October 3, 2025 • 22 mins
Explore the intersection of business and spirituality with Jean Francois in this enlightening episode. Learn how to create marketing strategies that reflect your values and nurture your authentic self while growing your wellness business. With insights on social media presence, mindset shifts, and branding, you’ll gain practical tips to harmonize your marketing efforts with your spiritual journey and attract clients who resonate with your mission.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Jean Francois:
Instagram: @J.xfrancois
Facebook: @J.xfrancois
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #marketing #spirituality #values #authenticity #stategies
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I will say is that you gotta juststart and no matter how scary
(00:03):
it is, and no matter how muchinformation you don't know, there's
information available somewhere.
We're in an age where information is gold,but if you don't know either find somebody
that is very much an expert at it.
I understand how to do it, orpretty much just figure it out.
But there's always away, but we gotta start.
That's the thing that I know hashelped me back for a lot of years
before, was just I did not know how.
(00:25):
I just went into somethingthat was a job that was secure.
I thought was secure, but literallyit is not as secure as we think.
'cause remember, COVID-19 happenedand a lot of jobs were let go.
I'm just saying that it's better whenyou have your own way to create that path
where we're only getting older and older.
No matter where you're lookingat, it's better to start today.
(00:46):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the founder of TurnIt Up Live Media, Jean Francois.
They help wellness coaches who aren'ttechie implement systems and automation
to help maintain and attract new clients.
Jean, so excited to have you on.
Thanks for joining us.
How you doing today?
(01:07):
I'm doing fantastic, Chris.
Appreciate having me on the show.
And hello everyone.
Absolutely.
So tell us more about your journey.
What were you doing before thatkind of led you into this space
of digital marketing automation?
Great question Chris, andI'll tell you this story.
I woke up one day and I was in bed,and it was a day, like another day.
You wake up and you're thinking, Ihave to go and go on with my day.
(01:28):
At the time I was working andnine to five was my whole gig.
I'm getting up and getting dressedand getting into the car about to go
on the highway and of course gotta gothrough an hour to two hour traffic.
Finally get to the office space, and Iwould work at a local call center for a
wholesale company and opening the door, Ifigured this is probably gonna be another
(01:48):
day and I'm gonna hate myself becauseI'm forcing myself to do this again.
And I was telling myself whileI was walking to my desk, if I
continue doing this today, I'mpretty much giving up on myself.
I'm giving up on my dreams,I'm giving up on everything.
But as they say, you gotta smileand dial no matter how you feel.
No matter how you think.
(02:08):
You gotta just get in there 'cause you'reworking for somebody else and you're
pretty much working on their dollar.
I sat down and I picked up the phone.
As I was picking up the phone, Iwas overhearing one of my coworkers
and they said, Hey, guess what?
I got a promotion.
And there I was telling myselflike, no man, are you serious?
This guys have only been working there forabout three weeks and he got a promotion.
(02:32):
And I was I've been here for five years.
I'm stuck in the same positionand I'm still not advancing.
If I continue giving my life tosomebody else and letting them
dictate how my life is going to go.
I'm never gonna move forward and rememberto get the pension and getting retirement.
Gotta wait till you're 75 'causewe're in Canada over here and
that's pretty much where you getthe actual pension qualifications.
(02:55):
The same day I said, Iain't gonna let that happen.
When I went home that samenight, I started looking online.
I started looking at ways that I canmake money and started giving me options.
You can build a course and you cando this thing called SMMA for social
media management for other companies.
And I said, let me check this out.
I click on it, I buy it.
It's like a course with 197.
(03:16):
I got the course, went through it, andthe next day I was also in college.
I went to this college.
And as I was walking, it was inthe cafeteria and I saw this lady,
she was talking so passionately.
And she was talking about how there'sall these resources available for us,
especially as students, and you couldpretty much get a lot of it for free.
(03:37):
And a lot of us were immigrantsand we weren't really accustomed
to all these additional resources.
I was pretty interested.
I sat down and as I was lookingaround, there was a few people there.
At the end of the presentation, Iwas so wowed that I came up to the
presenter and I said, listen, there'sso many resources that US immigrants
should have that you're telling usabout, and I didn't even know were
(04:00):
even available to us, that I'm shockedthere's not many people that are here.
I told her, how did you do your promotion?
Did you actually market yourself?
And she's like, yeah, I putposters up and I said, where?
And she's like over there,and I look at the wall.
I said, those posters that I justwalked by and I don't even look at.
Okay.
Did you know that a lotof us are on social media?
(04:21):
Because that previous night I waslooking at social media content and how
to actually start your social media.
I said, what?
People actually go on social media.
We're students, we're onInstagram, we're on Facebook.
That's where you should promote.
And she's like, what?
I never thought of that.
I only have a personal page.
I only use it for family, I don'treally know how to use all that stuff.
(04:42):
I said, I actually know a lot about it.
How's it about?
I just get it for you.
I get started for youand it'll be for free.
And she said, yeah, let's go.
And then a couple weeks after I starteddoing some content for them and it started
actually working out for them, theystarted getting more visibility and that's
where I found out for the first time, thatI can actually do something for myself.
(05:03):
It can actually give somebody back value.
And that's where I started workingon my own business, which is turn
it up live media and helping actualentrepreneurs at the beginning, just
getting themselves out there with atleast social media presence and getting
them at least known in the marketplace.
That's how the beginning of that journeystarted with Turn It Up live media.
I absolutely love that.
You both kind of painted forward helpinglike, Hey, I just learned something cool
(05:26):
that if I could share that knowledge anddo it for you, let's see if it works.
And it happened to work and now you'rebridging this gap between business
owners who have to be good at salesbut don't have that sales experience
and can't quite always be techieand be on top of the latest trends
of social media and the internet.
'cause it's constantly changing.
But you're providing value and bringingvalue to them to bridge that gap 'cause
(05:47):
honestly, they just don't wanna deal withall the techie stuff that's involved.
You can teach and tell them about itbut I feel like they just get lost.
It's tough to implement unlessthat's a part of your daily life.
Hundred percent.
And Chris, don't get me wrong, we talkabout a lot of serving and helping other
entrepreneurs, but even us, I don't knowfor you, but for me, I was confused on
even how to do the social media stuff.
(06:08):
Even for the longest time periodI was a user of social media.
I wasn't so active on it but I didn'treally understand how to properly use
it, how to get a big following and howto get people to really view your stuff.
It was more or less just postingjust to let your friends know you're
active and socializing with them.
That's how I pretty much used it,but turning that into a actual way
(06:28):
to generate business and income fromit, that was completely new for me.
But it kinda shows just if you'rewilling to learn something and put
something into practice, you can getreally good at something and help others.
And even your self-admitted, yousay, Hey, I'm kinda limited in this
knowledge, but it's more than theprevious person knows about it.
And even that is a huge leg up for thembecause they have zero knowledge of it.
(06:52):
To have any sort of foundation tothat just puts you ahead of the game.
A hundred percent.
Just being a step ahead could definitelybe a lot for somebody that just
never even done anything from it.
A hundred percent agree with that.
Absolutely.
And you were telling me a bit beforewe started recording about your
history into helping wellness coaches.
This is almost something from your past inhistory that kind of led into niching down
(07:16):
into the specific industry where you canhelp help others with a specific issue.
That's kind of a crossroad in my journey.
What happened was a few years I wasalready doing the social media stuff.
It was working and I wasdoing it more general.
That means I was helpingentrepreneurs, business owners,
anybody that pretty much needed help.
I was there to help them.
And then 2020 happened withCOVID and that's when here in
(07:37):
Canada, we were forced to close.
A non essential businesses and a lot ofpeople that I've known during my past were
working, they were reaching out to me.
They were saying, Jean,I don't know what to do.
My doors are closed.
I'm very based on referral baseand walk-ins, I don't even know
what to do now to get business.
And that's where I started gettingmore into okay, well you can start
working on your website again,redesigning it and things like that.
(08:00):
And then at the same time.
Probably a few weeks in, I startedhaving some symptoms, started
having a lot of stomach aches,having some bleeding coming out.
Man, there's something wrong with me.
I pretty much think three weeks in afterthat I was severely, horribly just in bed.
I couldn't move or nothing like that.
And that was where I was put intoemerge and they told me, listen,
(08:24):
you're pretty much qualified tobe diagnosed with Crohn's disease.
And when you hear those words,you don't even understand.
You're just like, oh no, Crohn's.
You think it's the worst?
Right?
You're like, I know what it is.
But just the fact the doctor's tellingyou that you're like, oh no, not Crohn's.
But what does that mean?
It's pretty much just a boweldisease that's why you're
having all these symptoms.
(08:45):
We're gonna give you just these testsand we're gonna puts you through these
medications and then we'll go from there.
Luckily for me, I had a second opinionand they actually told me that it
was not Crohn's, but it was actuallyulcer colitis, it was a bit more
mild, but it's in the same family,there's a lot of similar symptoms.
That's where I had to actuallytransition fully into from part-time
(09:06):
entrepreneur while working nine tofive into full-time entrepreneurship,
because I was mostly at home.
The only thing I could reallydo is focus on my business.
But during that time, I had alsobeen seeking help on how to do
this more on the natural ray.
I went through what's called naturopaths.
Dieticians, physiotherapy, osteopath.
I went through all these professionalsto help me at least kind of get more
(09:30):
comfortable with my body where it was at.
And as I was going through theirsessions, they were helping me heal in
ways that I didn't even know can heal.
And at that time I was like,y'all giving me so much back.
How can I help you?
They were just telling me on stuffthey were going through their business.
We want to get more visibility,we want to get more business,
(09:50):
we want to get more money.
And things started clicking tome, I said, listen, a lot of
the stuff that you're strugglingwith, I actually do my business,
how's about we work something out.
And that's how I started workingmore towards this industry and
helping them more because I figured,hey, give back to who's helped me.
Absolutely.
And you already had this in withthem, you kind of understood their
(10:11):
process and how they work with theirclients and the benefits of it.
You already kind of understood howdo I get this message across to a
particular audience and start to buildup their brand, their visibility a bit.
Have there been any marketingtrends or changes you've seen
since you first started until now?
'cause I feel like even since COVID,there was a big push to go into
digital everything and do onlinechopping carts and digital fulfillment.
(10:33):
But I feel like even with AI and newdifferent social media platforms,
I feel like it's still constantlyreinventing and changing itself.
Have you seen any changes thatyou like to approach when you're
working with your clients?
This is the thing withthe whole transition.
'cause before people were really bigon, just like you got a poster up.
(10:54):
You pretty much get referrals and I'mreally relying on in-person coming in.
That's it.
But we're now in an agewhere you gotta be trendy.
You gotta understand what's workingright now online because it's not enough.
Just to do what you used to know.
Especially with the way peopleare interacting with businesses.
If you don't have a visual presenceonline, your repetition is nothing,
(11:17):
almost like they don't trust ifthey don't know if you're online.
Not only that has that switchbut also the way you mentioned
AI implementation, there's a lotof things that we can now do.
You pretty much callpeople and their business.
And now you have an actual robot that'sactually answering you, if they're a real
person, it's taking away the receptionistthat usually clinics will depend on,
(11:41):
but at the same time, you're not reallygetting much as a return of return
income when it comes to just having areceptionist just answer phone calls.
Right?
You can actually now replace that wholereceptionist with just an AI agent.
You can actually focus more onactual employees that service
your clients, and that's more ofa return for your actual income.
(12:04):
I mean you also have AI generatedcontent that you can produce.
You can have people literally that don'tlike to put content out, they don't like
to put their face in front of a camera.
You can take them, ask them to takemaybe a five second clip of themselves,
send it over to you and you can producelimitless amount of content for them.
I mean, I had so many clients that werelike, yo, Jean, I wanna work with you.
(12:27):
But the social media stuff, Ijust don't know how to do it.
I don't like being on camera.
That's not my thing.
Imagine how much of a headache thatsaved me from having to convince
them that it's good for them, right?
There's so many things that are happeningnow and as if you don't keep up with it.
You're just gonna be left behind.
That's just how it is.
The businesses that are gonnakeep on growing is the ones
(12:48):
that adapt it to their business.
Absolutely.
And you're gonna have clients askingyou, have you heard of this AI thing?
Or this a one thing or this lthing that keeps popping up?
And that's your chance andopportunity to tell them how it's
being implemented by businesses, howit's saving them a bunch of time.
And even the example with the receptionistyou also open up off business hours.
The receptionist works 40 hours aweek, typically in office, right?
(13:10):
But what about evenings?
What about weekends?
What about overnight?
When a lot of people are stillonline searching for problems, but
they can't reach that receptionist.
Now they can reach that AI agentto get all their questions answered
and move forward in the process.
And AI agents can
depending on how you train them,they can do almost anything you want.
They can nurture the lead, theycan ask qualifying questions.
(13:31):
It's almost like an advancedhuman being if you can train them.
Right?
A hundred percent exactly as you said it.
If you don't train it right.
Oh, of course.
You're not gonna do exactly what you want.
But yes, put in the time, train it,and then from there you're saving
yourself so much hours of time.
And you said the amount ofhours that you're getting
back is just like limitless.
Absolutely.
Is there a certain way you like toapproach working with your clients?
(13:54):
Are you more like a custom white gloveservice or do you have set packages
that you say, I've worked with somany wellness businesses that I've
seen, what does and doesn't work?
Here's your deliverables, here's what youget or do you kind of balance in between?
You just go in and do somethingcustom for each business?
It depends.
I have the more advanced stuff forthose that are more established.
'cause they're already proventhat they have the whole concept.
(14:15):
They know exactly what they want.
Their packages are more for them.
The ones that don't really know, I havemore of the customizable things because
sometimes they don't need everything.
They just need a starting point justto be able to move forward towards
something, and then from there we canstart developing more of a actual tangible
thing that really fits their needs.
I have both sides, but I typically gomore for the packages because they're
(14:37):
already proven and they're more templated.
You already see thishappening in your business.
I've seen it happening in some of myclients, let me just plug it in the
same thing that's worked for them.
And then boom, you justsee the results from there.
Absolutely.
Now, where do you kind of seethe rest of 2025 going and maybe
1, 3 to five years from now.
What are you lookingto grow and build into?
(14:58):
Are you kind of maintaining everythingthat you have currently or are you
looking to get crazy and scale witheverything that you're building right now?
Well, for me it's always about scalingbecause you can only stay so long in
one space until you start getting like,okay, well what's the next thing for me?
And at that point too, I wannabe able to get to a point
where I can help more people.
And also implementing a lot of thingsthat may be funner for me to do.
(15:20):
At this point in stage, I'mstill comfortable in terms of
how things are, 'cause I'm stilllearning and developing as we go.
Although I wanna get to a point whereI'm a full on partner with your clinic.
I'm a growth partner with you.
And we start scalingthose into franchises.
And now it's gonna be interesting wherewe're able to now replace a lot of
the actual processes and a lot of theactual products and services they have
(15:44):
because sometimes they just have likeone or two services that they pretty
much typically sell as packages andthen the rest are just per appointment.
And you can only grow so much from that.
We're trying to really put in together away that is just a full recovery system
that you have in place for your clients.
It helps them through their pains, ithelps them through their inflammation,
(16:05):
and it's a whole recovery process.
They go for six to six months to a year.
Now, that is where it becomes moreinteresting, not only for your clients,
but it also becomes interesting for you asis the return of investment for your time.
Absolutely.
And I think a lot of businessesappreciate more of that
partnership focused growth strategy
'cause they don't want someone just tocome in and do a quick project or they
(16:25):
do something for three months, theydon't get results and then they hightail
out of their, oh thanks for everything.
They want someone who is gonna bethem with them medium to long term.
Someone who can benefit and growfrom each other's success as well.
When you're successful, I'msuccessful and vice versa.
Let's get to that point.
But sometimes it reallytakes that deeper dive.
It's not just marketing.
You gotta relook, you gottathink outside the box.
(16:45):
Take a look at the products and services.
How are the operational efficiencies?
Everything from their standardprocedures to the client fulfillment.
I mean, everything has to be considered,but that's the beauty of a partnership.
You're invested into everything that theyhave going on and seeing their success.
A hundred percent.
And what have you seenChris, like on your side?
'cause I know you'realso big into space too.
So what's been incited for you?
(17:07):
Dude, you are in the trenchesand everything you said is
a hundred percent correct.
I can't even add to anything that you'veadded 'cause it's just a balance of you're
trying to build up and work together.
The more you can do a friendship,partnership sort of deal.
But in addition, they're alsolooking to you as the expert.
If something doesn't seem right oryou need to guide and direct them a
little bit, they trust your judgment.
(17:28):
We can do a lot of a big brainstormingidea session together, but really
they're looking for you to takethe lead and lead the team and then
give directives for everyone else.
Be confident in your decisionsand what what you're doing.
Always be learning.
That's always somethingthat's really important.
But don't be afraid to adjust,but that's what I'm seeing.
It's very similar to everythingthat you're seeing as well.
(17:50):
Yes, a hundred percent.
I agree on that one.
Now is the time.
If you're not implementing a lotof what's happening, especially
with the AI and automations,you're just hurting your growth.
'cause end of the day it'sonly going to get better.
This is the worst it's gonna get.
And a lot of the stuff that's currentlyout here, it's pretty good already.
Give it a maybe three, four moreyears and it's gonna be advanced.
(18:12):
Absolutely.
And it'll be interesting tosee the shifts and changes.
I mean, just the automobileproduction line that systematized,
making cars more affordable.
This is a new generation of thesoftware and computer engineering.
Basically it's taking over programmers,coders, graphic design artists.
It websites.
Now video is impressive with VO three fromGoogle, and man, what can't be done now?
(18:36):
And this is the worst it gets, like yousaid, it only gets better from here.
Telling you, especially when it comes topeople that are not very code oriented
developers is like you mentioned too.
A lot of times we had to hire thesedevelopers in order to get our ideas
out but now you really have thesewebsites that take all of that out.
They just give you the wholeprompt that you need to put
in and you get what you want.
(18:58):
This is where we're at this is wherethe average person can now really
be in the same line as the biggerbusinesses, the bigger branches
that are also making a lot of money.
Yes, absolutely.
And now for everyone who's interestedin getting connected with Jean here.
Love and everything that you'rehearing, how do they find you
and connect with you online?
Well, perfect place is Instagram.
(19:18):
That's where I'm mostly.
So J-X-F-R-A-N-C-O-I-S for Instagram.
And then I'll definitely love toconnect and see how we can actually
talk about your business growth.
I love that.
And for everyone listening, we'llhave those links available down in
the show notes and the description.
I know we already talked aboutyour plans for 1, 3, 5 years.
You're building, you'regrowing and learning.
Are there any online resourcesthat you would recommend to others?
(19:41):
Because I think you first stumbledupon that course but throughout
everything we're always learning,always educating ourselves.
Are there certain YouTube channels orpodcasts or books or just places you go.
When you're trying, curious aboutsomething, it sounds like you probably
use more AI, you ask AI directly,like, Hey, just gimme the answer here.
Hundred percent the resources.
I would tell you too, as first as yougotta know about the AI major agents.
(20:02):
I mean you got Chat GPT, I know topone that's currently going, you got
Claude, you got pretty much perplexity.
These are going to be good for you,especially if you're looking for
data information and what's current,what's not gonna help you a lot.
But when it comes to business,I like to go back to the
basics like the rich, poor dad.
Robert Kiyosaki was a major changein my life in terms of understanding
(20:25):
business and understanding too.
What is actually your main focus?
Is it to just be the average person oryou're actually looking to be a business
owner and grow your actual business?
And then also what I would suggest isthe think and Grow rich in Napoleon Hill.
You don't get any good as that man.
It helps you as well, connecting withpeople and understanding like what is
it that they're looking for as well.
(20:45):
It's a win-win exchange, I thinkthose two would be great resources
because I know it's helped me.
And then the a hundred milliondollars lead by Alex Ramzi.
You lead with free, you lead with offer.
That's actually how I gotstarted was free value.
You only get just as good as just sharinginformation that's worked for you.
Absolutely.
And I appreciate the resourcesand that was a perfect lead
(21:06):
into my follow-up question.
I wanted to ask, what would be your adviceto other entrepreneurs who are starting in
a similar job or position, similar to you?
What would you recommend to them?
What I will say is that you gottajust start and no matter how
scary it is, no matter how muchinformation you don't know, there's
information available somewhere.
We're in an age where information is gold.
(21:28):
If you don't know either, find somebodythat is a very much an expert at it.
I understand how to do it orpretty much just figure it out.
But there's always away, but we gotta start.
That's the thing that I know hashelped me back for a lot of years
before, was just I did not know how.
I just went into something that was ajob that was secure that I thought was
secure, but literally it is not as secureas we think 'cause remember, COVID-19
(21:51):
happened and a lot of jobs were let go.
I'm just saying that it's betterwhen you have your own way.
Create that path.
We we're only getting older andolder, no matter where you're looking
at, it's better to start today.
Absolutely.
I appreciate it.
A lot of great tips and tricks here.
Appreciate you coming on to shareyour journey, what's been working for
you, how you've been helping others.
We really appreciate.
(22:12):
Thank you so much for coming on.
Of course.
Thank you Chris.
Appreciate you man.
Thank you.
Thank you.
I will say is that you gotta juststart and no matter how scary
(00:03):
it is, and no matter how muchinformation you don't know, there's
information available somewhere.
We're in an age where information is gold,but if you don't know either find somebody
that is very much an expert at it.
I understand how to do it, orpretty much just figure it out.
But there's always away, but we gotta start.
That's the thing that I know hashelped me back for a lot of years
before, was just I did not know how.
(00:25):
I just went into somethingthat was a job that was secure.
I thought was secure, but literallyit is not as secure as we think.
'cause remember, COVID-19 happenedand a lot of jobs were let go.
I'm just saying that it's better whenyou have your own way to create that path
where we're only getting older and older.
No matter where you're lookingat, it's better to start today.
(00:46):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the founder of TurnIt Up Live Media, Jean Francois.
They help wellness coaches who aren'ttechie implement systems and automation
to help maintain and attract new clients.
Jean, so excited to have you on.
Thanks for joining us.
How you doing today?
(01:07):
I'm doing fantastic, Chris.
Appreciate having me on the show.
And hello everyone.
Absolutely.
So tell us more about your journey.
What were you doing before thatkind of led you into this space
of digital marketing automation?
Great question Chris, andI'll tell you this story.
I woke up one day and I was in bed,and it was a day, like another day.
You wake up and you're thinking, Ihave to go and go on with my day.
(01:28):
At the time I was working andnine to five was my whole gig.
I'm getting up and getting dressedand getting into the car about to go
on the highway and of course gotta gothrough an hour to two hour traffic.
Finally get to the office space, and Iwould work at a local call center for a
wholesale company and opening the door, Ifigured this is probably gonna be another
(01:48):
day and I'm gonna hate myself becauseI'm forcing myself to do this again.
And I was telling myself whileI was walking to my desk, if I
continue doing this today, I'mpretty much giving up on myself.
I'm giving up on my dreams,I'm giving up on everything.
But as they say, you gotta smileand dial no matter how you feel.
No matter how you think.
(02:08):
You gotta just get in there 'cause you'reworking for somebody else and you're
pretty much working on their dollar.
I sat down and I picked up the phone.
As I was picking up the phone, Iwas overhearing one of my coworkers
and they said, Hey, guess what?
I got a promotion.
And there I was telling myselflike, no man, are you serious?
This guys have only been working there forabout three weeks and he got a promotion.
(02:32):
And I was I've been here for five years.
I'm stuck in the same positionand I'm still not advancing.
If I continue giving my life tosomebody else and letting them
dictate how my life is going to go.
I'm never gonna move forward and rememberto get the pension and getting retirement.
Gotta wait till you're 75 'causewe're in Canada over here and
that's pretty much where you getthe actual pension qualifications.
(02:55):
The same day I said, Iain't gonna let that happen.
When I went home that samenight, I started looking online.
I started looking at ways that I canmake money and started giving me options.
You can build a course and you cando this thing called SMMA for social
media management for other companies.
And I said, let me check this out.
I click on it, I buy it.
It's like a course with 197.
(03:16):
I got the course, went through it, andthe next day I was also in college.
I went to this college.
And as I was walking, it was inthe cafeteria and I saw this lady,
she was talking so passionately.
And she was talking about how there'sall these resources available for us,
especially as students, and you couldpretty much get a lot of it for free.
(03:37):
And a lot of us were immigrantsand we weren't really accustomed
to all these additional resources.
I was pretty interested.
I sat down and as I was lookingaround, there was a few people there.
At the end of the presentation, Iwas so wowed that I came up to the
presenter and I said, listen, there'sso many resources that US immigrants
should have that you're telling usabout, and I didn't even know were
(04:00):
even available to us, that I'm shockedthere's not many people that are here.
I told her, how did you do your promotion?
Did you actually market yourself?
And she's like, yeah, I putposters up and I said, where?
And she's like over there,and I look at the wall.
I said, those posters that I justwalked by and I don't even look at.
Okay.
Did you know that a lotof us are on social media?
(04:21):
Because that previous night I waslooking at social media content and how
to actually start your social media.
I said, what?
People actually go on social media.
We're students, we're onInstagram, we're on Facebook.
That's where you should promote.
And she's like, what?
I never thought of that.
I only have a personal page.
I only use it for family, I don'treally know how to use all that stuff.
(04:42):
I said, I actually know a lot about it.
How's it about?
I just get it for you.
I get started for youand it'll be for free.
And she said, yeah, let's go.
And then a couple weeks after I starteddoing some content for them and it started
actually working out for them, theystarted getting more visibility and that's
where I found out for the first time, thatI can actually do something for myself.
(05:03):
It can actually give somebody back value.
And that's where I started workingon my own business, which is turn
it up live media and helping actualentrepreneurs at the beginning, just
getting themselves out there with atleast social media presence and getting
them at least known in the marketplace.
That's how the beginning of that journeystarted with Turn It Up live media.
I absolutely love that.
You both kind of painted forward helpinglike, Hey, I just learned something cool
(05:26):
that if I could share that knowledge anddo it for you, let's see if it works.
And it happened to work and now you'rebridging this gap between business
owners who have to be good at salesbut don't have that sales experience
and can't quite always be techieand be on top of the latest trends
of social media and the internet.
'cause it's constantly changing.
But you're providing value and bringingvalue to them to bridge that gap 'cause
(05:47):
honestly, they just don't wanna deal withall the techie stuff that's involved.
You can teach and tell them about itbut I feel like they just get lost.
It's tough to implement unlessthat's a part of your daily life.
Hundred percent.
And Chris, don't get me wrong, we talkabout a lot of serving and helping other
entrepreneurs, but even us, I don't knowfor you, but for me, I was confused on
even how to do the social media stuff.
(06:08):
Even for the longest time periodI was a user of social media.
I wasn't so active on it but I didn'treally understand how to properly use
it, how to get a big following and howto get people to really view your stuff.
It was more or less just postingjust to let your friends know you're
active and socializing with them.
That's how I pretty much used it,but turning that into a actual way
(06:28):
to generate business and income fromit, that was completely new for me.
But it kinda shows just if you'rewilling to learn something and put
something into practice, you can getreally good at something and help others.
And even your self-admitted, yousay, Hey, I'm kinda limited in this
knowledge, but it's more than theprevious person knows about it.
And even that is a huge leg up for thembecause they have zero knowledge of it.
(06:52):
To have any sort of foundation tothat just puts you ahead of the game.
A hundred percent.
Just being a step ahead could definitelybe a lot for somebody that just
never even done anything from it.
A hundred percent agree with that.
Absolutely.
And you were telling me a bit beforewe started recording about your
history into helping wellness coaches.
This is almost something from your past inhistory that kind of led into niching down
(07:16):
into the specific industry where you canhelp help others with a specific issue.
That's kind of a crossroad in my journey.
What happened was a few years I wasalready doing the social media stuff.
It was working and I wasdoing it more general.
That means I was helpingentrepreneurs, business owners,
anybody that pretty much needed help.
I was there to help them.
And then 2020 happened withCOVID and that's when here in
(07:37):
Canada, we were forced to close.
A non essential businesses and a lot ofpeople that I've known during my past were
working, they were reaching out to me.
They were saying, Jean,I don't know what to do.
My doors are closed.
I'm very based on referral baseand walk-ins, I don't even know
what to do now to get business.
And that's where I started gettingmore into okay, well you can start
working on your website again,redesigning it and things like that.
(08:00):
And then at the same time.
Probably a few weeks in, I startedhaving some symptoms, started
having a lot of stomach aches,having some bleeding coming out.
Man, there's something wrong with me.
I pretty much think three weeks in afterthat I was severely, horribly just in bed.
I couldn't move or nothing like that.
And that was where I was put intoemerge and they told me, listen,
(08:24):
you're pretty much qualified tobe diagnosed with Crohn's disease.
And when you hear those words,you don't even understand.
You're just like, oh no, Crohn's.
You think it's the worst?
Right?
You're like, I know what it is.
But just the fact the doctor's tellingyou that you're like, oh no, not Crohn's.
But what does that mean?
It's pretty much just a boweldisease that's why you're
having all these symptoms.
(08:45):
We're gonna give you just these testsand we're gonna puts you through these
medications and then we'll go from there.
Luckily for me, I had a second opinionand they actually told me that it
was not Crohn's, but it was actuallyulcer colitis, it was a bit more
mild, but it's in the same family,there's a lot of similar symptoms.
That's where I had to actuallytransition fully into from part-time
(09:06):
entrepreneur while working nine tofive into full-time entrepreneurship,
because I was mostly at home.
The only thing I could reallydo is focus on my business.
But during that time, I had alsobeen seeking help on how to do
this more on the natural ray.
I went through what's called naturopaths.
Dieticians, physiotherapy, osteopath.
I went through all these professionalsto help me at least kind of get more
(09:30):
comfortable with my body where it was at.
And as I was going through theirsessions, they were helping me heal in
ways that I didn't even know can heal.
And at that time I was like,y'all giving me so much back.
How can I help you?
They were just telling me on stuffthey were going through their business.
We want to get more visibility,we want to get more business,
(09:50):
we want to get more money.
And things started clicking tome, I said, listen, a lot of
the stuff that you're strugglingwith, I actually do my business,
how's about we work something out.
And that's how I started workingmore towards this industry and
helping them more because I figured,hey, give back to who's helped me.
Absolutely.
And you already had this in withthem, you kind of understood their
(10:11):
process and how they work with theirclients and the benefits of it.
You already kind of understood howdo I get this message across to a
particular audience and start to buildup their brand, their visibility a bit.
Have there been any marketingtrends or changes you've seen
since you first started until now?
'cause I feel like even since COVID,there was a big push to go into
digital everything and do onlinechopping carts and digital fulfillment.
(10:33):
But I feel like even with AI and newdifferent social media platforms,
I feel like it's still constantlyreinventing and changing itself.
Have you seen any changes thatyou like to approach when you're
working with your clients?
This is the thing withthe whole transition.
'cause before people were really bigon, just like you got a poster up.
(10:54):
You pretty much get referrals and I'mreally relying on in-person coming in.
That's it.
But we're now in an agewhere you gotta be trendy.
You gotta understand what's workingright now online because it's not enough.
Just to do what you used to know.
Especially with the way peopleare interacting with businesses.
If you don't have a visual presenceonline, your repetition is nothing,
(11:17):
almost like they don't trust ifthey don't know if you're online.
Not only that has that switchbut also the way you mentioned
AI implementation, there's a lotof things that we can now do.
You pretty much callpeople and their business.
And now you have an actual robot that'sactually answering you, if they're a real
person, it's taking away the receptionistthat usually clinics will depend on,
(11:41):
but at the same time, you're not reallygetting much as a return of return
income when it comes to just having areceptionist just answer phone calls.
Right?
You can actually now replace that wholereceptionist with just an AI agent.
You can actually focus more onactual employees that service
your clients, and that's more ofa return for your actual income.
(12:04):
I mean you also have AI generatedcontent that you can produce.
You can have people literally that don'tlike to put content out, they don't like
to put their face in front of a camera.
You can take them, ask them to takemaybe a five second clip of themselves,
send it over to you and you can producelimitless amount of content for them.
I mean, I had so many clients that werelike, yo, Jean, I wanna work with you.
(12:27):
But the social media stuff, Ijust don't know how to do it.
I don't like being on camera.
That's not my thing.
Imagine how much of a headache thatsaved me from having to convince
them that it's good for them, right?
There's so many things that are happeningnow and as if you don't keep up with it.
You're just gonna be left behind.
That's just how it is.
The businesses that are gonnakeep on growing is the ones
(12:48):
that adapt it to their business.
Absolutely.
And you're gonna have clients askingyou, have you heard of this AI thing?
Or this a one thing or this lthing that keeps popping up?
And that's your chance andopportunity to tell them how it's
being implemented by businesses, howit's saving them a bunch of time.
And even the example with the receptionistyou also open up off business hours.
The receptionist works 40 hours aweek, typically in office, right?
(13:10):
But what about evenings?
What about weekends?
What about overnight?
When a lot of people are stillonline searching for problems, but
they can't reach that receptionist.
Now they can reach that AI agentto get all their questions answered
and move forward in the process.
And AI agents can
depending on how you train them,they can do almost anything you want.
They can nurture the lead, theycan ask qualifying questions.
(13:31):
It's almost like an advancedhuman being if you can train them.
Right?
A hundred percent exactly as you said it.
If you don't train it right.
Oh, of course.
You're not gonna do exactly what you want.
But yes, put in the time, train it,and then from there you're saving
yourself so much hours of time.
And you said the amount ofhours that you're getting
back is just like limitless.
Absolutely.
Is there a certain way you like toapproach working with your clients?
(13:54):
Are you more like a custom white gloveservice or do you have set packages
that you say, I've worked with somany wellness businesses that I've
seen, what does and doesn't work?
Here's your deliverables, here's what youget or do you kind of balance in between?
You just go in and do somethingcustom for each business?
It depends.
I have the more advanced stuff forthose that are more established.
'cause they're already proventhat they have the whole concept.
(14:15):
They know exactly what they want.
Their packages are more for them.
The ones that don't really know, I havemore of the customizable things because
sometimes they don't need everything.
They just need a starting point justto be able to move forward towards
something, and then from there we canstart developing more of a actual tangible
thing that really fits their needs.
I have both sides, but I typically gomore for the packages because they're
(14:37):
already proven and they're more templated.
You already see thishappening in your business.
I've seen it happening in some of myclients, let me just plug it in the
same thing that's worked for them.
And then boom, you justsee the results from there.
Absolutely.
Now, where do you kind of seethe rest of 2025 going and maybe
1, 3 to five years from now.
What are you lookingto grow and build into?
(14:58):
Are you kind of maintaining everythingthat you have currently or are you
looking to get crazy and scale witheverything that you're building right now?
Well, for me it's always about scalingbecause you can only stay so long in
one space until you start getting like,okay, well what's the next thing for me?
And at that point too, I wannabe able to get to a point
where I can help more people.
And also implementing a lot of thingsthat may be funner for me to do.
(15:20):
At this point in stage, I'mstill comfortable in terms of
how things are, 'cause I'm stilllearning and developing as we go.
Although I wanna get to a point whereI'm a full on partner with your clinic.
I'm a growth partner with you.
And we start scalingthose into franchises.
And now it's gonna be interesting wherewe're able to now replace a lot of
the actual processes and a lot of theactual products and services they have
(15:44):
because sometimes they just have likeone or two services that they pretty
much typically sell as packages andthen the rest are just per appointment.
And you can only grow so much from that.
We're trying to really put in together away that is just a full recovery system
that you have in place for your clients.
It helps them through their pains, ithelps them through their inflammation,
(16:05):
and it's a whole recovery process.
They go for six to six months to a year.
Now, that is where it becomes moreinteresting, not only for your clients,
but it also becomes interesting for you asis the return of investment for your time.
Absolutely.
And I think a lot of businessesappreciate more of that
partnership focused growth strategy
'cause they don't want someone just tocome in and do a quick project or they
(16:25):
do something for three months, theydon't get results and then they hightail
out of their, oh thanks for everything.
They want someone who is gonna bethem with them medium to long term.
Someone who can benefit and growfrom each other's success as well.
When you're successful, I'msuccessful and vice versa.
Let's get to that point.
But sometimes it reallytakes that deeper dive.
It's not just marketing.
You gotta relook, you gottathink outside the box.
(16:45):
Take a look at the products and services.
How are the operational efficiencies?
Everything from their standardprocedures to the client fulfillment.
I mean, everything has to be considered,but that's the beauty of a partnership.
You're invested into everything that theyhave going on and seeing their success.
A hundred percent.
And what have you seenChris, like on your side?
'cause I know you'realso big into space too.
So what's been incited for you?
(17:07):
Dude, you are in the trenchesand everything you said is
a hundred percent correct.
I can't even add to anything that you'veadded 'cause it's just a balance of you're
trying to build up and work together.
The more you can do a friendship,partnership sort of deal.
But in addition, they're alsolooking to you as the expert.
If something doesn't seem right oryou need to guide and direct them a
little bit, they trust your judgment.
(17:28):
We can do a lot of a big brainstormingidea session together, but really
they're looking for you to takethe lead and lead the team and then
give directives for everyone else.
Be confident in your decisionsand what what you're doing.
Always be learning.
That's always somethingthat's really important.
But don't be afraid to adjust,but that's what I'm seeing.
It's very similar to everythingthat you're seeing as well.
(17:50):
Yes, a hundred percent.
I agree on that one.
Now is the time.
If you're not implementing a lotof what's happening, especially
with the AI and automations,you're just hurting your growth.
'cause end of the day it'sonly going to get better.
This is the worst it's gonna get.
And a lot of the stuff that's currentlyout here, it's pretty good already.
Give it a maybe three, four moreyears and it's gonna be advanced.
(18:12):
Absolutely.
And it'll be interesting tosee the shifts and changes.
I mean, just the automobileproduction line that systematized,
making cars more affordable.
This is a new generation of thesoftware and computer engineering.
Basically it's taking over programmers,coders, graphic design artists.
It websites.
Now video is impressive with VO three fromGoogle, and man, what can't be done now?
(18:36):
And this is the worst it gets, like yousaid, it only gets better from here.
Telling you, especially when it comes topeople that are not very code oriented
developers is like you mentioned too.
A lot of times we had to hire thesedevelopers in order to get our ideas
out but now you really have thesewebsites that take all of that out.
They just give you the wholeprompt that you need to put
in and you get what you want.
(18:58):
This is where we're at this is wherethe average person can now really
be in the same line as the biggerbusinesses, the bigger branches
that are also making a lot of money.
Yes, absolutely.
And now for everyone who's interestedin getting connected with Jean here.
Love and everything that you'rehearing, how do they find you
and connect with you online?
Well, perfect place is Instagram.
(19:18):
That's where I'm mostly.
So J-X-F-R-A-N-C-O-I-S for Instagram.
And then I'll definitely love toconnect and see how we can actually
talk about your business growth.
I love that.
And for everyone listening, we'llhave those links available down in
the show notes and the description.
I know we already talked aboutyour plans for 1, 3, 5 years.
You're building, you'regrowing and learning.
Are there any online resourcesthat you would recommend to others?
(19:41):
Because I think you first stumbledupon that course but throughout
everything we're always learning,always educating ourselves.
Are there certain YouTube channels orpodcasts or books or just places you go.
When you're trying, curious aboutsomething, it sounds like you probably
use more AI, you ask AI directly,like, Hey, just gimme the answer here.
Hundred percent the resources.
I would tell you too, as first as yougotta know about the AI major agents.
(20:02):
I mean you got Chat GPT, I know topone that's currently going, you got
Claude, you got pretty much perplexity.
These are going to be good for you,especially if you're looking for
data information and what's current,what's not gonna help you a lot.
But when it comes to business,I like to go back to the
basics like the rich, poor dad.
Robert Kiyosaki was a major changein my life in terms of understanding
(20:25):
business and understanding too.
What is actually your main focus?
Is it to just be the average person oryou're actually looking to be a business
owner and grow your actual business?
And then also what I would suggest isthe think and Grow rich in Napoleon Hill.
You don't get any good as that man.
It helps you as well, connecting withpeople and understanding like what is
it that they're looking for as well.
(20:45):
It's a win-win exchange, I thinkthose two would be great resources
because I know it's helped me.
And then the a hundred milliondollars lead by Alex Ramzi.
You lead with free, you lead with offer.
That's actually how I gotstarted was free value.
You only get just as good as just sharinginformation that's worked for you.
Absolutely.
And I appreciate the resourcesand that was a perfect lead
(21:06):
into my follow-up question.
I wanted to ask, what would be your adviceto other entrepreneurs who are starting in
a similar job or position, similar to you?
What would you recommend to them?
What I will say is that you gottajust start and no matter how
scary it is, no matter how muchinformation you don't know, there's
information available somewhere.
We're in an age where information is gold.
(21:28):
If you don't know either, find somebodythat is a very much an expert at it.
I understand how to do it orpretty much just figure it out.
But there's always away, but we gotta start.
That's the thing that I know hashelped me back for a lot of years
before, was just I did not know how.
I just went into something that was ajob that was secure that I thought was
secure, but literally it is not as secureas we think 'cause remember, COVID-19
(21:51):
happened and a lot of jobs were let go.
I'm just saying that it's betterwhen you have your own way.
Create that path.
We we're only getting older andolder, no matter where you're looking
at, it's better to start today.
Absolutely.
I appreciate it.
A lot of great tips and tricks here.
Appreciate you coming on to shareyour journey, what's been working for
you, how you've been helping others.
We really appreciate.
(22:12):
Thank you so much for coming on.
Of course.
Thank you Chris.
Appreciate you man.
Thank you.
Thank you.
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