmentindustry in all different
kinds of in different aspects.
(10:11):
I was even a pa, we call peasantsbut it's a production assistant
working for a film company.
And you just see how people are treated.
And to me, the people that stand outare the people that treat you well
no matter who you are or what you do.
(10:32):
And I watch that very closely and I thinkthat's also why I'm such a good coach
'cause I see everything, i'll go into myclient, I'll go into somebody's website.
I'll go, this gives me an ickyfeeling, you're doing right.
I don't understand what it is thatyou're trying to convey here or
if I'm watching videos and helpingpeople create like tiktoks and things
like that, I'll see the obvious.
(10:52):
And so with Hollywood, youimmediately get a hit on who's
kind and good and who's not.
And sometimes it's the peoplethat you don't think would be.
I remember the day it was a dayor two after 9/11 we had a press
junket for a film and I can'teven remember what the movie was.
(11:15):
But Drew Barmore was the star.
And I remember sitting at thislong table and everybody was
very on edge because of 9/11.
And she's sitting there and shebroke down and she started to
cry and she said, I'm sorry.
She said, I don't know if I can do this.
I feel so ridiculous talking about thismovie when all of this is happening.
(11:36):
And a lot of people died that day.
And so she was really, conflicted.
She had to contractually rightdo the junket because of so much
money that they put into the film.
But her heart wasn't in it and she wasreally upset and everybody was just
sitting there sort of like staring at her.
And I got up and I walked overand I gave her a hug and she was
(11:58):
just so grateful and with her.
I felt that she was genuineand thoughtful and empathic.
And there's a few people that I'vemet that I'm like, you know what?
You're a good soul.
You're a good person and then there'sa couple that you're just like, I
don't wanna meet you in a dark alley.
No way.
Do you remember Faye Dunaway.
(12:19):
Whew.
Just look her up.
Mommy dearest.
The actress who played Mommydearest and she's actually really
good, she's a great actress.
But there's stories.
I'll just leave it at that.
Google Faye Dunaway.
Oh.
I'm going down a rabbit hole.
Now I love the Hollywood aspect,your personal experience both in
the media and broadcasting butknowing that you're a good person.
(12:41):
Your genuine, you're bringing thatinto your coaching business now
and you're helping other people.
Are there specific industries that youwork with or maybe entrepreneurs in
certain stages of their business journey.
I work with a lot of coachesand consultants and authors.
If they're not an author, if they workwith me, they become one because I'm
like, you need a bestselling book.
It's all about buildingyour expert authority.
(13:02):
So it doesn't matter if you're aplumber or if you're a life coach or the
clients that I have all over the place.
I have one client who's invery late in life transitioned.
She's transgender and now she'sa transgender coach who helps
other people transition, right?
And going through all of the stuffand right now in America, what they're
(13:25):
going through, it's very difficult.
So she's building up her business andmy whole thing is to take that person.
And make them the best version thatthey can be for the outside world, so
that when you look at their websiteor you see them on TikTok or you see
something that they've written, youunderstand exactly what it is that they
(13:46):
do and we build your expert authority.
So building your expert authoritymight be writing a bestselling book
and writing a bestsellingbook is not that hard.
Actually the system I use iseasy but people think you gotta
write a big Tom Clancy novel.
No, it could be a littletiny book like this.
So writing that best seller, you want tohave that, you wanna have a media kit.
(14:10):
And a media kit or anEPK electronic press kit.
You wanna have something so that when youstart promoting your business, who you
are, your brand, which is you, that youhave something that you can show people.
So you can show podcasthosts like yourself.
Here's my media kit.
Here's some outstanding things thatI've accomplished that you might be
interested in or here's some reallygreat content for your guests.
(14:34):
I mean, for your audiencethat will benefit them.
So all those different things.
I'll work with clients and help them withtheir website, help them with their social
media, help them get the best seller, dovideo recordings, and also train them,
get them ready to be a guest on podcastbut more importantly, I love taking my
(14:57):
clients and guiding them through theprocess of creating their own podcast
because having your own podcast is likehaving a radio station and you get to
beam out all your brilliance, right?
All your humor or all your motivation,all if you inspire people, you can
get that out to a very large audience.
(15:18):
And it's a great tool.
It's a great marketing tool.
So all of those things I getto do and I'm very blessed.
I love all my people.
I love both the strategy that youimplement and how you focus on
this is really what's gonna helpyou gain authority and breaking
down those barriers, understandingit's not that difficult.
It seems intimidating because itseems quite important to have a
(15:39):
bestselling title added to your book.
But I think entrepreneurs have thatdifficulty looking inwards on themselves
and finding the positives and all thegreat things that they've been doing
and we need that outside perspectiveto help pull it out sometimes.
Well, it's hard for us to think ofourselves as a brand but we are a brand
unless you're a product, right?
(16:00):
Unless you're a coffee cup.
Okay, A coffee cup.
I can say this is the greatest coffeecup in the world because of this
and the other but sometimes it'shard for entrepreneurs to turn that
inward and go, I am actually a brand.
You are.
Because if you want peopleto invest time and money and
working with you, you need to conveywhat kind of a person you are.
(16:21):
Are you trustworthy?
Are you reliable?
Do you actually deliver whatyou say you're going to deliver?
So I'll go through my clients.
They'll say, I wanna get new clientsmyself and I wanna get more money.
And I'll go to their website andI said, where's your testimonials?
Where's your reviews?
I've worked with peoplebefore but where are they?
(16:43):
Because you can tell me all day longhow great you are and how amazing you
are and what great results you get butthat's you telling me in the outside
world, it's so much more powerfulwhen someone else says, Christine
is amazing, you gotta work with her.
That is gold.
And if you get the opportunityto put those testimonials and
(17:06):
reviews and things on your website,on your social media, put it.
Blare it out.
Wherever it increases yourexpert authority ness.
And I'll make sure thatyou have that link as well.
It's really easy.
It's a free quiz people can take onhow to rate their expert authority
no matter what field you're in.
So you can basically take this quizand you'll get a scorecard and at
(17:28):
the end you'll see where you rateon your expert authority ness and
it's expert authority quiz.com.
They can go check it out there.
And it's actually fun to take.
It's very good because it'sasking you the questions that you
should be asking yourself as abusiness owner or entrepreneur.
It's a fun quiz to take.
I love that.
And we'll see the links available downin the description in the show notes.
(17:51):
And there is one more link as wellchristineblosdale.com where they can
connect with you directly as well.
Are there any other social media channelsyou'd like people to connect with you?
Yeah.
And actually, they can go toexpert authority coach.com.
That's even easier thanspelling out my name.
expert authority coach.com is the websiteto find out all about me and they can
book a free strategy session if theywant to talk about their business.
(18:13):
If they wanna write a book, if theywanna create a better website, they
can contact me there and social media.
You know what my favorite thing is TikTok.
I love TikTok.
I love creating videos on TikTok so theycan just find me at TikTok at Christine.
They can look up ChristineBlosdale or expert authority coach.
I love that.
I have a couple more questionsif you still have the time.
(18:34):
Wanted to ask, we're aboutstarting quarter two in 2025.
What are you excited most for in 2025?
Are you launching anything new?
Are you just amplifying what'salready working for you?
I am always a work in progress andI try and tell people that I work
with, you're never at the finishline, you're never stick a fork in it.
I'm done.
That's great.
I'm constantly shushing up,revamping, looking at my
(18:59):
brand, looking at my message.
I love AI and I use quite a fewdifferent AI tools in my business for
processing videos and all that greatstuff and for some content as well.
So I feel that this year I'm gonna divein even deeper into using some different
AI tools and I really want to empower thepeople that I work with on how to generate
(19:24):
income and do it in multiple differentways because as we know, life is uncertain
and you think you've got it nailed downand then life throws you a curve ball.
And what we see now, stock market andall topsy-turvy, we really need to rely
on ourselves and our own creativity.
So I really want to amp that up withthe people that I work with and showing
(19:48):
them how they can earn a good living.
Get good living.
Not just make enough to get by butactually earn a really good living
doing what they're passionate about.
So that's what I want and I would loveto do more group sessions as well.
I have a group mastermind that wemeet every other week and I love that.
I love the group.
Hive mentality, one-on-ones.
(20:09):
They're great but I also like thatthat small group, very supportive
energy that you can gather.
So I'm hoping to do moreof the group stuff as well.
I love that.
And there's something to be saidabout getting a group of like-minded
individuals together and just startreally sparking off ideas and creating
this conversation with each other.
And I agree now more than everjust with the uncertainty of
(20:30):
the world we need to consider.
This might be another timethat we have to pivot.
For example, some drop shippers aregonna be impacted with tariffs or
just different changes within thebusiness model and maybe demand that
we'll kind of see as things play outhere but it's something that we as
business owners need to stay on top of.
I did want to ask, through all youryears of experience, is there one
(20:50):
trait or quality you think like asuccessful entrepreneur has that
other people don't, what makes themdifferent and being able to succeed
versus others who kind of fall flat.
I think it's that hope mentality and Iwas very lucky to be raised in America,
in California and by a group of people,my family who were very supportive ever
(21:13):
since I was little and who told me.
You can do anything christine.
You're so talented.
They were always positive.
And so for those people out there whodid not have that growing up, you need
to be that mentor, that grandparentthat you didn't have and you need to
be giving those mantras to yourselfthat you can do so much more than you
(21:37):
could even imagine and to not limityourself by where you live or how
much you have in your bank account.
That's so important.
But I do think that a lot of entrepreneurswho are successful, no matter what
happens around them, they have that hopeand that drive you gotta take action
(21:57):
'cause if you just sit and wishone day I'm gonna do this, one
day I'm gonna write a book.
One day I'm gonna create a podcast.
One day doesn't happen.
It's when you actually say, that's it.
Today's the day I've markedoff everything on my calendar.
Nobody's home today, so I can just focuson creating X, Y, Z, whatever it is.
(22:17):
And so that's the thing.
You gotta take action.
Hope is great but yougotta take action with it.
I agree.
Absolutely.
we need something to look forward to thatlead at the end of the tunnel, that end
result and dream that we're looking for.
That's the hope but it's that actionpiece that unless we're the dream
without inaction, unfortunately thatdoesn't make a great business plan.
No, it doesn't.
(22:39):
Christine, I would love to haveyou on for an additional future
episode if you're open to it.
Absolutely.
I feel like we could talk for hours.
This is incredible.
I know.
I feel like I've got my doppelganger.
Chris?
Christine.
Christine, yes.
Oh, ooh.
Okay.
Yeah.
The Chris Christine podcast, there you go.
Chris Squared.
I'd love to.
Absolutely.
Super honored to come back on the show.
Thank you.
I would love that.
Absolutely.
(22:59):
Christine, we appreciate youcoming on and sharing your tips
and wisdom, your journey with us.
For those who are interested, makesure you check out the description down
below and get connected with Christine.
Appreciate everything you've done.
The fact that you're keeping such agenuine, kindhearted, honest attitude.
Going forward just for you as a personand the work that you're doing as well.
Keep that up.
I really appreciate it.
Thank you love.
Absolutely.
And continue success with yourpodcast and whatever you're doing,
(23:21):
reach out to me because we gottado some co ventures together.
I'm ready for it.
Let's do it.
Thank you Christine.
Thank you love.
Thank you.
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