January 26, 2025 • 31 mins
How do you scale a coaching business while maintaining individualization and provider autonomy? Diego Salinas shares Vibly.io’s innovative approach to empowering coaches and redefining the industry standards. The coaching industry is evolving, but at what cost? Diego shares the challenges coaches face and how Vibly.io is tackling these with cutting-edge solutions.
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https://brainworkframework.podbean.com/
Connect with Dr. Diego Salinas:
Organization Website: Vibly.io
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You're listening to BrainworkFramework, a business and marketing
podcast brought to you by focused-biz.
com.
Chris Troka (00:07):
With us today is special guest Dr.
Diego Salinas, MD, National BoardCertified Health and Wellness Coach.
He's the co founder of Viably.
io.
Dr.
Diego here is on a missionto provide a more accessible,
affordable, HIPAA compliant softwarespecifically a management platform
for coaches, business coaches.
So we're so excited to chat moreabout how he kind of sees the marriage
(00:30):
between health and wellness, technology,accessibility, how AI is kind of driving
a new wave and how we can use thatwhile still promoting human connection.
With us today is Dr.
Diego.
So great to meet you.
Dr. Diego Salinas (00:43):
Chris.
Thanks for having me on.
I'm really excited for this conversationand thanks for making space for this.
Chris Troka (00:47):
Absolutely.
As we were chatting earlier, I got toknow more about why you're doing this,
your passion, your mission but canyou tell us more about your journey?
What were you doing before andhow did that kind of lead you
into what you're doing today?
Dr. Diego Salinas (00:58):
It's a definitely winding story that I would not
predict it but I'm happy I'm here.
So kind of my background, I'm a bignerd, I studied neuroscience at Brown
cognitive behavioral neuroscience, I'mcurious how the brain works and how
we think and how it seems to interact.
And I've always been fascinated how thehuman body works, kind of human condition.
I went to medical school.
How can I help others?
I'm a big teacher at heart.
(01:18):
Right?
So I didn't go into medical school.
I did residency pediatrics whichis really complex because not only
the patients can't talk to you butthe whole family is there as well.
And in that journey there's a lotof issues in the medical system.
Now, as you can see myselfturning a little more cynical
and getting more burnt out.
No, it's not who I am.
Let me see how I can take my skill set in.
(01:39):
If there's a lot of issues thenthere's a lot of room for improvement.
So I remember having a talk withone of my attendings or my director.
I said, Hey, given that you knowwho I am and my passions, education,
bedside manner, teaching, how doyou see me helping the system out?
Cause Chris, I honestly thought if Icould just learn all the pathophysiology,
(02:00):
why things work or don't work andexplain to someone, it'll get better.
But as I'll talk about in a second,it's not how the brain works actually.
So I asked her, how canI help out the system?
Given my strengths or what I like to do.
I'll never forget her answer.
She's like, Diego, I know you'repassionate, you're a good doctor, you're
caring, but I'll be real with you.
So it's a big system.
It's a David and Goliath thing.
(02:21):
Just get a full time job andsee what happens afterwards.
Now, even a part time job withmedicine is still more than 40
hours a week so I remember walkingout of the office, like in this
hallway and being hold on a second.
I think David wins at fights,first of all but even if he didn't,
I'd rather die trying right?
Like throwing rocks, like we have tonot give up here and so afterwards,
(02:44):
I wasn't sure what that would looklike but my thought was, well, I'm
passionate education and in pediatrics,I saw a lot of people come to the
ER or in the hospital, the clinic
with real concerns, my kid isdying because they have diarrhea.
That's such an old baby poop, right?
And these stories might not seemstraight from the surface but I've
seen someone who saw I was the fourthdoctor they've seen in two days because
(03:07):
they thought their kid was dying.
The three doctors gave the correctdiagnosis but didn't explain what's
going on and we had a saying inpediatrics that kids are not small
adults and babies are not small kids.
And one of my attendings put itvery nicely, he's like, kids don't
read the books we write about them,they don't read the manuals, so I
still like to think myself, you'repeople's medically educated friend.
(03:29):
My friends always called me whenthey went into the doctor or
their families, what happened?
My husband passed out, whichwe were near for eight hours.
What just went on?
And so I was like, well, what ifI could become people's medically
educated friend in some way?
My goal is to create a programcalled pediatrics for parents
repeats for parents, right?
Let's talk to the parents without thekids around because even if I try to
(03:49):
talk slowly and look at your eyes,Your kids scream you're jumping around.
You may not be the most, thebest mind for listening or the
ER, those alarms going off.
So my thought was like, I could siton the parents, answer all those
questions that we don't have time toin the clinic because we're rushed.
And just really help them onwhatever they want to have help with.
So, that's the point of my life.
I was in a finished residency.
(04:10):
It was in Durham, North Carolina.
My partner at the time was doinga PhD in psychology at Duke.
She was like, Hey, my advisor told himabout this Duke health coaching program,
why don't you take that so that you cando that whole thing you want to do for
parents, that piece for parents thing.
And I was like, cool, great, I'm anerd, I love teaching, I love learning.
I'm going to learn a better way to teach.
How awesome.
(04:30):
Sign up, plop down four figuresof down payment for this stuff.
It's like, let's go.
I was so ignorant to what coachingwas and that's what my passion
to explain what it really is.
So to make a long story shortercause getting long already.
The instructor did a demofrom the classroom just to
see what it's really like.
So my classes went up and he was younger.
He was in college and she goes, okay,looking at the wheel of health, different
(04:53):
parts of your wellbeing, what do youthink you want to explore today with me?
And he's like, you know what?
I think I want to explore my spirituality.
And I was in the backof like, yeah, me too.
But you have 20 minutes.
How are you going to answerlife's biggest question?
How are you going to teach this?
But then when I saw the process happening,I still get goosebumps cause like the
more I went on, I'm like, this is notteaching, this is not giving advice,
(05:13):
this is not telling us what to do.
This is cognitive behavioral neuroscienceapplied because of medicine, neurology, a
lot of seizures or traumatic brain injury.
It wasn't the brain, the body healingand what I saw was this integration.
He was so much more motivated at the end.
He was excited.
I had a plan.
And yes, it's really agood goose themselves.
Like it has a hot moment.
This is what's missing in health care.
(05:34):
About three quarters.
So you look at our morbiditymeans side effects.
Mortality means death and costexpenditure is based on behavior change.
So clearly what we're doing isnot working, just not enough.
Just a fact.
We're not addressing that, right?
Once you have a heart attack, we knowhow to open it up with the balloon calf
but we're not really good at convincepeople to take care of their heart.
(05:55):
Things that lead to the heart attack, andI was trained by, Hey, just tell people
all the bad things that will happen.
You have diabetes, youreyes, your kidneys, right?
Let me put an example of this chris, Ithink we wish the brain work differently.
If I just explain things theright way, you'll get it.
Why is it important?
Everyone in the world knowssmoking is linked to cancer.
No one's like, I didn't know that,but I know doctors who smoke.
(06:18):
If we can step back and take ouremotion away from it, clearly
it's not how the brain works.
The brain is more complicated.
It doesn't work this way.
This coaching is actually working withhow the brain works and really how
each brain is individual and different.
We have a hundred billion neuronsdepending on how you quantify it.
Can make ten trillion synapsesdepending on how you quantify it again.
(06:39):
And that's only part ofthe cells of our brain.
Let's include all the vasculature,the immune cells, et cetera.
So what I mean, we're all different.
It's not just kumbaya,it's actual mathematics.
There's never been twobrains exactly the same.
So to me, this is actuallypersonalized medicine here.
And when I've done research in thepast, both lab work but also hospital
quality improvement work, I realized thebottleneck in our wellbeing and healthcare
(07:03):
is not in learning more information.
It's actually just anapplying what we know.
We can apply what we know in my lifetime.
There could be healthcare, like apublic health difference in my lifetime.
And so since then, that was 2018, I'vebeen diving headfirst into coaching.
I still teach at Duke universitywhere I trained, I'm now involved
in Houston's inaugural program.
(07:24):
And this year I was reallyproud to work with the national
board of medical examiners.
That's when your doctor's board certified.
There's now a subset of that.
It's a nonprofit, the national boardof health and wellness coaches.
And you take exams on this, you get boardcertified to continue education credits,
and they had a committee to update theexam material but also the programs.
(07:47):
And I went to Philadelphia this yearto start that, and as I pulled up from
the car, I was like, wait a second, Isaw the logo and I was here 12 years
ago, taking a medical stuff exams.
Here I'm trying with a newexample next generation, right?
So you can be David, throw those rocks,you never know what's going to happen.
And so that's how I started coachingand then I'll pause there and
(08:08):
talk how I found viably from that.
That's kind of my story into coaching.
Chris Troka (08:13):
That is so cool.
What an incredible journey.
It's like you were kind of seeingthese problems and these issues and
you're like, there's a communicationbarrier but there isn't, but how do
we get them to actually apply it?
And I feel like.
The same issues there applyto everyone else's lives in
business and personal matters.
They know what they should do, theyknow diet and exercise is good for them.
But actually applying that, howdo we bring that all together?
(08:34):
So I love that you made thatyour mission, your purpose.
And now it's brought more into thecoaching side because you felt like that
was the more effective way, to get peopleto understand it and then apply it.
And specifically some more issues withsoftware accessibility HIPAA compliance.
It is lawfully in place because it's a lawbut it could just be a good idea anyways
(08:55):
because it's a higher level of security.
And then how is that beneficialto the coaches and people who are
kind of working with the public?
Dr. Diego Salinas (09:03):
Yeah.
So part of the training fromhealth and wellness coaching
boards is saying you understandwhat HIPAA compliance is, right?
Basically those who don't understand,it's the technical version of
what your doctor should do.
They're not going to talkabout you online, right?
They're going to keep your informationprivate because you're thinking
about being fully vulnerable.
You need to have that trust there,you're talking about the hardest things.
(09:24):
This is both in business and in medicinebecause ultimately when you work
with someone, it's the whole system.
People say work life home life.
I'm like the same cells in bothsituations, and so HIPAA is basically the
set of rules of what's the encryption thatmeets that standard, it's the highest
level encryption that keeps medicaldata as safe as possible and so for solo
coaches, There's a lot of difficulty.
(09:44):
So as passionate about education, Ilove being academic and nerding
out, there's this reality, thereal world, a lot of coaches I know
don't actually practice coaching.
It's hard to be a solopreneur.
Everyone thinks I thought, Oh, perfect.
I'm a doctor.
I'm just going to put a website.
It's going to be goingto rain clients on me.
That's a whole business to be asolopreneur, or they might work
for contracting a company doescoaching or basically they're
(10:04):
employed, they're a contra thereand they think coach in that way.
So you might get some consistentpay but I'll be frank with you.
It's usually not very good hourlyrate and often not knocking it, just
reality, also limited how you canpractice what you can talk about,
your sessions are limited how long youtalk about like I coach adolescence.
A lot of people don't want to touchthat because it's a liability.
(10:24):
I'm a pediatrician.
Why can't I help these people out?
And so, to me, coaching is interesting.
It's a very evidence based approach, it'sa science of behavior change, but it's
with a creativity, and the backgroundinformation, whatever someone brings.
So I'm a physician, I help doctorswith burnout, help parents with new
diagnoses, help adolescents, right?
Everyone can bring their own peoplewho have MBAs, or they help leadership
(10:47):
coaching, or business coaching andthe wellbeing , of that entrepreneur.
Ultimately it's all connected butit's a big type of compliance.
That's one big barrier code tosay, well, these platforms, HIPAA
compliant are a very expensive.
And having that kind of overhead, ifwe're not sure you're a nice client
and you just put all this moneydown, becomes a barrier to becoming
a coach or they're very clunky.
(11:10):
If you look at medicine, one ofthe number cause of burnout is use
of the electronic medical record.
I think I saw a stat that when Iwas in training, the first year
residents spent 70 percent of thetime with the computer and it feels
like you're living in a Twilight zone.
Can you see how much your computer, yourphone helps you on your personal life?
But why is it so clunky in healthcare?
(11:30):
You feel like you're kind of beinggaslit to be honest with you by
technology ? it's possible, but thenwhy we can't search this PDF on this.
What are you talking about?
How is that an impossible?
So my goal is to both lower thatbarrier for coaches because if more
coaches can now have their solopractice, however big or small it is.
A lot of coaching isn't happeningword of mouth, referrals, you
(11:51):
meet someone, what do you do?
If those coaches now are ready?
What's your email?
Let me invite you right now to my HIPAAcompliant platform or they're talking
to a physician or health organization.
Sure.
Send your patients to myHIPAA compliant platform.
My goal is to give solo coachesthe tools that are usually just
reserved for these big companies.
For their solo practice, including privacybecause if we're asking our clients to
(12:11):
be fully open and vulnerable we shouldhave the tools to back it up, right?
So if you're a surgeon, you can dosurgery in a jungle, but how can
I give coaches these kind of tools?
Each coach is a differenttools that they might need.
So how can I create a softwareplatform that allows autonomy of shine?
I don't tell you how to practice,I give you the tools or an analogy.
(12:32):
If you're a chef, different chefs,different tools, you decide how you're
going to make your recipe, and so reallyto empower solo coach because we know from
science and think about who's business andwho's passionate about their own business.
It's not based in logicto stay at the 2 a.
m.
working on something.
It's because your passion drives you. You're curious about this and we know
when we're excited, naturally curious,that natural value or vision, that's
(12:52):
the best motivation you can't replace.
That's what coaching is meant to do,which is to amplify internal motivation.
So my thought is if I can allow coachesto be their full authentic selves, do the
things that they're passionate, I want tohelp out caregivers and burnout because
my mom had Alzheimer's as a whole.
I want to help people with thatcondition, I'm helping people who
are going through endometriosis orpostmenopausal whatever the case may be.
(13:17):
They have the skills and theresources and the creativity to
help this evidence based way.
The diversity of what we cover willmirror the diversity of people we're
serving, even the way we serve them.
For example, do very longsessions, 90 minutes plus.
I know coaches like 15 minutes max.
Great.
Let's both exist in the world andnot just because when you're scaling
technology, often you want to standardize.
It's easier to do.
(13:37):
But then the problem is you sometimeslose the magic of it and I think sometimes
people chase being efficient so much.
They lose being efficacious.
There's gonna be more transformation.
Chris Troka (13:46):
I just wanted to agree because I know firsthand I have
experience with a lot of differentCRM platforms and different softwares.
And the pricing can be from hundredsto thousands of dollars per month
depending on the size of the team.
It is not as accessible.
So bringing that all together, I'veworked with Healthcare practices before
as an employee and I've been in thethe old EMR platforms, the tab through
(14:11):
looking like it's the green lettersfrom the matrix because you're working
in an old school database and tryingto get platforms to work together.
So it was always tough and a struggleand it was like there's more going on
behind the scenes that I really knowof and I think for most people, they
want something easier to get intosomething that is just more intuitive.
The affordability standpoint is so hugetoo because then it opens up the store.
(14:34):
This is possible.
It just seemed like really expensive,shiny, car, object, whatever that they
could never really realistically affordbut now they can which is so cool.
Dr. Diego Salinas (14:44):
Yeah.
Exactly.
It's like, I'm opening the doors,my thought is I love coaching, I
only have so many hours of my day.
There's like 10, 000national chart coaches.
If each one can see a few more handfulof clients per year, it's tens of
thousands of people who would help out.
Not only mentioned that the matrix lookingclunky but I'm also only meant for the
coach for the provider experience reallyjust meant for the building experience.
It's meant for the providers.
(15:05):
Don't like using it andmy other co founders.
So the whole founding teamis either coach or a client.
I'm happy to show the story how wemet but want that connection to
be fostered and my cars like I wantto use this platform for myself.
I don't want to use with my clients,they're very direct with me like it is
actually serving to give you a betterexperience and a long hip of compliance.
(15:26):
One last thing I want to add on to usat least, and I'm very proud of this.
We are not selling you oryour client's data, period.
You are not the end result.
You are not the product.
Neither is your client.
I say, if a company is not braggingabout that, just I'll leave it at that.
Someone said, you only have onename in your lifetime, use it right.
How do you make it so cheap?
(15:47):
I'm like, this is not cheap at all.
My goal is to make it affordable.
I want to lower the barrier and havethis be your companion, however big
or small your practice is becausecoaching, the reality is your
practice will change with time.
Summertime people want vacation,for example, January 1st, a
lot of people want your help.
You may work for a contract for a companyand then that's kind of keeping you busy.
(16:08):
You're teaching.
So, my goal is how can this be yourcompanion for your solo practice robust
enough for a full time coach, affordableenough for student and training.
To always be ready, cause if you're notready, when you meet that potential lead?
You never know what's going to be.
I will like coffee shops,friends or friends.
Well, my site is not, if you're not ready,you're going to lose that cause we know
from business but also from coaching thisconcept, the more time between thought
(16:32):
and action, the more inaction there is.
So while it looks friendly to use,it was a lot of neuroscience of
behavior change and actions builtinto all parts of the platform.
Chris Troka (16:43):
Very well said, and I love the mission and purpose that your driving
force to why you wake up every day andgetting the name out there is so important
with technology and the advances AI is.
A big player started with somealgorithms and sorting mechanisms,
now it's become chatbots and allknowing being how there's a voice and
(17:03):
there's so many different uses for AI.
How do you see it being integratedwithin your platform and just with
other business professionals being used?
Dr. Diego Salinas (17:16):
Yeah.
So great question.
So AI is great for a lot of things andmy goal is to use it for everything
to support that human connection.
So for example, we havean AI matching algorithm.
People don't search by a certain word.
It's just like, whatproblems do they have?
How can we make that connection morenatural, but also how can we help use
aI to facilitate the coaches and clientsexperience the knowledge based their?
(17:38):
And I'll be very clear here.
We all believe mainfounder is a tech coder.
He's an engineer.
You just cannot replacehuman connection with AI.
It's not what it's meant to be andthere are companies who say we're
going to use AI for health coaching.
That's just going tosolve all the problems.
It's just a fancy version of, I'mgoing to give you more worksheets
and less paid time with your doctor.
It doesn't work.
(17:58):
We've tried it many times and now there'sa lot of potential good benefit from it.
And I'll say there's plentyof studies showing this but
I kind of put it in a way.
I think everyone canunderstand more intuitively.
If you just lost a family member, do youwant to talk to a computer or a person?
Right?.
You just found out that your kid hascancer, you have cancer, do you want
to talk to a computer or a person?
Don't send me through one of the automated
Chris Troka (18:18):
chatbots, like press one for this.
I'm like, no, I need a person.
Dr. Diego Salinas (18:21):
Yeah.
Representative.
Chris Troka (18:22):
Representative.
Dr. Diego Salinas (18:24):
Zero.
Zero.
Yeah.
Zero.
How often in medicine did Iget someone with a printout?
They're like, hey, I have this.
I'm like, No, different one.
There's a mug.
Someone might have had your Google searchdesign place my MD degree and it's great
for looking for knowledge, but it'sthe human decision making, really the
empathy connection just can't be replaced.
We are carbon based beings.
Another version I'll say is thinkabout this when you're by yourself
(18:46):
in a room and some walks in theroom, you feel different, right?
It could be someone that you knowthat you really like, someone you
dislike, someone you don't know.
It's different.
We affect each other.
So instead of how to hand fist,how the brain should work, but let's
follow how the brain does work.
It's a powerful tool and if acompany is not telling you they're
using AI and path of the human, tome, that's fraud of the capital F.
(19:08):
Now, they're great to help me, I havevery much ADHD, I'll sometimes use AI to
organize my thoughts, I'll just talk outloud and that's a nice organization of it.
So, we're trying to do a fewdifferent things that our
coaches have been asking for.
Generally, I'm here to listen to coaches,what they need, so we can serve them.
One thing is, I know taking the medicalindustry or even coaching street,
people don't have to love documentation.
(19:29):
Again in medicine, numberone cause of burnout.
I can't do more paperwork.
It can be very empowering on someone.
Chris Troka (19:36):
I wish I had more paperwork.
I said, no, whatever.
Dr. Diego Salinas (19:43):
Yeah.
I'll be honest with you.
I remember in medicine sometimes, you'refinishing a shift and you see someone
walk in and people go, Oh, my God,not because of the patient, there's
40 minutes of notes attached to this.
It's a five minute interaction and partof burnout that I want to solve also.
So as many models for burnout,my was moral injury but also this
model saying is how much thingsyou enjoy doing versus the racial
(20:04):
things you don't enjoy doing, right?
All work will involve thingsthat you don't enjoy doing.
Like you'd love what you'redoing, but there's some parts are
which CRM platform should I use?
Right?
Like I love my emails.
So that's just a reality, but you wantto make sure that ratio is in balance.
So when companies are shorteningprovider time but they don't short of the
paperwork time you've changed that ratio.
(20:26):
So when you're seeing four peoplea day, you're giving it your all.
What about their values in a minute?
It's even having that burden on you.
So can we use AI for note taking,but also it's going to help coaches
be more present in their sessions.
A lot of coaching is like really lookingat the nuance of what's happening.
there's a tone shift here.
You're trying to makethese complex reflections.
You have to be super present ifyou're with a client and all I
(20:46):
see is like your forehead or thetop of your head like this, you're
going to miss out on some of these.
Their body posture change.
My coach trained peopleat Duke university.
I say, listen, try to nottake notes for the session.
Try to follow the client so it canhelp both students focus on skills
but also practitioners be like,I'll throw out that also for our
clients, they're going to have adeliverable at the end of the session.
Now.
(21:07):
Here's my journey, my takeaways,my barrier, my thing and it's very
empowering because we think aboutchange, we often look only the next
step ahead, we don't look at howmuch you're doing in three months.
I'm going to say, look at theassessment from three months ago.
Wow.
I have changed a lot.
I didn't know what selfcompassion was and now I'm like,
no one's cutting to my sleep.
(21:28):
That's a massive change.
We don't notice those day byday differences so it helps
the client's journey as well.
We have our session in our platformwhere clients can write their own notes
for themselves or share with the coach.
It's a partnership.
Have a great week.
I tell people I'm next from behaviorchange, but you're next from yourself.
I don't know what's going to makeyou happy, not only that we're
going to run experiments everyweek, the scientific method.
(21:49):
What makes Chris fulfilled or happy?
Only you can answer that.
I cannot know that for you.
It's still soft, I'm strange andyou're the expert in yourself.
Another thing we're using AIfor is AI resource library.
So people come in, Hey, Google this.
I want to create the largest vettedkind of resource hub for wellbeing
and professional development.
Whole range, right?
(22:10):
So we're adding to this databasebut also the coaches can add and
vet this information as well.
So now clients can sign on and maybethey don't know they need coaching.
I just wanted more information,they might search not just by
a keyword but they can search.
And then the AI, we use AI tobasically summarize all the resources.
It could be a article, a PDF, a YouTubelink of this podcast and I will give
you, Hey, it's the podcast 30 minute.
(22:31):
Listen, here's the overview.
What's for is the article,10 minute read overview.
Who is for you want to share with people?
So we can also kind of help digestthis information and peruse it
but also then search for it andgive me results plus references.
I don't want to look at that.
Read the article.
What does it say to do?
The cool thing, Chris, is becausewe're a HIPAA compliant ecosystem.
This is all HIPAA compliant.
You're not selling your data, you'renot going to be part of a system,
(22:52):
we give the coach and the clientthe option to use all our tools.
I don't tell people how to work.
If you don't want to use HIPAA compliantAI, don't take it, don't use it.
We have a whole trustcenter to show every hour.
Our system is being monitoredby a third party company to
make sure HIPAA compliance.
So we want to be transparent,but the cool thing, Chris,
because we're ecosystem now we'reexperimenting with how can we have AI.
(23:12):
That's looking at the note taking,communicate the AI in terms
of resource library and givepersonalized recommendations.
You're working on stress management.
Okay, and your client'shaving trouble sleeping.
Oh hey, we saw this articlefrom the American Academy of
Sleep Medicine on sleep hygiene.
Do you want to send it to your client?
So specialized information that'sdependent on what the client is talking
(23:35):
about in session, what they're writingdown, what you as a coach are noticing.
You create a program.
Can you embed some efficientinto the program creation?
And the other thing, there's morethings we can do for AI as well.
Like I don't know how much I wantto say now or not depending on
how much you get away from ourcoders and the timing of this.
So one thing I will say that I haven'tsaid before publicly but I'm happy to
share this is we're looking also how AIcan help the professional development.
(23:56):
So I teach this stuff, right?
And there's different waysof coding and grading.
Coaching or helping, but thereality is when you feel great as a
coach because I feel really great.
We feel great when we give adviceand our clients making change but
doesn't mean we're doing good, humansfeel great when they give advice.
It's not what coachingis not giving advice.
Coaching is not telling someone to do.
Hey, you should eatkale and do yoga guided.
It's not coaching.
It's the opposite of coaching, right?
(24:17):
And now when I see this every week,when I train students, when the client's
going through uncertainty, a hard time,really getting to the weeds, that's like
the best coaching I see that people do.
But they go, Oh, that wasa really hard session.
That was hard.
It doesn't make me feel great for you.
It's not what it's about.
So for example, we can look at AI.
I can say, Hey, how long is thecoach versus the client talking?
(24:38):
There's no magic number, therule we say generally is 80, 20.
80 percent should be the coach, theclient talking, sorry, because more
neurons that fire the wire together.
It's about them convincing themselves.
There's a guy, Dr.
Steven Miller.
He literally wrote the book onmotivation interviewing, which
is what coaching is based off of.
He spoke at a conference this summerand he said, guys, if we give all
the ahas, we don't have anything forthe clients to do for themselves.
(25:00):
So again, a data point that can helpyou be a provider or coaching, for
example, last thing I'll say hereis It's a place of non judgment.
People hear non judgment, they oftenthink, don't say anything negative.
But if I go, Chris, I likeyour glasses, don't judge me.
If I like them, I also dislike them.
I'm proud of you, I canbe disappointed in you.
I think it's an awesome plan, Ithink it'd be the terrible plan.
So medicine is a lot of, Hey, good job.
(25:20):
Awesome.
Way to go.
Coaching is non judgmental.
So a lot of people say, I used tostruggle with that reflex, I did too.
So you can say, Hey, how oftenam I using these kind of words?
Or open versus closed?
And other kind of tools in coaching? So my idea helps the provider be
their part of the code of ethicsof coaching is you're constantly
improving, just like our clients are.
You didn't take a program ayear ago and then, why teach?
(25:42):
Because it keeps me on it?
It keeps me sharp on my coaching skills?
A lot of this is easy to revertback to being a human being.
We're all going to be human beings.
Being coaching is not being a friend.
It's really different actually.
So I'll pause there, but some ofthe things we're using for AI, it
is to take away all the stuff thatcoaches don't want to do so they
can focus on their client work.
Better burnout ratio, betterdelivery, better care, and what
(26:03):
that means business coaching,health coaching, better integration.
Chris Troka (26:08):
I love that.
There's no doubt with the advancesin technology, not only AI,
but other softwares and tools.
And how can we make this betterwork for the end user and the client
and the provider across the board?
We are now allowing humans to take onhigher value tasks, have more intimate
connections with people and let the AIkind of do the work in the background.
(26:29):
Same as computational softwarewould run numbers for us.
We don't need to crunch those numbers, wedon't need to extrapolate on this data.
So we'll let another softwaretake care of that for us.
And it's so important.
Dr.
Diego, where can more peoplefind out about you online?
How can they connect with you?
And with viably.
io.
Dr. Diego Salinas (26:45):
Yeah.
So website www.
viably.
io, that's V I B L Y.
io and viably comes from the termvibrant and lively mixed together.
You can see there, we have, except for thecoaches, but also for the clients as well.
I'm also happy to sharemy LinkedIn and my email.
My email is Diego d ieGO at vibey, VIB y.io.
(27:08):
And I also share my LinkedInname as well maybe in the chat.
So I think it's back slashDiego SMD is my username.
But then happy to connect withanyone with your coach, your client.
You're curious about partying together?
I love brainstorming with otherpeople, to me it's the community
is what makes it work, right?
The different ideas coming together,that synergy is, business magic.
(27:29):
So I have ideas but I want tohear from other people's ideas.
How can we create something better?
I haven't thought about yetso please connect with me.
As you can tell, I love nerding aboutthis topic and any topic in general.
To me, it just gives you more motivationand keeps me going at night at 1am
when I'm working on these projects.
Chris Troka (27:46):
That's when you're in your zone of genius and
you're just flying to work.
The work doesn't seem like workanymore, which is great and we'll
have the links available down inthe show notes and the descriptions
so you can get quick access to Dr.
Diego Salinas here.
Diego, do you have anylast parting wisdom?
Maybe something that you You wish youknew sooner, earlier in your career,
or maybe you're on your own, aha momentsomething that might be impactful
(28:07):
for a lot of our listeners here?.
Dr. Diego Salinas (28:09):
Yeah.
I would, I think about for coachesbut I think it helps for everyone.
It's just get started, don't letperfection be the end of greatness.
I spent way too long.
I'm like, well, let me find the rightLLC name and the font on my website and
what is it going to be in my, about me?
How do I describe who I am?
And I would meet someone,oh, you're awesome.
What's your state?
Just get something out there and youcan always iterate on it and making
(28:33):
change, I'll say maybe another generalcoaching concept that I wish any
earlier, making change requires beingconsistent but that does not mean
doing the exact same thing over again.
It means consistently retrying,learning what didn't work.
So just keep on trying andbe open to following what
you feel that's a data point.
We should all take into account.
(28:54):
And if you need to help thepeople out there who helped
figuring that out as well.
So a few parting points.
I couldn't just choose this one, Chris.
I have many more.
Chris Troka (29:00):
No, it is absolutely great advice because too many
people suffer from the inaction andthey're longing for this perfection.
Maybe one more video, one more bookwill kind of teach me the next thing
that will absolutely unlock the door andunfortunately there's more to be said with
just the imperfect action that you take.
Go ahead and take the action.
You'll learn along the way.
You can fix things as you go butyou won't learn until you try.
(29:23):
And I don't think a lot of peoplerealize the success of entrepreneurs.
You see the one thing out of 10that they tried, that they succeeded
at, but you don't see the failures.
And I think that could beapplied to many other people and
in life and business as well.
So it's great advice.
Dr. Diego Salinas (29:37):
Can I add one more analogy to that, Chris?
Chris Troka (29:38):
Please do.
Okay.
Yeah.
Dr. Diego Salinas (29:39):
So I'm on the same lines, right?
So one of my things I loverollerblading and skating as my
kind of like physical activity.
I'm very playful, it's the worst for me,through freezer, I started doing it again.
And I was skating around here.
I live in Miami and I was gettingsome ice cream to be honest with you.
I was getting a little snack or somethingand someone said, what if you fall?
And I was like, you fell when youlearn to walk, you're going to fall.
So if we let it stop us, no onein the world would be walking and
(30:01):
the thing is change takes so muchtime that we don't remember what
it was like to be a beginner.
So when you trust me new, I playguitar, when I try to buy a keyboard,
I was like, it's impossible.
I've been playing for 20 years.
This is why it's so easy.
We forget how hard itis to be the beginning.
So alive to be a beginner, be likeThomas Edison, see what doesn't work and
it's just consistently getting back up.
(30:22):
That's the key, consistentlylearning how to get back up.
That's what resilience is minimizingfalling, getting back up more quickly.
That's resilience.
Chris Troka (30:31):
I love it.
Dr.
Diego Salinas, thank you so muchfor joining us and imparting this
wisdom on us and our listeners.
I thoroughly enjoyed our conversationand maybe we'll have to have you
come back for a part two once AIgoes on for another six months.
It'll be completely changed.
We'll have more things to talkabout, but I'm so excited.
Thank you so much for joining us.
We appreciate it.
Dr. Diego Salinas (30:48):
Thank you, Chris.
It really was a pleasure talking to you.
I love what you're doing too and Ilove having you on our podcast as well.
Let's continue the conversation.
I'm glad now we're connected.
That community is growing.
Chris Troka (30:56):
That's awesome man.
I appreciate it.
If you want to plugyour podcast, feel free.
Just mention it.
Dr. Diego Salinas (31:01):
Oh yeah.
So our podcast is called coach connect.
And the reason it's called that isbecause when I took the course in 2018,
I wrote coach connect, cut the middleman,find a way easy for coaches to work.
This kind of dream come true.
We do a live podcast everyother Thursday at 1 p.
m.
Eastern time.
Our next one is actually tomorrow.
So September 26th, or I'msure this is going to be
(31:21):
recorded, but that's scheduled.
And tomorrow we're talkingabout health insurance coverage
for coaching tomorrow's topic.
And our goal is about coachingbehavior change and anything under
the falls in the massive umbrella.
Chris Troka (31:33):
Excellent.
That is so cool.
Well, thank you so much.
We appreciate it.
We'll have the links availabledown in the description.
And Dr.
Diego, congratulations on your pastsuccess and keep up the great work
pursuing your passion and your purpose.
Dr. Diego Salinas (31:45):
Thanks, Chris.
Thanks for motivation.
It's really inspiring and you do the same.
We're doing a lot of parallelthings in different industries.
So it always keeps you motivated tosee someone with a big heart doing
their expertise in their own way.
So thank you for theinspiration you gave me today.
Chris Troka (31:57):
Same here.
I appreciate that.
Thanks so much.
You're listening to BrainworkFramework, a business and marketing
podcast brought to you by focused-biz.
com.
Chris Troka (00:07):
With us today is special guest Dr.
Diego Salinas, MD, National BoardCertified Health and Wellness Coach.
He's the co founder of Viably.
io.
Dr.
Diego here is on a missionto provide a more accessible,
affordable, HIPAA compliant softwarespecifically a management platform
for coaches, business coaches.
So we're so excited to chat moreabout how he kind of sees the marriage
(00:30):
between health and wellness, technology,accessibility, how AI is kind of driving
a new wave and how we can use thatwhile still promoting human connection.
With us today is Dr.
Diego.
So great to meet you.
Dr. Diego Salinas (00:43):
Chris.
Thanks for having me on.
I'm really excited for this conversationand thanks for making space for this.
Chris Troka (00:47):
Absolutely.
As we were chatting earlier, I got toknow more about why you're doing this,
your passion, your mission but canyou tell us more about your journey?
What were you doing before andhow did that kind of lead you
into what you're doing today?
Dr. Diego Salinas (00:58):
It's a definitely winding story that I would not
predict it but I'm happy I'm here.
So kind of my background, I'm a bignerd, I studied neuroscience at Brown
cognitive behavioral neuroscience, I'mcurious how the brain works and how
we think and how it seems to interact.
And I've always been fascinated how thehuman body works, kind of human condition.
I went to medical school.
How can I help others?
I'm a big teacher at heart.
(01:18):
Right?
So I didn't go into medical school.
I did residency pediatrics whichis really complex because not only
the patients can't talk to you butthe whole family is there as well.
And in that journey there's a lotof issues in the medical system.
Now, as you can see myselfturning a little more cynical
and getting more burnt out.
No, it's not who I am.
Let me see how I can take my skill set in.
(01:39):
If there's a lot of issues thenthere's a lot of room for improvement.
So I remember having a talk withone of my attendings or my director.
I said, Hey, given that you knowwho I am and my passions, education,
bedside manner, teaching, how doyou see me helping the system out?
Cause Chris, I honestly thought if Icould just learn all the pathophysiology,
(02:00):
why things work or don't work andexplain to someone, it'll get better.
But as I'll talk about in a second,it's not how the brain works actually.
So I asked her, how canI help out the system?
Given my strengths or what I like to do.
I'll never forget her answer.
She's like, Diego, I know you'repassionate, you're a good doctor, you're
caring, but I'll be real with you.
So it's a big system.
It's a David and Goliath thing.
(02:21):
Just get a full time job andsee what happens afterwards.
Now, even a part time job withmedicine is still more than 40
hours a week so I remember walkingout of the office, like in this
hallway and being hold on a second.
I think David wins at fights,first of all but even if he didn't,
I'd rather die trying right?
Like throwing rocks, like we have tonot give up here and so afterwards,
(02:44):
I wasn't sure what that would looklike but my thought was, well, I'm
passionate education and in pediatrics,I saw a lot of people come to the
ER or in the hospital, the clinic
with real concerns, my kid isdying because they have diarrhea.
That's such an old baby poop, right?
And these stories might not seemstraight from the surface but I've
seen someone who saw I was the fourthdoctor they've seen in two days because
(03:07):
they thought their kid was dying.
The three doctors gave the correctdiagnosis but didn't explain what's
going on and we had a saying inpediatrics that kids are not small
adults and babies are not small kids.
And one of my attendings put itvery nicely, he's like, kids don't
read the books we write about them,they don't read the manuals, so I
still like to think myself, you'repeople's medically educated friend.
(03:29):
My friends always called me whenthey went into the doctor or
their families, what happened?
My husband passed out, whichwe were near for eight hours.
What just went on?
And so I was like, well, what ifI could become people's medically
educated friend in some way?
My goal is to create a programcalled pediatrics for parents
repeats for parents, right?
Let's talk to the parents without thekids around because even if I try to
(03:49):
talk slowly and look at your eyes,Your kids scream you're jumping around.
You may not be the most, thebest mind for listening or the
ER, those alarms going off.
So my thought was like, I could siton the parents, answer all those
questions that we don't have time toin the clinic because we're rushed.
And just really help them onwhatever they want to have help with.
So, that's the point of my life.
I was in a finished residency.
(04:10):
It was in Durham, North Carolina.
My partner at the time was doinga PhD in psychology at Duke.
She was like, Hey, my advisor told himabout this Duke health coaching program,
why don't you take that so that you cando that whole thing you want to do for
parents, that piece for parents thing.
And I was like, cool, great, I'm anerd, I love teaching, I love learning.
I'm going to learn a better way to teach.
How awesome.
(04:30):
Sign up, plop down four figuresof down payment for this stuff.
It's like, let's go.
I was so ignorant to what coachingwas and that's what my passion
to explain what it really is.
So to make a long story shortercause getting long already.
The instructor did a demofrom the classroom just to
see what it's really like.
So my classes went up and he was younger.
He was in college and she goes, okay,looking at the wheel of health, different
(04:53):
parts of your wellbeing, what do youthink you want to explore today with me?
And he's like, you know what?
I think I want to explore my spirituality.
And I was in the backof like, yeah, me too.
But you have 20 minutes.
How are you going to answerlife's biggest question?
How are you going to teach this?
But then when I saw the process happening,I still get goosebumps cause like the
more I went on, I'm like, this is notteaching, this is not giving advice,
(05:13):
this is not telling us what to do.
This is cognitive behavioral neuroscienceapplied because of medicine, neurology, a
lot of seizures or traumatic brain injury.
It wasn't the brain, the body healingand what I saw was this integration.
He was so much more motivated at the end.
He was excited.
I had a plan.
And yes, it's really agood goose themselves.
Like it has a hot moment.
This is what's missing in health care.
(05:34):
About three quarters.
So you look at our morbiditymeans side effects.
Mortality means death and costexpenditure is based on behavior change.
So clearly what we're doing isnot working, just not enough.
Just a fact.
We're not addressing that, right?
Once you have a heart attack, we knowhow to open it up with the balloon calf
but we're not really good at convincepeople to take care of their heart.
(05:55):
Things that lead to the heart attack, andI was trained by, Hey, just tell people
all the bad things that will happen.
You have diabetes, youreyes, your kidneys, right?
Let me put an example of this chris, Ithink we wish the brain work differently.
If I just explain things theright way, you'll get it.
Why is it important?
Everyone in the world knowssmoking is linked to cancer.
No one's like, I didn't know that,but I know doctors who smoke.
(06:18):
If we can step back and take ouremotion away from it, clearly
it's not how the brain works.
The brain is more complicated.
It doesn't work this way.
This coaching is actually working withhow the brain works and really how
each brain is individual and different.
We have a hundred billion neuronsdepending on how you quantify it.
Can make ten trillion synapsesdepending on how you quantify it again.
(06:39):
And that's only part ofthe cells of our brain.
Let's include all the vasculature,the immune cells, et cetera.
So what I mean, we're all different.
It's not just kumbaya,it's actual mathematics.
There's never been twobrains exactly the same.
So to me, this is actuallypersonalized medicine here.
And when I've done research in thepast, both lab work but also hospital
quality improvement work, I realized thebottleneck in our wellbeing and healthcare
(07:03):
is not in learning more information.
It's actually just anapplying what we know.
We can apply what we know in my lifetime.
There could be healthcare, like apublic health difference in my lifetime.
And so since then, that was 2018, I'vebeen diving headfirst into coaching.
I still teach at Duke universitywhere I trained, I'm now involved
in Houston's inaugural program.
(07:24):
And this year I was reallyproud to work with the national
board of medical examiners.
That's when your doctor's board certified.
There's now a subset of that.
It's a nonprofit, the national boardof health and wellness coaches.
And you take exams on this, you get boardcertified to continue education credits,
and they had a committee to update theexam material but also the programs.
(07:47):
And I went to Philadelphia this yearto start that, and as I pulled up from
the car, I was like, wait a second, Isaw the logo and I was here 12 years
ago, taking a medical stuff exams.
Here I'm trying with a newexample next generation, right?
So you can be David, throw those rocks,you never know what's going to happen.
And so that's how I started coachingand then I'll pause there and
(08:08):
talk how I found viably from that.
That's kind of my story into coaching.
Chris Troka (08:13):
That is so cool.
What an incredible journey.
It's like you were kind of seeingthese problems and these issues and
you're like, there's a communicationbarrier but there isn't, but how do
we get them to actually apply it?
And I feel like.
The same issues there applyto everyone else's lives in
business and personal matters.
They know what they should do, theyknow diet and exercise is good for them.
But actually applying that, howdo we bring that all together?
(08:34):
So I love that you made thatyour mission, your purpose.
And now it's brought more into thecoaching side because you felt like that
was the more effective way, to get peopleto understand it and then apply it.
And specifically some more issues withsoftware accessibility HIPAA compliance.
It is lawfully in place because it's a lawbut it could just be a good idea anyways
(08:55):
because it's a higher level of security.
And then how is that beneficialto the coaches and people who are
kind of working with the public?
Dr. Diego Salinas (09:03):
Yeah.
So part of the training fromhealth and wellness coaching
boards is saying you understandwhat HIPAA compliance is, right?
Basically those who don't understand,it's the technical version of
what your doctor should do.
They're not going to talkabout you online, right?
They're going to keep your informationprivate because you're thinking
about being fully vulnerable.
You need to have that trust there,you're talking about the hardest things.
(09:24):
This is both in business and in medicinebecause ultimately when you work
with someone, it's the whole system.
People say work life home life.
I'm like the same cells in bothsituations, and so HIPAA is basically the
set of rules of what's the encryption thatmeets that standard, it's the highest
level encryption that keeps medicaldata as safe as possible and so for solo
coaches, There's a lot of difficulty.
(09:44):
So as passionate about education, Ilove being academic and nerding
out, there's this reality, thereal world, a lot of coaches I know
don't actually practice coaching.
It's hard to be a solopreneur.
Everyone thinks I thought, Oh, perfect.
I'm a doctor.
I'm just going to put a website.
It's going to be goingto rain clients on me.
That's a whole business to be asolopreneur, or they might work
for contracting a company doescoaching or basically they're
(10:04):
employed, they're a contra thereand they think coach in that way.
So you might get some consistentpay but I'll be frank with you.
It's usually not very good hourlyrate and often not knocking it, just
reality, also limited how you canpractice what you can talk about,
your sessions are limited how long youtalk about like I coach adolescence.
A lot of people don't want to touchthat because it's a liability.
(10:24):
I'm a pediatrician.
Why can't I help these people out?
And so, to me, coaching is interesting.
It's a very evidence based approach, it'sa science of behavior change, but it's
with a creativity, and the backgroundinformation, whatever someone brings.
So I'm a physician, I help doctorswith burnout, help parents with new
diagnoses, help adolescents, right?
Everyone can bring their own peoplewho have MBAs, or they help leadership
(10:47):
coaching, or business coaching andthe wellbeing , of that entrepreneur.
Ultimately it's all connected butit's a big type of compliance.
That's one big barrier code tosay, well, these platforms, HIPAA
compliant are a very expensive.
And having that kind of overhead, ifwe're not sure you're a nice client
and you just put all this moneydown, becomes a barrier to becoming
a coach or they're very clunky.
(11:10):
If you look at medicine, one ofthe number cause of burnout is use
of the electronic medical record.
I think I saw a stat that when Iwas in training, the first year
residents spent 70 percent of thetime with the computer and it feels
like you're living in a Twilight zone.
Can you see how much your computer, yourphone helps you on your personal life?
But why is it so clunky in healthcare?
(11:30):
You feel like you're kind of beinggaslit to be honest with you by
technology ? it's possible, but thenwhy we can't search this PDF on this.
What are you talking about?
How is that an impossible?
So my goal is to both lower thatbarrier for coaches because if more
coaches can now have their solopractice, however big or small it is.
A lot of coaching isn't happeningword of mouth, referrals, you
(11:51):
meet someone, what do you do?
If those coaches now are ready?
What's your email?
Let me invite you right now to my HIPAAcompliant platform or they're talking
to a physician or health organization.
Sure.
Send your patients to myHIPAA compliant platform.
My goal is to give solo coachesthe tools that are usually just
reserved for these big companies.
For their solo practice, including privacybecause if we're asking our clients to
(12:11):
be fully open and vulnerable we shouldhave the tools to back it up, right?
So if you're a surgeon, you can dosurgery in a jungle, but how can
I give coaches these kind of tools?
Each coach is a differenttools that they might need.
So how can I create a softwareplatform that allows autonomy of shine?
I don't tell you how to practice,I give you the tools or an analogy.
(12:32):
If you're a chef, different chefs,different tools, you decide how you're
going to make your recipe, and so reallyto empower solo coach because we know from
science and think about who's business andwho's passionate about their own business.
It's not based in logicto stay at the 2 a.
m.
working on something.
It's because your passion drives you. You're curious about this and we know
when we're excited, naturally curious,that natural value or vision, that's
(12:52):
the best motivation you can't replace.
That's what coaching is meant to do,which is to amplify internal motivation.
So my thought is if I can allow coachesto be their full authentic selves, do the
things that they're passionate, I want tohelp out caregivers and burnout because
my mom had Alzheimer's as a whole.
I want to help people with thatcondition, I'm helping people who
are going through endometriosis orpostmenopausal whatever the case may be.
(13:17):
They have the skills and theresources and the creativity to
help this evidence based way.
The diversity of what we cover willmirror the diversity of people we're
serving, even the way we serve them.
For example, do very longsessions, 90 minutes plus.
I know coaches like 15 minutes max.
Great.
Let's both exist in the world andnot just because when you're scaling
technology, often you want to standardize.
It's easier to do.
(13:37):
But then the problem is you sometimeslose the magic of it and I think sometimes
people chase being efficient so much.
They lose being efficacious.
There's gonna be more transformation.
Chris Troka (13:46):
I just wanted to agree because I know firsthand I have
experience with a lot of differentCRM platforms and different softwares.
And the pricing can be from hundredsto thousands of dollars per month
depending on the size of the team.
It is not as accessible.
So bringing that all together, I'veworked with Healthcare practices before
as an employee and I've been in thethe old EMR platforms, the tab through
(14:11):
looking like it's the green lettersfrom the matrix because you're working
in an old school database and tryingto get platforms to work together.
So it was always tough and a struggleand it was like there's more going on
behind the scenes that I really knowof and I think for most people, they
want something easier to get intosomething that is just more intuitive.
The affordability standpoint is so hugetoo because then it opens up the store.
(14:34):
This is possible.
It just seemed like really expensive,shiny, car, object, whatever that they
could never really realistically affordbut now they can which is so cool.
Dr. Diego Salinas (14:44):
Yeah.
Exactly.
It's like, I'm opening the doors,my thought is I love coaching, I
only have so many hours of my day.
There's like 10, 000national chart coaches.
If each one can see a few more handfulof clients per year, it's tens of
thousands of people who would help out.
Not only mentioned that the matrix lookingclunky but I'm also only meant for the
coach for the provider experience reallyjust meant for the building experience.
It's meant for the providers.
(15:05):
Don't like using it andmy other co founders.
So the whole founding teamis either coach or a client.
I'm happy to show the story how wemet but want that connection to
be fostered and my cars like I wantto use this platform for myself.
I don't want to use with my clients,they're very direct with me like it is
actually serving to give you a betterexperience and a long hip of compliance.
(15:26):
One last thing I want to add on to usat least, and I'm very proud of this.
We are not selling you oryour client's data, period.
You are not the end result.
You are not the product.
Neither is your client.
I say, if a company is not braggingabout that, just I'll leave it at that.
Someone said, you only have onename in your lifetime, use it right.
How do you make it so cheap?
(15:47):
I'm like, this is not cheap at all.
My goal is to make it affordable.
I want to lower the barrier and havethis be your companion, however big
or small your practice is becausecoaching, the reality is your
practice will change with time.
Summertime people want vacation,for example, January 1st, a
lot of people want your help.
You may work for a contract for a companyand then that's kind of keeping you busy.
(16:08):
You're teaching.
So, my goal is how can this be yourcompanion for your solo practice robust
enough for a full time coach, affordableenough for student and training.
To always be ready, cause if you're notready, when you meet that potential lead?
You never know what's going to be.
I will like coffee shops,friends or friends.
Well, my site is not, if you're not ready,you're going to lose that cause we know
from business but also from coaching thisconcept, the more time between thought
(16:32):
and action, the more inaction there is.
So while it looks friendly to use,it was a lot of neuroscience of
behavior change and actions builtinto all parts of the platform.
Chris Troka (16:43):
Very well said, and I love the mission and purpose that your driving
force to why you wake up every day andgetting the name out there is so important
with technology and the advances AI is.
A big player started with somealgorithms and sorting mechanisms,
now it's become chatbots and allknowing being how there's a voice and
(17:03):
there's so many different uses for AI.
How do you see it being integratedwithin your platform and just with
other business professionals being used?
Dr. Diego Salinas (17:16):
Yeah.
So great question.
So AI is great for a lot of things andmy goal is to use it for everything
to support that human connection.
So for example, we havean AI matching algorithm.
People don't search by a certain word.
It's just like, whatproblems do they have?
How can we make that connection morenatural, but also how can we help use
aI to facilitate the coaches and clientsexperience the knowledge based their?
(17:38):
And I'll be very clear here.
We all believe mainfounder is a tech coder.
He's an engineer.
You just cannot replacehuman connection with AI.
It's not what it's meant to be andthere are companies who say we're
going to use AI for health coaching.
That's just going tosolve all the problems.
It's just a fancy version of, I'mgoing to give you more worksheets
and less paid time with your doctor.
It doesn't work.
(17:58):
We've tried it many times and now there'sa lot of potential good benefit from it.
And I'll say there's plentyof studies showing this but
I kind of put it in a way.
I think everyone canunderstand more intuitively.
If you just lost a family member, do youwant to talk to a computer or a person?
Right?.
You just found out that your kid hascancer, you have cancer, do you want
to talk to a computer or a person?
Don't send me through one of the automated
Chris Troka (18:18):
chatbots, like press one for this.
I'm like, no, I need a person.
Dr. Diego Salinas (18:21):
Yeah.
Representative.
Chris Troka (18:22):
Representative.
Dr. Diego Salinas (18:24):
Zero.
Zero.
Yeah.
Zero.
How often in medicine did Iget someone with a printout?
They're like, hey, I have this.
I'm like, No, different one.
There's a mug.
Someone might have had your Google searchdesign place my MD degree and it's great
for looking for knowledge, but it'sthe human decision making, really the
empathy connection just can't be replaced.
We are carbon based beings.
Another version I'll say is thinkabout this when you're by yourself
(18:46):
in a room and some walks in theroom, you feel different, right?
It could be someone that you knowthat you really like, someone you
dislike, someone you don't know.
It's different.
We affect each other.
So instead of how to hand fist,how the brain should work, but let's
follow how the brain does work.
It's a powerful tool and if acompany is not telling you they're
using AI and path of the human, tome, that's fraud of the capital F.
(19:08):
Now, they're great to help me, I havevery much ADHD, I'll sometimes use AI to
organize my thoughts, I'll just talk outloud and that's a nice organization of it.
So, we're trying to do a fewdifferent things that our
coaches have been asking for.
Generally, I'm here to listen to coaches,what they need, so we can serve them.
One thing is, I know taking the medicalindustry or even coaching street,
people don't have to love documentation.
(19:29):
Again in medicine, numberone cause of burnout.
I can't do more paperwork.
It can be very empowering on someone.
Chris Troka (19:36):
I wish I had more paperwork.
I said, no, whatever.
Dr. Diego Salinas (19:43):
Yeah.
I'll be honest with you.
I remember in medicine sometimes, you'refinishing a shift and you see someone
walk in and people go, Oh, my God,not because of the patient, there's
40 minutes of notes attached to this.
It's a five minute interaction and partof burnout that I want to solve also.
So as many models for burnout,my was moral injury but also this
model saying is how much thingsyou enjoy doing versus the racial
(20:04):
things you don't enjoy doing, right?
All work will involve thingsthat you don't enjoy doing.
Like you'd love what you'redoing, but there's some parts are
which CRM platform should I use?
Right?
Like I love my emails.
So that's just a reality, but you wantto make sure that ratio is in balance.
So when companies are shorteningprovider time but they don't short of the
paperwork time you've changed that ratio.
(20:26):
So when you're seeing four peoplea day, you're giving it your all.
What about their values in a minute?
It's even having that burden on you.
So can we use AI for note taking,but also it's going to help coaches
be more present in their sessions.
A lot of coaching is like really lookingat the nuance of what's happening.
there's a tone shift here.
You're trying to makethese complex reflections.
You have to be super present ifyou're with a client and all I
(20:46):
see is like your forehead or thetop of your head like this, you're
going to miss out on some of these.
Their body posture change.
My coach trained peopleat Duke university.
I say, listen, try to nottake notes for the session.
Try to follow the client so it canhelp both students focus on skills
but also practitioners be like,I'll throw out that also for our
clients, they're going to have adeliverable at the end of the session.
Now.
(21:07):
Here's my journey, my takeaways,my barrier, my thing and it's very
empowering because we think aboutchange, we often look only the next
step ahead, we don't look at howmuch you're doing in three months.
I'm going to say, look at theassessment from three months ago.
Wow.
I have changed a lot.
I didn't know what selfcompassion was and now I'm like,
no one's cutting to my sleep.
(21:28):
That's a massive change.
We don't notice those day byday differences so it helps
the client's journey as well.
We have our session in our platformwhere clients can write their own notes
for themselves or share with the coach.
It's a partnership.
Have a great week.
I tell people I'm next from behaviorchange, but you're next from yourself.
I don't know what's going to makeyou happy, not only that we're
going to run experiments everyweek, the scientific method.
(21:49):
What makes Chris fulfilled or happy?
Only you can answer that.
I cannot know that for you.
It's still soft, I'm strange andyou're the expert in yourself.
Another thing we're using AIfor is AI resource library.
So people come in, Hey, Google this.
I want to create the largest vettedkind of resource hub for wellbeing
and professional development.
Whole range, right?
(22:10):
So we're adding to this databasebut also the coaches can add and
vet this information as well.
So now clients can sign on and maybethey don't know they need coaching.
I just wanted more information,they might search not just by
a keyword but they can search.
And then the AI, we use AI tobasically summarize all the resources.
It could be a article, a PDF, a YouTubelink of this podcast and I will give
you, Hey, it's the podcast 30 minute.
(22:31):
Listen, here's the overview.
What's for is the article,10 minute read overview.
Who is for you want to share with people?
So we can also kind of help digestthis information and peruse it
but also then search for it andgive me results plus references.
I don't want to look at that.
Read the article.
What does it say to do?
The cool thing, Chris, is becausewe're a HIPAA compliant ecosystem.
This is all HIPAA compliant.
You're not selling your data, you'renot going to be part of a system,
(22:52):
we give the coach and the clientthe option to use all our tools.
I don't tell people how to work.
If you don't want to use HIPAA compliantAI, don't take it, don't use it.
We have a whole trustcenter to show every hour.
Our system is being monitoredby a third party company to
make sure HIPAA compliance.
So we want to be transparent,but the cool thing, Chris,
because we're ecosystem now we'reexperimenting with how can we have AI.
(23:12):
That's looking at the note taking,communicate the AI in terms
of resource library and givepersonalized recommendations.
You're working on stress management.
Okay, and your client'shaving trouble sleeping.
Oh hey, we saw this articlefrom the American Academy of
Sleep Medicine on sleep hygiene.
Do you want to send it to your client?
So specialized information that'sdependent on what the client is talking
(23:35):
about in session, what they're writingdown, what you as a coach are noticing.
You create a program.
Can you embed some efficientinto the program creation?
And the other thing, there's morethings we can do for AI as well.
Like I don't know how much I wantto say now or not depending on
how much you get away from ourcoders and the timing of this.
So one thing I will say that I haven'tsaid before publicly but I'm happy to
share this is we're looking also how AIcan help the professional development.
(23:56):
So I teach this stuff, right?
And there's different waysof coding and grading.
Coaching or helping, but thereality is when you feel great as a
coach because I feel really great.
We feel great when we give adviceand our clients making change but
doesn't mean we're doing good, humansfeel great when they give advice.
It's not what coachingis not giving advice.
Coaching is not telling someone to do.
Hey, you should eatkale and do yoga guided.
It's not coaching.
It's the opposite of coaching, right?
(24:17):
And now when I see this every week,when I train students, when the client's
going through uncertainty, a hard time,really getting to the weeds, that's like
the best coaching I see that people do.
But they go, Oh, that wasa really hard session.
That was hard.
It doesn't make me feel great for you.
It's not what it's about.
So for example, we can look at AI.
I can say, Hey, how long is thecoach versus the client talking?
(24:38):
There's no magic number, therule we say generally is 80, 20.
80 percent should be the coach, theclient talking, sorry, because more
neurons that fire the wire together.
It's about them convincing themselves.
There's a guy, Dr.
Steven Miller.
He literally wrote the book onmotivation interviewing, which
is what coaching is based off of.
He spoke at a conference this summerand he said, guys, if we give all
the ahas, we don't have anything forthe clients to do for themselves.
(25:00):
So again, a data point that can helpyou be a provider or coaching, for
example, last thing I'll say hereis It's a place of non judgment.
People hear non judgment, they oftenthink, don't say anything negative.
But if I go, Chris, I likeyour glasses, don't judge me.
If I like them, I also dislike them.
I'm proud of you, I canbe disappointed in you.
I think it's an awesome plan, Ithink it'd be the terrible plan.
So medicine is a lot of, Hey, good job.
(25:20):
Awesome.
Way to go.
Coaching is non judgmental.
So a lot of people say, I used tostruggle with that reflex, I did too.
So you can say, Hey, how oftenam I using these kind of words?
Or open versus closed?
And other kind of tools in coaching? So my idea helps the provider be
their part of the code of ethicsof coaching is you're constantly
improving, just like our clients are.
You didn't take a program ayear ago and then, why teach?
(25:42):
Because it keeps me on it?
It keeps me sharp on my coaching skills?
A lot of this is easy to revertback to being a human being.
We're all going to be human beings.
Being coaching is not being a friend.
It's really different actually.
So I'll pause there, but some ofthe things we're using for AI, it
is to take away all the stuff thatcoaches don't want to do so they
can focus on their client work.
Better burnout ratio, betterdelivery, better care, and what
(26:03):
that means business coaching,health coaching, better integration.
Chris Troka (26:08):
I love that.
There's no doubt with the advancesin technology, not only AI,
but other softwares and tools.
And how can we make this betterwork for the end user and the client
and the provider across the board?
We are now allowing humans to take onhigher value tasks, have more intimate
connections with people and let the AIkind of do the work in the background.
(26:29):
Same as computational softwarewould run numbers for us.
We don't need to crunch those numbers, wedon't need to extrapolate on this data.
So we'll let another softwaretake care of that for us.
And it's so important.
Dr.
Diego, where can more peoplefind out about you online?
How can they connect with you?
And with viably.
io.
Dr. Diego Salinas (26:45):
Yeah.
So website www.
viably.
io, that's V I B L Y.
io and viably comes from the termvibrant and lively mixed together.
You can see there, we have, except for thecoaches, but also for the clients as well.
I'm also happy to sharemy LinkedIn and my email.
My email is Diego d ieGO at vibey, VIB y.io.
(27:08):
And I also share my LinkedInname as well maybe in the chat.
So I think it's back slashDiego SMD is my username.
But then happy to connect withanyone with your coach, your client.
You're curious about partying together?
I love brainstorming with otherpeople, to me it's the community
is what makes it work, right?
The different ideas coming together,that synergy is, business magic.
(27:29):
So I have ideas but I want tohear from other people's ideas.
How can we create something better?
I haven't thought about yetso please connect with me.
As you can tell, I love nerding aboutthis topic and any topic in general.
To me, it just gives you more motivationand keeps me going at night at 1am
when I'm working on these projects.
Chris Troka (27:46):
That's when you're in your zone of genius and
you're just flying to work.
The work doesn't seem like workanymore, which is great and we'll
have the links available down inthe show notes and the descriptions
so you can get quick access to Dr.
Diego Salinas here.
Diego, do you have anylast parting wisdom?
Maybe something that you You wish youknew sooner, earlier in your career,
or maybe you're on your own, aha momentsomething that might be impactful
(28:07):
for a lot of our listeners here?.
Dr. Diego Salinas (28:09):
Yeah.
I would, I think about for coachesbut I think it helps for everyone.
It's just get started, don't letperfection be the end of greatness.
I spent way too long.
I'm like, well, let me find the rightLLC name and the font on my website and
what is it going to be in my, about me?
How do I describe who I am?
And I would meet someone,oh, you're awesome.
What's your state?
Just get something out there and youcan always iterate on it and making
(28:33):
change, I'll say maybe another generalcoaching concept that I wish any
earlier, making change requires beingconsistent but that does not mean
doing the exact same thing over again.
It means consistently retrying,learning what didn't work.
So just keep on trying andbe open to following what
you feel that's a data point.
We should all take into account.
(28:54):
And if you need to help thepeople out there who helped
figuring that out as well.
So a few parting points.
I couldn't just choose this one, Chris.
I have many more.
Chris Troka (29:00):
No, it is absolutely great advice because too many
people suffer from the inaction andthey're longing for this perfection.
Maybe one more video, one more bookwill kind of teach me the next thing
that will absolutely unlock the door andunfortunately there's more to be said with
just the imperfect action that you take.
Go ahead and take the action.
You'll learn along the way.
You can fix things as you go butyou won't learn until you try.
(29:23):
And I don't think a lot of peoplerealize the success of entrepreneurs.
You see the one thing out of 10that they tried, that they succeeded
at, but you don't see the failures.
And I think that could beapplied to many other people and
in life and business as well.
So it's great advice.
Dr. Diego Salinas (29:37):
Can I add one more analogy to that, Chris?
Chris Troka (29:38):
Please do.
Okay.
Yeah.
Dr. Diego Salinas (29:39):
So I'm on the same lines, right?
So one of my things I loverollerblading and skating as my
kind of like physical activity.
I'm very playful, it's the worst for me,through freezer, I started doing it again.
And I was skating around here.
I live in Miami and I was gettingsome ice cream to be honest with you.
I was getting a little snack or somethingand someone said, what if you fall?
And I was like, you fell when youlearn to walk, you're going to fall.
So if we let it stop us, no onein the world would be walking and
(30:01):
the thing is change takes so muchtime that we don't remember what
it was like to be a beginner.
So when you trust me new, I playguitar, when I try to buy a keyboard,
I was like, it's impossible.
I've been playing for 20 years.
This is why it's so easy.
We forget how hard itis to be the beginning.
So alive to be a beginner, be likeThomas Edison, see what doesn't work and
it's just consistently getting back up.
(30:22):
That's the key, consistentlylearning how to get back up.
That's what resilience is minimizingfalling, getting back up more quickly.
That's resilience.
Chris Troka (30:31):
I love it.
Dr.
Diego Salinas, thank you so muchfor joining us and imparting this
wisdom on us and our listeners.
I thoroughly enjoyed our conversationand maybe we'll have to have you
come back for a part two once AIgoes on for another six months.
It'll be completely changed.
We'll have more things to talkabout, but I'm so excited.
Thank you so much for joining us.
We appreciate it.
Dr. Diego Salinas (30:48):
Thank you, Chris.
It really was a pleasure talking to you.
I love what you're doing too and Ilove having you on our podcast as well.
Let's continue the conversation.
I'm glad now we're connected.
That community is growing.
Chris Troka (30:56):
That's awesome man.
I appreciate it.
If you want to plugyour podcast, feel free.
Just mention it.
Dr. Diego Salinas (31:01):
Oh yeah.
So our podcast is called coach connect.
And the reason it's called that isbecause when I took the course in 2018,
I wrote coach connect, cut the middleman,find a way easy for coaches to work.
This kind of dream come true.
We do a live podcast everyother Thursday at 1 p.
m.
Eastern time.
Our next one is actually tomorrow.
So September 26th, or I'msure this is going to be
(31:21):
recorded, but that's scheduled.
And tomorrow we're talkingabout health insurance coverage
for coaching tomorrow's topic.
And our goal is about coachingbehavior change and anything under
the falls in the massive umbrella.
Chris Troka (31:33):
Excellent.
That is so cool.
Well, thank you so much.
We appreciate it.
We'll have the links availabledown in the description.
And Dr.
Diego, congratulations on your pastsuccess and keep up the great work
pursuing your passion and your purpose.
Dr. Diego Salinas (31:45):
Thanks, Chris.
Thanks for motivation.
It's really inspiring and you do the same.
We're doing a lot of parallelthings in different industries.
So it always keeps you motivated tosee someone with a big heart doing
their expertise in their own way.
So thank you for theinspiration you gave me today.
Chris Troka (31:57):
Same here.
I appreciate that.
Thanks so much.
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