December 10, 2025 • 29 mins
Join Julie Marty-Pearson as she unpacks the psychological secrets behind successful storytelling in the podcasting arena. With a background in psychology and statistics, Julie reveals how understanding the brain's functions can enhance your podcast's impact. This episode is rich with tips on how to find and share your story authentically, whether through solo episodes or guest interviews. Tune in to discover the crafting techniques that make stories resonate with audiences, and learn how these methods can improve your podcasting game!
Listen on Podbean: https://brainworkframework.podbean.com/
Connect with Julie Marty-Pearson:
Personal Website: https://www.juliemartypearson.com/ The Story of My Pet Podcast & Blog Website https://www.thestoryofmypetpodcast.com/ Podcast Your Story Now https://www.juliemartypearson.com/podcast YouTube: https://www.youtube.com/@juliemartypearson LinkedIn: https://www.linkedin.com/in/julie-r-marty-pearson-psyd Facebook: https://www.facebook.com/jmartypearson Instagram: https://instagram.com/podcastyourstorynow Instagram: https://instagram.com/thestoryofmypetpodcast
Connect with Chris Troka: LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ Website: https://focused-biz.com/ Website: https://christroka.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Psychology plays a hugerole in podcasting.
(00:02):
In a lot of ways.
People don't realize, and forwomen especially, a lot of us
have been told, be a good girl.
Be quiet.
Don't rock the boat.
We don't need to hear about yourfeelings, things like that, right?
The psychology of marketing is peoplecan tell really quickly if you are
selling or saying things just to getattention versus being authentic, being
(00:24):
like, Hey, this is me and I wanna helpyou listen to what happened to me.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focus biz.com.
Welcome back to another episode.
With us today is a podcaster,speaker, coach, and advocate
with Podcaster Story Productions.
Julie Marty Pearson.
So excited to have her on.
(00:44):
She is helping with a coaching business,empowering women to share their stories
through podcasting, either as an awesomeguest or by starting their own show.
Julie, how you doing today?
Thanks for joining us.
I'm doing well.
Thank you for having me.
Absolutely.
We always like to ask our entrepreneurs,tell us about your journey.
What were you doing before that kindaled you into what you're doing now?
(01:05):
Yeah, I definitely had ajourney to where I am now.
Five years ago, I wouldn't havebelieved you if you told me I had a
podcast, let alone that was my business.
But I always like to saybefore COVID, 'cause that was a
pivotal changing point for me.
I worked for almost 20 years in highereducation, I worked in universities and
colleges all over California where I live.
(01:26):
I taught psychology and statistics.
I also was staff and administratorin different places where I did a
lot of research and assessment andI was involved in the accreditation
process, which if anybody knowswhat that means, it's a lot of work.
It's very stressful.
Lots of report writing, I love thatcareer and I still love education.
(01:46):
I love teaching but beforeCOVID came, I was already kind
of making some life changes.
My health wasn't great and I hadactually gone off work for surgery, and
it was coming out of that recovery whenCOVID hit, and I didn't have a job.
I couldn't get one because all theschools were closed and it was really a
space for the first time in a long time.
(02:07):
I didn't have anything to do and Igot to decide what I wanted to do.
Creativity wise, but also likefuture wise, because I knew that
my other career commuting and thestress was wearing my body out and
it was hard to make a decision.
But I started thinking about what's next.
And I have my doctorate in organizationalpsychology and in that program, one of
(02:29):
the classes we take is how to coach peoplein corporate, in organizations, how to
help them be better managers, how to helpthem work on teams, things like that.
I knew I always wanted to coach insome way and I decided to just try it.
And I started a career coaching businesswith the help of some fellow friends who
were entrepreneurs and in that first year,we take all the classes because we think
(02:54):
we have to do all the things right away.
And one of those classes was podcasting.
And in that class, itwas a big group program.
I met a lot of great women thatI'm still friends with today and I
connected with this amazing community.
I eventually started a podcast, not aboutcareer coaching 'cause it was not exciting
and I was not passionate about it but Istarted about pets, which I always say, if
(03:19):
you're watching the video version of this,you'll explains all the photos behind me.
So I realized that there was no motivationbehind podcasting about career stuff.
And then I just needed to try it andsee if I even liked this whole idea.
I got on Zoom with friends, we talkedabout pets, past and present, and we
laughed and I put out the episodes.
(03:40):
I didn't edit.
It was dogs barking,interruptions, all the things.
Slowly people startedlistening and I was like, okay.
And then slowly people started askingto be on the podcast and I'm like,
this is something, this is cool.
And I really got to kind of dive intothat, just connecting with people from
all over the world that reached outto me and I started being educated
(04:02):
myself from people working in sheltersand rescue and all these things.
And it really shifted my perspectiveand I realized that the story of my pet
could be more than just a fun podcast.
It could be educating people.
It could be advocating.
And that's why I have that advocatein my title because advocating is
really what I do with podcasting.
(04:22):
And now I have two podcasts that bothadvocate for very different things
but have the same purpose behind it.
That is wonderful and what a journeyto be on to go through a medical
procedure right around COVID isletting out and the world is disrupted.
It's not the same as we knew but thatwas your chance to forge a new path.
And you started learning more,connecting, branching out and realize,
(04:44):
wow, there's something of value there.
There's something I cando that will help people.
What were some of the things thatwere most surprising for you as like
a first time business owner that Iguess maybe you didn't expect how
things worked or you were surprisedor learned something new right.
Well, what I definitely learnedis that in education, I have a
master's in the area of business.
(05:05):
I have my doctorate.
None of those programs preparedme about how to run a business,
how to think about taxes and howto pay people and contractors and
even just how to set yourself upfor success in ways as a business.
So a lot of that has beenwhat's been surprising to me.
The content and what offers Iput out or what I talk about
(05:27):
or teach isn't so hard for me.
But it's all the behind thescenes stuff that I had no idea.
There's a hundred things we doevery day to run a business.
That's definitely been the big learningcurve for me because even though I did
some consulting before COVID, I had ajob and sometimes I had multiple jobs.
I was working here, teaching there,I was used to that kind of having
(05:49):
employers and it is a very interestingeye opening experience and it's also
hard and obviously I'm a good student.
I like being a good student.
And when things didn't work or nobodyresponded, it's been a hard process for me
to deal with what we would call failure.
But now I know it's not failure.
It's us trying and seeing what worksand what doesn't and what people want.
(06:12):
So those have definitelybeen the harder parts for me.
That's really insightful because I thinka lot of people see those failures or some
people see 'em as learning opportunitiesand other people think I suck.
This is bad.
I'm not worth it.
I failed.
That's just you learn how not to doit or that way didn't work right now,
so let's try something different.
It's all a learning process.
(06:34):
And I can say it now, five years in butthe first couple years it was failures
to me but people told me to do this.
Why isn't it working?
What am I doing wrong?
It's hard, there is a lot of nos.
There's a lot of silence,there's a lot of hello, is
anyone out there listening to me?
And that's definitely been more of mypersonal journey of learning how to
(06:55):
handle that without taking it personally.
And I'm also a researcher, now I'm in themode of I get to try things and see what
people like and do the same workshop,but change a few words in the title.
Does that get more orless people to sign up?
Now I'm trying to havefun with that process.
There were many moments Ithought about giving up and just
going back to a regular job.
(07:17):
So it is a hard processto go through for sure.
Well, I'm glad you didn't because I thinkthat resilience aspect is so important
for business owners and even when you'rereaching levels of success like you
have now, that will constantly change.
There's highs and lows to everything.
But that's the journey, right?
I'm glad that you have the rightmindset now, that way you can lead
(07:39):
the charge and not get flustered.
Right.
And I'm happy to have that experience andbe on this side of it because then I can
help other people not feel like they'recrazy and like, why am I doing this?
Nothing's happening.
And I think that so many people wesee the success of others on social
media, on the news, wherever it may be.
(07:59):
And we think, well that'sgonna happen for me.
But they don't show us the yearsof work, the team behind them,
all these things that are helpingthem to be that successful.
And I think we set ourself upfor failure sometimes by our
expectations of how quickly thingsare going to take off or grow.
And that is very truein podcasting for sure.
(08:22):
Absolutely.
Tell me more about your productservice and the clients that you help
'cause it's focused around podcasting.
Sometimes they're a guest ormaybe they start their own show.
But I guess, what does yourideal client look like?
Why are they coming to youand what is that process like?
Yeah, so mainly I work with women butI'm open to working with everyone.
(08:44):
I've been working with mostly womenover 35 and it's a woman who either runs
their own business thinking about it orhas something they're very passionate
about and they wanna share in some wayand they're just not sure how to do it.
And when I first kinda shiftedinto podcasting full time, I
thought everybody wanted a podcast,wanted to launch a podcast.
(09:07):
And then as I networked in differentbusiness organizations and women's
groups, I realized that women areon a wide variety of where they
are with respect to podcasting.
And more of what I do as a coach is talkabout where they are and get a sense of
what would be the first step for them.
Some people, it's guesting.
They've never guessed, they've neverdone anything but listened to a podcast.
(09:28):
Some people, they've listened,they've done a couple guesting, but
they're not really sure what do I do?
How do I find the right ones?
And then some people are readyto launch or need help growing.
So my services now are kindof broader because I realize
everybody's in a different place.
I do provide one-on-one supportcoaching and programs for being a
(09:48):
guest, being strategic about guesting,as well as launching a podcast.
But I actually have now launcheda membership, I created a low
cost membership where anybodycan come in and learn no matter
where you are in that process.
Some of the events are geared more toguesting, some are geared more to hosting
but there's also like coworking space.
There's live practice.
(10:09):
A lot of people have beentelling me like, I wanna guess
but I've never been interviewed.
I have no idea what it's gonna be like.
I don't know how to prepare myself.
I'm like, let's get on Zoom and practice.
That is kind of a communityI have cultivated.
I have free networking eventsevery month for over the last year.
I call it the Women's Podcaster Party.
And it's just a community ofwomen business owners, speakers,
(10:34):
coaches, podcasters, guests, orpeople who wanna be those things.
And to me, it's a safe space becausewomen, sometimes we talk about
things that are very personal andwe may not feel as comfortable
talking or sharing in a bigger group.
It's a place for people to reallyshare but also ask those questions
they may think are silly or dumb.
It's like, there's no dumb questions.
We're all at different points.
(10:55):
And then I also bring amazing women whoare podcasters who work in podcasting to
come in and share their story of how theystarted, how it's changed their life.
Because every woman I meet whohas a podcast, that podcast has
changed their life in some way.
And what I wanna do is get morewomen to have that impact and change.
I really have cultivated community andthat's a place where anybody can join.
(11:19):
Either the free networkingor my low cost membership.
And then of course I offer theone-on-one coaching because
everybody's business is different.
Everybody's where they'restarting is different.
And I really want to work with people tohelp them figure out where they're now
and what's the right first step for them.
Right, absolutely.
Only because we're already on the topic,I wanted to ask where can people find
(11:40):
you and connect with you online andthen I'll have some more questions.
Perfect.
It's really easy.
Just go to julie marty pearson.comand you will find all the things,
my podcasts, my networking events,my memberships and any new special
events and stuff I have going on.
Very nice.
And we'll have the links available downin the show notes and the description
so everyone can get connected here.
(12:01):
And since your background goes a lotof education, a lot of experience here,
specifically psychology and when itcomes to marketing and relationships
because I feel like, a lot of people viewmarketing as it's just a psychological
tactic and sure there's psychology intoit but sometimes it's not nefarious.
Sometimes it's good for us.
What is your take on the worldof psychology, how it plays into
(12:22):
marketing and specifically podcasting?
Psychology plays a huge role in podcastingin a lot of ways people don't realize.
As a college student, I was trainedon how to run focus groups, how to do
interviews, so interviewing people,I love it because it's just me.
That's who I am.
I ask the right questions.
I know how to lead conversation andpsychology plays a huge role for me just
because of my skills and experience.
(12:44):
But it's also about knowinghow to guide people and help
people pull their story out.
And I realize that I do that in all,not only as a host but as a coach.
And for women especially, a lot of ushave been told, be a good girl, be quiet.
Don't rock the boat.
We don't need to hear aboutyour feelings, things like that.
Right?
And it's hard for us to just get up thereand talk about ourselves, myself included.
(13:11):
And I think that sometimeswith marketing and podcasting.
People will say, they do it like thisand that's great, so I wanna do it too.
It's like, that's great for them butthat's not you and what I kind of
bring with my psychology backgroundis you need to be authentically you.
You're not putting on a front.
You're not pretending to be callher daddy or whatever you love
(13:32):
because that's how it works for herbecause she's being authentically
her and I've had to learn it.
I've had to learn to be more open andjust show up whatever that means with
my photos behind me or a bedazzledheadband and the psychology of marketing
is people can tell really quickly ifyou are selling or saying things just
(13:53):
to get attention versus being authentic,being like, Hey, this is me and I wanna
help you listen to what happened to me.
This may teach you something andthat's really how I use my psychology
background to get people to realizehow important the authenticity is.
And sharing your story and the emotionbecause even if it's something completely
(14:15):
different than someone else has gonethrough, they're gonna pull something
out of that in terms of the resilienceor the confidence or the inspiration.
Yeah, absolutely.
I think psychology just everything thatgoes into the science, the behavior,
how we make decisions, what catchesour eye even things as simple as
spacing or what words are used canchange the outcome of what we achieve.
(14:39):
It's absolutely incredible.
It can be really simple, like I doa free workshop on storytelling.
Sometimes I call itcompelling storytelling.
Sometimes I call iteffective storytelling.
And it's interesting to seemore people sign up for one or
the other, like, what is that?
What is the word?
And what I've also learned inmarketing is the way I say it may
not make sense to someone else.
(15:01):
You always have to kind of be tweakingand adjusting to see what people
respond to and personally, I have ahard time because I know video is kind
of king right now on all the platformsand it's not that I can't do it, it's
just not naturally how I show up.
I'm a Gen Xer.
I don't just pick up myphone and go on video.
I like photos and images, I alsohave to stretch my self and how I
(15:23):
show up and how I put myself out.
But you know, there's little thingsthat we get to tweak with to see is
that gonna make a difference and onething I've definitely learned and I know
psychologically it's very true, is don'tthrow a bunch of stuff at people at once.
Like one call to action, one hook, onestatement, because our brains are bringing
(15:45):
in so much information at any given time.
If you say five things, they'renot gonna do any of 'em.
If you say one and you say it morethan once, that's gonna resonate
with people and I think that's one ofthe things I've definitely learned.
And as you know from the psychologyperspective, that makes sense
because the more you say, themore people kind of drown you out.
(16:05):
Absolutely.
And that leans in more into what I wantedto ask about communication piece because
what you said is, it's like the audienceor the individual person, you could say
the same thing but each of them will hearor receive that information differently.
How do we kind of keep that intoconsideration because I feel like
(16:26):
most often we just wanna say what'son our mind and get it off of our
chest, as opposed to getting theend result or how it's going to be
received and perceived by the listener.
Right.
I think that's why we're in a lotof the trouble we're in is 'cause
people take things differently, right?
Our experience, the way we hearthings and sometimes it's just
(16:50):
about what I reframing, you can saythe same thing in different ways.
So are there ways you can get on,do a video and then do it again,
but say it just slightly different.
It's hard.
We can't please everybody, we can't makeeveryone understand what we're saying.
But what I've also realized is youcan assume people know the basic
things, like when I talk aboutguesting and being strategic.
(17:12):
The fact that I have to tell people,do not reach out and ask to me on a
podcast that you've never listened to.
Like I get messages all the time.
Hi, this is my client and I'm fabulousand I do all these things and I get
about halfway down and I'm like.
Well, you haven't listened to my podcast.
You haven't even read the titleof my podcast 'cause it's called
(17:32):
The Story of My Pet Not Businessand vice versa across both of mine
'cause they're very different.
I realize I can't assume peopleknow these things especially if
they're brand new and have neverdone anything before in podcasting.
Sometimes I have to take a step back andbefore I say the thing I really wanna
say, I gotta kind of come back and say,X, Y, Z happened first and now this is
(17:54):
what I'm saying because we are all comingat it from a different starting point
and also a different knowledge base.
We don't know what we don't know, right?
And sometimes we forget what otherpeople may not know yet because we've
been podcasting for however long.
So that's definitely something Iforced myself to really think about.
Absolutely.
(18:14):
When you're throughout your journeyof entrepreneurship even though you're
already so educated what books orYouTube series, podcasts, what resources
do you go to find more information?
I know you're putting moretogether currently with yourself.
Where did you used togo to get everything?
Definitely podcasts.
I've had some amazing coachesand mentors in podcasting.
(18:36):
Ina Coveney who has been in podcastingfor a long time, she's a great coach.
She has a podcast.
She now calls super humans.
Her content is so great andshe also is so accessible.
She's someone that I luckily found earlyon in my entrepreneurial journey and other
things are books recommended by others.
I was very lucky.
(18:56):
I was in a small membership communityearly in my podcasting, run by Tiphany
Kane and David Sais, who now runCustom Media and they're actually
building Adobe Atmos podcast studiocurrently in Southern California.
So even watching their journeyhas inspired me but they had
podcasts I could listen to.
They had sessions we couldcome to as group coaching.
(19:18):
They did workshops.
What they also did was bring in otherpodcasters to talk to us and tell us
what they do, why they do it that way.
So for me, finding places like thatearly in podcasting really helped me,
and I'm always listening to new podcasts.
I don't always have time for everything,but one way I really kind of educate
(19:41):
myself now is by being a guest becausewhat I love about podcasting is you can
do it however you want to, but becauseof that, we all do it however we want to
and trying to help people with guesting.
There isn't a one size fitall, this is what you're gonna
get every time you guest.
I have to practice what I preach andthe last six months I've been guesting
a lot more going into pod match allthe time and checking my matches.
(20:03):
And networking and connecting thatway with new people because being
on someone's podcast just likethis, I get to meet you Chris.
I get to learn about you.
I get to see how you do it, howyou record it, where you put
it, what you do as follow up.
And for me, that's what I like to do,to kind of learn because then I can not
only use that knowledge for myself as aguest and a host, but I can pass that on
(20:24):
to others, what I'm seeing, what peopleare doing more of now, things like that.
Absolutely.
And vice versa, I can't tell youhow many things I've learned and
felt inspired from all these otherguests who have been on our show.
And it's all different journeys.
Between the one to two yearentrepreneurs, 5 to 10, 20, 30 plus.
But there's so much informationand knowledge to be shared and if
(20:45):
you're willing to be open to it andask the right questions, make that
conversation but you just have toask, you just need to get started.
And that's one of the big things.
And I will shout out one other podcaster,Adam Scheibel, who I heard speak at
Pod Fest this year and then was ina small group listening to him give
advice and now I'm in one of his groups.
And what I love about it ishe's like, like this is this.
(21:08):
Like don't make it more, don'tmake it harder on yourself.
But the one thing I needed to hear fromhim that he told me, which is about my
second podcast, which directly relates tomy coaching, is you don't need sponsors.
You don't need to worry about getting ads.
You are the sponsor.
Your business is the ad.
You need to be using yourpodcast to sell your business.
(21:29):
Now, that doesn't mean get onand say, this is why I'm great
and you should buy from me.
No, it's having a clear, what'sthe content of that episode?
What's the clear CTA, is it signup for this workshop, sign up for
my email list, whatever it may be.
And going to conferences, listeningto other podcasters helps me in
that way too, is because sometimesI have to get outta my own head.
And if I hear someone else say, it's like.
(21:51):
Thank you.
Why am I worried about downloads?
I'm not gonna get to millions that arereally gonna make money with sponsors.
I'm gonna focus on how each episode Ican tie it to something in my business.
Now with my pet podcast, I do hostred ads, but they are companies
I have vetted that I have usedbefore I became an affiliate.
And it helps me make a littlemoney to pay for the PET podcast
(22:13):
'cause it's a passion project.
It doesn't make money.
So, I say that you gotta find the way thatworks for you and why you're podcasting.
And the why is really where needpeople need to start because if you
don't know your why and you just jumpin, you're really wasting your time,
right.
It lacks direction and I think it showsthrough on the production side of it.
Like you said, you just have tounderstand why you're doing this
(22:35):
because for the pets one, it makesmore sense to have sponsorship.
And oftentimes a lot of people focus andthink the big money is in the sponsorship
as opposed to what value productor service can I provide to others?
Somehow, it becomes a platform for it oryou can use that content for snippets.
There's many different ways to nowleverage and utilize that but it's
(22:56):
sometimes we need to be told ortaught about that, so that way we
have more clear focus and direction.
Yes, absolutely.
Sometimes we get so held up andthey're doing this and it's working.
Well, great it's working for them thatdoesn't mean it's gonna work for you.
The thing about podcasting iswe all have a different purpose.
We are talking about different things.
We all host differently.
We set people up differently.
(23:17):
What works for them doesn'tnecessarily work for me.
And we also have to realize thatpeople also like different things.
I think it actually was Ina who justasked a bunch of people to get on Zoom
with her and let them ask questions.
She wanted to talk about podcasting.
What do you listen to?
What do you like, how long are episodes?
All these things.
She doesn't enjoy interview-basedpodcast herself listening, but what
(23:38):
she found was 80% of the peopleshe talked to do prefer interviews.
She was like, okay, well I didn'twanna do interviews 'cause I
don't like it, but people want it.
That's what I'm gonna do.
And some of it is just as simpleas asking people what they like,
what they need, how can I help you?
What content are you looking for?
Because you don't wanna just assumeand I will use myself as an example.
(24:02):
Well, over a year ago, Ilaunched my second podcast.
Podcast your story all about podcasting.
I thought everybody wanted to launch.
That was kind of my focus.
And then I started networking moreand I'm like, wait, that's not
what people are asking me about.
I actually paused it after five episodes.
I just relaunched it because I feltlike I'm finally in the head space,
that I know where my business is.
(24:23):
I know what people want.
I know how I can help, so I can nowrelease episodes with that in mind
and could I still have releasedit and got people to listen?
Sure.
But I wasn't ready to havethe right way to put it out.
I didn't have the rightorganization of my business.
I would've just been thrown spaghettiat the wall to see what sticks.
And even though maybe I lost somemomentum in doing that, I know that in
(24:46):
the long run it's better for my business.
Absolutely.
And it had more clear directionand it directly tied into your
offer, product or service.
Sometimes, it's okay totake a step back and pivot.
Okay.
I need to think, what doI wanna do differently?
But that's something throughoutbusiness, that's the beauty of it.
You can start something, take actionon it, and change, a lot of people
get hung up on is the color in mylogo, just right before I launch this?
(25:09):
It's like, just launch it.
You can change it later.
Right, and so many people, especiallywomen, I have to do all of these things.
No, you don't just do it.
Don't put everything in before youeven know if you like podcasting,
if people are even gonna listen.
That's kind of what I did with mypet one, but it's like you just don't
know until you put it out there.
You need feedback to know howto adjust and change and grow.
(25:33):
And what I love about podcastingis tomorrow I could decide to
change my brand colors, make a newcover, and then it's all changed.
We get to respond to what's goingon in the world, but we also get to
respond with what people in businessare telling us they need now.
And even if I just put a wholeseries out about launching.
People are saying, no, I need you totell me this and this and about guesting.
(25:55):
Great.
Okay.
My next episodes are gonna beabout that, and that is also
the power we have as hosts.
Even if we've recorded a greatepisode, we wanna put out next if we
know it's not the right time for us,or we have something else we need
to put out now for our business.
It's okay.
It's our platform, it's our work.
It's our blood, sweat, andtears in these podcasts.
(26:15):
We get to say, sorry, it's gonnabe two months now before I put that
out, I had to rearrange things.
It's okay.
And you can also just say, sorry, youdon't even have to explain yourself that
I think we don't want people to feel bad.
We don't wanna make people feellike we don't appreciate their
content, but we also have to bestrategic in what we're doing.
Absolutely.
Sometimes, business isn't alwaysthe personal friendships out there
(26:39):
or what we make it out to be.
Sometimes, we need to be just coldand straightforward a little bit.
But I think over time businessowners eventually understand
that and typically respect thatdecision that you have to make.
It's not easy, but it has to bemade, and that's just how it is.
Right.
It's hard to tell people no or I getreached out to all the time for my
pet podcast and I said, you know what?
I'm sitting on episodes, I'mnot gonna set you up to record
(27:02):
and then it sits for longer.
And I put a wait list out nowbecause I'm like, when I'm ready
for new, I'll let you know.
But I don't also want them to notbe hear from me and think I'm just
ignoring them or they're not a good fit.
I don't like that either.
I feel like, as someone who guess I wannabe told, it's not the right time now.
Come back to me in three monthsor six months and that's fine.
I'd rather be told that thanthink they're just not responding
(27:23):
'cause they don't like me.
Right?
Right.
Absolutely.
Julie, I have one more question for you.
Why don't they ask moreabout the future plans?
It's about halfway through 2025.
We'll release closertowards the end of 2025.
But what are you kind of preppingand planning for in the future?
Is it new products or services?
Are you pivoting again?
Or are you just kind ofcontinuing all the great things
(27:44):
that you've been doing already?
Well, for sure I am continuing mynetworking community and my membership.
Those are things that I'm growingand want to become bigger and
really get a sense of what peoplereally need within those areas.
Those will still exist at the end of theyear and hopefully be bigger and better.
But I'm also kind of tailoring to figureout, what is the future of podcast?
(28:06):
Your story now productions, is itjust a community and a support?
Place is it more of anagency or a podcast network?
So those are some of the ideas Ihave swirling because of course
I also have a list of 10 otherpodcasts I wanna start myself.
I think the next six months forme is gonna be a lot of networking
and really creating what I wannacreate is a referral network.
(28:27):
If someone comes to me with a specificneed that is not what I know as well.
Like YouTube, I'm very honest,I don't know YouTube a lot.
I'm on there, I'm doing the things, but ifyou really wanna focus on that, I'm gonna
send you to my friend that knows YouTube.
So for me, I hope that the futureis really a larger referral
network in podcasting where I canhelp other business owners, other
(28:48):
podcasters, and we can really becollaborative to help all of us grow.
Absolutely.
That is very exciting.
And one thing I know, everything worksbetter together when we can come as
a community sharing the knowledge,resources together, it just helps us
move along a lot further than we would.
Julie, thank you again for coming toshare your tips and tricks and your
entrepreneurial journey with us.
Thank you Chris.
(29:09):
Thank you so much for having me.
I appreciate being herewith you and your listeners.
Thank you so much.
We appreciate it as well.
Thank you.
Psychology plays a hugerole in podcasting.
(00:02):
In a lot of ways.
People don't realize, and forwomen especially, a lot of us
have been told, be a good girl.
Be quiet.
Don't rock the boat.
We don't need to hear about yourfeelings, things like that, right?
The psychology of marketing is peoplecan tell really quickly if you are
selling or saying things just to getattention versus being authentic, being
(00:24):
like, Hey, this is me and I wanna helpyou listen to what happened to me.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focus biz.com.
Welcome back to another episode.
With us today is a podcaster,speaker, coach, and advocate
with Podcaster Story Productions.
Julie Marty Pearson.
So excited to have her on.
(00:44):
She is helping with a coaching business,empowering women to share their stories
through podcasting, either as an awesomeguest or by starting their own show.
Julie, how you doing today?
Thanks for joining us.
I'm doing well.
Thank you for having me.
Absolutely.
We always like to ask our entrepreneurs,tell us about your journey.
What were you doing before that kindaled you into what you're doing now?
(01:05):
Yeah, I definitely had ajourney to where I am now.
Five years ago, I wouldn't havebelieved you if you told me I had a
podcast, let alone that was my business.
But I always like to saybefore COVID, 'cause that was a
pivotal changing point for me.
I worked for almost 20 years in highereducation, I worked in universities and
colleges all over California where I live.
(01:26):
I taught psychology and statistics.
I also was staff and administratorin different places where I did a
lot of research and assessment andI was involved in the accreditation
process, which if anybody knowswhat that means, it's a lot of work.
It's very stressful.
Lots of report writing, I love thatcareer and I still love education.
(01:46):
I love teaching but beforeCOVID came, I was already kind
of making some life changes.
My health wasn't great and I hadactually gone off work for surgery, and
it was coming out of that recovery whenCOVID hit, and I didn't have a job.
I couldn't get one because all theschools were closed and it was really a
space for the first time in a long time.
(02:07):
I didn't have anything to do and Igot to decide what I wanted to do.
Creativity wise, but also likefuture wise, because I knew that
my other career commuting and thestress was wearing my body out and
it was hard to make a decision.
But I started thinking about what's next.
And I have my doctorate in organizationalpsychology and in that program, one of
(02:29):
the classes we take is how to coach peoplein corporate, in organizations, how to
help them be better managers, how to helpthem work on teams, things like that.
I knew I always wanted to coach insome way and I decided to just try it.
And I started a career coaching businesswith the help of some fellow friends who
were entrepreneurs and in that first year,we take all the classes because we think
(02:54):
we have to do all the things right away.
And one of those classes was podcasting.
And in that class, itwas a big group program.
I met a lot of great women thatI'm still friends with today and I
connected with this amazing community.
I eventually started a podcast, not aboutcareer coaching 'cause it was not exciting
and I was not passionate about it but Istarted about pets, which I always say, if
(03:19):
you're watching the video version of this,you'll explains all the photos behind me.
So I realized that there was no motivationbehind podcasting about career stuff.
And then I just needed to try it andsee if I even liked this whole idea.
I got on Zoom with friends, we talkedabout pets, past and present, and we
laughed and I put out the episodes.
(03:40):
I didn't edit.
It was dogs barking,interruptions, all the things.
Slowly people startedlistening and I was like, okay.
And then slowly people started askingto be on the podcast and I'm like,
this is something, this is cool.
And I really got to kind of dive intothat, just connecting with people from
all over the world that reached outto me and I started being educated
(04:02):
myself from people working in sheltersand rescue and all these things.
And it really shifted my perspectiveand I realized that the story of my pet
could be more than just a fun podcast.
It could be educating people.
It could be advocating.
And that's why I have that advocatein my title because advocating is
really what I do with podcasting.
(04:22):
And now I have two podcasts that bothadvocate for very different things
but have the same purpose behind it.
That is wonderful and what a journeyto be on to go through a medical
procedure right around COVID isletting out and the world is disrupted.
It's not the same as we knew but thatwas your chance to forge a new path.
And you started learning more,connecting, branching out and realize,
(04:44):
wow, there's something of value there.
There's something I cando that will help people.
What were some of the things thatwere most surprising for you as like
a first time business owner that Iguess maybe you didn't expect how
things worked or you were surprisedor learned something new right.
Well, what I definitely learnedis that in education, I have a
master's in the area of business.
(05:05):
I have my doctorate.
None of those programs preparedme about how to run a business,
how to think about taxes and howto pay people and contractors and
even just how to set yourself upfor success in ways as a business.
So a lot of that has beenwhat's been surprising to me.
The content and what offers Iput out or what I talk about
(05:27):
or teach isn't so hard for me.
But it's all the behind thescenes stuff that I had no idea.
There's a hundred things we doevery day to run a business.
That's definitely been the big learningcurve for me because even though I did
some consulting before COVID, I had ajob and sometimes I had multiple jobs.
I was working here, teaching there,I was used to that kind of having
(05:49):
employers and it is a very interestingeye opening experience and it's also
hard and obviously I'm a good student.
I like being a good student.
And when things didn't work or nobodyresponded, it's been a hard process for me
to deal with what we would call failure.
But now I know it's not failure.
It's us trying and seeing what worksand what doesn't and what people want.
(06:12):
So those have definitelybeen the harder parts for me.
That's really insightful because I thinka lot of people see those failures or some
people see 'em as learning opportunitiesand other people think I suck.
This is bad.
I'm not worth it.
I failed.
That's just you learn how not to doit or that way didn't work right now,
so let's try something different.
It's all a learning process.
(06:34):
And I can say it now, five years in butthe first couple years it was failures
to me but people told me to do this.
Why isn't it working?
What am I doing wrong?
It's hard, there is a lot of nos.
There's a lot of silence,there's a lot of hello, is
anyone out there listening to me?
And that's definitely been more of mypersonal journey of learning how to
(06:55):
handle that without taking it personally.
And I'm also a researcher, now I'm in themode of I get to try things and see what
people like and do the same workshop,but change a few words in the title.
Does that get more orless people to sign up?
Now I'm trying to havefun with that process.
There were many moments Ithought about giving up and just
going back to a regular job.
(07:17):
So it is a hard processto go through for sure.
Well, I'm glad you didn't because I thinkthat resilience aspect is so important
for business owners and even when you'rereaching levels of success like you
have now, that will constantly change.
There's highs and lows to everything.
But that's the journey, right?
I'm glad that you have the rightmindset now, that way you can lead
(07:39):
the charge and not get flustered.
Right.
And I'm happy to have that experience andbe on this side of it because then I can
help other people not feel like they'recrazy and like, why am I doing this?
Nothing's happening.
And I think that so many people wesee the success of others on social
media, on the news, wherever it may be.
(07:59):
And we think, well that'sgonna happen for me.
But they don't show us the yearsof work, the team behind them,
all these things that are helpingthem to be that successful.
And I think we set ourself upfor failure sometimes by our
expectations of how quickly thingsare going to take off or grow.
And that is very truein podcasting for sure.
(08:22):
Absolutely.
Tell me more about your productservice and the clients that you help
'cause it's focused around podcasting.
Sometimes they're a guest ormaybe they start their own show.
But I guess, what does yourideal client look like?
Why are they coming to youand what is that process like?
Yeah, so mainly I work with women butI'm open to working with everyone.
(08:44):
I've been working with mostly womenover 35 and it's a woman who either runs
their own business thinking about it orhas something they're very passionate
about and they wanna share in some wayand they're just not sure how to do it.
And when I first kinda shiftedinto podcasting full time, I
thought everybody wanted a podcast,wanted to launch a podcast.
(09:07):
And then as I networked in differentbusiness organizations and women's
groups, I realized that women areon a wide variety of where they
are with respect to podcasting.
And more of what I do as a coach is talkabout where they are and get a sense of
what would be the first step for them.
Some people, it's guesting.
They've never guessed, they've neverdone anything but listened to a podcast.
(09:28):
Some people, they've listened,they've done a couple guesting, but
they're not really sure what do I do?
How do I find the right ones?
And then some people are readyto launch or need help growing.
So my services now are kindof broader because I realize
everybody's in a different place.
I do provide one-on-one supportcoaching and programs for being a
(09:48):
guest, being strategic about guesting,as well as launching a podcast.
But I actually have now launcheda membership, I created a low
cost membership where anybodycan come in and learn no matter
where you are in that process.
Some of the events are geared more toguesting, some are geared more to hosting
but there's also like coworking space.
There's live practice.
(10:09):
A lot of people have beentelling me like, I wanna guess
but I've never been interviewed.
I have no idea what it's gonna be like.
I don't know how to prepare myself.
I'm like, let's get on Zoom and practice.
That is kind of a communityI have cultivated.
I have free networking eventsevery month for over the last year.
I call it the Women's Podcaster Party.
And it's just a community ofwomen business owners, speakers,
(10:34):
coaches, podcasters, guests, orpeople who wanna be those things.
And to me, it's a safe space becausewomen, sometimes we talk about
things that are very personal andwe may not feel as comfortable
talking or sharing in a bigger group.
It's a place for people to reallyshare but also ask those questions
they may think are silly or dumb.
It's like, there's no dumb questions.
We're all at different points.
(10:55):
And then I also bring amazing women whoare podcasters who work in podcasting to
come in and share their story of how theystarted, how it's changed their life.
Because every woman I meet whohas a podcast, that podcast has
changed their life in some way.
And what I wanna do is get morewomen to have that impact and change.
I really have cultivated community andthat's a place where anybody can join.
(11:19):
Either the free networkingor my low cost membership.
And then of course I offer theone-on-one coaching because
everybody's business is different.
Everybody's where they'restarting is different.
And I really want to work with people tohelp them figure out where they're now
and what's the right first step for them.
Right, absolutely.
Only because we're already on the topic,I wanted to ask where can people find
(11:40):
you and connect with you online andthen I'll have some more questions.
Perfect.
It's really easy.
Just go to julie marty pearson.comand you will find all the things,
my podcasts, my networking events,my memberships and any new special
events and stuff I have going on.
Very nice.
And we'll have the links available downin the show notes and the description
so everyone can get connected here.
(12:01):
And since your background goes a lotof education, a lot of experience here,
specifically psychology and when itcomes to marketing and relationships
because I feel like, a lot of people viewmarketing as it's just a psychological
tactic and sure there's psychology intoit but sometimes it's not nefarious.
Sometimes it's good for us.
What is your take on the worldof psychology, how it plays into
(12:22):
marketing and specifically podcasting?
Psychology plays a huge role in podcastingin a lot of ways people don't realize.
As a college student, I was trainedon how to run focus groups, how to do
interviews, so interviewing people,I love it because it's just me.
That's who I am.
I ask the right questions.
I know how to lead conversation andpsychology plays a huge role for me just
because of my skills and experience.
(12:44):
But it's also about knowinghow to guide people and help
people pull their story out.
And I realize that I do that in all,not only as a host but as a coach.
And for women especially, a lot of ushave been told, be a good girl, be quiet.
Don't rock the boat.
We don't need to hear aboutyour feelings, things like that.
Right?
And it's hard for us to just get up thereand talk about ourselves, myself included.
(13:11):
And I think that sometimeswith marketing and podcasting.
People will say, they do it like thisand that's great, so I wanna do it too.
It's like, that's great for them butthat's not you and what I kind of
bring with my psychology backgroundis you need to be authentically you.
You're not putting on a front.
You're not pretending to be callher daddy or whatever you love
(13:32):
because that's how it works for herbecause she's being authentically
her and I've had to learn it.
I've had to learn to be more open andjust show up whatever that means with
my photos behind me or a bedazzledheadband and the psychology of marketing
is people can tell really quickly ifyou are selling or saying things just
(13:53):
to get attention versus being authentic,being like, Hey, this is me and I wanna
help you listen to what happened to me.
This may teach you something andthat's really how I use my psychology
background to get people to realizehow important the authenticity is.
And sharing your story and the emotionbecause even if it's something completely
(14:15):
different than someone else has gonethrough, they're gonna pull something
out of that in terms of the resilienceor the confidence or the inspiration.
Yeah, absolutely.
I think psychology just everything thatgoes into the science, the behavior,
how we make decisions, what catchesour eye even things as simple as
spacing or what words are used canchange the outcome of what we achieve.
(14:39):
It's absolutely incredible.
It can be really simple, like I doa free workshop on storytelling.
Sometimes I call itcompelling storytelling.
Sometimes I call iteffective storytelling.
And it's interesting to seemore people sign up for one or
the other, like, what is that?
What is the word?
And what I've also learned inmarketing is the way I say it may
not make sense to someone else.
(15:01):
You always have to kind of be tweakingand adjusting to see what people
respond to and personally, I have ahard time because I know video is kind
of king right now on all the platformsand it's not that I can't do it, it's
just not naturally how I show up.
I'm a Gen Xer.
I don't just pick up myphone and go on video.
I like photos and images, I alsohave to stretch my self and how I
(15:23):
show up and how I put myself out.
But you know, there's little thingsthat we get to tweak with to see is
that gonna make a difference and onething I've definitely learned and I know
psychologically it's very true, is don'tthrow a bunch of stuff at people at once.
Like one call to action, one hook, onestatement, because our brains are bringing
(15:45):
in so much information at any given time.
If you say five things, they'renot gonna do any of 'em.
If you say one and you say it morethan once, that's gonna resonate
with people and I think that's one ofthe things I've definitely learned.
And as you know from the psychologyperspective, that makes sense
because the more you say, themore people kind of drown you out.
(16:05):
Absolutely.
And that leans in more into what I wantedto ask about communication piece because
what you said is, it's like the audienceor the individual person, you could say
the same thing but each of them will hearor receive that information differently.
How do we kind of keep that intoconsideration because I feel like
(16:26):
most often we just wanna say what'son our mind and get it off of our
chest, as opposed to getting theend result or how it's going to be
received and perceived by the listener.
Right.
I think that's why we're in a lotof the trouble we're in is 'cause
people take things differently, right?
Our experience, the way we hearthings and sometimes it's just
(16:50):
about what I reframing, you can saythe same thing in different ways.
So are there ways you can get on,do a video and then do it again,
but say it just slightly different.
It's hard.
We can't please everybody, we can't makeeveryone understand what we're saying.
But what I've also realized is youcan assume people know the basic
things, like when I talk aboutguesting and being strategic.
(17:12):
The fact that I have to tell people,do not reach out and ask to me on a
podcast that you've never listened to.
Like I get messages all the time.
Hi, this is my client and I'm fabulousand I do all these things and I get
about halfway down and I'm like.
Well, you haven't listened to my podcast.
You haven't even read the titleof my podcast 'cause it's called
(17:32):
The Story of My Pet Not Businessand vice versa across both of mine
'cause they're very different.
I realize I can't assume peopleknow these things especially if
they're brand new and have neverdone anything before in podcasting.
Sometimes I have to take a step back andbefore I say the thing I really wanna
say, I gotta kind of come back and say,X, Y, Z happened first and now this is
(17:54):
what I'm saying because we are all comingat it from a different starting point
and also a different knowledge base.
We don't know what we don't know, right?
And sometimes we forget what otherpeople may not know yet because we've
been podcasting for however long.
So that's definitely something Iforced myself to really think about.
Absolutely.
(18:14):
When you're throughout your journeyof entrepreneurship even though you're
already so educated what books orYouTube series, podcasts, what resources
do you go to find more information?
I know you're putting moretogether currently with yourself.
Where did you used togo to get everything?
Definitely podcasts.
I've had some amazing coachesand mentors in podcasting.
(18:36):
Ina Coveney who has been in podcastingfor a long time, she's a great coach.
She has a podcast.
She now calls super humans.
Her content is so great andshe also is so accessible.
She's someone that I luckily found earlyon in my entrepreneurial journey and other
things are books recommended by others.
I was very lucky.
(18:56):
I was in a small membership communityearly in my podcasting, run by Tiphany
Kane and David Sais, who now runCustom Media and they're actually
building Adobe Atmos podcast studiocurrently in Southern California.
So even watching their journeyhas inspired me but they had
podcasts I could listen to.
They had sessions we couldcome to as group coaching.
(19:18):
They did workshops.
What they also did was bring in otherpodcasters to talk to us and tell us
what they do, why they do it that way.
So for me, finding places like thatearly in podcasting really helped me,
and I'm always listening to new podcasts.
I don't always have time for everything,but one way I really kind of educate
(19:41):
myself now is by being a guest becausewhat I love about podcasting is you can
do it however you want to, but becauseof that, we all do it however we want to
and trying to help people with guesting.
There isn't a one size fitall, this is what you're gonna
get every time you guest.
I have to practice what I preach andthe last six months I've been guesting
a lot more going into pod match allthe time and checking my matches.
(20:03):
And networking and connecting thatway with new people because being
on someone's podcast just likethis, I get to meet you Chris.
I get to learn about you.
I get to see how you do it, howyou record it, where you put
it, what you do as follow up.
And for me, that's what I like to do,to kind of learn because then I can not
only use that knowledge for myself as aguest and a host, but I can pass that on
(20:24):
to others, what I'm seeing, what peopleare doing more of now, things like that.
Absolutely.
And vice versa, I can't tell youhow many things I've learned and
felt inspired from all these otherguests who have been on our show.
And it's all different journeys.
Between the one to two yearentrepreneurs, 5 to 10, 20, 30 plus.
But there's so much informationand knowledge to be shared and if
(20:45):
you're willing to be open to it andask the right questions, make that
conversation but you just have toask, you just need to get started.
And that's one of the big things.
And I will shout out one other podcaster,Adam Scheibel, who I heard speak at
Pod Fest this year and then was ina small group listening to him give
advice and now I'm in one of his groups.
And what I love about it ishe's like, like this is this.
(21:08):
Like don't make it more, don'tmake it harder on yourself.
But the one thing I needed to hear fromhim that he told me, which is about my
second podcast, which directly relates tomy coaching, is you don't need sponsors.
You don't need to worry about getting ads.
You are the sponsor.
Your business is the ad.
You need to be using yourpodcast to sell your business.
(21:29):
Now, that doesn't mean get onand say, this is why I'm great
and you should buy from me.
No, it's having a clear, what'sthe content of that episode?
What's the clear CTA, is it signup for this workshop, sign up for
my email list, whatever it may be.
And going to conferences, listeningto other podcasters helps me in
that way too, is because sometimesI have to get outta my own head.
And if I hear someone else say, it's like.
(21:51):
Thank you.
Why am I worried about downloads?
I'm not gonna get to millions that arereally gonna make money with sponsors.
I'm gonna focus on how each episode Ican tie it to something in my business.
Now with my pet podcast, I do hostred ads, but they are companies
I have vetted that I have usedbefore I became an affiliate.
And it helps me make a littlemoney to pay for the PET podcast
(22:13):
'cause it's a passion project.
It doesn't make money.
So, I say that you gotta find the way thatworks for you and why you're podcasting.
And the why is really where needpeople need to start because if you
don't know your why and you just jumpin, you're really wasting your time,
right.
It lacks direction and I think it showsthrough on the production side of it.
Like you said, you just have tounderstand why you're doing this
(22:35):
because for the pets one, it makesmore sense to have sponsorship.
And oftentimes a lot of people focus andthink the big money is in the sponsorship
as opposed to what value productor service can I provide to others?
Somehow, it becomes a platform for it oryou can use that content for snippets.
There's many different ways to nowleverage and utilize that but it's
(22:56):
sometimes we need to be told ortaught about that, so that way we
have more clear focus and direction.
Yes, absolutely.
Sometimes we get so held up andthey're doing this and it's working.
Well, great it's working for them thatdoesn't mean it's gonna work for you.
The thing about podcasting iswe all have a different purpose.
We are talking about different things.
We all host differently.
We set people up differently.
(23:17):
What works for them doesn'tnecessarily work for me.
And we also have to realize thatpeople also like different things.
I think it actually was Ina who justasked a bunch of people to get on Zoom
with her and let them ask questions.
She wanted to talk about podcasting.
What do you listen to?
What do you like, how long are episodes?
All these things.
She doesn't enjoy interview-basedpodcast herself listening, but what
(23:38):
she found was 80% of the peopleshe talked to do prefer interviews.
She was like, okay, well I didn'twanna do interviews 'cause I
don't like it, but people want it.
That's what I'm gonna do.
And some of it is just as simpleas asking people what they like,
what they need, how can I help you?
What content are you looking for?
Because you don't wanna just assumeand I will use myself as an example.
(24:02):
Well, over a year ago, Ilaunched my second podcast.
Podcast your story all about podcasting.
I thought everybody wanted to launch.
That was kind of my focus.
And then I started networking moreand I'm like, wait, that's not
what people are asking me about.
I actually paused it after five episodes.
I just relaunched it because I feltlike I'm finally in the head space,
that I know where my business is.
(24:23):
I know what people want.
I know how I can help, so I can nowrelease episodes with that in mind
and could I still have releasedit and got people to listen?
Sure.
But I wasn't ready to havethe right way to put it out.
I didn't have the rightorganization of my business.
I would've just been thrown spaghettiat the wall to see what sticks.
And even though maybe I lost somemomentum in doing that, I know that in
(24:46):
the long run it's better for my business.
Absolutely.
And it had more clear directionand it directly tied into your
offer, product or service.
Sometimes, it's okay totake a step back and pivot.
Okay.
I need to think, what doI wanna do differently?
But that's something throughoutbusiness, that's the beauty of it.
You can start something, take actionon it, and change, a lot of people
get hung up on is the color in mylogo, just right before I launch this?
(25:09):
It's like, just launch it.
You can change it later.
Right, and so many people, especiallywomen, I have to do all of these things.
No, you don't just do it.
Don't put everything in before youeven know if you like podcasting,
if people are even gonna listen.
That's kind of what I did with mypet one, but it's like you just don't
know until you put it out there.
You need feedback to know howto adjust and change and grow.
(25:33):
And what I love about podcastingis tomorrow I could decide to
change my brand colors, make a newcover, and then it's all changed.
We get to respond to what's goingon in the world, but we also get to
respond with what people in businessare telling us they need now.
And even if I just put a wholeseries out about launching.
People are saying, no, I need you totell me this and this and about guesting.
(25:55):
Great.
Okay.
My next episodes are gonna beabout that, and that is also
the power we have as hosts.
Even if we've recorded a greatepisode, we wanna put out next if we
know it's not the right time for us,or we have something else we need
to put out now for our business.
It's okay.
It's our platform, it's our work.
It's our blood, sweat, andtears in these podcasts.
(26:15):
We get to say, sorry, it's gonnabe two months now before I put that
out, I had to rearrange things.
It's okay.
And you can also just say, sorry, youdon't even have to explain yourself that
I think we don't want people to feel bad.
We don't wanna make people feellike we don't appreciate their
content, but we also have to bestrategic in what we're doing.
Absolutely.
Sometimes, business isn't alwaysthe personal friendships out there
(26:39):
or what we make it out to be.
Sometimes, we need to be just coldand straightforward a little bit.
But I think over time businessowners eventually understand
that and typically respect thatdecision that you have to make.
It's not easy, but it has to bemade, and that's just how it is.
Right.
It's hard to tell people no or I getreached out to all the time for my
pet podcast and I said, you know what?
I'm sitting on episodes, I'mnot gonna set you up to record
(27:02):
and then it sits for longer.
And I put a wait list out nowbecause I'm like, when I'm ready
for new, I'll let you know.
But I don't also want them to notbe hear from me and think I'm just
ignoring them or they're not a good fit.
I don't like that either.
I feel like, as someone who guess I wannabe told, it's not the right time now.
Come back to me in three monthsor six months and that's fine.
I'd rather be told that thanthink they're just not responding
(27:23):
'cause they don't like me.
Right?
Right.
Absolutely.
Julie, I have one more question for you.
Why don't they ask moreabout the future plans?
It's about halfway through 2025.
We'll release closertowards the end of 2025.
But what are you kind of preppingand planning for in the future?
Is it new products or services?
Are you pivoting again?
Or are you just kind ofcontinuing all the great things
(27:44):
that you've been doing already?
Well, for sure I am continuing mynetworking community and my membership.
Those are things that I'm growingand want to become bigger and
really get a sense of what peoplereally need within those areas.
Those will still exist at the end of theyear and hopefully be bigger and better.
But I'm also kind of tailoring to figureout, what is the future of podcast?
(28:06):
Your story now productions, is itjust a community and a support?
Place is it more of anagency or a podcast network?
So those are some of the ideas Ihave swirling because of course
I also have a list of 10 otherpodcasts I wanna start myself.
I think the next six months forme is gonna be a lot of networking
and really creating what I wannacreate is a referral network.
(28:27):
If someone comes to me with a specificneed that is not what I know as well.
Like YouTube, I'm very honest,I don't know YouTube a lot.
I'm on there, I'm doing the things, but ifyou really wanna focus on that, I'm gonna
send you to my friend that knows YouTube.
So for me, I hope that the futureis really a larger referral
network in podcasting where I canhelp other business owners, other
(28:48):
podcasters, and we can really becollaborative to help all of us grow.
Absolutely.
That is very exciting.
And one thing I know, everything worksbetter together when we can come as
a community sharing the knowledge,resources together, it just helps us
move along a lot further than we would.
Julie, thank you again for coming toshare your tips and tricks and your
entrepreneurial journey with us.
Thank you Chris.
(29:09):
Thank you so much for having me.
I appreciate being herewith you and your listeners.
Thank you so much.
We appreciate it as well.
Thank you.
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