August 20, 2025 • 30 mins
Join us in this enlightening episode with Prerak Mehta, as he unveils the secrets behind successfully scaling local businesses in the digital age. From cutting-edge SEO practices to incorporating AI tools, learn how to effectively connect with your audience and drive sales. Get ready to take notes, as Prerak provides an arsenal of strategies designed to propel your business forward!
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Prerak Mehta:
Company Website: https://netmafia.co.in/free-30-minute-consultation-call/
Company Website: https://netmafia.ck.page/seo-sop
Udemy: https://www.udemy.com/user/prerak-mehta-6/
YouTube: https://www.youtube.com/@PrerakMehta-NetMafia
LinkedIn: https://www.linkedin.com/in/prerak-mehta-51b282214/
Instagram: https://www.instagram.com/netmafia.co.in/
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #scalling #innovate #AI #strategies
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
And initially I batch createdcontent for three months.
(00:03):
I'm a big believer in batchcreating content because that's
how you can stay consistent.
You never know what kind of opportunitiesor obstacles you'll be thrown in life.
When you publish niche specificcontent, it doesn't really matter how
many views or subscribers you have.
What matters really is how muchpeople are engaging to your content.
(00:23):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the founder of Net Mafia.
Net Mafia helps with webdesign and SEO practices.
Prerak Mehta.
So excited to have you on.
How you doing today?
Thank you so much Chris forthe wonderful introduction.
(00:44):
I was really looking forward to beingon your show and I'm glad that we could
work this out and now we are here.
Absolutely.
Same here.
It's always nice to have another SEOand marketer out there doing a lot
of great things for clients so we cankind of nerd out about all the fun
technical stuff about SEO and web design.
But we'd like to ask our entrepreneurs,what were you doing before that
kind of led you into this journeyof doing SEO and web design?
Sure.
So my educational backgroundis in engineering.
(01:06):
I pursued my engineering and electronicsand telecommunications because ever
since I was a little kid, I was reallyfascinated about computers and technology
because I remember the very first timewe had desktop computer in our home.
It was way back in 2005.
I was three, four years old back then andI was really fascinated learning that
this gadget allows me to play video games.
(01:27):
It allows me to watch movies.
I can hear music and I cantext my uncle who is in States
right now because of his work.
So that really fascinated me and Iwas really interested from the very
beginning that I wanna learn software,I wanna learn about technology.
College actually is where I decidedthat I wanna do this as my career.
And when I actually took an admissionin this college, as the semesters
(01:50):
went by, we were supposed to turn incompanies that was part of our curriculum
and we were credited based on theperformance we showed in our companies.
So while I was interning inthese companies, I got exposure
to a lot of different things.
Project management, softwaredevelopment, interacting with different
project managers, SEO marketing also.
When I dive deep into it, it wasn'tthe first time that I was exposed
(02:13):
to SEO marketing because I was alsopublishing different courses on Udemy
and Skillshare while I was still incollege during the pandemic time.
So that really allowed me to think aboutand decide that this isn't something
that I wanna do for the rest of my life.
Sitting in front of a computer anddebugging the code more often than
(02:33):
actually developing a new software.
That made me decide that Ienjoy marketing and building.
Being online and scaling with thehelp of internet is something that
is gonna give me freedom and withAI tools out there in the market,
I felt that it's the best time.
If I'm gonna lose this opportunity,I think I would be the biggest
(02:54):
idiot in this entire world.
And you don't wanna have anyregrets of not trying something.
And especially if you're gettingthis itch and this desire to try
something different and you realizereally quickly, I don't wanna be
sitting behind a computer debuggingsoftware for the rest of my life.
Now is the time to take actionand make a change and how has the
journey been going for you so far?
I think it's been a year now.
And how are you liking it?
(03:16):
It's going pretty good.
I actually did the paperwork andregistered my company while I was still
in the last semester of my collegeand that's basically where you have to
create final year projects, get all theaccreditations for your s examinations
and we have tons of other stuff todo when you are about to graduate.
There are hundreds of the things thatthese faculties throw on your shoulders.
(03:37):
So technically I didn't really work muchon outreaching and even running any SEO
marketing campaign for my business butright after graduation, I think I had
the most time and I went full in action.
I even started documenting my journeyon YouTube because I'm a really great
believer in building in public and I'mseeing other people like Jackie Chu.
(03:58):
I'm not quite sure if you're awareabout him from Indexy and he also runs
a link building agency and he documentshis journey on YouTube and that's
pretty much where I got an inspiration.
Also, Gary V is very vocalabout documenting rather than
creating content on social media.
So that's where I got an idea that whileworking for my company and doing stuff,
I can create content and put it out onpublic and that way I can build authority
(04:22):
from the get go because we are SEO guys,we know about the EAT framework of Google.
Google rewards those businesses,those people who establish this
expertise, authority and trust factor.
So if you wanna signal to Googlethat you truly hold expertise in your
domain, you either start podcast,which pretty much you are doing, you
could either run your YouTube channel.
(04:43):
Obviously you need to run a traditionalSEO marketing campaign for your website
and also help your clients and be activeon other social media platforms as well.
We got clients, we are working withthem and it's going pretty good so far.
Very nice, excellent.
And it's only gonna growand scale from here.
As you build this book of business withyour clients, they start getting results.
(05:04):
They start telling theirbusiness friends about it.
This is where you're gonna startreally getting that momentum
and the snowball effects.
It starts growing and building biggerthan you started but it's something
that we all need to start out with.
We all need to learn how to crawlbefore we walk, before we run.
So it's a part of the journeyand a part of the process.
But I'd like to more know more aboutSEO because this is something that we
recommend to our clients typically, right?
(05:25):
For me, it's been the best wayto get pre-war or organic leads
to our clients' inbox, which is great.
But it's more of a longer game.
What should we be focusing on with SEO?
How long should we expect results?
Tell me more about how youkind of take your approach to
SEO when working with clients.
One of very few clients thatwe are working with runs a
(05:45):
business consulting firm.
We actually met through podcasts.
The business owner actually runs apodcast as well and I was supposed to
be a guest on a show but what happenedwas that he got more interested
in what I was doing and he reachedout to me asking whether I would be
open to run SEO marketing campaignfor his business consulting firm.
So when we talked about it, I gotto know that he did run initially
(06:10):
an SEO marketing campaign previouslybut that didn't quite work out.
And when I did some technical SEO audit,I came to know that simple blogs were
being published and not much of anoptimization in terms of the quality
backlinks were landing on those articles.
So when we were in the discoverycall phases and talking about how we
would take on this project and if wewere to hypothetically work on it, I
(06:34):
pretty much say that anywhere between6 to 12 months is where you should at
least wait and allow us to work on itto get you some significant results
to believe that this is a marketingcampaign that can work for you.
You have to be patient.
You can't just make up your mindand think that if I'm spending X
amount of money in SEO, I'm gonnaexpect two x within this time frame.
(06:57):
Obviously, it's a marketing campaign wherethe purpose is to bring back two, three,
four x of the investment that you havemade in any sort of marketing campaign
but SEO actually expects you to runit for a very long period of time.
There are a lot of different businesses,which are running their SEO campaigns
for years and years and they doit not only even if you Google on
(07:19):
Facebook, you'll see two results.
The first one would be the sponsor, whichis basically paid ad campaign and the
next one right below it would be SEO.
So the reason why is because theywant to appear on both the top spots.
They don't want the users to scrolldown and select on the next one, right?
So the purpose of running SEO marketingcampaign is that even once you start
(07:40):
ranking for a particular keyword andyou get some traction to your site.
You decide to hold your marketingcampaign for some time, you'll
still see those leads coming intoaction compared to pay ad campaigns.
The moment you stop paying for thosead budget, you won't see any results.
So you have to know and you needto have that kind of a marketing
(08:02):
budget to see both the resultsshort term and long term while
you are running that SEO marketingcampaign, which is gonna anywhere
take between 6 to 12 months.
In the meantime, you should obviouslyrun an ad campaign for you as
well if you're expecting the leadsto come to your site instantly.
And for investing, you can't justlay all your eggs in one basket.
(08:23):
I think for marketing also, you can'tjust rely all your efforts into just
one campaign, you need to diversify yourportfolio and be active on social media.
You have to be running your emailmarketing because all the traffic
and leads is landing on your website.
If you are not capturing those leadmagnets and opt-in forms, it's pretty
(08:44):
much waste and it would be prettydifficult to calculate ROI based on that.
It's better to nurture thoseexisting leads than to expect
new leads to come back on yoursite every single week or month.
It's best to capture those leads, runyour email marketing campaigns, make
those warm leads into the hot leadsand then you offer your service or
(09:06):
products, whatever you have to offer.
I completely agree.
I see this mistake a lot of businessowners make is that they're too focused
on getting top of funnel new leads intotheir funnel as opposed to nurturing
the leads that they currently have.
And I agree completely with thedifference between SEO and pay per
click is, once you stop paying for payper click, your results instantly stop.
(09:27):
But SEO can go a little bit further andit sounds like that was a B2B client where
they're selling directly to businesseswhich is a little bit harder 'cause
even that sales cycle is 8 to 15 months.
So you really have to focus on thenurturing and building that relationship.
B2C for SEO.
I feel it can be a little bit easier ifthey need something that's more instant.
Let's say for a dentist ,they typicallyhave a need that needs to be fulfilled.
(09:49):
But B2B, it's a different ball game.
This is something that we needto be mindful of but now there's
AI, and now AI is coming to play.
It's both taking some search resultsaway but it's also pulling from the
internet to produce results as well.
And a lot of people are using it forcontent creation or just copywriting.
What ways are you seeing AI beingused, either specifically for SEO?
(10:09):
How do you think it canhelp other businesses?
Or are you using it in a particular way?
There are lot of differentquestions packed in one.
So I'll first complete what youtalked about B2B leads even B2C, an
e-commerce industry or a sash, theymake this mistake of calculating
ROI based on the lead that theyconverted right from the Google search.
(10:30):
But my take would be if you got that leadthrough SEO, you should not calculate the
direct transaction but rather calculatethe LTV value of that customer or client.
That way you got that lead becauseof this campaign and now it's up to
you what kind of different offeringsyou are gonna bring in future.
Because of this marketing campaign,you've got this lead and because
(10:50):
of other offerings that you'llrun through email marketing or
SMS marketing, you can close more.
Just like on Amazon, when you aregoing to purchase one product, it
shows you other options that you couldadd other things in the cart as well.
So it's pretty much the same thing.
It's better to target alreadypurchased clients or customers and
target them with your offering.
(11:11):
That way you are gonna get better ROIthan to expect new leads to come back
to your site over and over again.
So that's one thing.
Next question about AI that you asked me.
Definitely.
In just span of last 9, 10 months,we are seeing so exponent growth in
the AI technology that it's somethingthat we have never witnessed in any
(11:34):
sort of other technology, whether itbe hardware based technology display.
We haven't witnessed this kindof exponent growth curve in that.
So I think AI is being accessibleto people for free of cost and
it's becoming super easy to createcontent but at the same time, it
becomes so easy to create content.
Even Google is smart enough to understandand update its algorithm and make
(11:59):
changes in the algorithm that will rankonly those sites, which has authority
signals, trust expertise and experience.
If I were to run a VPN network and justpush out blogs on a consistent basis,
daily, once or twice blogs, I don't thinkGoogle would rank my site unless I get
(12:19):
quality backlinks from other sources.
It doesn't matter if I truly runa YouTube channel but even if I
just have presence over there.
An account or a few other postsand signaling to Google that
I'm active on other platformsas well, that will help me.
So I think people often make this mistakecoming to the conclusion that now with
AI, SEO industry is gonna be dead.
(12:40):
No.
I think it's gonna be easy butat the same time difficult.
Why?
Easy in the sense of being moreproductive but at the same time difficult
to reiterate and come up with newstrategies if something doesn't work.
Because creating content, it hasnow become very easy and fast.
We used to rely on copywriters andeven copywriters used to take time
(13:03):
to create 1200 words of blog post.
Now you can pretty much create threepieces of 1200, 1500 word length of blog
posts in a single day from one copywriterwho is really good at giving prompts.
But the point over here is togive specific prompts to AI.
Otherwise you're gonna pull outcrap content from AI because at
the end of the day, you don't haveanything unique to offer, you are
(13:25):
just gonna be lost in the crowd.
You have to have some unique take.
Some personal voice.
You need your claims with data.
You need to show theresults, case studies.
You need to show them why youropinions and your take on this
particular matter, matters morethan what others are putting out.
(13:47):
So AI isn't going todamage this SEO industry.
In fact, it's helping us.
Now, we were talking about featuredsnippets, Google Map Pack and people
say that if IO use is just gonna extractout information from the website,
people are not gonna click on it.
But that's mainly when the intent behindthat search is going to be informational.
(14:08):
When my search intents are gonna becommercial or transactional, which is
basically when I am on the verge ofpurchasing a service or product, I've
pretty much decided what will AI will do.
I'll need to jump on that site.
Book my call on a calendar orpurchase the product through
their e-commerce functionality.
What it's doing is basically pulling outthe data from the website content that you
(14:30):
have and it's actually helping you rank.
It's not taking away those clicks, whichyou might think on a surface level.
Yes, but at the same time, even onWikipedia, you see pages have different
link sources where it got the datafrom, they cite the source where the
original content where it got thisdata from because at the end of the
day, AI doesn't have its own brain.
(14:51):
It's using Symantec knowledgeand that data is backed by your
content present on the website.
So if you want to rank, you need to focuson backlinks along with the content.
We, particularly at Net Mafia, have33 different metrics that we go
over to qualify the quality of alink .We don't get links from VPN.
I recently documented on my YouTubechannel as well, the 10 different
(15:13):
metrics that we check that source ofa link and see whether it's gonna be
a good for us or not because DR andwebsite Traffic Score, it can be easily
manipulated through black Hat Techniques.
You'll find tons of other freelancerson Fiverr and Upwork, which can
do pretty cheap for 50 bucks.
They'll manipulate your DR rankings.
(15:34):
Google has its own metric.
What really should matter to you isdoes the website have a site map?
Which is basically a structure of all thedifferent webpages allowing Google search
engine to index those webpages faster.
Does it have an about page?
About page is really important becauseit says that there is some person behind
that company, not some any random personwho's in a shade running five different
(15:57):
sites, running in a link fang or whosepurpose is just to sell backlinks.
Third would be to see if there isany privacy policy page because
you wanna see whether they complywith the laws and GDPR laws.
Fourth was to see social medialinks integrated with their website.
You wanna see whether they haveother social signals or not.
That way you come come to know thatwhether this brand is genuine or not.
(16:20):
The other is to obviouslysee the SSL certificate.
It's really important.
You don't wanna see a ling coming from asite which doesn't spend good on the tech.
You don't wanna get a ling from awebsite, which was hacked in the past
because Google really values thosecontent and those websites which were
not hacked because when the websitegets hacked, the hackers can pretty
(16:43):
much post any explicit content.
They can post any of the stuffwhich Google might not favor.
So these are few metrics out ofthose 33 metrics that we qualify
and see whether this would behelpful for our client or not.
Absolutely.
And that example you shared with thebacklink with getting hacked, it's
a quick way to absolutely plummetyour trust factor with Google and
(17:04):
correct these other search engines.
But I think it's true that AI,one is both good and bad, right?
Where AI helps us produce more contentbetter but only with the right prompting.
And if we can give it better exampleblog posts or what we want to create from
it, it can help replicate that better.
But at the same time,
It's more competitionin the market, right?
If everyone's using AI toproduce all these blogs, wow.
(17:25):
It's gonna be a big ocean hereof a lot of blog posts that we're
trying to fight against here.
But it's something that as marketers,business owners, we need to stay on top
of and be mindful of just kind of goingforward as we see AI evolve with SEO
and just general marketing in general.
Speaking of AI, one wordfrom our sponsors here.
Focused-biz.com is offering AI poweredemployees that once you get those organic
(17:46):
leads coming to your website, you cannow nurture and book them using AI.
So this is everything frommarketing automation to booking
calendar appointments, to gettingthem into the right league
magnet using conversational AI.
So visit focused-biz.com to learnmore about their AI employees.
Now Prerak.
When we were talking more about thethe SEO and AI and how it's kind
of being incorporated here thisis just one of the strategies that
(18:08):
people are putting out there butyou are a proponent of documenting
the journey as a form of content.
Can you tell me more about howthat has worked for you and kind
your philosophy behind that?
Sure.
So I started posting these videos sincelast May, I think it was May 20th or so.
And initially I batch createdcontent for three months.
(18:28):
I'm a big believer in batch creatingcontent because that's how you
can stay consistent, you neverknow what kind of opportunities or
obstacles will be thrown in life.
And for some reason you don't wanna beinconsistent in what you just started.
So, initially my point was just toprove my authority because as a young
entrepreneur who just started out hisSEO marketing agency it's pretty easy
(18:52):
to get judged and be underestimatedby people that Gen Z entrepreneur.
We are not so sure ifhe's gonna do the work.
So my purpose was just to buildthis trust factor and be in a
place that my leads feel convincedthat this guy will do the job.
But fortunately it helped.
Recently, we conducted a client discoverycall and they are looking to run their
(19:18):
SEO campaign for the e-commerce side.
They're in jewelry business and theycame across our YouTube channel.
So I never thought that this would beanother lead inbound generation source.
And they were very happy aboutwhat I'm documenting and never just
keeping few things just with me andnot sharing completely with people.
(19:38):
So they loved it.
They're really lookingforward to making this work.
And at the same we are stillworking but I got a sponsor
for my YouTube channel as well.
I have not even touched thousandsubs yet and this was for local SEO.
It's a SaaS tool which allowsus to optimize GMB profiles
and it's an amazing product.
(19:59):
I loved it.
And they reached out to us becausewhen you publish niche specific
content, it doesn't really matter howmany views or subscribers you have.
What matters really is how muchpeople are engaging to your content.
In the comment section, in the likes,the views to like ratio, whether
they are sharing your videos or not.
(20:20):
Who your target audience is, if theyhave the capacity to pay for the product
it doesn't matter if you are at hundredsubs or thousand subs, they will pay you.
And I'm so happy and I'm soglad and I feel so privileged
to take on these opportunities.
Brands coming out, reaching out tome and this is just one of the other
brands that we have closed the deal andpretty much, I've created the videos but
(20:43):
they're yet to be published on my channelbecause as I said, I'm batch creating.
So there are a few videoswhich are scheduled.
So there are other brandsalso in SEO niche and they
want to collaborate with me.
So it's really good to see that inplace in India because there are
not so many creators talking aboutSEO and documenting like how I am.
(21:03):
So it really puts me in a place, in aposition that not only I get qualified
leads for my business, I have few courseson Udemy as well, so I get enrollments.
To those courses because peoplefind value in my free video.
So they trust that for 10 bucks thatthis course costs, we can take a
hunch and see how it will help us,which is a structured form of learning
(21:24):
but brands are reaching out to me.
So it has been really good andmonetarily very beneficial to
me running my YouTube channel.
That is very exciting and reallyexcited to see the growth of that
channel both as just the channelitself and a lead generation tool.
It's really exciting.
And one thing you mentioned earlier was,is the tool sponsorship is for Google
Business Profile or Google My Business.
They change names sometimes butthis profile, this Google business
(21:46):
profile I found is kind of a quickfix or an easy hack to kind of get
a quick boost to a client's profile.
Are you seeing similar resultsusing Google business profile or
do you have a certain way you liketo approach making optimizations?
So what I would say is GMB profileoptimization works really well when
the business is looking for clientsin the local space because in the
(22:10):
map pack it really gonna show upthe results when the specific city
location or the state location isentered in the Google search result.
If the business is not really lookingto get clients in the local niche,
then it doesn't really make senseto optimize their GMB profile.
Yes, it's good just to signal to Googlethat this business is legit and does
have the authoritativeness but at thesame time with the tool that we got
(22:31):
as a sponsor, that's really fantasticbecause we can see all the citations
where we can build because I see onmy YouTube channel, people asking me.
Where should I build citations?
Citations like local directoriesand business listings where you can
feed in your business name, location,phone number, address phone number
and it's gonna signal to Googlethat this business does exist.
(22:52):
And it's like in a conference.
Let's say there are a hundred peopleinstead of one person saying that
this guy is good at pest control.
How about 10 people suggesting 10different people suggesting this
pest control to being the best one?
It's similar to that.
The local citations worklike that and about that app,
which allows us to do audits.
(23:13):
It's really affordablecompared to the other.
Also, at the same time, it does go aboveand beyond what others aren't doing.
It allows you to schedule the content,GBP, post photos, get reviews through
their reputation management tab.
You as an agency owner,you can scrape leads.
You can find new leads.
Basically you just enter the nicheindustry and the location and it'll pop
(23:37):
out all the low performing GME profilesso you can contact to them, you can reach
out to them and say that we can help you.
It's going pretty good so far.
One of our clients who is runningtheir own small scale business.
A coaching teacher.
She's working in a very limited locationand it's really good to see that others
who have hundreds of reviews, likearound 150, 200 reviews and despite she
(24:02):
having just 12 reviews, she outperformedthat GMB listing just by one position.
But that's fine.
Just by one position.
Outranking the one profilewhich has 200 reviews.
It says something that you needto have a website in place.
You need to target right keywords.
You need to publish content on theGoogle business profile as well.
You need to select the right categoryof the business and other additional
(24:24):
categories and list out all the services,feed in the description for the service
and products that you have to offer.
If you can list out the price.
Display your phone number,upload more images, videos.
Seeing the map pack and seeing thedifficulty for those keywords, what your
competitors are doing about that app.
It helps you do thecompetitor analysis because
(24:47):
at the end of the day, SEO is allabout reverse engineering the top
rankers and using their strategies,which is helping them rank and
avoiding those mistakes which helpedthem downgrade their performance.
So that app really allows us tosee which changes they made and
what were the significant resultsthat they got from that change so
we can pretty much replicate theirsuccess and avoid their failures.
(25:10):
Yes, absolutely so much we can learnfrom doing some competitor analysis
and just seeing what others aredoing in that industry or the space.
And again, both doing what they'redoing and avoiding the mistakes that
they made along the way but it's agreat way to get some insight so you
can model your content after that.
And I definitely agree with thebatching our content together 'cause
it just makes sense when we have 20tabs open and our video editor and
(25:30):
everything is all compiled together.
Let's just knock out a few videosinstead of bringing everything back
up again and finding the folders andwhere the assets were at makes sense
to batch and bulk all your content.
Even myself, I was using chatGPT to bulk create some content.
Not only can you make it writethe copy for you but you can
tell what keywords you want.
And I also told chat GPT toput this into an Excel sheet.
(25:52):
That fits my socialmedia upload publisher.
So I said, Hey, I need adate and time in column A.
I need the post copy in columnB and put the keyword in column
C and give me an Excel sheet.
And suddenly I had 25 socialposts I could upload directly
to my social media calendar.
So it's crazy to see what kind of bulkingand batching content together using chat
(26:12):
GPT or AI tools with our SEO knowledge, itjust takes the game to a whole new level.
It's incredible.
Yeah, that's right.
When creating content batch, creatingcontent with AI tools is really fantastic.
But what if you could not onlycreate content but also schedule
add the same in the same app itself?
So I think it was no brainer for me.
(26:33):
I told them that, I love your product.
Let's just make this work.
I'm gonna film videos, you look at it andif there's any changes we can work out.
I love it.
It's very exciting.
So now where can people find youonline and get connected with you?
Sure.
Any business owner who want to hire us tobuild a website for the business or you
want us to take on the SEO project, theycan hop over to Google and search for Net
(26:57):
Mafia, which is N-E-T-M-A-F-I-A.co.in.
Or if they don't really have any budgetto run their SEO marketing campaign.
I'll be sharing a link to you, whichyou can mention in the pin comment
on the video description and theycan get access to my SOP guide,
which goes over to different tools,free AI tools through which they can
(27:17):
turn their own local SEO campaign.
And it's something I don't see alot of other creators publishing
and helping other businesses out.
So this is made specifically forbusiness owners who want to run their
SEO campaign all by themselves andthey don't really have any budget.
If you guys do have some budget andyou want to invest in your learnings,
you can check out my course on Udemy.
It's nominal investment of 10 bucks.
(27:39):
You can see hundreds of students.
I've enrolled in my course,dozens of Pfizer reviews.
It's really highly rated on theplatform right now as we are speaking.
It's really great an investment.
If anyone of you is willing to startyour own marketing agency in future
and want to see my journey, theycan follow me on my YouTube channel.
Weekly, I publish a video on my channel.
(27:59):
Documenting my journey aboutSEO outreaching strategies,
working with clients, puttingout the actual case study.
So all these things I'm putting outover there, I'm not really haven't
been active on my LinkedIn andInstagram lately but I'm planning to
be active soon over there as well.
I post short form content,educating people on how to do
(28:20):
SEO and web design by themselves.
They can just search my name,followed by my company name and
they'll see list of other options.
They'll find my Udemy course, they'llfind my website, they'll find my new
channel, they'll find my LinkedIn,Instagram, whatever they name it.
Very nice.
And we'll have all those linksavailable down in the show notes
and the description for everybody.
But in the meantime you mentionedsomething about the outreach
(28:40):
strategy being a newer business.
What's been the most effectiveoutreach strategy for you?
Or has it been the content creation orthe kind of working together right now?
I think it has been podcast.
Because the consulting firm owner thatwe got my intention was just to be on
his show and I was expecting I wouldget leads after the show goes live and
people watch and hear those podcasts butyou never know God's plan, the host was
(29:04):
interested in my survey, so I think forme, podcast has been really interesting.
I've been doing cold calls a lot, althoughI'm not quite good in sales side and
I'm not really a sales expert and anexperienced cold caller but I enjoy
doing that although I haven't landedany clients through cold calls yet but
I have moved those leads from cold callsto at least still discovery stages.
(29:26):
And I've also documented on my YouTube,I am also pretty vocal about using
Loom Outreach as part of our callemail strategy because just through
text you can't really show that it'syou who is willing to help them.
So I think Loom outreach strategyis something that has helped me.
But again, they didn'treally book any call with me.
(29:47):
My best outreach strategy has beenpodcast, cold call, creating content.
Let me put content next,putting on YouTube.
Second place.
Third place would be cold callsand fourth would be email outreach.
Very nice.
I'm sure those numbers will changeover time as you get some more
data and analytics coming into it.
Just kind of seeing what is providingthe best return on investment.
(30:07):
But it's great to have an omnichannelapproach, have some variety to it, that
way you're not just relying on one.
But it's a very exciting time tobe watching your journey and to for
others to watch that journey as well.
So we appreciate you comingon and sharing all your tips
and tricks and wisdom with us.
For all of you interested, make sureyou check out the links available down
in the show notes and the descriptionhere and go ahead and get connected.
Prerak.
Thank you so much for your time.
(30:28):
We appreciate it.
Thank you so much, Chris.
I had a wonderful conversation withyou and I'm really looking forward
to staying in touch with you.
Same here.
Thank you so much.
And I do really hope our viewers finda lot of value from this podcast.
I think they will, I think it's morein depth and real life use cases than
some other guests which is great.
Everyone brings their own specialsauce to the table but very excited to
(30:49):
talk with another SEO specialist andmarketer who has that same mindset.
So I really love that.
Likewise, man.
Thank you so much.
And initially I batch createdcontent for three months.
(00:03):
I'm a big believer in batchcreating content because that's
how you can stay consistent.
You never know what kind of opportunitiesor obstacles you'll be thrown in life.
When you publish niche specificcontent, it doesn't really matter how
many views or subscribers you have.
What matters really is how muchpeople are engaging to your content.
(00:23):
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is the founder of Net Mafia.
Net Mafia helps with webdesign and SEO practices.
Prerak Mehta.
So excited to have you on.
How you doing today?
Thank you so much Chris forthe wonderful introduction.
(00:44):
I was really looking forward to beingon your show and I'm glad that we could
work this out and now we are here.
Absolutely.
Same here.
It's always nice to have another SEOand marketer out there doing a lot
of great things for clients so we cankind of nerd out about all the fun
technical stuff about SEO and web design.
But we'd like to ask our entrepreneurs,what were you doing before that
kind of led you into this journeyof doing SEO and web design?
Sure.
So my educational backgroundis in engineering.
(01:06):
I pursued my engineering and electronicsand telecommunications because ever
since I was a little kid, I was reallyfascinated about computers and technology
because I remember the very first timewe had desktop computer in our home.
It was way back in 2005.
I was three, four years old back then andI was really fascinated learning that
this gadget allows me to play video games.
(01:27):
It allows me to watch movies.
I can hear music and I cantext my uncle who is in States
right now because of his work.
So that really fascinated me and Iwas really interested from the very
beginning that I wanna learn software,I wanna learn about technology.
College actually is where I decidedthat I wanna do this as my career.
And when I actually took an admissionin this college, as the semesters
(01:50):
went by, we were supposed to turn incompanies that was part of our curriculum
and we were credited based on theperformance we showed in our companies.
So while I was interning inthese companies, I got exposure
to a lot of different things.
Project management, softwaredevelopment, interacting with different
project managers, SEO marketing also.
When I dive deep into it, it wasn'tthe first time that I was exposed
(02:13):
to SEO marketing because I was alsopublishing different courses on Udemy
and Skillshare while I was still incollege during the pandemic time.
So that really allowed me to think aboutand decide that this isn't something
that I wanna do for the rest of my life.
Sitting in front of a computer anddebugging the code more often than
(02:33):
actually developing a new software.
That made me decide that Ienjoy marketing and building.
Being online and scaling with thehelp of internet is something that
is gonna give me freedom and withAI tools out there in the market,
I felt that it's the best time.
If I'm gonna lose this opportunity,I think I would be the biggest
(02:54):
idiot in this entire world.
And you don't wanna have anyregrets of not trying something.
And especially if you're gettingthis itch and this desire to try
something different and you realizereally quickly, I don't wanna be
sitting behind a computer debuggingsoftware for the rest of my life.
Now is the time to take actionand make a change and how has the
journey been going for you so far?
I think it's been a year now.
And how are you liking it?
(03:16):
It's going pretty good.
I actually did the paperwork andregistered my company while I was still
in the last semester of my collegeand that's basically where you have to
create final year projects, get all theaccreditations for your s examinations
and we have tons of other stuff todo when you are about to graduate.
There are hundreds of the things thatthese faculties throw on your shoulders.
(03:37):
So technically I didn't really work muchon outreaching and even running any SEO
marketing campaign for my business butright after graduation, I think I had
the most time and I went full in action.
I even started documenting my journeyon YouTube because I'm a really great
believer in building in public and I'mseeing other people like Jackie Chu.
(03:58):
I'm not quite sure if you're awareabout him from Indexy and he also runs
a link building agency and he documentshis journey on YouTube and that's
pretty much where I got an inspiration.
Also, Gary V is very vocalabout documenting rather than
creating content on social media.
So that's where I got an idea that whileworking for my company and doing stuff,
I can create content and put it out onpublic and that way I can build authority
(04:22):
from the get go because we are SEO guys,we know about the EAT framework of Google.
Google rewards those businesses,those people who establish this
expertise, authority and trust factor.
So if you wanna signal to Googlethat you truly hold expertise in your
domain, you either start podcast,which pretty much you are doing, you
could either run your YouTube channel.
(04:43):
Obviously you need to run a traditionalSEO marketing campaign for your website
and also help your clients and be activeon other social media platforms as well.
We got clients, we are working withthem and it's going pretty good so far.
Very nice, excellent.
And it's only gonna growand scale from here.
As you build this book of business withyour clients, they start getting results.
(05:04):
They start telling theirbusiness friends about it.
This is where you're gonna startreally getting that momentum
and the snowball effects.
It starts growing and building biggerthan you started but it's something
that we all need to start out with.
We all need to learn how to crawlbefore we walk, before we run.
So it's a part of the journeyand a part of the process.
But I'd like to more know more aboutSEO because this is something that we
recommend to our clients typically, right?
(05:25):
For me, it's been the best wayto get pre-war or organic leads
to our clients' inbox, which is great.
But it's more of a longer game.
What should we be focusing on with SEO?
How long should we expect results?
Tell me more about how youkind of take your approach to
SEO when working with clients.
One of very few clients thatwe are working with runs a
(05:45):
business consulting firm.
We actually met through podcasts.
The business owner actually runs apodcast as well and I was supposed to
be a guest on a show but what happenedwas that he got more interested
in what I was doing and he reachedout to me asking whether I would be
open to run SEO marketing campaignfor his business consulting firm.
So when we talked about it, I gotto know that he did run initially
(06:10):
an SEO marketing campaign previouslybut that didn't quite work out.
And when I did some technical SEO audit,I came to know that simple blogs were
being published and not much of anoptimization in terms of the quality
backlinks were landing on those articles.
So when we were in the discoverycall phases and talking about how we
would take on this project and if wewere to hypothetically work on it, I
(06:34):
pretty much say that anywhere between6 to 12 months is where you should at
least wait and allow us to work on itto get you some significant results
to believe that this is a marketingcampaign that can work for you.
You have to be patient.
You can't just make up your mindand think that if I'm spending X
amount of money in SEO, I'm gonnaexpect two x within this time frame.
(06:57):
Obviously, it's a marketing campaign wherethe purpose is to bring back two, three,
four x of the investment that you havemade in any sort of marketing campaign
but SEO actually expects you to runit for a very long period of time.
There are a lot of different businesses,which are running their SEO campaigns
for years and years and they doit not only even if you Google on
(07:19):
Facebook, you'll see two results.
The first one would be the sponsor, whichis basically paid ad campaign and the
next one right below it would be SEO.
So the reason why is because theywant to appear on both the top spots.
They don't want the users to scrolldown and select on the next one, right?
So the purpose of running SEO marketingcampaign is that even once you start
(07:40):
ranking for a particular keyword andyou get some traction to your site.
You decide to hold your marketingcampaign for some time, you'll
still see those leads coming intoaction compared to pay ad campaigns.
The moment you stop paying for thosead budget, you won't see any results.
So you have to know and you needto have that kind of a marketing
(08:02):
budget to see both the resultsshort term and long term while
you are running that SEO marketingcampaign, which is gonna anywhere
take between 6 to 12 months.
In the meantime, you should obviouslyrun an ad campaign for you as
well if you're expecting the leadsto come to your site instantly.
And for investing, you can't justlay all your eggs in one basket.
(08:23):
I think for marketing also, you can'tjust rely all your efforts into just
one campaign, you need to diversify yourportfolio and be active on social media.
You have to be running your emailmarketing because all the traffic
and leads is landing on your website.
If you are not capturing those leadmagnets and opt-in forms, it's pretty
(08:44):
much waste and it would be prettydifficult to calculate ROI based on that.
It's better to nurture thoseexisting leads than to expect
new leads to come back on yoursite every single week or month.
It's best to capture those leads, runyour email marketing campaigns, make
those warm leads into the hot leadsand then you offer your service or
(09:06):
products, whatever you have to offer.
I completely agree.
I see this mistake a lot of businessowners make is that they're too focused
on getting top of funnel new leads intotheir funnel as opposed to nurturing
the leads that they currently have.
And I agree completely with thedifference between SEO and pay per
click is, once you stop paying for payper click, your results instantly stop.
(09:27):
But SEO can go a little bit further andit sounds like that was a B2B client where
they're selling directly to businesseswhich is a little bit harder 'cause
even that sales cycle is 8 to 15 months.
So you really have to focus on thenurturing and building that relationship.
B2C for SEO.
I feel it can be a little bit easier ifthey need something that's more instant.
Let's say for a dentist ,they typicallyhave a need that needs to be fulfilled.
(09:49):
But B2B, it's a different ball game.
This is something that we needto be mindful of but now there's
AI, and now AI is coming to play.
It's both taking some search resultsaway but it's also pulling from the
internet to produce results as well.
And a lot of people are using it forcontent creation or just copywriting.
What ways are you seeing AI beingused, either specifically for SEO?
(10:09):
How do you think it canhelp other businesses?
Or are you using it in a particular way?
There are lot of differentquestions packed in one.
So I'll first complete what youtalked about B2B leads even B2C, an
e-commerce industry or a sash, theymake this mistake of calculating
ROI based on the lead that theyconverted right from the Google search.
(10:30):
But my take would be if you got that leadthrough SEO, you should not calculate the
direct transaction but rather calculatethe LTV value of that customer or client.
That way you got that lead becauseof this campaign and now it's up to
you what kind of different offeringsyou are gonna bring in future.
Because of this marketing campaign,you've got this lead and because
(10:50):
of other offerings that you'llrun through email marketing or
SMS marketing, you can close more.
Just like on Amazon, when you aregoing to purchase one product, it
shows you other options that you couldadd other things in the cart as well.
So it's pretty much the same thing.
It's better to target alreadypurchased clients or customers and
target them with your offering.
(11:11):
That way you are gonna get better ROIthan to expect new leads to come back
to your site over and over again.
So that's one thing.
Next question about AI that you asked me.
Definitely.
In just span of last 9, 10 months,we are seeing so exponent growth in
the AI technology that it's somethingthat we have never witnessed in any
(11:34):
sort of other technology, whether itbe hardware based technology display.
We haven't witnessed this kindof exponent growth curve in that.
So I think AI is being accessibleto people for free of cost and
it's becoming super easy to createcontent but at the same time, it
becomes so easy to create content.
Even Google is smart enough to understandand update its algorithm and make
(11:59):
changes in the algorithm that will rankonly those sites, which has authority
signals, trust expertise and experience.
If I were to run a VPN network and justpush out blogs on a consistent basis,
daily, once or twice blogs, I don't thinkGoogle would rank my site unless I get
(12:19):
quality backlinks from other sources.
It doesn't matter if I truly runa YouTube channel but even if I
just have presence over there.
An account or a few other postsand signaling to Google that
I'm active on other platformsas well, that will help me.
So I think people often make this mistakecoming to the conclusion that now with
AI, SEO industry is gonna be dead.
(12:40):
No.
I think it's gonna be easy butat the same time difficult.
Why?
Easy in the sense of being moreproductive but at the same time difficult
to reiterate and come up with newstrategies if something doesn't work.
Because creating content, it hasnow become very easy and fast.
We used to rely on copywriters andeven copywriters used to take time
(13:03):
to create 1200 words of blog post.
Now you can pretty much create threepieces of 1200, 1500 word length of blog
posts in a single day from one copywriterwho is really good at giving prompts.
But the point over here is togive specific prompts to AI.
Otherwise you're gonna pull outcrap content from AI because at
the end of the day, you don't haveanything unique to offer, you are
(13:25):
just gonna be lost in the crowd.
You have to have some unique take.
Some personal voice.
You need your claims with data.
You need to show theresults, case studies.
You need to show them why youropinions and your take on this
particular matter, matters morethan what others are putting out.
(13:47):
So AI isn't going todamage this SEO industry.
In fact, it's helping us.
Now, we were talking about featuredsnippets, Google Map Pack and people
say that if IO use is just gonna extractout information from the website,
people are not gonna click on it.
But that's mainly when the intent behindthat search is going to be informational.
(14:08):
When my search intents are gonna becommercial or transactional, which is
basically when I am on the verge ofpurchasing a service or product, I've
pretty much decided what will AI will do.
I'll need to jump on that site.
Book my call on a calendar orpurchase the product through
their e-commerce functionality.
What it's doing is basically pulling outthe data from the website content that you
(14:30):
have and it's actually helping you rank.
It's not taking away those clicks, whichyou might think on a surface level.
Yes, but at the same time, even onWikipedia, you see pages have different
link sources where it got the datafrom, they cite the source where the
original content where it got thisdata from because at the end of the
day, AI doesn't have its own brain.
(14:51):
It's using Symantec knowledgeand that data is backed by your
content present on the website.
So if you want to rank, you need to focuson backlinks along with the content.
We, particularly at Net Mafia, have33 different metrics that we go
over to qualify the quality of alink .We don't get links from VPN.
I recently documented on my YouTubechannel as well, the 10 different
(15:13):
metrics that we check that source ofa link and see whether it's gonna be
a good for us or not because DR andwebsite Traffic Score, it can be easily
manipulated through black Hat Techniques.
You'll find tons of other freelancerson Fiverr and Upwork, which can
do pretty cheap for 50 bucks.
They'll manipulate your DR rankings.
(15:34):
Google has its own metric.
What really should matter to you isdoes the website have a site map?
Which is basically a structure of all thedifferent webpages allowing Google search
engine to index those webpages faster.
Does it have an about page?
About page is really important becauseit says that there is some person behind
that company, not some any random personwho's in a shade running five different
(15:57):
sites, running in a link fang or whosepurpose is just to sell backlinks.
Third would be to see if there isany privacy policy page because
you wanna see whether they complywith the laws and GDPR laws.
Fourth was to see social medialinks integrated with their website.
You wanna see whether they haveother social signals or not.
That way you come come to know thatwhether this brand is genuine or not.
(16:20):
The other is to obviouslysee the SSL certificate.
It's really important.
You don't wanna see a ling coming from asite which doesn't spend good on the tech.
You don't wanna get a ling from awebsite, which was hacked in the past
because Google really values thosecontent and those websites which were
not hacked because when the websitegets hacked, the hackers can pretty
(16:43):
much post any explicit content.
They can post any of the stuffwhich Google might not favor.
So these are few metrics out ofthose 33 metrics that we qualify
and see whether this would behelpful for our client or not.
Absolutely.
And that example you shared with thebacklink with getting hacked, it's
a quick way to absolutely plummetyour trust factor with Google and
(17:04):
correct these other search engines.
But I think it's true that AI,one is both good and bad, right?
Where AI helps us produce more contentbetter but only with the right prompting.
And if we can give it better exampleblog posts or what we want to create from
it, it can help replicate that better.
But at the same time,
It's more competitionin the market, right?
If everyone's using AI toproduce all these blogs, wow.
(17:25):
It's gonna be a big ocean hereof a lot of blog posts that we're
trying to fight against here.
But it's something that as marketers,business owners, we need to stay on top
of and be mindful of just kind of goingforward as we see AI evolve with SEO
and just general marketing in general.
Speaking of AI, one wordfrom our sponsors here.
Focused-biz.com is offering AI poweredemployees that once you get those organic
(17:46):
leads coming to your website, you cannow nurture and book them using AI.
So this is everything frommarketing automation to booking
calendar appointments, to gettingthem into the right league
magnet using conversational AI.
So visit focused-biz.com to learnmore about their AI employees.
Now Prerak.
When we were talking more about thethe SEO and AI and how it's kind
of being incorporated here thisis just one of the strategies that
(18:08):
people are putting out there butyou are a proponent of documenting
the journey as a form of content.
Can you tell me more about howthat has worked for you and kind
your philosophy behind that?
Sure.
So I started posting these videos sincelast May, I think it was May 20th or so.
And initially I batch createdcontent for three months.
(18:28):
I'm a big believer in batch creatingcontent because that's how you
can stay consistent, you neverknow what kind of opportunities or
obstacles will be thrown in life.
And for some reason you don't wanna beinconsistent in what you just started.
So, initially my point was just toprove my authority because as a young
entrepreneur who just started out hisSEO marketing agency it's pretty easy
(18:52):
to get judged and be underestimatedby people that Gen Z entrepreneur.
We are not so sure ifhe's gonna do the work.
So my purpose was just to buildthis trust factor and be in a
place that my leads feel convincedthat this guy will do the job.
But fortunately it helped.
Recently, we conducted a client discoverycall and they are looking to run their
(19:18):
SEO campaign for the e-commerce side.
They're in jewelry business and theycame across our YouTube channel.
So I never thought that this would beanother lead inbound generation source.
And they were very happy aboutwhat I'm documenting and never just
keeping few things just with me andnot sharing completely with people.
(19:38):
So they loved it.
They're really lookingforward to making this work.
And at the same we are stillworking but I got a sponsor
for my YouTube channel as well.
I have not even touched thousandsubs yet and this was for local SEO.
It's a SaaS tool which allowsus to optimize GMB profiles
and it's an amazing product.
(19:59):
I loved it.
And they reached out to us becausewhen you publish niche specific
content, it doesn't really matter howmany views or subscribers you have.
What matters really is how muchpeople are engaging to your content.
In the comment section, in the likes,the views to like ratio, whether
they are sharing your videos or not.
(20:20):
Who your target audience is, if theyhave the capacity to pay for the product
it doesn't matter if you are at hundredsubs or thousand subs, they will pay you.
And I'm so happy and I'm soglad and I feel so privileged
to take on these opportunities.
Brands coming out, reaching out tome and this is just one of the other
brands that we have closed the deal andpretty much, I've created the videos but
(20:43):
they're yet to be published on my channelbecause as I said, I'm batch creating.
So there are a few videoswhich are scheduled.
So there are other brandsalso in SEO niche and they
want to collaborate with me.
So it's really good to see that inplace in India because there are
not so many creators talking aboutSEO and documenting like how I am.
(21:03):
So it really puts me in a place, in aposition that not only I get qualified
leads for my business, I have few courseson Udemy as well, so I get enrollments.
To those courses because peoplefind value in my free video.
So they trust that for 10 bucks thatthis course costs, we can take a
hunch and see how it will help us,which is a structured form of learning
(21:24):
but brands are reaching out to me.
So it has been really good andmonetarily very beneficial to
me running my YouTube channel.
That is very exciting and reallyexcited to see the growth of that
channel both as just the channelitself and a lead generation tool.
It's really exciting.
And one thing you mentioned earlier was,is the tool sponsorship is for Google
Business Profile or Google My Business.
They change names sometimes butthis profile, this Google business
(21:46):
profile I found is kind of a quickfix or an easy hack to kind of get
a quick boost to a client's profile.
Are you seeing similar resultsusing Google business profile or
do you have a certain way you liketo approach making optimizations?
So what I would say is GMB profileoptimization works really well when
the business is looking for clientsin the local space because in the
(22:10):
map pack it really gonna show upthe results when the specific city
location or the state location isentered in the Google search result.
If the business is not really lookingto get clients in the local niche,
then it doesn't really make senseto optimize their GMB profile.
Yes, it's good just to signal to Googlethat this business is legit and does
have the authoritativeness but at thesame time with the tool that we got
(22:31):
as a sponsor, that's really fantasticbecause we can see all the citations
where we can build because I see onmy YouTube channel, people asking me.
Where should I build citations?
Citations like local directoriesand business listings where you can
feed in your business name, location,phone number, address phone number
and it's gonna signal to Googlethat this business does exist.
(22:52):
And it's like in a conference.
Let's say there are a hundred peopleinstead of one person saying that
this guy is good at pest control.
How about 10 people suggesting 10different people suggesting this
pest control to being the best one?
It's similar to that.
The local citations worklike that and about that app,
which allows us to do audits.
(23:13):
It's really affordablecompared to the other.
Also, at the same time, it does go aboveand beyond what others aren't doing.
It allows you to schedule the content,GBP, post photos, get reviews through
their reputation management tab.
You as an agency owner,you can scrape leads.
You can find new leads.
Basically you just enter the nicheindustry and the location and it'll pop
(23:37):
out all the low performing GME profilesso you can contact to them, you can reach
out to them and say that we can help you.
It's going pretty good so far.
One of our clients who is runningtheir own small scale business.
A coaching teacher.
She's working in a very limited locationand it's really good to see that others
who have hundreds of reviews, likearound 150, 200 reviews and despite she
(24:02):
having just 12 reviews, she outperformedthat GMB listing just by one position.
But that's fine.
Just by one position.
Outranking the one profilewhich has 200 reviews.
It says something that you needto have a website in place.
You need to target right keywords.
You need to publish content on theGoogle business profile as well.
You need to select the right categoryof the business and other additional
(24:24):
categories and list out all the services,feed in the description for the service
and products that you have to offer.
If you can list out the price.
Display your phone number,upload more images, videos.
Seeing the map pack and seeing thedifficulty for those keywords, what your
competitors are doing about that app.
It helps you do thecompetitor analysis because
(24:47):
at the end of the day, SEO is allabout reverse engineering the top
rankers and using their strategies,which is helping them rank and
avoiding those mistakes which helpedthem downgrade their performance.
So that app really allows us tosee which changes they made and
what were the significant resultsthat they got from that change so
we can pretty much replicate theirsuccess and avoid their failures.
(25:10):
Yes, absolutely so much we can learnfrom doing some competitor analysis
and just seeing what others aredoing in that industry or the space.
And again, both doing what they'redoing and avoiding the mistakes that
they made along the way but it's agreat way to get some insight so you
can model your content after that.
And I definitely agree with thebatching our content together 'cause
it just makes sense when we have 20tabs open and our video editor and
(25:30):
everything is all compiled together.
Let's just knock out a few videosinstead of bringing everything back
up again and finding the folders andwhere the assets were at makes sense
to batch and bulk all your content.
Even myself, I was using chatGPT to bulk create some content.
Not only can you make it writethe copy for you but you can
tell what keywords you want.
And I also told chat GPT toput this into an Excel sheet.
(25:52):
That fits my socialmedia upload publisher.
So I said, Hey, I need adate and time in column A.
I need the post copy in columnB and put the keyword in column
C and give me an Excel sheet.
And suddenly I had 25 socialposts I could upload directly
to my social media calendar.
So it's crazy to see what kind of bulkingand batching content together using chat
(26:12):
GPT or AI tools with our SEO knowledge, itjust takes the game to a whole new level.
It's incredible.
Yeah, that's right.
When creating content batch, creatingcontent with AI tools is really fantastic.
But what if you could not onlycreate content but also schedule
add the same in the same app itself?
So I think it was no brainer for me.
(26:33):
I told them that, I love your product.
Let's just make this work.
I'm gonna film videos, you look at it andif there's any changes we can work out.
I love it.
It's very exciting.
So now where can people find youonline and get connected with you?
Sure.
Any business owner who want to hire us tobuild a website for the business or you
want us to take on the SEO project, theycan hop over to Google and search for Net
(26:57):
Mafia, which is N-E-T-M-A-F-I-A.co.in.
Or if they don't really have any budgetto run their SEO marketing campaign.
I'll be sharing a link to you, whichyou can mention in the pin comment
on the video description and theycan get access to my SOP guide,
which goes over to different tools,free AI tools through which they can
(27:17):
turn their own local SEO campaign.
And it's something I don't see alot of other creators publishing
and helping other businesses out.
So this is made specifically forbusiness owners who want to run their
SEO campaign all by themselves andthey don't really have any budget.
If you guys do have some budget andyou want to invest in your learnings,
you can check out my course on Udemy.
It's nominal investment of 10 bucks.
(27:39):
You can see hundreds of students.
I've enrolled in my course,dozens of Pfizer reviews.
It's really highly rated on theplatform right now as we are speaking.
It's really great an investment.
If anyone of you is willing to startyour own marketing agency in future
and want to see my journey, theycan follow me on my YouTube channel.
Weekly, I publish a video on my channel.
(27:59):
Documenting my journey aboutSEO outreaching strategies,
working with clients, puttingout the actual case study.
So all these things I'm putting outover there, I'm not really haven't
been active on my LinkedIn andInstagram lately but I'm planning to
be active soon over there as well.
I post short form content,educating people on how to do
(28:20):
SEO and web design by themselves.
They can just search my name,followed by my company name and
they'll see list of other options.
They'll find my Udemy course, they'llfind my website, they'll find my new
channel, they'll find my LinkedIn,Instagram, whatever they name it.
Very nice.
And we'll have all those linksavailable down in the show notes
and the description for everybody.
But in the meantime you mentionedsomething about the outreach
(28:40):
strategy being a newer business.
What's been the most effectiveoutreach strategy for you?
Or has it been the content creation orthe kind of working together right now?
I think it has been podcast.
Because the consulting firm owner thatwe got my intention was just to be on
his show and I was expecting I wouldget leads after the show goes live and
people watch and hear those podcasts butyou never know God's plan, the host was
(29:04):
interested in my survey, so I think forme, podcast has been really interesting.
I've been doing cold calls a lot, althoughI'm not quite good in sales side and
I'm not really a sales expert and anexperienced cold caller but I enjoy
doing that although I haven't landedany clients through cold calls yet but
I have moved those leads from cold callsto at least still discovery stages.
(29:26):
And I've also documented on my YouTube,I am also pretty vocal about using
Loom Outreach as part of our callemail strategy because just through
text you can't really show that it'syou who is willing to help them.
So I think Loom outreach strategyis something that has helped me.
But again, they didn'treally book any call with me.
(29:47):
My best outreach strategy has beenpodcast, cold call, creating content.
Let me put content next,putting on YouTube.
Second place.
Third place would be cold callsand fourth would be email outreach.
Very nice.
I'm sure those numbers will changeover time as you get some more
data and analytics coming into it.
Just kind of seeing what is providingthe best return on investment.
(30:07):
But it's great to have an omnichannelapproach, have some variety to it, that
way you're not just relying on one.
But it's a very exciting time tobe watching your journey and to for
others to watch that journey as well.
So we appreciate you comingon and sharing all your tips
and tricks and wisdom with us.
For all of you interested, make sureyou check out the links available down
in the show notes and the descriptionhere and go ahead and get connected.
Prerak.
Thank you so much for your time.
(30:28):
We appreciate it.
Thank you so much, Chris.
I had a wonderful conversation withyou and I'm really looking forward
to staying in touch with you.
Same here.
Thank you so much.
And I do really hope our viewers finda lot of value from this podcast.
I think they will, I think it's morein depth and real life use cases than
some other guests which is great.
Everyone brings their own specialsauce to the table but very excited to
(30:49):
talk with another SEO specialist andmarketer who has that same mindset.
So I really love that.
Likewise, man.
Thank you so much.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.