October 2, 2025 • 18 mins
Join Beatrice Gutknecht in an insightful discussion that goes beyond the buzzword of authenticity. Explore what it truly means to discover and express your raw brand identity. Beatrice passionately advocates for standing out rather than blending in, offering her unique perspectives on how genuine brand voice affects your market positioning. If you’re a founder or business principal looking to redefine your brand, this episode is packed with valuable insights to help you push past industry norms.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Beatrice Gutknecht:
LinkedIn: https://www.linkedin.com/in/beatricegutknecht
Company Website: https://www.badasserybyb.com
Instagram: https://www.instagram.com/badasserybyb/
YouTube: https://www.youtube.com/@badasserybyb
Podcast: https://podcasters.spotify.com/pod/show/the-art-of-branding
The Badass Mob (Newsletter): https://badasserybyb.com/the-badass-mob-newsletter/ -
Media Kit: https://abalone-tractor-ef6.notion.site/Media-Kit-1a5764655a5e8037bce1cbcf71078b5d?pvs=4 -
Mentioned Brand Health Check Tool: - https://www.badasserybyb.com/brand-health-audit
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #marketing #authenticity #identity #raw #brand
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The biggest part of that, or my approachin that is looking to their core, for
example, those values, their goals, whatis the direction that they want to go
in, and making sure that it all matchesand going with their team and check
out what is actually happening to makesure that if there's any disconnects.
(00:20):
Then based on these things,these are my suggestions.
We need to reposition or we needto really hone in on this part that
maybe you start working on already,but you got sidetracked by this
shiny thing or that shiny thing.
It's really understanding thatcore, going into that, spending some
time, even the customer journey.
(00:42):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the Founder andBrand Strategist of Badassery
by B. Beatrice Gutknecht.
So excited to have her on and shareher tips and tricks for all things
branding, marketing, and strategy.
Beatrice, so excited to have you on.
How you doing today?
I am Great.
(01:03):
Thanks Chris for having meon and it's a fantastic day.
That is wonderful.
Very excited to hear.
We always like to ask our entrepreneurs,tell us about your journey.
What were you doing before that kind ofled you into what you're doing today?
Well, what led me into to today and brandstrategy, it's a combo of two things.
One.
(01:23):
Just schooling and everything, thisis the voice that you should have.
You need to look to others.
You need to follow others.
And for a long time I was followingthat and lost my original voice that
I can remember me as a kid watchingTV and pointing an AD at dad.
This is what I wanna do, puttingtogether creative ideas, thinking
(01:47):
outside of the box of what isthe normal, what is the usual.
It took years, thankfully.
It was headhunted by real estate businessowner, and she kind of brought out that
voice again from me and that's made uppart of my why to push back against social
(02:11):
norms, be it personally, as in, you shouldget married, you should go have two and a
half kids, get a white a house and whitepick fence or in business where it's
the easiest thing is, hey look,we've got all these things when
we're starting a business or whenwe're trying to stand down business,
(02:32):
let's look at what others are doingbecause that is the normal, but that's
actually doing more damage than not.
That's one half.
The other half is.
The operation.
I mentioned I've been in real estateand my background, I've managed hotels,
(02:54):
been in various operations rolesthroughout like different industries.
And
life just kept on poking through.,Here's marketing, here's friends
going, Hey, help me out with this.
Okay.
I'm listening.
Finally, when I was livingin Myanmar, there was COVID
(03:15):
and then my dad passed away.
And military coup happenedwithin one week of each other.
And it kind of shook upthe work that I had there.
And finally after job huntingfor a year, I was like.
Why should I just help one businesswhere they're probably not gonna listen
(03:38):
to everything that I have to potentiallysuggest and do when I could help many
and push back against this commonperception, we have to follow this or we
have to look to the industry standards.
That's how Badassery by B was born.
That is awesome.
It sounds like it was a problem thatyou were kind of finding yourself,
(04:01):
how do I think outside the box?
I don't wanna be the norm.
And with that you kind of developyour own sense of self and your
sense of strategy that now you canimplement for other businesses.
And before we started with thepodcast here, we were talking
a little bit about rebranding.
Businesses who are rebranding andyou have a perception on the idea of
rebranding even as a brand strategist.
Maybe we shouldn't be looking torebrand or how do we approach that?
(04:24):
'cause a lot of businesses felloutta love with what they had with
their brand and they're looking forsomething new and fresh sometimes.
You said it may hurt themmore than it helps them.
Big time.
In fact,
99% of the time I would recommendagainst going for rebrand.
(04:47):
And that is in the commonway that rebrands are seen.
If you're going to do a properrebrand, that means you're
gutting your business, right?
So everything that has beenassociated to it is gone.
If you've been doing business foreven a little while, you've built up
(05:10):
a certain association to your brand.
People have connected itwith certain things, whatever
that might be in their minds.
And unless that's been incrediblynegative and you're like, no, I
do not want to be associated tothis anymore, then okay, rebrand.
But otherwise you
(05:33):
will lose the trust.
You'll lose loyalty,you'll lose market share.
Have a look at from theMove Twitter to X or Jaguar.
There's so many examples here, andwhat I recommend instead is reposition,
look to either your buyer journey, yourcompetitors, the things that they're
(05:57):
not doing, any quirks that you mighthave within your own business processes.
Those are a few of the thingsthat I would look at to reposition
even look at alternate industries.
What are they doing that I might beable to kind of bring in like Halo
top switching from just campiniagainst all of the ice creams to
(06:21):
being a gym supplement ice cream.
It doesn't need to be that complicated.
Use what you already have repositionand then take it one step further.
Make sure that everybody, yourentire team, HR, marketing,
sales, buys into that.
(06:42):
That is most important There.
You don't wanna throw away the best partsof your business just 'cause maybe it
needs just a cool new piece of artworkor maybe change your mission statement.
Don't throw everything awayfrom what you've built upon.
Just use that as the foundation andyou can build up stronger from there.
You got the gem already.
You just need to shine itoff, get it nice and clear.
(07:05):
Go into those really understandwhat those values are beyond the
usual empathy, impact, all that.
Which actually means nothing.
See it in your team and how they work.
If you ask them without givingthem any context, Hey, by
the way, what are our values?
Are they gonna be able to tell you?
Or will they have to pull up your website
(07:25):
if it's not a talking point or ingrainedinto who they are as a person, they can't
be struggling to find those answers.
It's like asking someone who are you?
And you're like, I don't know who I am.
Exactly.
Best example right there.
Who am I?
Hold on, lemme just look online for whoI should be or what I think I might be.
But for businesses where I feel like theystruggle with this identity almost because
(07:49):
it first starts out that maybe they startwith a certain product or service and it
grows into something completely different.
It almost doesn't match what theirold brand was they feel disconnected.
Do you kind of have a certainprocess that you walk them through?
Want to discover if they're even readyto change their brand, but if they
are, what does it look to retell thatstory about the business so that way
(08:10):
it better connects with their audience?
The biggest part of that or my approachin that is looking to their core.
For example, those values, theirgoals, what is the direction
that they want to go in?
And making sure that it all matchesand going with their team and check
(08:32):
out what is actually happening.
To make sure that if there's anydisconnects, then based on these
things, these are my suggestions.
We need to reposition or we needto really hone in on this part that
maybe you started working on alreadybut you got sidetracked by this
shiny thing or that shiny thing.
(08:52):
It's really understanding thatcore, going into that, spending
some time even the customer journey.
One of my clients that I recently workedwith, and this is common for the whole
industry, they were all approachinglater in the buyer journey where there
wasn't any flexibility for choice.
(09:16):
I was like, okay, but let's say we youcould do anything from scratch, nevermind
about what the industry standards are.
What will be the best time to come in?
And for them, they thought about itand they're like, it's right when the
designers are doing the sketches forthe entryways, for these drawings.
(09:38):
And I'm like, okay.
It'd be fine to just stop there,but you need to make sure.
Why should they care?
Why should your customer care?
Then let's be a resource to themso that they can reach their goals.
They see you as a means to anend, and they're reaching out to
you right at the beginning, thisreally helped me, this resource.
(09:59):
Hey, by the way, I see you'realso doing this, and this is
gonna help me down the track.
Problem solved.
And what does it look like for a lot ofthese businesses who are firing on all
cylinders when it comes to their brand?
Does this create betterinternal operations where people
are connected to the brand?
They work harder.
Does it create more reviews andreferrals for the business as well?
(10:22):
'cause I feel like if people areconnected to the brand, they almost
would metaphorically go to warfor them or they would go out of
their way to talk positively abouta brand, whether in communities.
What are some of the positive sideeffects of having a really solid brand?
You nailed it right there.
That is one of the big ones.
You're gaining basically a cult,following people that are going
(10:44):
to continue promoting your brand.
They're gonna refer you, you'regonna increase your market share.
And it's gonna have that stick.
There's a study of brands that haveinvested in their brand strategy
compared to even Fortune 500 or S&P 500.
(11:05):
And the brands that have invested intheir brand strategy have outperformed
and out bounced during recession periods.
Compared to those S&P 500.
In the long run, you are goingto have a lot stronger brand.
You're going to have a higher retentionrate for your team because they're
(11:27):
all on board with the same message.
It's all moving in the same direction.
There's no disconnect.
It's not only internal improvement,external improvements as in you are
getting more sales, you're gettingmore customers, there's customers
are getting you more customers.
Internally, you are all resonating.
That can be supplemented with somebodywho helps with team building, et cetera.
(11:50):
Very nice.
And are there certain industriesthat you typically work with or is it
like startups or are they kinda like5 or 10 years into their business
or It's a little bit of everybody.
Definitely not everybody.
And I would never recommend a startupto invest in brand strategy because
that is the time that you're reallyfocusing on working with customers,
(12:15):
understanding, trying, testing new things.
If you invest in during that time, youare going to be wasting a lot of money.
Similar as a rebrand, what I wouldrecommend is probably at the very
earliest five years into business.
You've built up a team, you'vehad some work with the clients.
(12:36):
You are getting stabilized, but you wantto pass into earning, getting higher
value out your products or services.
In terms of who I work with, it'sservice-based businesses in North America.
And a lot of it is in the B2B areaor even brick and mortar moving to
(13:00):
online where I see there's a lotof that happening at the moment.
You're either buying new businesses andyou're wanting to bring them together.
Fantastic time to look into brandstrategy before you are ruining
these individual brand associations.
And it's something youhave to be careful of.
(13:21):
This is all great information.
I love the thought process behind it.
For those who are interested, where canthey find you and connect with you online?
There's three main areas you cancatch me on Beatrice Gutknecht on
LinkedIn, I have the podcast, which isgoing to be restarting soon in season
(13:42):
three, which is the art of branding.
And there is the The Badass MobNewsletter, which you can find on
badasserybyb.com, which drops everyFriday, 10:00 AM with one strategy,
including how to implement thatstrategy in different departments.
(14:03):
Very nice, and we'll have all thoselinks available down on the show notes
and the description for everybody.
I wanted to ask you, you'vebeen in business for a while.
What has been the most effectivestrategy for actually getting clients?
There's so many differentchannels and options.
Are you networking?
Are you doing SEO?
Are you on the YouTubes?
What are you doing that's working for you?
For me, it's been big time LinkedInand even double video on LinkedIn.
(14:31):
I see that as something that'sgonna grow and develop more.
Moving forward, that is a form ofconnection, how we relate to each
other and even here on podcasts,have those different touchpoint.
'cause people, what is it?
7, 8, 11. How many touchpointsis it at this point?
I feel like it keeps growing.
What eight to 11 now?
(14:52):
Maybe 16.
Who knows?
A baker's dozen, a touchpoint.
The more the merrier, but never domore than you're actually capable of.
I feel like just one that youcan consistently keep up with.
But also one that's whereyou're only adding value.
Don't reach out just to say,Hey, why didn't you buy it?
But rather, I thought thisresource would be valuable to you.
(15:13):
It's the way you build and youkind of network and nurture these
relationships that can reallyaffect the bottom line for you.
Exactly.
And speaking of resources, thisis just like this last week.
I finished the tool, which helpsyou check the performance of your
brand and your brand positioning.
(15:33):
Five minutes.
You do it yourself, it's free, and you getan immediate actionable, as well as access
to 30, 60, 90 day implementation guide.
And that's on my LinkedIn, on the website.
Very nice.
That sounds wonderful.
We always love gifts and treatsfor all of our audience members
'cause they love these resources.
They absolutely just dive into them.
(15:54):
They wanna consume knowledgelike they're lifelong learners.
And I don't know if you feel the same way,where it's like you can never get enough
knowledge in resources and education.
You follow a lot of certainpodcasters or YouTube channels
or books or resources online thathave been very impactful for you.
It's true.
And this goes back into what we weretalking about for voice charisma
(16:15):
on command, the YouTube channel.
Amazing.
He just restarted.
Curious to see his new directionthat he takes it in terms of books.
My favorite has always been RobertGreen and he's got the 48 Loyals of
power and all these different versions.
Amazing.
Most of the books there are ahead.
(16:36):
I love that.
That is wonderful.
Beatrice, we appreciate you comingon and sharing your insight,
all the tips and tricks with us.
Last question for you before we wrap up.
Wanted to ask, we're about halfwaythrough 2025 here, do you have any new
services, product launches or campaignsor things you're kind of ramping up for?
Or are you just trying tomaintain everything that you've
been doing great already?
(16:58):
I'm currently working on a Done forYou, which is going to be available
basically on a access request only.
Aside from that, it is very much on aconversational basis because I just take
on a select number of clients in a year.
(17:20):
Very nice.
It's kind of expanding the serviceofferings, kind of meeting the
clients where they need it.
And if I had to put my marketing brain outthere, I would call it brand on demand.
If it's just a ask us questionswhenever Brand on demand.
Call in support.
Exactly.
I need to rename it now.
Trademark.
Don't rebrand.
You're gonna hurt yourself.
Don't rebrand.
Rebrand.
No, I haven't lost yet.
(17:40):
It's perfect time to do it.
Start from zero.
Well, that's one thing we alwaystalk to entrepreneurs about is
there's no lack of good ideas, right?
But it's the great executionthat really matters.
As long as you're taking actionand moving forward, taking those
steps, you're gonna be way ahead.
Many other entrepreneurs whoare just wishful thinkers.
Exactly, and just keep going.
(18:01):
Keep freaking going.
You have to be resilient.
Very tough.
But it's something that we stick with andwe'll definitely get the long term success
from the short term sacrifices we make.
Exactly.
Or at least the point is justcelebrate all the wins along the way.
You have that reminder like.
Hey there's this win, soit's gonna keep on going.
(18:23):
Still enjoy it, still appreciate it,but keep keep working hard so that
we can keep growing and scaling.
Definitely love it.
Beatrice.
We appreciate you coming on.
It was great to meet you.
Make sure you check out all thelinks and available down the show
notes and the description andget connected with Beatrice here.
Thank you again for coming onto our show.
Thank you.
The biggest part of that, or my approachin that is looking to their core, for
example, those values, their goals, whatis the direction that they want to go
in, and making sure that it all matchesand going with their team and check
out what is actually happening to makesure that if there's any disconnects.
(00:20):
Then based on these things,these are my suggestions.
We need to reposition or we needto really hone in on this part that
maybe you start working on already,but you got sidetracked by this
shiny thing or that shiny thing.
It's really understanding thatcore, going into that, spending some
time, even the customer journey.
(00:42):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the Founder andBrand Strategist of Badassery
by B. Beatrice Gutknecht.
So excited to have her on and shareher tips and tricks for all things
branding, marketing, and strategy.
Beatrice, so excited to have you on.
How you doing today?
I am Great.
(01:03):
Thanks Chris for having meon and it's a fantastic day.
That is wonderful.
Very excited to hear.
We always like to ask our entrepreneurs,tell us about your journey.
What were you doing before that kind ofled you into what you're doing today?
Well, what led me into to today and brandstrategy, it's a combo of two things.
One.
(01:23):
Just schooling and everything, thisis the voice that you should have.
You need to look to others.
You need to follow others.
And for a long time I was followingthat and lost my original voice that
I can remember me as a kid watchingTV and pointing an AD at dad.
This is what I wanna do, puttingtogether creative ideas, thinking
(01:47):
outside of the box of what isthe normal, what is the usual.
It took years, thankfully.
It was headhunted by real estate businessowner, and she kind of brought out that
voice again from me and that's made uppart of my why to push back against social
(02:11):
norms, be it personally, as in, you shouldget married, you should go have two and a
half kids, get a white a house and whitepick fence or in business where it's
the easiest thing is, hey look,we've got all these things when
we're starting a business or whenwe're trying to stand down business,
(02:32):
let's look at what others are doingbecause that is the normal, but that's
actually doing more damage than not.
That's one half.
The other half is.
The operation.
I mentioned I've been in real estateand my background, I've managed hotels,
(02:54):
been in various operations rolesthroughout like different industries.
And
life just kept on poking through.,Here's marketing, here's friends
going, Hey, help me out with this.
Okay.
I'm listening.
Finally, when I was livingin Myanmar, there was COVID
(03:15):
and then my dad passed away.
And military coup happenedwithin one week of each other.
And it kind of shook upthe work that I had there.
And finally after job huntingfor a year, I was like.
Why should I just help one businesswhere they're probably not gonna listen
(03:38):
to everything that I have to potentiallysuggest and do when I could help many
and push back against this commonperception, we have to follow this or we
have to look to the industry standards.
That's how Badassery by B was born.
That is awesome.
It sounds like it was a problem thatyou were kind of finding yourself,
(04:01):
how do I think outside the box?
I don't wanna be the norm.
And with that you kind of developyour own sense of self and your
sense of strategy that now you canimplement for other businesses.
And before we started with thepodcast here, we were talking
a little bit about rebranding.
Businesses who are rebranding andyou have a perception on the idea of
rebranding even as a brand strategist.
Maybe we shouldn't be looking torebrand or how do we approach that?
(04:24):
'cause a lot of businesses felloutta love with what they had with
their brand and they're looking forsomething new and fresh sometimes.
You said it may hurt themmore than it helps them.
Big time.
In fact,
99% of the time I would recommendagainst going for rebrand.
(04:47):
And that is in the commonway that rebrands are seen.
If you're going to do a properrebrand, that means you're
gutting your business, right?
So everything that has beenassociated to it is gone.
If you've been doing business foreven a little while, you've built up
(05:10):
a certain association to your brand.
People have connected itwith certain things, whatever
that might be in their minds.
And unless that's been incrediblynegative and you're like, no, I
do not want to be associated tothis anymore, then okay, rebrand.
But otherwise you
(05:33):
will lose the trust.
You'll lose loyalty,you'll lose market share.
Have a look at from theMove Twitter to X or Jaguar.
There's so many examples here, andwhat I recommend instead is reposition,
look to either your buyer journey, yourcompetitors, the things that they're
(05:57):
not doing, any quirks that you mighthave within your own business processes.
Those are a few of the thingsthat I would look at to reposition
even look at alternate industries.
What are they doing that I might beable to kind of bring in like Halo
top switching from just campiniagainst all of the ice creams to
(06:21):
being a gym supplement ice cream.
It doesn't need to be that complicated.
Use what you already have repositionand then take it one step further.
Make sure that everybody, yourentire team, HR, marketing,
sales, buys into that.
(06:42):
That is most important There.
You don't wanna throw away the best partsof your business just 'cause maybe it
needs just a cool new piece of artworkor maybe change your mission statement.
Don't throw everything awayfrom what you've built upon.
Just use that as the foundation andyou can build up stronger from there.
You got the gem already.
You just need to shine itoff, get it nice and clear.
(07:05):
Go into those really understandwhat those values are beyond the
usual empathy, impact, all that.
Which actually means nothing.
See it in your team and how they work.
If you ask them without givingthem any context, Hey, by
the way, what are our values?
Are they gonna be able to tell you?
Or will they have to pull up your website
(07:25):
if it's not a talking point or ingrainedinto who they are as a person, they can't
be struggling to find those answers.
It's like asking someone who are you?
And you're like, I don't know who I am.
Exactly.
Best example right there.
Who am I?
Hold on, lemme just look online for whoI should be or what I think I might be.
But for businesses where I feel like theystruggle with this identity almost because
(07:49):
it first starts out that maybe they startwith a certain product or service and it
grows into something completely different.
It almost doesn't match what theirold brand was they feel disconnected.
Do you kind of have a certainprocess that you walk them through?
Want to discover if they're even readyto change their brand, but if they
are, what does it look to retell thatstory about the business so that way
(08:10):
it better connects with their audience?
The biggest part of that or my approachin that is looking to their core.
For example, those values, theirgoals, what is the direction
that they want to go in?
And making sure that it all matchesand going with their team and check
(08:32):
out what is actually happening.
To make sure that if there's anydisconnects, then based on these
things, these are my suggestions.
We need to reposition or we needto really hone in on this part that
maybe you started working on alreadybut you got sidetracked by this
shiny thing or that shiny thing.
(08:52):
It's really understanding thatcore, going into that, spending
some time even the customer journey.
One of my clients that I recently workedwith, and this is common for the whole
industry, they were all approachinglater in the buyer journey where there
wasn't any flexibility for choice.
(09:16):
I was like, okay, but let's say we youcould do anything from scratch, nevermind
about what the industry standards are.
What will be the best time to come in?
And for them, they thought about itand they're like, it's right when the
designers are doing the sketches forthe entryways, for these drawings.
(09:38):
And I'm like, okay.
It'd be fine to just stop there,but you need to make sure.
Why should they care?
Why should your customer care?
Then let's be a resource to themso that they can reach their goals.
They see you as a means to anend, and they're reaching out to
you right at the beginning, thisreally helped me, this resource.
(09:59):
Hey, by the way, I see you'realso doing this, and this is
gonna help me down the track.
Problem solved.
And what does it look like for a lot ofthese businesses who are firing on all
cylinders when it comes to their brand?
Does this create betterinternal operations where people
are connected to the brand?
They work harder.
Does it create more reviews andreferrals for the business as well?
(10:22):
'cause I feel like if people areconnected to the brand, they almost
would metaphorically go to warfor them or they would go out of
their way to talk positively abouta brand, whether in communities.
What are some of the positive sideeffects of having a really solid brand?
You nailed it right there.
That is one of the big ones.
You're gaining basically a cult,following people that are going
(10:44):
to continue promoting your brand.
They're gonna refer you, you'regonna increase your market share.
And it's gonna have that stick.
There's a study of brands that haveinvested in their brand strategy
compared to even Fortune 500 or S&P 500.
(11:05):
And the brands that have invested intheir brand strategy have outperformed
and out bounced during recession periods.
Compared to those S&P 500.
In the long run, you are goingto have a lot stronger brand.
You're going to have a higher retentionrate for your team because they're
(11:27):
all on board with the same message.
It's all moving in the same direction.
There's no disconnect.
It's not only internal improvement,external improvements as in you are
getting more sales, you're gettingmore customers, there's customers
are getting you more customers.
Internally, you are all resonating.
That can be supplemented with somebodywho helps with team building, et cetera.
(11:50):
Very nice.
And are there certain industriesthat you typically work with or is it
like startups or are they kinda like5 or 10 years into their business
or It's a little bit of everybody.
Definitely not everybody.
And I would never recommend a startupto invest in brand strategy because
that is the time that you're reallyfocusing on working with customers,
(12:15):
understanding, trying, testing new things.
If you invest in during that time, youare going to be wasting a lot of money.
Similar as a rebrand, what I wouldrecommend is probably at the very
earliest five years into business.
You've built up a team, you'vehad some work with the clients.
(12:36):
You are getting stabilized, but you wantto pass into earning, getting higher
value out your products or services.
In terms of who I work with, it'sservice-based businesses in North America.
And a lot of it is in the B2B areaor even brick and mortar moving to
(13:00):
online where I see there's a lotof that happening at the moment.
You're either buying new businesses andyou're wanting to bring them together.
Fantastic time to look into brandstrategy before you are ruining
these individual brand associations.
And it's something youhave to be careful of.
(13:21):
This is all great information.
I love the thought process behind it.
For those who are interested, where canthey find you and connect with you online?
There's three main areas you cancatch me on Beatrice Gutknecht on
LinkedIn, I have the podcast, which isgoing to be restarting soon in season
(13:42):
three, which is the art of branding.
And there is the The Badass MobNewsletter, which you can find on
badasserybyb.com, which drops everyFriday, 10:00 AM with one strategy,
including how to implement thatstrategy in different departments.
(14:03):
Very nice, and we'll have all thoselinks available down on the show notes
and the description for everybody.
I wanted to ask you, you'vebeen in business for a while.
What has been the most effectivestrategy for actually getting clients?
There's so many differentchannels and options.
Are you networking?
Are you doing SEO?
Are you on the YouTubes?
What are you doing that's working for you?
For me, it's been big time LinkedInand even double video on LinkedIn.
(14:31):
I see that as something that'sgonna grow and develop more.
Moving forward, that is a form ofconnection, how we relate to each
other and even here on podcasts,have those different touchpoint.
'cause people, what is it?
7, 8, 11. How many touchpointsis it at this point?
I feel like it keeps growing.
What eight to 11 now?
(14:52):
Maybe 16.
Who knows?
A baker's dozen, a touchpoint.
The more the merrier, but never domore than you're actually capable of.
I feel like just one that youcan consistently keep up with.
But also one that's whereyou're only adding value.
Don't reach out just to say,Hey, why didn't you buy it?
But rather, I thought thisresource would be valuable to you.
(15:13):
It's the way you build and youkind of network and nurture these
relationships that can reallyaffect the bottom line for you.
Exactly.
And speaking of resources, thisis just like this last week.
I finished the tool, which helpsyou check the performance of your
brand and your brand positioning.
(15:33):
Five minutes.
You do it yourself, it's free, and you getan immediate actionable, as well as access
to 30, 60, 90 day implementation guide.
And that's on my LinkedIn, on the website.
Very nice.
That sounds wonderful.
We always love gifts and treatsfor all of our audience members
'cause they love these resources.
They absolutely just dive into them.
(15:54):
They wanna consume knowledgelike they're lifelong learners.
And I don't know if you feel the same way,where it's like you can never get enough
knowledge in resources and education.
You follow a lot of certainpodcasters or YouTube channels
or books or resources online thathave been very impactful for you.
It's true.
And this goes back into what we weretalking about for voice charisma
(16:15):
on command, the YouTube channel.
Amazing.
He just restarted.
Curious to see his new directionthat he takes it in terms of books.
My favorite has always been RobertGreen and he's got the 48 Loyals of
power and all these different versions.
Amazing.
Most of the books there are ahead.
(16:36):
I love that.
That is wonderful.
Beatrice, we appreciate you comingon and sharing your insight,
all the tips and tricks with us.
Last question for you before we wrap up.
Wanted to ask, we're about halfwaythrough 2025 here, do you have any new
services, product launches or campaignsor things you're kind of ramping up for?
Or are you just trying tomaintain everything that you've
been doing great already?
(16:58):
I'm currently working on a Done forYou, which is going to be available
basically on a access request only.
Aside from that, it is very much on aconversational basis because I just take
on a select number of clients in a year.
(17:20):
Very nice.
It's kind of expanding the serviceofferings, kind of meeting the
clients where they need it.
And if I had to put my marketing brain outthere, I would call it brand on demand.
If it's just a ask us questionswhenever Brand on demand.
Call in support.
Exactly.
I need to rename it now.
Trademark.
Don't rebrand.
You're gonna hurt yourself.
Don't rebrand.
Rebrand.
No, I haven't lost yet.
(17:40):
It's perfect time to do it.
Start from zero.
Well, that's one thing we alwaystalk to entrepreneurs about is
there's no lack of good ideas, right?
But it's the great executionthat really matters.
As long as you're taking actionand moving forward, taking those
steps, you're gonna be way ahead.
Many other entrepreneurs whoare just wishful thinkers.
Exactly, and just keep going.
(18:01):
Keep freaking going.
You have to be resilient.
Very tough.
But it's something that we stick with andwe'll definitely get the long term success
from the short term sacrifices we make.
Exactly.
Or at least the point is justcelebrate all the wins along the way.
You have that reminder like.
Hey there's this win, soit's gonna keep on going.
(18:23):
Still enjoy it, still appreciate it,but keep keep working hard so that
we can keep growing and scaling.
Definitely love it.
Beatrice.
We appreciate you coming on.
It was great to meet you.
Make sure you check out all thelinks and available down the show
notes and the description andget connected with Beatrice here.
Thank you again for coming onto our show.
Thank you.
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