March 21, 2025 • 15 mins
Join us as we welcome CT Kaupp, Founder of The Mindful Soulpreneur, who is on a mission to eliminate the 'Sunday Scaries' and help you build a life you look forward to every day. In this episode, CT shares his transformative three-step process—Identify, Reflect, Transform—that turns stress and burnout into actionable strategies for finding balance, purpose, and fulfillment in both work and life.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with CT Kaupp:
Company Website: themindfulsoulpreneur.com
Newsletter: themindfulsoulpreneur.com/newsletter
LinkedIn: https://www.linkedin.com/in/ctkaupp
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #Soulpreneur #strategies #workbalance
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Thinking about burnout, I think a lotof times it seems from afar when I look
at it, that we're very quick to putthat label on it and think about this
is a phrase I heard a couple weeks ago.
You limit what you label.
And so I think a lotof people just go, hey.
I'm burnt out, but let's actuallygo to the root cause of that.
What actually is making you feel thatway versus putting that label on it.
(00:22):
And then you don't actually doanything to move forward through that.
You just kind of like thatas a badge, I'm burnt out.
Let's spend the time.
Let's take the deep work andlet's figure out what you
know, where that's coming from.
You're listening to BrainworkFramework, a business and marketing
podcast brought to you by focused-biz.
com.
Chris Troka (00:39):
Welcome back to another episode.
With us today is the founder and ownerof the Mindful Soul Opener, CT Cow.
He is on a mission to rid the world ofthe Sunday scaries and help people build
lives they generally look forward to allabout finding that work life balance.
CT, so excited to have you on.
How are you doing today?
CT Kaupp (00:57):
Good.
Thank you for having me.
Chris Troka (00:58):
Absolutely.
So we were chatting a bit before.
Finding more about your journey, whatyou've been up to tell us more about the
past 10 plus years, what you were doingand how that kind of transitioned into the
coaching consulting side of business here.
CT Kaupp (01:10):
I got started in entrepreneurship back about a decade ago.
Worked for my late father's marketingagency and for a good amount of years
and then decided, hey, I kind of wantto do it my own and price it that way.
I want to price it and work with theclients that I want to work with.
Now they kind of look silly becauseof how remote everybody is but back
10 years ago, it wasn't that wasn'tnecessarily thing and so my dad was
(01:32):
very much traditional, like, localworking with the local businesses.
Where I'm like, we could workwith a client in L. A. just as
easily as New York, as Florida,as Seattle, whatever it might be.
And so that kind of freedom andkind of agile approach spoke to
me and so I started my own thing.
I'm essentially doing what I did forthe agency but doing it for myself and
then after it'll be 8 years in May 25and then I would say about 6 months ago.
(01:58):
I decided that it was the right time.
We were talking pre recording thatpreparation met opportunity to create
the mindful soul manure and helpingpeople to find that balance between
life and work, work and life andyeah, that's how we got right here.
Chris Troka (02:13):
That's very exciting.
Quite the journey.
I hear that from a lot of otherentrepreneurs, something that they
were doing or working on or theyhad mentors or people who kind of
show them the ropes and something.
And then they decided, Iwant to try this for myself.
Which is exciting.
It's scary and I think something thatyou mentioned is the Sunday scaries.
I think a lot of entrepreneurs, businessowners kind of get inside our head.
We have a lot of hats to wear.
(02:34):
Our brains are constantly going and it'stough to find that work life balance
but something you kind of put intothis system here is the three step
process, the identify, reflect, andtransform, can you tell us more about
those and how that can apply to a lotof the solopreneurs that are out there?
CT Kaupp (02:50):
Sure.
So first identify your energy and whatis draining you, what is fulfilling
you and being able to just kind of sit,think about like sitting in silence
and it's not that you don't need tosit with some meditative state with
your legs crossed and all of that,like what the stereotypical thing but
think about how busy we all are andwe can't spend two seconds without our
(03:10):
phone or just can't spend 2 secondswithout being stimulated by something.
And so just to have that time todecompress chill out and just literally
let whatever comes to you and through youand then reflect, just reflect on that.
Like, whatever that.
It doesn't mean you need to changeanything right now but just kind
of let it be and sit with that.
And whether that's a couple hours, acouple days and then take the next steps
(03:32):
forward to be able to make a positivechange from whatever's coming up,
draining your energy, uplifting you andhow you can kind of shift that ratio.
Chris Troka (03:40):
Nice.
That's brilliant.
And what are some of the othersymptoms that the solo preneurs
are experiencing that kind of leadthem into kind of need CTs help.
I need to see what he's about causethey're just kind of feeling drained.
What other symptoms kind ofdoes that affect in business
CT Kaupp (03:55):
I would say something that comes to me is like, thinking about burnout.
I think a lot of times it seems fromafar when I look at it that we're very
quick to put that label on it and thinkabout this is a phrase I heard a couple
weeks ago, you limit what you label.
And so I think a lotof people just go, hey.
I'm burnt out but let's actuallygo to the root cause of that.
(04:16):
What actually is making you feel thatway versus putting that label on it?
And then you don't actually doanything to move forward through that.
You just kind of like, thatas a badge, I'm burnt out.
Let's spend the time.
Let's take the deep work and let's figureout where that's coming from and something
that speaks to me on that is there's alldifferent symptoms to feeling burnt out
on, it's like, we could be here for hoursbut that come to me or one specifically
(04:38):
is like lack of growth opportunities.
And so you may be doing this thing whethersolo or you have a team or you're an eight
to five employee, whatever it might beand you just feel like you're stagnant.
Like you can't, you don't see theopportunity to grow further in
that company or in that businessand just like that stagnation.
Is really draining to your energy andespecially for somebody like myself,
(05:01):
I'm really driven and growth orientatedand want to just keep striving and
growing for another reason than myself.
This is very internally driven andthat's kind of what spoke to me.
So to get transparent, that's whatspoke to me about the website was like,
I was feeling this lack of growth.
I was capped at the amountof clients that I had.
It wasn't that I couldn't service moreand this business is still going and I
(05:23):
have no desire to shut that down at all.
I don't mean that but there was like aglass ceiling on the amount of clients
that I felt like I was attracting.
And so.
I would get two and then I wouldlose one and then I would get one
and I would lose two and it just likekept yinging and over time that is
sitting with and reflecting on that.
That was like my main kind of energygrain on that side of the business.
Chris Troka (05:44):
That's great advice and a practical
can you tell me more aboutwhat these Sunday scaries are?
Because I feel it's kind of like leadinginto another work week that we're
kind of like just adding to our ownanxiety and getting in our own head.
CT Kaupp (05:56):
Yeah, it's like the dread and the anticipation, the
anxiety around that next week.
Similar to what we talked aboutthe band is just reflecting on that
instead of just putting that labelon it and being okay with that.
Let's figure out the reasons behind that.
I had an interesting situationthat I was going to go play sports
(06:16):
on Sunday afternoon with somefriends and they came back and
said, oh, sorry, we can't make it.
So has the Sunday scares and Iwas like, okay, I'm open here.
That kind of iteration then on thebusiness, this is like the reason I
think why I'm doing this business.
It's bigger than myself and I reallyfeel strongly that I want to rid the
world of that because if you're fulfilledby the work that you're doing again,
(06:38):
whether you are working for yourselfor somebody else, it does not the
type of work you do doesn't matter.
You can make 40, 000 and absolutelylove every minute of every day.
Or you can make 400Million, bazillionthousand and dislike or dread 99
percent of what you what you do.
So, yeah, I'm just passionate aboutkind of change in the narrative
(06:59):
around that and I think a lotbut I could just kind of go back.
I feel like a lot of people put that labelon it but then don't work through it.
So that's kind of what I'm trying tobring to light and help people to do.
Chris Troka (07:09):
That's fantastic.
And you yourself have done your ownpodcast, your podcast host, you're
now guesting on other podcasts.
Isn't it nice connecting andbuilding relationships with
all these other entrepreneurs?
Can you tell us more aboutwhat your podcast was or what
what you enjoyed about it?
CT Kaupp (07:24):
Yeah, so just a quick overview.
I am starting the soul pathpodcast as we head into 2025.
So not sure when this episode willgo but it probably will be out by
the time that listeners get this intheir ears and then the 1 that I did
a couple years ago, so called businessin board charts and so that was to
(07:44):
marry my love of the water with coastalbusiness owners and entrepreneurs.
And I did that as a weekly podcastfor a year back a couple years ago.
I enjoyed the podcast arena andand excited to get back back into
it and so path will be more justkind of tips, tricks, resources,
different things that come to me.
I'll give you 1 thing.
I have a weekly newslettercalled soulful Sundays.
(08:07):
And I was just writing for nextweek's and then this is something
that I probably would end up talkingabout in a certain episode is okay.
Christmas is coming.
The holidays are coming and we're allbuying things every other day, right?
Or every other hour we'reclicking the buy and we're getting
it in Amazon in three hours.
So whether it's for us, somebody elseor ourselves, I'm thinking more from
our own self standpoint is just thinkingabout how many things you've bought and
(08:28):
then you get in like I really need that.
Did I really want that?
Like it just ends up collectingand collecting and collecting.
So if you just take time to put it inyour cart but don't actually buy it.
I guarantee you, it will be life changingif you go back in 24 hours and you're
like, oh, I didn't even remember I hadthat in card or I didn't even think about
that and so I literally just went throughthis about a week ago with no intention
(08:51):
of doing like an experiment but it hitme because I did it probably 4 or 5
different times within a week and most ofthem I just forgot about that they even
existed when I woke up the next morning.
So that was just an interesting littletidbit and kind of a self experiment
that I didn't know I was doing butit came out to be pretty powerful.
Chris Troka (09:07):
It's something that all of us are trying to help
alleviate is just the finances.
We either need to make more moneyor we need to lower the expenses
and improve that bottom line.
So any tips and tricks that lead towardsthat is really important, especially when
we kind of get the shiny object syndrome.
We think we want something, we think it'sgoing to be helpful and then it turns
out we really didn't need something.
(09:28):
So I liked the idea of putting it intoa cart and using it as kind of this
learning tool for later to say, okay,maybe I did or did not need that thing.
Now, CT, where can people findout more about you, get contacted
get connected with you online?
CT Kaupp (09:41):
Check out the MindfulSPX.
com, it's the website.
All the resources, a bunch of freeresources there, one on one coaching,
if that resonates with you and then onLinkedIn, just my name, CT Culp, and those
would be the best two spots to connect.
Chris Troka (09:56):
Excellent.
And we'll have the links available downin the show notes and the description
so you can get connected as well.
You already told us a sneak peek into thenew podcast that's coming up for 2025.
This is a relatively new business foryou but not new in the service aspect.
You've been doing very similar work,working with clients, consulting them.
Now it's just under a new brand.
(10:17):
What else are you lookingforward to in 2025?
It's kind of this newlaunching point for you.
What are you getting excited for?
CT Kaupp (10:24):
Yeah, I feel like it's preparation meets opportunity and giving
me the kind of opportunity and theplatform to get this message out there.
I feel like I've been doing thiskind of work my entire life.
The aura or the energy that I seem togive off is as a life coach, people
would just ask me if I'm doing that,or they would just ask me for advice.
It's very different though.
And like, friends and familyare asking that versus people
(10:45):
that are paying you to do that.
There's a little bit financial incentiveto actually do the work and make
the changes and the transformations.
But I'm excited to getthe message out there.
I'd like to do a lot, a lot more speakingand so I feel like that'll be a benefit
to the business but then also just tooverall for people to hear the message.
And so between that and the podcastand just getting things wrong, I'm
really excited to see where thingswill be 3, 6, 12 months from now.
Chris Troka (11:07):
Absolutely.
That is very exciting.
Now.
You seem like someone whois a lifelong learner.
You like to advance yourselves and kindof teach and inspire others as well.
Is there a book, an author, a podcastseries, a YouTuber out there that
you would recommend something that'sbeen very helpful for you, or you
think might be helpful for otherentrepreneurs and solopreneurs.
CT Kaupp (11:27):
It's hard for me to just say one but I would say maybe mindset
gurus, I don't know how you want tophrase it but Brendan Burchard, he's
like high performance coach and he'slike been one of my inspirations.
And then also Dr. Michael Gervaishas a podcast called Finding Mastery.
That's very personal growthdevelopment, growth oriented.
(11:48):
Both of those highly recommend .Brendan,you can find him anywhere and everywhere
but yeah, look up Finding Mastery podcast.
That's a good one.
Chris Troka (11:57):
That is wonderful.
I always like to ask because I add theminto my watch list and reading list for
later because I'm someone who lovesto read other stories, inspiration.
I like to connect and network with people.
I feel like the more information thatwe can help share with each other
kind of helps lift everybody up.
We can be insane or similar industries butwe never quite work with the same people.
I really believe with even in the sameindustry, people will kind of gravitate
(12:20):
towards the people that they resonatewith or the people that they like.
So you could have a list of 100, kindof clarity consultants in a room but
there's always going to be enoughwork for everybody available based on
you, people connect with you and yourexperience, how you speak with them.
I think that's so important.
Are there any communication practices,marketing tips, things have been helpful
(12:40):
for you and growing your business thepast eight years that you're going to
be applying into your new business now
CT Kaupp (12:46):
I would say a very similar to what you just said, it's really kind of
owning the space and being you and thatthat'll resonate with the right people and
we're bringing the right people to you.
And I think also we kind of talkedabout this pre recording that
you don't have to be everywhere.
So like pick the 1 or 2 platformsthat you want to plant your flag in
or on and be there and be presentinstead of trying to be everywhere.
(13:09):
Because it's kind of likethe whole niche idea.
If you can help everybody then youhelp nobody and so to be cognizant
of that, we don't need to followthe shiny object syndrome, if you
like video, then go over here.
If you don't like video, thendo this thing over there.
It doesn't necessarily needto don't follow the herd.
You can kind of plant your flag,do your own thing and people
need to hear your message well
Chris Troka (13:29):
yes, absolutely.
We appreciate you coming on to share allof your tips and tricks your journey.
Everything that you have going on.
Very excited to watch you grow and takethis new business to the next level here.
Is there any last words of wisdomsyou want to share with people
or anything about your offer?
This is just want to open up thesegment for you to take that over.
CT Kaupp (13:46):
Yeah, I would love for you to check out the soulful Sundays
newsletter and just a weekly pauseheading in the ending Sunday, ending
weekend, the start fresh for theweek ahead and just trying to give
that clarity and purpose and pause.
I think that's really helpful.
Just the intention, like I said, justtaking a couple minutes, I am very
intentional with how I write those andit's not some long novel just really kind
(14:08):
of bite-size, quick but also actionable.
And I'm enjoying that and gettingreally good feedback from that.
So that would be the spot Iwould ask your audience to check
out and if it resonates with you.
I'd love to have you on board.
Chris Troka (14:19):
That is wonderful.
I can't tell you how helpful it isto connect a network with other like
minded entrepreneurs especially forsomething like a clarity call, some
sort of brainstorm session, whereyou can put your minds together.
Often, we are unable to take astep back from our own business and
kind of get that 30, 000 foot view.
So to have someone else come in and kindof get their perspective, their ideas,
(14:40):
kind of see what they're working with,what their experience brings to the table.
It doesn't hurt to have that sortof consult and clarity call with
coaches, consultants to kind ofget us in the right direction so we
can kind of re energize ourselvesand have more focus going forward.
So the services you provide,we appreciate what you do.
So excited to watch you grow in2025 and wish you all the best and
(15:03):
appreciate you coming on to our show.
CT Kaupp (15:04):
Thank you very much.
Have a good rest of your day.
Chris Troka (15:06):
You as well.
Thank you so much.
Thinking about burnout, I think a lotof times it seems from afar when I look
at it, that we're very quick to putthat label on it and think about this
is a phrase I heard a couple weeks ago.
You limit what you label.
And so I think a lotof people just go, hey.
I'm burnt out, but let's actuallygo to the root cause of that.
What actually is making you feel thatway versus putting that label on it.
(00:22):
And then you don't actually doanything to move forward through that.
You just kind of like thatas a badge, I'm burnt out.
Let's spend the time.
Let's take the deep work andlet's figure out what you
know, where that's coming from.
You're listening to BrainworkFramework, a business and marketing
podcast brought to you by focused-biz.
com.
Chris Troka (00:39):
Welcome back to another episode.
With us today is the founder and ownerof the Mindful Soul Opener, CT Cow.
He is on a mission to rid the world ofthe Sunday scaries and help people build
lives they generally look forward to allabout finding that work life balance.
CT, so excited to have you on.
How are you doing today?
CT Kaupp (00:57):
Good.
Thank you for having me.
Chris Troka (00:58):
Absolutely.
So we were chatting a bit before.
Finding more about your journey, whatyou've been up to tell us more about the
past 10 plus years, what you were doingand how that kind of transitioned into the
coaching consulting side of business here.
CT Kaupp (01:10):
I got started in entrepreneurship back about a decade ago.
Worked for my late father's marketingagency and for a good amount of years
and then decided, hey, I kind of wantto do it my own and price it that way.
I want to price it and work with theclients that I want to work with.
Now they kind of look silly becauseof how remote everybody is but back
10 years ago, it wasn't that wasn'tnecessarily thing and so my dad was
(01:32):
very much traditional, like, localworking with the local businesses.
Where I'm like, we could workwith a client in L. A. just as
easily as New York, as Florida,as Seattle, whatever it might be.
And so that kind of freedom andkind of agile approach spoke to
me and so I started my own thing.
I'm essentially doing what I did forthe agency but doing it for myself and
then after it'll be 8 years in May 25and then I would say about 6 months ago.
(01:58):
I decided that it was the right time.
We were talking pre recording thatpreparation met opportunity to create
the mindful soul manure and helpingpeople to find that balance between
life and work, work and life andyeah, that's how we got right here.
Chris Troka (02:13):
That's very exciting.
Quite the journey.
I hear that from a lot of otherentrepreneurs, something that they
were doing or working on or theyhad mentors or people who kind of
show them the ropes and something.
And then they decided, Iwant to try this for myself.
Which is exciting.
It's scary and I think something thatyou mentioned is the Sunday scaries.
I think a lot of entrepreneurs, businessowners kind of get inside our head.
We have a lot of hats to wear.
(02:34):
Our brains are constantly going and it'stough to find that work life balance
but something you kind of put intothis system here is the three step
process, the identify, reflect, andtransform, can you tell us more about
those and how that can apply to a lotof the solopreneurs that are out there?
CT Kaupp (02:50):
Sure.
So first identify your energy and whatis draining you, what is fulfilling
you and being able to just kind of sit,think about like sitting in silence
and it's not that you don't need tosit with some meditative state with
your legs crossed and all of that,like what the stereotypical thing but
think about how busy we all are andwe can't spend two seconds without our
(03:10):
phone or just can't spend 2 secondswithout being stimulated by something.
And so just to have that time todecompress chill out and just literally
let whatever comes to you and through youand then reflect, just reflect on that.
Like, whatever that.
It doesn't mean you need to changeanything right now but just kind
of let it be and sit with that.
And whether that's a couple hours, acouple days and then take the next steps
(03:32):
forward to be able to make a positivechange from whatever's coming up,
draining your energy, uplifting you andhow you can kind of shift that ratio.
Chris Troka (03:40):
Nice.
That's brilliant.
And what are some of the othersymptoms that the solo preneurs
are experiencing that kind of leadthem into kind of need CTs help.
I need to see what he's about causethey're just kind of feeling drained.
What other symptoms kind ofdoes that affect in business
CT Kaupp (03:55):
I would say something that comes to me is like, thinking about burnout.
I think a lot of times it seems fromafar when I look at it that we're very
quick to put that label on it and thinkabout this is a phrase I heard a couple
weeks ago, you limit what you label.
And so I think a lotof people just go, hey.
I'm burnt out but let's actuallygo to the root cause of that.
(04:16):
What actually is making you feel thatway versus putting that label on it?
And then you don't actually doanything to move forward through that.
You just kind of like, thatas a badge, I'm burnt out.
Let's spend the time.
Let's take the deep work and let's figureout where that's coming from and something
that speaks to me on that is there's alldifferent symptoms to feeling burnt out
on, it's like, we could be here for hoursbut that come to me or one specifically
(04:38):
is like lack of growth opportunities.
And so you may be doing this thing whethersolo or you have a team or you're an eight
to five employee, whatever it might beand you just feel like you're stagnant.
Like you can't, you don't see theopportunity to grow further in
that company or in that businessand just like that stagnation.
Is really draining to your energy andespecially for somebody like myself,
(05:01):
I'm really driven and growth orientatedand want to just keep striving and
growing for another reason than myself.
This is very internally driven andthat's kind of what spoke to me.
So to get transparent, that's whatspoke to me about the website was like,
I was feeling this lack of growth.
I was capped at the amountof clients that I had.
It wasn't that I couldn't service moreand this business is still going and I
(05:23):
have no desire to shut that down at all.
I don't mean that but there was like aglass ceiling on the amount of clients
that I felt like I was attracting.
And so.
I would get two and then I wouldlose one and then I would get one
and I would lose two and it just likekept yinging and over time that is
sitting with and reflecting on that.
That was like my main kind of energygrain on that side of the business.
Chris Troka (05:44):
That's great advice and a practical
can you tell me more aboutwhat these Sunday scaries are?
Because I feel it's kind of like leadinginto another work week that we're
kind of like just adding to our ownanxiety and getting in our own head.
CT Kaupp (05:56):
Yeah, it's like the dread and the anticipation, the
anxiety around that next week.
Similar to what we talked aboutthe band is just reflecting on that
instead of just putting that labelon it and being okay with that.
Let's figure out the reasons behind that.
I had an interesting situationthat I was going to go play sports
(06:16):
on Sunday afternoon with somefriends and they came back and
said, oh, sorry, we can't make it.
So has the Sunday scares and Iwas like, okay, I'm open here.
That kind of iteration then on thebusiness, this is like the reason I
think why I'm doing this business.
It's bigger than myself and I reallyfeel strongly that I want to rid the
world of that because if you're fulfilledby the work that you're doing again,
(06:38):
whether you are working for yourselfor somebody else, it does not the
type of work you do doesn't matter.
You can make 40, 000 and absolutelylove every minute of every day.
Or you can make 400Million, bazillionthousand and dislike or dread 99
percent of what you what you do.
So, yeah, I'm just passionate aboutkind of change in the narrative
(06:59):
around that and I think a lotbut I could just kind of go back.
I feel like a lot of people put that labelon it but then don't work through it.
So that's kind of what I'm trying tobring to light and help people to do.
Chris Troka (07:09):
That's fantastic.
And you yourself have done your ownpodcast, your podcast host, you're
now guesting on other podcasts.
Isn't it nice connecting andbuilding relationships with
all these other entrepreneurs?
Can you tell us more aboutwhat your podcast was or what
what you enjoyed about it?
CT Kaupp (07:24):
Yeah, so just a quick overview.
I am starting the soul pathpodcast as we head into 2025.
So not sure when this episode willgo but it probably will be out by
the time that listeners get this intheir ears and then the 1 that I did
a couple years ago, so called businessin board charts and so that was to
(07:44):
marry my love of the water with coastalbusiness owners and entrepreneurs.
And I did that as a weekly podcastfor a year back a couple years ago.
I enjoyed the podcast arena andand excited to get back back into
it and so path will be more justkind of tips, tricks, resources,
different things that come to me.
I'll give you 1 thing.
I have a weekly newslettercalled soulful Sundays.
(08:07):
And I was just writing for nextweek's and then this is something
that I probably would end up talkingabout in a certain episode is okay.
Christmas is coming.
The holidays are coming and we're allbuying things every other day, right?
Or every other hour we'reclicking the buy and we're getting
it in Amazon in three hours.
So whether it's for us, somebody elseor ourselves, I'm thinking more from
our own self standpoint is just thinkingabout how many things you've bought and
(08:28):
then you get in like I really need that.
Did I really want that?
Like it just ends up collectingand collecting and collecting.
So if you just take time to put it inyour cart but don't actually buy it.
I guarantee you, it will be life changingif you go back in 24 hours and you're
like, oh, I didn't even remember I hadthat in card or I didn't even think about
that and so I literally just went throughthis about a week ago with no intention
(08:51):
of doing like an experiment but it hitme because I did it probably 4 or 5
different times within a week and most ofthem I just forgot about that they even
existed when I woke up the next morning.
So that was just an interesting littletidbit and kind of a self experiment
that I didn't know I was doing butit came out to be pretty powerful.
Chris Troka (09:07):
It's something that all of us are trying to help
alleviate is just the finances.
We either need to make more moneyor we need to lower the expenses
and improve that bottom line.
So any tips and tricks that lead towardsthat is really important, especially when
we kind of get the shiny object syndrome.
We think we want something, we think it'sgoing to be helpful and then it turns
out we really didn't need something.
(09:28):
So I liked the idea of putting it intoa cart and using it as kind of this
learning tool for later to say, okay,maybe I did or did not need that thing.
Now, CT, where can people findout more about you, get contacted
get connected with you online?
CT Kaupp (09:41):
Check out the MindfulSPX.
com, it's the website.
All the resources, a bunch of freeresources there, one on one coaching,
if that resonates with you and then onLinkedIn, just my name, CT Culp, and those
would be the best two spots to connect.
Chris Troka (09:56):
Excellent.
And we'll have the links available downin the show notes and the description
so you can get connected as well.
You already told us a sneak peek into thenew podcast that's coming up for 2025.
This is a relatively new business foryou but not new in the service aspect.
You've been doing very similar work,working with clients, consulting them.
Now it's just under a new brand.
(10:17):
What else are you lookingforward to in 2025?
It's kind of this newlaunching point for you.
What are you getting excited for?
CT Kaupp (10:24):
Yeah, I feel like it's preparation meets opportunity and giving
me the kind of opportunity and theplatform to get this message out there.
I feel like I've been doing thiskind of work my entire life.
The aura or the energy that I seem togive off is as a life coach, people
would just ask me if I'm doing that,or they would just ask me for advice.
It's very different though.
And like, friends and familyare asking that versus people
(10:45):
that are paying you to do that.
There's a little bit financial incentiveto actually do the work and make
the changes and the transformations.
But I'm excited to getthe message out there.
I'd like to do a lot, a lot more speakingand so I feel like that'll be a benefit
to the business but then also just tooverall for people to hear the message.
And so between that and the podcastand just getting things wrong, I'm
really excited to see where thingswill be 3, 6, 12 months from now.
Chris Troka (11:07):
Absolutely.
That is very exciting.
Now.
You seem like someone whois a lifelong learner.
You like to advance yourselves and kindof teach and inspire others as well.
Is there a book, an author, a podcastseries, a YouTuber out there that
you would recommend something that'sbeen very helpful for you, or you
think might be helpful for otherentrepreneurs and solopreneurs.
CT Kaupp (11:27):
It's hard for me to just say one but I would say maybe mindset
gurus, I don't know how you want tophrase it but Brendan Burchard, he's
like high performance coach and he'slike been one of my inspirations.
And then also Dr. Michael Gervaishas a podcast called Finding Mastery.
That's very personal growthdevelopment, growth oriented.
(11:48):
Both of those highly recommend .Brendan,you can find him anywhere and everywhere
but yeah, look up Finding Mastery podcast.
That's a good one.
Chris Troka (11:57):
That is wonderful.
I always like to ask because I add theminto my watch list and reading list for
later because I'm someone who lovesto read other stories, inspiration.
I like to connect and network with people.
I feel like the more information thatwe can help share with each other
kind of helps lift everybody up.
We can be insane or similar industries butwe never quite work with the same people.
I really believe with even in the sameindustry, people will kind of gravitate
(12:20):
towards the people that they resonatewith or the people that they like.
So you could have a list of 100, kindof clarity consultants in a room but
there's always going to be enoughwork for everybody available based on
you, people connect with you and yourexperience, how you speak with them.
I think that's so important.
Are there any communication practices,marketing tips, things have been helpful
(12:40):
for you and growing your business thepast eight years that you're going to
be applying into your new business now
CT Kaupp (12:46):
I would say a very similar to what you just said, it's really kind of
owning the space and being you and thatthat'll resonate with the right people and
we're bringing the right people to you.
And I think also we kind of talkedabout this pre recording that
you don't have to be everywhere.
So like pick the 1 or 2 platformsthat you want to plant your flag in
or on and be there and be presentinstead of trying to be everywhere.
(13:09):
Because it's kind of likethe whole niche idea.
If you can help everybody then youhelp nobody and so to be cognizant
of that, we don't need to followthe shiny object syndrome, if you
like video, then go over here.
If you don't like video, thendo this thing over there.
It doesn't necessarily needto don't follow the herd.
You can kind of plant your flag,do your own thing and people
need to hear your message well
Chris Troka (13:29):
yes, absolutely.
We appreciate you coming on to share allof your tips and tricks your journey.
Everything that you have going on.
Very excited to watch you grow and takethis new business to the next level here.
Is there any last words of wisdomsyou want to share with people
or anything about your offer?
This is just want to open up thesegment for you to take that over.
CT Kaupp (13:46):
Yeah, I would love for you to check out the soulful Sundays
newsletter and just a weekly pauseheading in the ending Sunday, ending
weekend, the start fresh for theweek ahead and just trying to give
that clarity and purpose and pause.
I think that's really helpful.
Just the intention, like I said, justtaking a couple minutes, I am very
intentional with how I write those andit's not some long novel just really kind
(14:08):
of bite-size, quick but also actionable.
And I'm enjoying that and gettingreally good feedback from that.
So that would be the spot Iwould ask your audience to check
out and if it resonates with you.
I'd love to have you on board.
Chris Troka (14:19):
That is wonderful.
I can't tell you how helpful it isto connect a network with other like
minded entrepreneurs especially forsomething like a clarity call, some
sort of brainstorm session, whereyou can put your minds together.
Often, we are unable to take astep back from our own business and
kind of get that 30, 000 foot view.
So to have someone else come in and kindof get their perspective, their ideas,
(14:40):
kind of see what they're working with,what their experience brings to the table.
It doesn't hurt to have that sortof consult and clarity call with
coaches, consultants to kind ofget us in the right direction so we
can kind of re energize ourselvesand have more focus going forward.
So the services you provide,we appreciate what you do.
So excited to watch you grow in2025 and wish you all the best and
(15:03):
appreciate you coming on to our show.
CT Kaupp (15:04):
Thank you very much.
Have a good rest of your day.
Chris Troka (15:06):
You as well.
Thank you so much.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!