August 22, 2025 • 30 mins
Join Dillon Mysliwiec as he uncovers the fascinating intersection of behavioral psychology and sales. In this episode, he highlights how understanding consumer behavior can significantly improve marketing tactics and drive sales growth. By applying psychological principles, business owners and marketers can craft compelling messages that resonate with their audience, ultimately leading to higher conversion rates. Don't miss out on these tips that could revolutionize your sales approach!
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Dillon Mysliwec:
Company Website: https://dillonmysliwiec.com/business-ventures/
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #marketing #behavior #psychology #sales
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
All I did over the last year wasexecute so fast that I was making
(00:04):
mistakes, but as I made them, Irealized I could also fix them.
If you read three books in one industry,one Niche, you are in the top 15%
of intelligent people in that spaceimmediately because nobody reads the
fastest way to become a millionaire isto make 10 other people millionaires.
(00:24):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
With us today is the owner ofMarketing A.D.D LLC, Dillon Mysliwiec.
He helps solopreneurs, small businesses,startups and corporations with all
things principle based marketing, AI andbusiness, behavioral psychology and sales.
Dillon, so excited to have you on today.
(00:46):
How you doing?
Doing good.
Thanks for having me.
Absolutely.
We always like to ask our guests,tell us what we were doing
before that led you into thisentrepreneurial journey that you're on.
Interesting story is when I was in grammarschool, I never read a full length book.
I forged signatures in the lowergrades and I threw out the summer
reading and three seconds beforeclass, what was the glass castle about?
(01:08):
First of all, what was the book?
And then, what was that about?
So essentially, I was verygood at math and science.
I used to get kicked outta calculusfor solving the problem before
she told us the equation thing.
English and social studies.
I was friends with the teachers.
That's how I did well.
I kind of skated by in those and thenI crushed it in math and science.
I ended up going to RPI.
(01:29):
I originally went forchemical engineering.
Almost failed out because it was somuch more hard or difficult than what
I was prepared for to the point whereI found out 40 to 60% of the students
take some of their courses in anotherschool because of how difficult it is.
I stuck in that school, almostfailed out, switched to mechanical
engineering and because of thatterrible GPA and if anyone's an
(01:50):
engineer out there, they'll know that.
All the engineeringapplications are online.
They don't take anything inthe mail, nothing in person.
You could show up and try to do itbut they're like, submit it online.
They're online systems because it's tech.
You're in the STEM field.
Automatic.
You have less than a 3.0 auto reject.
Unless they have no applications comingin, which obviously they do auto reject.
So I graduated with a 2.2and completely auto rejected.
(02:14):
I applied to over 1400jobs after graduating.
I was flown to several interviews becausethose particular ones did not ask for my
GPA and everything else was impressive.
So basically my biggesthurdle was this GPA.
Because of that, I ended upgetting whatever job I lucked
out into, in this case, I appliedthrough a recruiting company.
This company ended up finding alocal business that needed somebody.
(02:36):
I get there and still have not told themmy GPA, they gimme a piece of paper.
I'm filling it out and oh, crap.
I see it, I fill it out.
I get into the meeting, I'm holdingonto this paper and the guy that I meet
ends up being a former RPI graduatewho started in chemical engineering
and did really bad and then switchedto mechanical engineering and then
has been working here ever since.
And I was like, wow, that's crazy.
(02:58):
We ended up hitting it off.
He never asked me for the paper.
In fact, I never even gave themmy transcripts or my degree
certificate at all, which I thinkthey were supposed to legally have
but they just liked me so much.
I got right in and ultimatelybecause I'm working there, I later
find out they're very bureaucratic.
I keep trying to moveinto different positions.
I'm stuck.
I get bored at work.
(03:18):
I'm finishing all my work early andI find out most other people are just
lying about how long they're working for.
Not everybody.
There's some super hard workers therebut ultimately I'm bored at work.
I'm watching YouTube becausethere's nothing else to do.
And I get hit with an ad from Ty Lopez.
Hey, I'm here in my garage anddo you know what I like more
than my Lamborghini and Ferrari?
Knowledge.
And he shows that giant bookshelf.
(03:39):
And I ended up getting thereand I'm like, look at this guy.
This is kind of funny 'cause I had notread a full length book at that point.
In fact, there was one book we read inhigh school that the entire book was
read in class, except for one chapter.
And we were supposed to read itat home and I didn't read it.
I have a little missingcontext even from that book.
So I ended up chattingwith a coworker of mine.
I was moved around a bunch of times.
I was one of the only free floaters inthe company and the person I just happened
(04:01):
to get positioned across from, he's avery shy person but for whatever reason,
all my best friends are introverts.
So I ended up chattingabout Hey, what's up?
I'm like, I just got this funny ad and hegoes, I actually have a library at home.
I used to read a lot and I've neverread a full length book in my life.
And he's like, really?
Have you ever tried audio books?
And in my brain, I haven't readthe books not 'cause I can't
read is 'cause I don't want to.
(04:23):
And the reason why I grew up whenGoogle came out and Google was coming
out while I'm in school and thewhole time I'm thinking, I'm never
gonna need to read these textbooks.
All of it's gonna be indexed online.
I will never need this.
And for fantasy books,why would I read a book?
Because if it's good enough,it's gonna be a movie.
I'll just watch the movie, save myself10, 15, 20 hours of reading time.
(04:45):
So to me, that paradigm was, why readas opposed to what should I read?
So ultimately he suggests I checkthese out anyways and he gave me two
audio books he happened to have onfile which were the Seven Habits of
Highly Effective People and how towin Friends and Influence People.
And I get the seven habitsand I'm listening to it to
(05:05):
and from work to kill time.
But also, for whatever reason, I luckedout and learned that if you live your
drive to work, your commute to work is thesingle most stressful thing in your life
because of how often you have that stress.
So it's not like someone dying,divorce, things like that.
Those are very stressful.
But your drive and commute to workis the single most long lasting
cumulative stress in your entire life.
(05:27):
So the goal is to never livemore than 30 minutes from work.
After I got this job, Imoved 10 minutes from it.
It's like 10 minutes to work.
That's it.
And that's all I get from my audio book.
Luckily the book was really dry, I waslistening to it at one and a half speed.
Now I listen to it much faster too.
But I ended up listening to it andhe talks about an entire section
in the beginning of the bookbefore he gets to the seven habits.
(05:48):
In this section, it talksabout paradigms and principles.
Principles are reality.
It is how life works.
It is the physical things weinteract with along with the unspoken
palpable laws of the universe.
The problem is no one can see them.
All we see are our paradigms,the maps we hold in front of our
face of what we think reality is.
(06:08):
Sometimes we're given informationthat tells us that the map is wrong.
Maybe we run into a tree and because ofthat, we're like, there's something here.
Let me just mark that for later.
And sometimes we get external informationwhere we go, oh, that's interesting.
Let me make that adjustment.
And sometimes that information is sopowerful that you actually adjust an
entire section or maybe your entire map.
(06:29):
And that is known as a paradigm shift.
And when this happens all at once,he calls these an aha moment.
I am listening to this on my way towork, having an aha moment of wait.
This is what's in real books.
My brain didn't comprehend that there wasnonfiction books that were not textbooks.
It just never like crossed my mind.
(06:49):
And it's funny 'causemy dad have bookshelves.
Now that I'm older, i've readthese books, I've looked at them,
they've been there the whole time.
I just never saw them.
And in fact, my older brother,when he was in high school,
I didn't get this experience.
He had to read the seven habits.
I just never got exposed to itand it was the weirdest thing.
So when I got hit with this,it was so overwhelming.
(07:09):
I started listening to thatbook while I was at work.
Then finished the next bookand I immediately ordered four
books on Amazon, which the onlyplace I knew to look up books.
What books should I read?
Ty Lopez.
'cause that was the firstperson who introduced me to it.
So luckily he has at ty lopez.com/books,he's got a list of all the books
that he recommends you read.
I ended up going on there.
(07:29):
I find a bunch of them, I dump'em into Amazon and I look
for which ones are on sale.
And that was it.
And I ended up getting managing Oneselfby Peter Drucker, which is like a
54 page book, highly recommended.
Sam Walton's Made in America, theentrepreneur of all entrepreneurs.
And David Ogilvy's, confessionsof an advertising man.
(07:49):
And the fourth book, which I've onlyskimmed through ironically, even though
I've had it for the longest is TestedAdvertising Methods by John Caps.
That one's a lit a bit more dry
'cause it's literally dense,that's more like a textbook.
That managing oneself in there, it'snot broken into chapters, it's like
sections with bold headers and there'stwo headers that are italicized
and one of them is, how do I learn?
(08:11):
It basically emphasized thatevery person learns differently.
That you could learnthrough being lectured at.
You could learn from reading, youcould learn from watching, you
can learn from doing it yourselfand people absorb it differently.
If I remember correctly, females arebetter at getting lectured at in school.
That's why they do betterwhen they're younger.
Then when it comes to technicalthings men get better in college
(08:31):
and then they kind of level out.
But in the beginning, kidswith a ADHD are all boys.
That's kind of the idea.
And once I read that again,another aha moment of maybe I just
didn't absorb it through books.
And later I realized those aha momentsare also a powerful neuroplastic shift.
Basically neuroplasticity, the abilityfor our brain to rewire itself to be
more optimal for whatever tasks itmust perform in order to save energy.
(08:53):
So what happened was when mybrain realized that it was doing
things wrong, it rewired itself.
And interestingly enough, the more that Iread, I realized I couldn't remember much.
But by the time I finished the 10thbook, my mom had actually called me
for advice 'cause I kept sharing whatwas in the books and then I'd have
to go look it up 'cause I'd forget.
Then she called me asking for something.
I'm like, I have theperfect piece of advice.
(09:14):
And I picked up a book off the shelf andI opened it to the exact page and dropped
the book and that caught me off guard.
And then I suddenly realized I couldremember almost all of the core
concepts from all the books I've read.
I remember the authors howto spell their weird names.
I got really good memory and what washappening was, another neuroplastic shift.
So from that, I kind of stumbledacross the superpower that I had, which
(09:36):
over time I developed because Irealized what I had been doing.
I was changing the wayI can remember things.
And eventually I builta really good memory.
I used to have a terrible one.
Like, my dad and my wife bothremember when they were four, I
can't remember when I was seven.
I don't have any memoriesat seven and younger.
They don't exist.
I've tried to pull them up.
I can look at somethingthat existed back then.
(09:56):
Nothing comes up.
So for me, I was always worriedabout not remembering things.
And all of a sudden I could remember.
My wife will ask me arandom question sometimes.
She's like, what was that numberfor this thing I was trying to get?
And I'll remember off the top of my head,she said it one time out of context.
I have no idea what she was talking about.
I'm like, is it this one?
She's like, yeah.
How do you do that?
So that was kind ofthis journey I went on.
So because of that, when I got to DavidOgilvy's confessions of an Advertising
(10:19):
man, I am now realizing some of the stuffI'd been doing in the past was marketing.
I just didn't realize it.
When I was in college,I was in a fraternity.
I ended up growing ourfraternity in double in size,
the largest growth in 20 years.
I then ran our alumni chair and heldour 75th anniversary largest alumni that
we've had probably 50 years or 25 years.
(10:40):
I ended up creating a little logoon the shirts that we sell to
alumni at the end of the year.
I found out after going back yearslater, they still use my logo.
It was crazy.
I created our first Facebook page.
I archived all of the old yearbooksinto our Facebook account and then
timeline them so that you couldgo to the page and scroll back to
the fifties and they'll be there.
(11:01):
It was crazy.
I never realized I wasdoing this whole time.
And marketing and sellingand all this stuff.
I even convinced every pizza jointin the entire city of Troy to donate
pizza for a pizza tasting, which Idon't think has been done since because
that was definitely a hard endeavor.
And I remember I'm insidegetting stuff set up.
Pizza's not there yet.
(11:22):
One of our pledges comes inand they're like, Hey, there's
a bunch of people outside.
I'm like.
Okay.
Let me go check.
I go outside and there's like200 people standing outside
and I'm like, what do we do?
Pizza's not here yet.
But we had done such good marketing.
The sidewalk in front of our housewas filled with kids from the college.
So yeah, this awakening of beingable to retain memory, information,
being able to correlate it withother things that I learned.
I started dabbling in stuff.
(11:42):
I dabbled in graphic design andI did that back in college and
now I just got better at it.
That same coworker whogave me those audio books.
He was like, I got this little sidehustle where I sell computer chips
that I create and can you make logos?
I'm like, sure.
So I went from Photoshopto learning Illustrator.
I just talked with another coworker andi'm like, I made this thing for him.
He's like, you make logos.
Can you make anime the logos?
(12:03):
Sure.
I couldn't but I learned aftereffects and I made an animated logo.
Then that first client, he goes,Hey, I've been selling on eBay.
I want to sell my own store.
I could figure that out.
So I went and learned and I built my owne-commerce platform from the ground up.
Now web development,graphic design, branding.
I'm learning all of these thingsand basically just kept doing that.
And then eventually I went to expand.
(12:24):
I started learning through Udemy.
Eventually back to Ty Lopez 'cause Iwanted to get a good Facebook ad course.
He just happened to have one.
So I bought that, learned Facebookads and then kept going from there.
I started getting clientsin web development and
branding and graphic design.
That first client again, thatcoworker that gave me the books,
he ended up going to a personaltrainer 'cause he had an injured
back, which I kept pushing him to do.
And ironically, there was a local personaltrainer he wanted to grow and market.
(12:48):
He wanted an ebook.
So I had to learn how todo InDesign and publishing.
So I learned InDesign and I literallydid that through the whole Adobe master
collection which I slowly bought over timeuntil I bought the whole master suite.
And so yeah, that's basically my journeyinto how I got to getting into marketing.
And then essentially from there, I hadone friend of mine who asked for advice
(13:09):
because she knew I knew about marketing.
Later, she left me a review onGoogle that perfectly explained
what happened next which I didn'tknow this until I saw the review.
She's like, my mom and I have hired threemarketing consultants over the last X
amount of time and none of them wereeven close to what Dillon suggested.
And I helped them during Covid andget through in marketing all that.
(13:31):
It was just super cool causeshe's the one that after that
happened, she only asked me aboutone thing, let's say Facebook ads.
And I went through a whole bunchof other stuff and she's like,
you ever thought about consulting?
I'm like, no.
And then about two months later, Igot my first consulting client where
I basically developed their entiremarketing strategy down to the point
of which state to open their LLC in.
Everything.
And this is pre Chat GPT, so thisis me just with way too much random
(13:55):
knowledge in business and marketing.
It was cool.
I got paid.
I wanna say it was $2,000.
I selected their domain name, got theirsocial media handles together, built
their website, created a brand guide,built their logo, built all the designs
and graphics for their social platforms,got their personalized email set up,
came up with a marketing strategy,created a lead magnet, created all the
(14:17):
popups and all this email marketingcampaign, helped them with their LLC
and I did all that in three days.
They were like, holy crap.
That was the fastest, large amountof money I ever got at that point.
And it was just becauseI could do all of it.
So now, I guess that'show I got to where I am.
Basically from there, after I gotinto consulting and I realized I could
(14:39):
consult and also provide the services.
I was like, okay, I can't doboth long term, so I need to
figure out how to outsource.
So I ended up revisitingthe four hour work week.
And another great book that'sactually pretty new now.
Buy Back Your Time by Dan Martel.
Then my favorite business bookof all time, which is the E Myth
Revisited by Michael Gerber.
(15:01):
With those books in mind, I've beenslowly trying to create systems
within my company, outsource deliveryof services and figure out how to
like slowly build upon the companyso that it can function without me.
It's slow and steady but oneof those things where, I know
that as long as I keep moving inthat direction, it's inevitable.
(15:21):
It's something that will ultimatelyhappen as long as I don't stop.
Absolutely.
And over time you're actuallygetting to that next stage.
You don't need to build theprocesses and systems and outsourcing
until you get to that point.
You wanna be focused on the fulfillmentjust handling it all as a solopreneur
until you get to that next logical point.
But one thing that your journey reallyhighlights is one, this always be learning
(15:42):
mind mindset even though you weren't into
that type of learning.
And two, learning what typeof learning best suits you.
Just as you said, some people arevisual learners, some people wanna
read it, some people want to see itbe done and then do it themselves.
So it's about working withwhat skillset that you have.
But then, you just said yes toalmost any project that came through,
whether you knew the system or not,you knew I can figure this out.
(16:04):
And if you're someone's willingto pay you to figure it out.
Hey, you have a business going on.
You're solving problems here.
So kudos to you for puttingyour mind to work and just
taking in as much informationas you can to help other people.
Yeah, I would definitely say it wasthat growth mindset, this idea that
you could learn something, which Ilearned pretty early on, I think.
(16:24):
So it's a little bit of a tangent butessentially when I was in college, I
mentioned, I almost failed out of college.
And the only reason I didn't wasat one point I'm like, okay, I am
about to fail out, it's gettingto the end of the semester.
I'm crushing it in one class but thisother class I'm getting destroyed in and I
did the math and I need a hundred on thistest or I will fail out because that one
(16:46):
grade would lower me enough that I wouldget bumped from the school because it
was the lowest grade and I probably wouldfail the class without that a hundred.
So before all that, I ended upspeaking with the campus psychologist.
No psychiatrist who told me tospeak to a psychologist first.
So I went and saw a psychologistabout 10 minutes into that call.
(17:08):
He is like, have you everheard a conversation?
I was there in person.
10 minutes into that conversation, he waslike, have you ever been tested for adhd?
My dad said he did it butI don't think he did it.
'Cause I don't remember that.
And he goes, yeah, I'm gonnawrite you up something.
So he wrote me up a noteto see the psychiatrist.
I go back to the psychiatristand he'd had me take this test.
It was a bunch of cognitive abilities butthe only thing I remember was it was this
clean, smooth line and then was completelyjetting off, completely non-existent.
(17:32):
He ultimately ended up prescribingme Concerta and then he upped the
dosage three times until I wasa zombie mode focused machine.
I don't take that stuff anymore butbasically I took that stuff and I was
like super hyper-focused and that helpedme study and retain and be able to read
something boring and get through it.
But I was so far behind in thatclass, that wouldn't be enough.
(17:53):
So ultimately what happened was, I needto go through all the material that we've
done all year long and I have to learn it.
I ended up staying up for sevenstraight days without sleep.
Without stopping except to eat.
And all I ate was subway sandwiches,chips and soda or monster.
I found out if you do thatfor 10 days, your brain can
just turn off and you're dead.
I was lucked out there but the reasonI got through that was I came across
(18:18):
Eric Thomas's the hip hop preacher,his first video that made him famous.
Some kid recorded him without hispermission, made it into a video and
released it and it said his famous quotethat's on shirts and stuff now, which is
when you wanna succeed as bad as you wantto breathe, then you'll be successful.
Ultimately, I ended up listening tothat on repeat for the seven straight
(18:42):
days while subway sandwiches, Doritosand monster were keeping me alive
with Concerta over and over again.
And so I ended up taking thattest and I got a 93 on it.
So I lucked out and I did pass that class.
I almost failed another class, ironically.
And the teacher came up to meafter I had a long semester
(19:02):
and then I bombed the final.
And he asked me, what the hell happened?
And I told him the story.
I was gonna fail outta school ifI didn't ace this other class.
So I did nothing but study for thatfor a week straight without sleep.
And the guy's like, thatmakes a lot more sense.
And I was like, sorry I let you downbut was sitting in the back of my head
after I got exposed to reading, I coulddo absolutely anything I set my mind to.
(19:24):
And later I stumbled across TomBilyeu the founder of Impact
Theory and Quest Nutrition.
And he has this 25 Beliefsof Impact Activists.
And I love it because I think it'slike belief number five, anything
you believe you can do, you can do.
Then belief number seven is numberfive is a lie, but it's an empowering
(19:45):
lie, and we believe only thatwhich moves us closer to our goal.
That's a meta stuff there eventhough it's not technically true.
As long as I believe I can accomplishwhatever I can, I will move past
all of the things that are seeminglyimpossible, that really aren't.
So that's kind of what set thatmindset from the beginning.
So once I realized what was inbooks and I think I can accomplish
(20:06):
anything I put my mind to, Istarted buying books like crazy.
I got a bookshelf over here filledwith probably a hundred plus books.
This is my home office.
My office office hasover a thousand books.
Six of them may be fictional,the rest are all nonfiction.
Was it physiology, psychology,philosophy what's it called?
Personal finance, personalself-development, business leadership
(20:29):
coaching, sales, copywriting,web development, sales funnels.
I'm Bush crafting, you know what I mean?
It is how to survive in the wilderness.
So I just started absorbing whateverI could, knowing that I could use some
of it somewhere at some point in timeand I was just eating that stuff up.
That belief in ourselfis incredibly powerful.
Even when you got to number sevenand realized, okay, it was a lie.
(20:51):
It is true when you believe inyourself and push yourself beyond
those limits, you have to getcomfortable with being uncomfortable.
When you feel uncomfortable,that means you're evolving,
you're growing, you're changing.
So people need to get morecomfortable with that feeling
and to be thirsty for knowledge.
I think this is what really keepspeople on top of their game.
And just continue to push forward.
This obviously is rooted in a passionboth for the learning and just for the
(21:14):
specific topics that you're covering.
But if I could have just a little bit ofextra knowledge that might help myself or
someone else, I wanna know that knowledge.
Yeah.
Well the coolest thing Iremember hearing about that.
I was listening to a podcast thatwas like, imagine you're in the
woods and you cut your leg and you'venever heard the word tourniquet.
(21:36):
You could die for something asmost people know what that is.
They've seen television, they'veseen what a tourniquet is.
They have a generalunderstanding of how to make one.
But imagine you just never heardthe word how crazy it is that
one snippet of information couldsave your life or a loved one's
life and you just didn't know it.
So to me, it should be your duty tobecome the best version of yourself
(21:59):
if you care about those around you.
Because the seven habits, firstyou must become independently
successful so that you can providethe success to others complimentary.
Understanding that if you're not the bestversion of yourself, then you can't give
the best version of yourself to others.
The Blue Zones people that live toa hundred plus years old in mass
collection they did studies on thisand some of them eat fat, drink wine.
(22:22):
There's a lady who's 114 orsomething that drinks three
cans of Dr. Pepper a day, right?
So it clearly isn't those things.
Now those things might improve qualityof life but longevity itself is solely
tied to your social connections.
That's the reason why five years afteryou retire is the average age of death.
You have lost all purpose andyour connections are dwindling.
(22:45):
Your kids have moved on, theyhave their family and now your
coworkers are no longer there.
And there's that guy they interviewedand that documentary, he's like 104.
Why are you still chopping wood?
Why don't you get someoneyounger to do that?
He's like, what?
What do you mean?
I chop the wood.
That's his purpose.
That's a big deal of understanding thatif we live for others then the best way to
live for others is become the best versionof yourself and then offer that to them.
(23:08):
Absolutely.
Now, Dillon, where can morepeople find out about you and
get connected with you online?
It's mostly there but I havea website that is just my
name, Dillon Mysliwiec.com.
And there is where you will findall of my business ventures.
I have a marketing company,marketing ADD which you could
go to art dev design.com to findlonger story on the naming of that.
If you couldn't tell theADD is a little joke.
(23:30):
I have s Nova Comics where me anda business partner publish our own
comics and now we're working to becomea comic book publisher for others.
There is the Upstate Sound, whichis a music business and a collection
of music businesses, including arecord label, publishing company,
artist management, live events andrecording studios here in Nashville.
But all of those are easilyfound from the Dillon meisler.com
under business ventures.
(23:51):
I have something on there tocontact me but either way, all my
personal stuff's on there as well.
Instagram, you can find it on there.
I answer that.
Perfect.
And we will have those links availabledown in the show notes and the description
so everyone can get connected here.
Now, Dillon, if you had to startover again, start from zero and
rebuild yourself back to where youare today, what would be the game
plan that you would set for yourself?
(24:12):
The thing I started doing differentlylast year that pivoted everything I
was doing was I started looking acrossall of my favorite entrepreneurs and I
figured out that there is only one thing.
I think Hormoz has something onthis where there's three things that
everybody has but I figured out there'sactually only one thing and it is how
much they execute on what they know.
(24:35):
For me, I spent a lot of time reading.
I have read an immense amount of books.
I've taken thousands ofhours of online courses.
I've gone to seminars and conferences andnetworked with people online but the one
difference was I noticed every time I overexecuted something positive came from it
and all of those things always ended upin more money, more knowledge, faster.
(24:59):
So all I did over the last yearwas execute so fast that I was
making mistakes but as I made them,I realized I could also fix them.
And my biggest worry before wasgetting a client that I couldn't
properly serve and making a mistake.
And it's like, don't do it tothe point where you're gonna
hurt your lifelong reputation.
(25:19):
Don't charge somebody 20 granda month and then show up and
be like, I don't know anything.
I don't know what I'm doing.
I paid a bunch of people and theydon't know what they're doing 'cause
I don't know how to hire people.
Don't do that.
If here's all the available knowledge in aspace and here's where you are and here's
where your client is, you can help them.
I've had people ask me for lifeadvice only because I'm this
(25:41):
much further ahead than they are,and that was enough for them.
And I think that that's the biggest thing.
You don't need to be the best.
Just realize you can help the personwho didn't read the book you read.
That's it.
If you read three books in one industry,one niche, you are in the top 15%
of intelligent people in that spaceimmediately because nobody reads.
(26:04):
There's that whole thing whereevery CEO reads 60 books a year.
Well, that means that there's thousands ofpeople that read zero books a year because
the average is one book a year, right?
So like that's crazy.
For every CEO reading 60,there's 59 people that didn't
read anything this year.
So that is a huge percentage ofpeople that don't read anything.
(26:25):
And because of that,you could read one book.
I know that the executions, the onepiece of advice I would give is that
you could read that one book and findsome guy already making money but that
one piece of knowledge they didn'thave yet and then you give it to them.
Now they make more money.
Now they might make more money than you.
In fact, one of my clients now make moremoney than me, except for maybe one.
But ironically, a few of themwere not before I met them.
(26:48):
Now they make more.
Right.
So I gave them that piece.
And what was that thing?
The fastest way to become a millionaireis to make 10 other people millionaires.
So that's what I'm working on.
I have a couple that are approachingthat type of speed, they're getting
there pretty quick and all of a suddenmy income started going up with that.
So, execute.
Read a book, execute, take a course,execute, try to do it before you're ready.
(27:08):
Just do it.
Absolutely.
I totally agree.
There's no shortage of great ideasout there but what there is a
shortage of the great execution.
Even an expert or really know whatyou're doing, just dive into it.
Be okay with making mistakesand you can learn along the way.
I feel like there's more that I'velearned from hands-on experience
versus a lot of the schooling.
It's great but untilyou actually implement.
(27:29):
Everything you've learned it'sjust shelf help and not self-help.
Yeah.
I guess the one piece of advice on how toexecute mentally is that the coolest thing
that happened was after I read a lot ofstoic philosophy my mom had noticed that
I was much more calm during the holidays.
There was one holiday in particular, allmy siblings are fighting and I'm not.
Normally I'm that argumentative,I'm right, you're wrong.
(27:50):
Like let's fight about it.
And I'm very calm.
So we're going to my grandmother's house.
We're up the stairs, all the siblingshave come in and my mom kind of stopped
me and just asked me, how do you do that?
Do what?
She's like, not give a shit.
And I'm like, we all die.
That was it.
I walked inside.
You're worried about executingand making a mistake.
You're gonna be dead one day.
(28:11):
It could be tomorrow.
A bus could take you out.
You're gonna be up, I don't know if Iwas ready yet at least I went for it.
The My way with FrankSinatra, I love that song.
It's like, I don't carethat I made a mistake.
I did it my way.
I got to where I wanted to be.
I tried to do it, if I messedup, that's way better than never
having tried and never knowing.
That's what I'm saying.
Absolutely.
I totally agree.
Now Dillon, I'm sorry.
(28:32):
We only have one more minute.
If there's anything else that wehaven't touched on yet that you wanted
to share, feel free to take the floor.
Let's see.
I might say that although that execution'sa really big deal, I still would make
sure you read, make sure you do somethingto further educate, find a mentor.
Ty Lopez pushes a lot.
I had no idea how to go about it.
Network.
Learn.
Become better, execute thengo to networking again.
(28:55):
And eventually what's going to happenis you're gonna reach a level that
someone above you is gonna say, there'ssomebody I could do something with.
And the fun thing that nobody realizesis that people who are experts, love to
be like, let me teach you young pad one.
They love to be able to be theguy who knows everything that
it is that you want to know.
(29:16):
By being receptive to that, youwill finally find that person who
is like, I would love to help you.
And I ultimately ended up gettinga few mentors over the last couple
of years for that exact reason.
I had already spent way too much timereading books and taking courses.
I am way more than ready.
And then I just put myself into enoughsituations where suddenly someone's like,
(29:38):
let's talk some more and they're way pastwhere I'm at and obviously I wanna talk.
So become better by reading, executing.
Reading, executing, network,reading, executing, and just do those
three things over and over again.
And eventually you'regonna run into that person.
They might become a client, theymay become a mentor, they might
become a friend and a trustedadvisor you could work with.
(29:58):
Be worth a damn and then go meet people.
I love that.
That's beautiful.
I would absolutely love to see themind map of doing the network, execute,
read and put that into a funnelhere to see how that would look.
But I think the endresult speaks for itself.
Love the tips and tricks here.
Dillon.
Appreciate you taking the timeand sharing your wisdom with us.
Thank you.
Definitely.
Thanks for having me.
Of course.
All I did over the last year wasexecute so fast that I was making
(00:04):
mistakes, but as I made them, Irealized I could also fix them.
If you read three books in one industry,one Niche, you are in the top 15%
of intelligent people in that spaceimmediately because nobody reads the
fastest way to become a millionaire isto make 10 other people millionaires.
(00:24):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
With us today is the owner ofMarketing A.D.D LLC, Dillon Mysliwiec.
He helps solopreneurs, small businesses,startups and corporations with all
things principle based marketing, AI andbusiness, behavioral psychology and sales.
Dillon, so excited to have you on today.
(00:46):
How you doing?
Doing good.
Thanks for having me.
Absolutely.
We always like to ask our guests,tell us what we were doing
before that led you into thisentrepreneurial journey that you're on.
Interesting story is when I was in grammarschool, I never read a full length book.
I forged signatures in the lowergrades and I threw out the summer
reading and three seconds beforeclass, what was the glass castle about?
(01:08):
First of all, what was the book?
And then, what was that about?
So essentially, I was verygood at math and science.
I used to get kicked outta calculusfor solving the problem before
she told us the equation thing.
English and social studies.
I was friends with the teachers.
That's how I did well.
I kind of skated by in those and thenI crushed it in math and science.
I ended up going to RPI.
(01:29):
I originally went forchemical engineering.
Almost failed out because it was somuch more hard or difficult than what
I was prepared for to the point whereI found out 40 to 60% of the students
take some of their courses in anotherschool because of how difficult it is.
I stuck in that school, almostfailed out, switched to mechanical
engineering and because of thatterrible GPA and if anyone's an
(01:50):
engineer out there, they'll know that.
All the engineeringapplications are online.
They don't take anything inthe mail, nothing in person.
You could show up and try to do itbut they're like, submit it online.
They're online systems because it's tech.
You're in the STEM field.
Automatic.
You have less than a 3.0 auto reject.
Unless they have no applications comingin, which obviously they do auto reject.
So I graduated with a 2.2and completely auto rejected.
(02:14):
I applied to over 1400jobs after graduating.
I was flown to several interviews becausethose particular ones did not ask for my
GPA and everything else was impressive.
So basically my biggesthurdle was this GPA.
Because of that, I ended upgetting whatever job I lucked
out into, in this case, I appliedthrough a recruiting company.
This company ended up finding alocal business that needed somebody.
(02:36):
I get there and still have not told themmy GPA, they gimme a piece of paper.
I'm filling it out and oh, crap.
I see it, I fill it out.
I get into the meeting, I'm holdingonto this paper and the guy that I meet
ends up being a former RPI graduatewho started in chemical engineering
and did really bad and then switchedto mechanical engineering and then
has been working here ever since.
And I was like, wow, that's crazy.
(02:58):
We ended up hitting it off.
He never asked me for the paper.
In fact, I never even gave themmy transcripts or my degree
certificate at all, which I thinkthey were supposed to legally have
but they just liked me so much.
I got right in and ultimatelybecause I'm working there, I later
find out they're very bureaucratic.
I keep trying to moveinto different positions.
I'm stuck.
I get bored at work.
(03:18):
I'm finishing all my work early andI find out most other people are just
lying about how long they're working for.
Not everybody.
There's some super hard workers therebut ultimately I'm bored at work.
I'm watching YouTube becausethere's nothing else to do.
And I get hit with an ad from Ty Lopez.
Hey, I'm here in my garage anddo you know what I like more
than my Lamborghini and Ferrari?
Knowledge.
And he shows that giant bookshelf.
(03:39):
And I ended up getting thereand I'm like, look at this guy.
This is kind of funny 'cause I had notread a full length book at that point.
In fact, there was one book we read inhigh school that the entire book was
read in class, except for one chapter.
And we were supposed to read itat home and I didn't read it.
I have a little missingcontext even from that book.
So I ended up chattingwith a coworker of mine.
I was moved around a bunch of times.
I was one of the only free floaters inthe company and the person I just happened
(04:01):
to get positioned across from, he's avery shy person but for whatever reason,
all my best friends are introverts.
So I ended up chattingabout Hey, what's up?
I'm like, I just got this funny ad and hegoes, I actually have a library at home.
I used to read a lot and I've neverread a full length book in my life.
And he's like, really?
Have you ever tried audio books?
And in my brain, I haven't readthe books not 'cause I can't
read is 'cause I don't want to.
(04:23):
And the reason why I grew up whenGoogle came out and Google was coming
out while I'm in school and thewhole time I'm thinking, I'm never
gonna need to read these textbooks.
All of it's gonna be indexed online.
I will never need this.
And for fantasy books,why would I read a book?
Because if it's good enough,it's gonna be a movie.
I'll just watch the movie, save myself10, 15, 20 hours of reading time.
(04:45):
So to me, that paradigm was, why readas opposed to what should I read?
So ultimately he suggests I checkthese out anyways and he gave me two
audio books he happened to have onfile which were the Seven Habits of
Highly Effective People and how towin Friends and Influence People.
And I get the seven habitsand I'm listening to it to
(05:05):
and from work to kill time.
But also, for whatever reason, I luckedout and learned that if you live your
drive to work, your commute to work is thesingle most stressful thing in your life
because of how often you have that stress.
So it's not like someone dying,divorce, things like that.
Those are very stressful.
But your drive and commute to workis the single most long lasting
cumulative stress in your entire life.
(05:27):
So the goal is to never livemore than 30 minutes from work.
After I got this job, Imoved 10 minutes from it.
It's like 10 minutes to work.
That's it.
And that's all I get from my audio book.
Luckily the book was really dry, I waslistening to it at one and a half speed.
Now I listen to it much faster too.
But I ended up listening to it andhe talks about an entire section
in the beginning of the bookbefore he gets to the seven habits.
(05:48):
In this section, it talksabout paradigms and principles.
Principles are reality.
It is how life works.
It is the physical things weinteract with along with the unspoken
palpable laws of the universe.
The problem is no one can see them.
All we see are our paradigms,the maps we hold in front of our
face of what we think reality is.
(06:08):
Sometimes we're given informationthat tells us that the map is wrong.
Maybe we run into a tree and because ofthat, we're like, there's something here.
Let me just mark that for later.
And sometimes we get external informationwhere we go, oh, that's interesting.
Let me make that adjustment.
And sometimes that information is sopowerful that you actually adjust an
entire section or maybe your entire map.
(06:29):
And that is known as a paradigm shift.
And when this happens all at once,he calls these an aha moment.
I am listening to this on my way towork, having an aha moment of wait.
This is what's in real books.
My brain didn't comprehend that there wasnonfiction books that were not textbooks.
It just never like crossed my mind.
(06:49):
And it's funny 'causemy dad have bookshelves.
Now that I'm older, i've readthese books, I've looked at them,
they've been there the whole time.
I just never saw them.
And in fact, my older brother,when he was in high school,
I didn't get this experience.
He had to read the seven habits.
I just never got exposed to itand it was the weirdest thing.
So when I got hit with this,it was so overwhelming.
(07:09):
I started listening to thatbook while I was at work.
Then finished the next bookand I immediately ordered four
books on Amazon, which the onlyplace I knew to look up books.
What books should I read?
Ty Lopez.
'cause that was the firstperson who introduced me to it.
So luckily he has at ty lopez.com/books,he's got a list of all the books
that he recommends you read.
I ended up going on there.
(07:29):
I find a bunch of them, I dump'em into Amazon and I look
for which ones are on sale.
And that was it.
And I ended up getting managing Oneselfby Peter Drucker, which is like a
54 page book, highly recommended.
Sam Walton's Made in America, theentrepreneur of all entrepreneurs.
And David Ogilvy's, confessionsof an advertising man.
(07:49):
And the fourth book, which I've onlyskimmed through ironically, even though
I've had it for the longest is TestedAdvertising Methods by John Caps.
That one's a lit a bit more dry
'cause it's literally dense,that's more like a textbook.
That managing oneself in there, it'snot broken into chapters, it's like
sections with bold headers and there'stwo headers that are italicized
and one of them is, how do I learn?
(08:11):
It basically emphasized thatevery person learns differently.
That you could learnthrough being lectured at.
You could learn from reading, youcould learn from watching, you
can learn from doing it yourselfand people absorb it differently.
If I remember correctly, females arebetter at getting lectured at in school.
That's why they do betterwhen they're younger.
Then when it comes to technicalthings men get better in college
(08:31):
and then they kind of level out.
But in the beginning, kidswith a ADHD are all boys.
That's kind of the idea.
And once I read that again,another aha moment of maybe I just
didn't absorb it through books.
And later I realized those aha momentsare also a powerful neuroplastic shift.
Basically neuroplasticity, the abilityfor our brain to rewire itself to be
more optimal for whatever tasks itmust perform in order to save energy.
(08:53):
So what happened was when mybrain realized that it was doing
things wrong, it rewired itself.
And interestingly enough, the more that Iread, I realized I couldn't remember much.
But by the time I finished the 10thbook, my mom had actually called me
for advice 'cause I kept sharing whatwas in the books and then I'd have
to go look it up 'cause I'd forget.
Then she called me asking for something.
I'm like, I have theperfect piece of advice.
(09:14):
And I picked up a book off the shelf andI opened it to the exact page and dropped
the book and that caught me off guard.
And then I suddenly realized I couldremember almost all of the core
concepts from all the books I've read.
I remember the authors howto spell their weird names.
I got really good memory and what washappening was, another neuroplastic shift.
So from that, I kind of stumbledacross the superpower that I had, which
(09:36):
over time I developed because Irealized what I had been doing.
I was changing the wayI can remember things.
And eventually I builta really good memory.
I used to have a terrible one.
Like, my dad and my wife bothremember when they were four, I
can't remember when I was seven.
I don't have any memoriesat seven and younger.
They don't exist.
I've tried to pull them up.
I can look at somethingthat existed back then.
(09:56):
Nothing comes up.
So for me, I was always worriedabout not remembering things.
And all of a sudden I could remember.
My wife will ask me arandom question sometimes.
She's like, what was that numberfor this thing I was trying to get?
And I'll remember off the top of my head,she said it one time out of context.
I have no idea what she was talking about.
I'm like, is it this one?
She's like, yeah.
How do you do that?
So that was kind ofthis journey I went on.
So because of that, when I got to DavidOgilvy's confessions of an Advertising
(10:19):
man, I am now realizing some of the stuffI'd been doing in the past was marketing.
I just didn't realize it.
When I was in college,I was in a fraternity.
I ended up growing ourfraternity in double in size,
the largest growth in 20 years.
I then ran our alumni chair and heldour 75th anniversary largest alumni that
we've had probably 50 years or 25 years.
(10:40):
I ended up creating a little logoon the shirts that we sell to
alumni at the end of the year.
I found out after going back yearslater, they still use my logo.
It was crazy.
I created our first Facebook page.
I archived all of the old yearbooksinto our Facebook account and then
timeline them so that you couldgo to the page and scroll back to
the fifties and they'll be there.
(11:01):
It was crazy.
I never realized I wasdoing this whole time.
And marketing and sellingand all this stuff.
I even convinced every pizza jointin the entire city of Troy to donate
pizza for a pizza tasting, which Idon't think has been done since because
that was definitely a hard endeavor.
And I remember I'm insidegetting stuff set up.
Pizza's not there yet.
(11:22):
One of our pledges comes inand they're like, Hey, there's
a bunch of people outside.
I'm like.
Okay.
Let me go check.
I go outside and there's like200 people standing outside
and I'm like, what do we do?
Pizza's not here yet.
But we had done such good marketing.
The sidewalk in front of our housewas filled with kids from the college.
So yeah, this awakening of beingable to retain memory, information,
being able to correlate it withother things that I learned.
I started dabbling in stuff.
(11:42):
I dabbled in graphic design andI did that back in college and
now I just got better at it.
That same coworker whogave me those audio books.
He was like, I got this little sidehustle where I sell computer chips
that I create and can you make logos?
I'm like, sure.
So I went from Photoshopto learning Illustrator.
I just talked with another coworker andi'm like, I made this thing for him.
He's like, you make logos.
Can you make anime the logos?
(12:03):
Sure.
I couldn't but I learned aftereffects and I made an animated logo.
Then that first client, he goes,Hey, I've been selling on eBay.
I want to sell my own store.
I could figure that out.
So I went and learned and I built my owne-commerce platform from the ground up.
Now web development,graphic design, branding.
I'm learning all of these thingsand basically just kept doing that.
And then eventually I went to expand.
(12:24):
I started learning through Udemy.
Eventually back to Ty Lopez 'cause Iwanted to get a good Facebook ad course.
He just happened to have one.
So I bought that, learned Facebookads and then kept going from there.
I started getting clientsin web development and
branding and graphic design.
That first client again, thatcoworker that gave me the books,
he ended up going to a personaltrainer 'cause he had an injured
back, which I kept pushing him to do.
And ironically, there was a local personaltrainer he wanted to grow and market.
(12:48):
He wanted an ebook.
So I had to learn how todo InDesign and publishing.
So I learned InDesign and I literallydid that through the whole Adobe master
collection which I slowly bought over timeuntil I bought the whole master suite.
And so yeah, that's basically my journeyinto how I got to getting into marketing.
And then essentially from there, I hadone friend of mine who asked for advice
(13:09):
because she knew I knew about marketing.
Later, she left me a review onGoogle that perfectly explained
what happened next which I didn'tknow this until I saw the review.
She's like, my mom and I have hired threemarketing consultants over the last X
amount of time and none of them wereeven close to what Dillon suggested.
And I helped them during Covid andget through in marketing all that.
(13:31):
It was just super cool causeshe's the one that after that
happened, she only asked me aboutone thing, let's say Facebook ads.
And I went through a whole bunchof other stuff and she's like,
you ever thought about consulting?
I'm like, no.
And then about two months later, Igot my first consulting client where
I basically developed their entiremarketing strategy down to the point
of which state to open their LLC in.
Everything.
And this is pre Chat GPT, so thisis me just with way too much random
(13:55):
knowledge in business and marketing.
It was cool.
I got paid.
I wanna say it was $2,000.
I selected their domain name, got theirsocial media handles together, built
their website, created a brand guide,built their logo, built all the designs
and graphics for their social platforms,got their personalized email set up,
came up with a marketing strategy,created a lead magnet, created all the
(14:17):
popups and all this email marketingcampaign, helped them with their LLC
and I did all that in three days.
They were like, holy crap.
That was the fastest, large amountof money I ever got at that point.
And it was just becauseI could do all of it.
So now, I guess that'show I got to where I am.
Basically from there, after I gotinto consulting and I realized I could
(14:39):
consult and also provide the services.
I was like, okay, I can't doboth long term, so I need to
figure out how to outsource.
So I ended up revisitingthe four hour work week.
And another great book that'sactually pretty new now.
Buy Back Your Time by Dan Martel.
Then my favorite business bookof all time, which is the E Myth
Revisited by Michael Gerber.
(15:01):
With those books in mind, I've beenslowly trying to create systems
within my company, outsource deliveryof services and figure out how to
like slowly build upon the companyso that it can function without me.
It's slow and steady but oneof those things where, I know
that as long as I keep moving inthat direction, it's inevitable.
(15:21):
It's something that will ultimatelyhappen as long as I don't stop.
Absolutely.
And over time you're actuallygetting to that next stage.
You don't need to build theprocesses and systems and outsourcing
until you get to that point.
You wanna be focused on the fulfillmentjust handling it all as a solopreneur
until you get to that next logical point.
But one thing that your journey reallyhighlights is one, this always be learning
(15:42):
mind mindset even though you weren't into
that type of learning.
And two, learning what typeof learning best suits you.
Just as you said, some people arevisual learners, some people wanna
read it, some people want to see itbe done and then do it themselves.
So it's about working withwhat skillset that you have.
But then, you just said yes toalmost any project that came through,
whether you knew the system or not,you knew I can figure this out.
(16:04):
And if you're someone's willingto pay you to figure it out.
Hey, you have a business going on.
You're solving problems here.
So kudos to you for puttingyour mind to work and just
taking in as much informationas you can to help other people.
Yeah, I would definitely say it wasthat growth mindset, this idea that
you could learn something, which Ilearned pretty early on, I think.
(16:24):
So it's a little bit of a tangent butessentially when I was in college, I
mentioned, I almost failed out of college.
And the only reason I didn't wasat one point I'm like, okay, I am
about to fail out, it's gettingto the end of the semester.
I'm crushing it in one class but thisother class I'm getting destroyed in and I
did the math and I need a hundred on thistest or I will fail out because that one
(16:46):
grade would lower me enough that I wouldget bumped from the school because it
was the lowest grade and I probably wouldfail the class without that a hundred.
So before all that, I ended upspeaking with the campus psychologist.
No psychiatrist who told me tospeak to a psychologist first.
So I went and saw a psychologistabout 10 minutes into that call.
(17:08):
He is like, have you everheard a conversation?
I was there in person.
10 minutes into that conversation, he waslike, have you ever been tested for adhd?
My dad said he did it butI don't think he did it.
'Cause I don't remember that.
And he goes, yeah, I'm gonnawrite you up something.
So he wrote me up a noteto see the psychiatrist.
I go back to the psychiatristand he'd had me take this test.
It was a bunch of cognitive abilities butthe only thing I remember was it was this
clean, smooth line and then was completelyjetting off, completely non-existent.
(17:32):
He ultimately ended up prescribingme Concerta and then he upped the
dosage three times until I wasa zombie mode focused machine.
I don't take that stuff anymore butbasically I took that stuff and I was
like super hyper-focused and that helpedme study and retain and be able to read
something boring and get through it.
But I was so far behind in thatclass, that wouldn't be enough.
(17:53):
So ultimately what happened was, I needto go through all the material that we've
done all year long and I have to learn it.
I ended up staying up for sevenstraight days without sleep.
Without stopping except to eat.
And all I ate was subway sandwiches,chips and soda or monster.
I found out if you do thatfor 10 days, your brain can
just turn off and you're dead.
I was lucked out there but the reasonI got through that was I came across
(18:18):
Eric Thomas's the hip hop preacher,his first video that made him famous.
Some kid recorded him without hispermission, made it into a video and
released it and it said his famous quotethat's on shirts and stuff now, which is
when you wanna succeed as bad as you wantto breathe, then you'll be successful.
Ultimately, I ended up listening tothat on repeat for the seven straight
(18:42):
days while subway sandwiches, Doritosand monster were keeping me alive
with Concerta over and over again.
And so I ended up taking thattest and I got a 93 on it.
So I lucked out and I did pass that class.
I almost failed another class, ironically.
And the teacher came up to meafter I had a long semester
(19:02):
and then I bombed the final.
And he asked me, what the hell happened?
And I told him the story.
I was gonna fail outta school ifI didn't ace this other class.
So I did nothing but study for thatfor a week straight without sleep.
And the guy's like, thatmakes a lot more sense.
And I was like, sorry I let you downbut was sitting in the back of my head
after I got exposed to reading, I coulddo absolutely anything I set my mind to.
(19:24):
And later I stumbled across TomBilyeu the founder of Impact
Theory and Quest Nutrition.
And he has this 25 Beliefsof Impact Activists.
And I love it because I think it'slike belief number five, anything
you believe you can do, you can do.
Then belief number seven is numberfive is a lie, but it's an empowering
(19:45):
lie, and we believe only thatwhich moves us closer to our goal.
That's a meta stuff there eventhough it's not technically true.
As long as I believe I can accomplishwhatever I can, I will move past
all of the things that are seeminglyimpossible, that really aren't.
So that's kind of what set thatmindset from the beginning.
So once I realized what was inbooks and I think I can accomplish
(20:06):
anything I put my mind to, Istarted buying books like crazy.
I got a bookshelf over here filledwith probably a hundred plus books.
This is my home office.
My office office hasover a thousand books.
Six of them may be fictional,the rest are all nonfiction.
Was it physiology, psychology,philosophy what's it called?
Personal finance, personalself-development, business leadership
(20:29):
coaching, sales, copywriting,web development, sales funnels.
I'm Bush crafting, you know what I mean?
It is how to survive in the wilderness.
So I just started absorbing whateverI could, knowing that I could use some
of it somewhere at some point in timeand I was just eating that stuff up.
That belief in ourselfis incredibly powerful.
Even when you got to number sevenand realized, okay, it was a lie.
(20:51):
It is true when you believe inyourself and push yourself beyond
those limits, you have to getcomfortable with being uncomfortable.
When you feel uncomfortable,that means you're evolving,
you're growing, you're changing.
So people need to get morecomfortable with that feeling
and to be thirsty for knowledge.
I think this is what really keepspeople on top of their game.
And just continue to push forward.
This obviously is rooted in a passionboth for the learning and just for the
(21:14):
specific topics that you're covering.
But if I could have just a little bit ofextra knowledge that might help myself or
someone else, I wanna know that knowledge.
Yeah.
Well the coolest thing Iremember hearing about that.
I was listening to a podcast thatwas like, imagine you're in the
woods and you cut your leg and you'venever heard the word tourniquet.
(21:36):
You could die for something asmost people know what that is.
They've seen television, they'veseen what a tourniquet is.
They have a generalunderstanding of how to make one.
But imagine you just never heardthe word how crazy it is that
one snippet of information couldsave your life or a loved one's
life and you just didn't know it.
So to me, it should be your duty tobecome the best version of yourself
(21:59):
if you care about those around you.
Because the seven habits, firstyou must become independently
successful so that you can providethe success to others complimentary.
Understanding that if you're not the bestversion of yourself, then you can't give
the best version of yourself to others.
The Blue Zones people that live toa hundred plus years old in mass
collection they did studies on thisand some of them eat fat, drink wine.
(22:22):
There's a lady who's 114 orsomething that drinks three
cans of Dr. Pepper a day, right?
So it clearly isn't those things.
Now those things might improve qualityof life but longevity itself is solely
tied to your social connections.
That's the reason why five years afteryou retire is the average age of death.
You have lost all purpose andyour connections are dwindling.
(22:45):
Your kids have moved on, theyhave their family and now your
coworkers are no longer there.
And there's that guy they interviewedand that documentary, he's like 104.
Why are you still chopping wood?
Why don't you get someoneyounger to do that?
He's like, what?
What do you mean?
I chop the wood.
That's his purpose.
That's a big deal of understanding thatif we live for others then the best way to
live for others is become the best versionof yourself and then offer that to them.
(23:08):
Absolutely.
Now, Dillon, where can morepeople find out about you and
get connected with you online?
It's mostly there but I havea website that is just my
name, Dillon Mysliwiec.com.
And there is where you will findall of my business ventures.
I have a marketing company,marketing ADD which you could
go to art dev design.com to findlonger story on the naming of that.
If you couldn't tell theADD is a little joke.
(23:30):
I have s Nova Comics where me anda business partner publish our own
comics and now we're working to becomea comic book publisher for others.
There is the Upstate Sound, whichis a music business and a collection
of music businesses, including arecord label, publishing company,
artist management, live events andrecording studios here in Nashville.
But all of those are easilyfound from the Dillon meisler.com
under business ventures.
(23:51):
I have something on there tocontact me but either way, all my
personal stuff's on there as well.
Instagram, you can find it on there.
I answer that.
Perfect.
And we will have those links availabledown in the show notes and the description
so everyone can get connected here.
Now, Dillon, if you had to startover again, start from zero and
rebuild yourself back to where youare today, what would be the game
plan that you would set for yourself?
(24:12):
The thing I started doing differentlylast year that pivoted everything I
was doing was I started looking acrossall of my favorite entrepreneurs and I
figured out that there is only one thing.
I think Hormoz has something onthis where there's three things that
everybody has but I figured out there'sactually only one thing and it is how
much they execute on what they know.
(24:35):
For me, I spent a lot of time reading.
I have read an immense amount of books.
I've taken thousands ofhours of online courses.
I've gone to seminars and conferences andnetworked with people online but the one
difference was I noticed every time I overexecuted something positive came from it
and all of those things always ended upin more money, more knowledge, faster.
(24:59):
So all I did over the last yearwas execute so fast that I was
making mistakes but as I made them,I realized I could also fix them.
And my biggest worry before wasgetting a client that I couldn't
properly serve and making a mistake.
And it's like, don't do it tothe point where you're gonna
hurt your lifelong reputation.
(25:19):
Don't charge somebody 20 granda month and then show up and
be like, I don't know anything.
I don't know what I'm doing.
I paid a bunch of people and theydon't know what they're doing 'cause
I don't know how to hire people.
Don't do that.
If here's all the available knowledge in aspace and here's where you are and here's
where your client is, you can help them.
I've had people ask me for lifeadvice only because I'm this
(25:41):
much further ahead than they are,and that was enough for them.
And I think that that's the biggest thing.
You don't need to be the best.
Just realize you can help the personwho didn't read the book you read.
That's it.
If you read three books in one industry,one niche, you are in the top 15%
of intelligent people in that spaceimmediately because nobody reads.
(26:04):
There's that whole thing whereevery CEO reads 60 books a year.
Well, that means that there's thousands ofpeople that read zero books a year because
the average is one book a year, right?
So like that's crazy.
For every CEO reading 60,there's 59 people that didn't
read anything this year.
So that is a huge percentage ofpeople that don't read anything.
(26:25):
And because of that,you could read one book.
I know that the executions, the onepiece of advice I would give is that
you could read that one book and findsome guy already making money but that
one piece of knowledge they didn'thave yet and then you give it to them.
Now they make more money.
Now they might make more money than you.
In fact, one of my clients now make moremoney than me, except for maybe one.
But ironically, a few of themwere not before I met them.
(26:48):
Now they make more.
Right.
So I gave them that piece.
And what was that thing?
The fastest way to become a millionaireis to make 10 other people millionaires.
So that's what I'm working on.
I have a couple that are approachingthat type of speed, they're getting
there pretty quick and all of a suddenmy income started going up with that.
So, execute.
Read a book, execute, take a course,execute, try to do it before you're ready.
(27:08):
Just do it.
Absolutely.
I totally agree.
There's no shortage of great ideasout there but what there is a
shortage of the great execution.
Even an expert or really know whatyou're doing, just dive into it.
Be okay with making mistakesand you can learn along the way.
I feel like there's more that I'velearned from hands-on experience
versus a lot of the schooling.
It's great but untilyou actually implement.
(27:29):
Everything you've learned it'sjust shelf help and not self-help.
Yeah.
I guess the one piece of advice on how toexecute mentally is that the coolest thing
that happened was after I read a lot ofstoic philosophy my mom had noticed that
I was much more calm during the holidays.
There was one holiday in particular, allmy siblings are fighting and I'm not.
Normally I'm that argumentative,I'm right, you're wrong.
(27:50):
Like let's fight about it.
And I'm very calm.
So we're going to my grandmother's house.
We're up the stairs, all the siblingshave come in and my mom kind of stopped
me and just asked me, how do you do that?
Do what?
She's like, not give a shit.
And I'm like, we all die.
That was it.
I walked inside.
You're worried about executingand making a mistake.
You're gonna be dead one day.
(28:11):
It could be tomorrow.
A bus could take you out.
You're gonna be up, I don't know if Iwas ready yet at least I went for it.
The My way with FrankSinatra, I love that song.
It's like, I don't carethat I made a mistake.
I did it my way.
I got to where I wanted to be.
I tried to do it, if I messedup, that's way better than never
having tried and never knowing.
That's what I'm saying.
Absolutely.
I totally agree.
Now Dillon, I'm sorry.
(28:32):
We only have one more minute.
If there's anything else that wehaven't touched on yet that you wanted
to share, feel free to take the floor.
Let's see.
I might say that although that execution'sa really big deal, I still would make
sure you read, make sure you do somethingto further educate, find a mentor.
Ty Lopez pushes a lot.
I had no idea how to go about it.
Network.
Learn.
Become better, execute thengo to networking again.
(28:55):
And eventually what's going to happenis you're gonna reach a level that
someone above you is gonna say, there'ssomebody I could do something with.
And the fun thing that nobody realizesis that people who are experts, love to
be like, let me teach you young pad one.
They love to be able to be theguy who knows everything that
it is that you want to know.
(29:16):
By being receptive to that, youwill finally find that person who
is like, I would love to help you.
And I ultimately ended up gettinga few mentors over the last couple
of years for that exact reason.
I had already spent way too much timereading books and taking courses.
I am way more than ready.
And then I just put myself into enoughsituations where suddenly someone's like,
(29:38):
let's talk some more and they're way pastwhere I'm at and obviously I wanna talk.
So become better by reading, executing.
Reading, executing, network,reading, executing, and just do those
three things over and over again.
And eventually you'regonna run into that person.
They might become a client, theymay become a mentor, they might
become a friend and a trustedadvisor you could work with.
(29:58):
Be worth a damn and then go meet people.
I love that.
That's beautiful.
I would absolutely love to see themind map of doing the network, execute,
read and put that into a funnelhere to see how that would look.
But I think the endresult speaks for itself.
Love the tips and tricks here.
Dillon.
Appreciate you taking the timeand sharing your wisdom with us.
Thank you.
Definitely.
Thanks for having me.
Of course.
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