April 7, 2025 • 25 mins
Join Vince Quinn, Creative Director at SBX Productions, as he unveils the secret sauce behind successful podcast strategies for business owners. Learn how to craft a clear vision, develop engaging content, and attract the right audience to turn your podcast into a powerful marketing tool.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Vince Quinn:
Company Website: sbxproductions.com
Instagram: https://www.instagram.com/sbxprod/
LinkedIn: https://www.linkedin.com/in/vince-quinn-7456114a/
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #entrepreneurship #strategies #marketing
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Helping business podcast, right?
This is the number one thing that we do.
That is our purpose.
That is our drive.
And that's it in a way.
I'm an extremist.
I have things where I don'tcare at all about certain stuff.
Like could not care less.
Doesn't matter to me.
You'll never get me to think about it.
You can't make me.
And then there's other stuff where I'man absolute perfectionist and I care
about even the slightest details that itneeds to be that way, or otherwise it's
going to drive me absolutely ballistic.
(00:21):
You're listening to BrainworkFramework, a business and marketing
podcast brought to you by focused-biz.
com.
Welcome back to another episode withus today is the creative director
at SBX Productions, Vince Quinn.
We're going to be talking all thingspodcast strategy and what you can
do to level up your podcast as well.
I've been so excited to have you here.
Thanks for joining us.
How are you?
(00:41):
I'm doing great, Chris.
How are you sir?
I'm doing wonderful.
We were already having a greatchat before you told me a bit about
yourself and what you're doing.
Really excited for this conversation.
We always like to ask what were youdoing before and how did that lead
you to what you're doing today?
So I spent just about 10 years insports talk radio is what I did.
So I started literally inthe promotions department.
(01:02):
I was like the spin the wheel, get at shirt guy and I did that in Philly.
Did it at the hometown station andit was a sports talk station cause I
mean, Philly, we're all Eagles nuts.
We're maniacs out there.
So I was obsessed with the Eagles.
I got a job at this radio station andit was one of those things where after
working there for a couple of months,I realized that there were other people
(01:24):
who had been in promotions like methat were producing shows and hosting
shows and I was like, I can do that.
This invisible wall lifted andI just decided that I'm gonna do
everything that I can to work myselfover from the side of the building
that I'm over into the studio.
So It made all the sense in theworld because I was already doing a
(01:45):
Philly sports blog and had a sportspodcast like I was doing it already.
I just didn't think I could doit professionally so easily.
So after events, I would justsit in the producer's booth
and have a notebook on me.
I would just ask guys howthey were doing stuff.
They were nice enoughto answer my questions.
Sure enough, they needed fill ins fortime to time, holidays, things like that.
I get my foot in the door, I'dclimb, so it was this constant grind.
(02:06):
So ultimately I went from beingthe t shirt guy setting up tents
and spinning the wheel to I hada nationally syndicated show.
So I was on CBS sports radio.
It was the Vince Quinn show.
It was my show.
I was on 225 stations across the U S andCanada, Sirius XM and I just I saw where
the radio industry was going and just thegrind of being in that business is brutal.
(02:30):
Sports is a brutal industryto be in for a lot of reasons.
And I piled it all up and I was justlike, I'm getting out of here, man.
This is not right.
I don't want to bet my future onthis as much as I was ahead of the
curve for my age and I got the chanceto get involved with working with
podcasters at a small studio that wastrying to get together and I quit.
I just quit the show and I gotinto podcasting and that was it.
(02:53):
That is incredible.
And now today you're helping other peoplestart and produce their own podcasts.
Is this focused around a lot ofbusiness owners for who you help?
Yeah.
So business owners, a lot of people,like if you are the business, right?
It's your ideas.
You're a consultant, you're a coach,real estate, like things like that.
So I help a lot of people like that.
I also work with facilities.
(03:14):
I've worked with coworking spaces.
For example, two of myclients are coworking spaces.
I have a charitable foundationthat I do a podcast so it could
go in a lot of different shapes.
And that's the cool thing about it.
It's industry agnostic.
In a lot of ways, like it doesn'tmatter what you're into, what
do you need the show to do?
So the best thing about our businessand what really makes us stand out is a
lot of people could do production, right?
(03:34):
Like anybody and it's getting easierthese days with just the quality of tools
and now AI and everything else but theability to come up with the full strategy,
this is why you should do the show.
This is what it should be about.
These are the kinds oftopics you should have.
This is how we're going to brand it.
This is how it connects to yourbusiness and here's all the ways
that we can max out the kinds ofcontent that you're getting from
(03:55):
this podcast into different places.
So being able to do that is awesome.
That is fun.
That is exciting.
I get like geeked outabout concepts these days.
And so that's really what we do.
It's a really great opportunity andposition for yourself to be in to be
able to help these other business ownerskind of provide that focus and direction.
A lot of us want to try new ideas.
(04:17):
We're excited about them but again,we kind of lack this clarity and
direction on how do we actuallyuse this or create value from this?
And how does this relate to the business?
So the fact that you kind of comein and help guide them through that
process, it's just going to help themsave time from mistakes and get further
ahead than they would without you.
Yeah, I save so much time forpeople and for part of it is like
(04:37):
it's not for everybody, right?
I think one of the most importantthings with podcasting as well is
the attrition rate like so manypeople don't make it to two Years,
they don't make it to 100 episodes.
They don't even get to four episodes.
This is just like entertainment orbusiness just like in general podcasts
don't hit those kinds of numbers andI think a lot of it is People don't
fully understand the workload involved.
(04:58):
They don't have the support to handle thatworkload even if they're committed to it,
they don't know how to piece together thatstrategic element or they overthink it.
I think is really what mostpeople do and it causes all these
people who could have good shows.
There's no reason they couldn't havelike a good functional quality podcast
for their business but they just haven'tbeen given the right guidance to do that.
So for us, we work withpeople starting shows.
(05:19):
We have a whole process for that.
We work with existing shows.
We can do the production.
If people need it, we can do consulting.
It's whatever you need.
So we try to be very flexible butat the same time very simplistic
is really how we approach it.
I think that's the rightapproach when businesses are
trying these new initiatives.
As we mentioned before, they kind oflack that direction and clarity but
(05:39):
how are businesses actually usingpodcasts to get these one on one
meetings and generate revenue andcreate something more than just the
conversation piece of the podcast.
How can businesses leverage this?
Yeah, that's the cool thing.
There's so many ways to do it, right?
Those strategies can be so wide.
I've seen it where for a lot of people.
Hey, I'm going to talk withpeople in my target audience about
issues that are relevant to them.
(06:00):
I will bring those people on the show.
I will demonstrate my value to thosepeople and build relationships with them.
So even if they're not a client for methey know somebody who could be a client.
You can do that.
It's mainly a networking play and youcan get a lot of value out of that.
Other people I've seen, they dothe meeting and a marketing agency.
Once I was a guest on a marketingagency show and what they did was
they interviewed me but they reachedout to me to be a guest on the show.
(06:23):
So they targeted me.
I didn't request to be on so they pickedme as a potential client for them.
I do the interview.
After the interview, they had a 25minute conversation with me following
up on things that we had talked aboutin the interview and then just asked
me stuff that was related to theirbusiness and they're like, Oh, well,
you're doing this podcast coaching.
Have you considered doing a courseand things like that which was really
(06:45):
fascinating because ultimately forthem and think about this, right?
This is how modular podcasting can be.
I don't think they reallycare about the show.
I really don't think it matters to them.
I think the idea is it's the excuse tohave the conversation and whatever happens
from that, whatever content they get iswhatever but they now get a deep dive into
your business and very immediately afterare going, well, here's all these value
(07:07):
ads that you can add to your business.
Have you considered all these things?
No, I haven't.
Oh, well, we are a marketing agency.
We can help you with that and likethey've fed me into that funnel.
Like the show is the funnel for themwhich is really smart and I'm sure
has gotten them plenty of businesscause I've seen them have like five
different podcasts for different niches.
So it works or I assume it works.
(07:27):
So like the flexibility isfascinating and it's all just
about what are the resources?
What is your target audience?
What are the major goals thatyou have for your business?
How can we tie that together in a waythat makes sense and doesn't burn you out
because many people just get burned out.
Yeah, absolutely.
And it does create that excuse tohave a conversation with a lot of
these businesses and individuals.
I think it's important.
(07:48):
It's created a lot of great conversationsand meetings with very successful people.
People who are just starting moving intosomething new or they've been in business.
For us, the target audience, it seemslike businesses who are trying to promote
themselves, Market themselves get outthere and suddenly, Hey, we are also
here as a marketing agency who can assistwith those things and however you kind of
structure your podcast format to fit that.
(08:09):
Is up to you but I think it's justanother opportunity have those
conversations, get some insight andpotentially create some revenue from it.
Yeah, for sure.
And it's cool because it does lead tothese great conversations and mutual wins
in a sense of community and I think that'sone of the best parts about podcasting
that so many people get wrong becauseI think people look at episodes in a
way as disposable and look at guests aswe're spinning the wheel and we slapped,
(08:34):
we sat down at the slot machine chaching is this person a winner for us?
Are they a client or not?
Oh, they're not right now.
All right.
See ya.
Never going to talk to you again.
Like for me, every time I havea guest opportunity and I'm
going to do this with you.
I'm just telling you, becauseI literally do this every time.
I will reach out tothat person on LinkedIn.
We already connected, right?
You reached out to me.
I think when I see the game though,Chris, that's the game you get it.
(08:56):
Like you should be okay.
Let's have this conversation.
Let's connect with each other.
Let's be in touch.
We'll keep an eye on what you're up to.
We can have this relationship.
You never know what's going to happenand that creates your opportunity, right?
It is a long term game.
In addition to this short term thingof this episode in this interaction.
So not just use podcasting in a long formitself as this marketing tool and audience
(09:18):
builder and all that, to use it as away to build longstanding relationships
that can come back around is huge.
So defining that for businessesand putting that all together
through a podcast is great.
It's fun.
Yes.
And I hope everyone heard Vince,this guy builds relationships here.
He is focused on the right thing.
It's not just about, Oh,we need this one off sale.
This is about the short,medium and long term goals.
(09:40):
This is about creatingcommunity that is so important.
When we're structuring our podcast here.
One thing you mentioned isthe importance of a pilot.
Now, is this kind of like ateaser or a trailer film that
you land onto a YouTube page?
Or is this kind of setting the stagefor what future episodes might be?
Yeah, sometimes television is really whatis based on and what you'll see a lot of
(10:01):
times when you're watching a show for thefirst time is it's called pilot, right?
Why is every first episode called pilot?
Well, they didn't know if the show wasgood enough to actually be a full season.
So they called it a pilot.
They did it.
They said, Is this good enoughor not to warrant the budget?
And they approved it ordisapproved it, right?
So That's the same idea.
And that's really the base of howpeople should approach podcasting.
(10:23):
If they're new to it and want to start ashow because you don't know the workload
involved, like think about how hard itis and I bet people have felt this way.
You start a show, you get excited aboutit, you build up all the branding,
you're building up whatever channelsyou're working on the intro music and
all the stuff and then you put theshow out and nobody listens to it.
That was a ton of work for six listens.
Oh my God.
And now you get three episodesin and then you're just like,
(10:45):
what if I never post again?
I mean, nobody's reallybeen listening to him.
Maybe we just kind of forget aboutthis thing and it just never happened.
So you could do that
but it sucks to do that.
And why do that?
So my whole up philosophy is do thepilot, be very intentional about it.
Like we're giving you that strategy.
We're going really die hard on it.
Let's make sure this isa concept that you like.
It sounds right.
(11:06):
You're delivering your informationin a way that's relatable.
It's good for other marketingmaterials within your business.
If you're doing newsletters, socialposts, whatever it might be, let's
tie this all together and then ifyou like it, then do the branding.
By the way, then do the graphicsand then announce the show and
record other episodes like andgo through that whole process.
But doing a pilot is everythingbecause it just it's okay to
(11:27):
do it and go, you know what?
I hate this.
I'd rather just be a guest.
You know what I mean?
Like that's just as good.
It's better because you're notlamenting it and you'll actually
put the effort into being a guest.
Like that's the goal is I wantto help people's businesses.
I don't want to start podcasts that diethree episodes in for no good reason.
it's not worth it for anybody.
It's terrible business.
(11:48):
It's a terrible way to live.
So I don't do that at all costs.
That's really smart.
And I love that.
It's kind of demonstratinga proof of concept first.
Can you handle that workload?
And then from there, is the audiencereceptive to the ideas or the topics
that you want to talk about and justkind of prepares you mentally and
physically for taking on those challenges.
If you were to go beyond justthat pilot episode and 1 thing you
(12:11):
mentioned is kind of tools and therepurposing of content, what should
people be focusing for their podcast?
How can they use thesetools to repurpose content?
And then what benefitsshould they focus on?
Yeah.
So I think one of the funny things,I used to talk to people about this
a lot when they were starting socialmedia accounts for their business.
Every time you're starting an account,you're having a different child.
(12:33):
You have another child.
It's another mouth to feed.
It's got different rulesand personality to it.
You're going to pay all this attention.
So as many as you've got fine.
You do what you can handle butthe goal of the podcast is you use
this as a central point to get yourmessage and put it in a way that
translates to all of those platforms
cause the biggest problem is I thinkpeople look at it as, this is podcast
(12:55):
me and this is Instagram me and thisis LinkedIn me and I need to create
different content completely with newmessages and ideas for all of these
platforms and my whole argument is.
Why?
Why do that?
Because if your information is goodand it translates to every platform
and it's core to what you do and itresonates with your audience and it
helps you land customers then like thatis your message and that is what you do.
(13:16):
And you just need to make minor tweaksbased on the platform that it is but
it prevents you from having to comeup with new stuff all the time and all
of these places, all you're doing isyou're coming up with the show, come
up with a good episode of the show.
Great.
Now you've talked about that principle.
Awesome.
Whether you said something and it'sa solo episode or you have a guest
on and they gave a great sound pointbite or whatever it is, you can use
(13:38):
that and now you've got social clips.
You can do that on any of the platforms.
You can get the transcriptand turn it into a newsletter.
There's so many things and it'sjust simplifying your time.
It makes your energy easier cause youdon't have to think about it as much.
You're just building out the processes ofrepurposing and working on the very basic
fine tunings to make it work for thatplatform but once you have templates and a
(13:59):
plan in place, you just save so much timeand your output goes up exponentially.
It's really crazy.
The kind of impact that youcan get in just a couple of
weeks from doing it that way.
Yes, absolutely.
And I can attest to that firsthand.
When we switched from this audio onlyinto let's record video and create
content from it we started usingthese incredible tools that batching
(14:20):
them together allowed us to increasethat output with less time involved.
And suddenly we're getting a lot moretraction on these different channels
because obviously they appreciate theeducation, the entertainment value
that you're bringing to them and thatwouldn't have been possible but it's
important not to spread yourself toothin or try to reinvent your character or
personality for each social media channel.
(14:41):
Like you said, if the message is there,if the offer is there, if it's resonating,
generating customers or clients, that'swhat you need to focus on and there's no
need to restart and start fresh again.
It just doesn't make any sense.
Yeah, people always tend to do this whenit comes to content creation because
it's not historically relevant to jobs.
It's not every job in thehistory of time, we've all done
(15:02):
illustrations at work in the 1920s.
It's just not what it was.
So now this new technology is standardpart of operating and running a business.
So I think because of that noveltymakes them overthink it, right?
And when it comes to being a businessowner, think of all the other things
that are a part of your businessthat you don't think you have to be
a completely different person for youhave accounting for your business.
(15:23):
Are you also an accountant?
Do you have an accountant personality?
You know what I mean?
It's just like, there's so much thatgoes in all these different departments.
You're talking about salesand you've got to deal with
different kinds of engineeringand your marketing and all that.
You understand they're all parts of whatmake you a business owner or a business
so why does content suddenly become likeI'm planting this whole additional tree
(15:46):
when really you're just growing a branch.
And I think that's wherepeople overcomplicate it and
there's no reason to do that.
That is a great metaphor.
I love that.
As we were talking earlier, we'rediscussing some of your plans for 2025,
what you were changing in 2024 and kindof preparing for 2025, can you take me
through everything that you're doing?
Cause I think it's something that is goingto resonate with a lot of business owners.
(16:07):
Oh, my God.
It was a spring cleaning fora whole year is what we did.
I mean, we just got so much junk and threwit out and this was all across the board.
We had certain services becauselike as it started, we were podcast
business but we were looking to makesome like podcasting is a more niche
market than I fully realized for peoplewho can get like afford to get help
(16:27):
for the services and build it out.
It was this whole artful thing ofunderstanding the proper audience of the
business and price points and all of that.
As we were figuring that out,we were taking on other gigs
because I can do video production.
I've edited a bunch of stuff.
I've been on location filming with myphone and editing things on my phone
and posting it right then and there.
It went well but that's not the business.
(16:47):
I got to hire a totallydifferent skillset for that.
It's different software to pay for.
That's a lot of work.
Websites, same thing.
I've done websites for people but I knowother people that can do it well, that's
not my main interest .It's just the thingthat a lot of people need before they're
ready to do other content So, let'sget your website built but I started to
transition a lot of those things out.
So I was either killing off servicesthat didn't make sense that weren't in
(17:09):
line with helping business podcasts isthe number one thing that we do, that
is our purpose, that is our drive andthat's it So if we're not doing that Or
our content, anything that we're doingisn't supporting that, then it's gone.
So yeah, certain clients,processes, services.
We were doing monthly events.
I changed what those were wecut that down significantly.
Now I'm doing events really quarterly.
(17:31):
And those events areonly about podcasting.
It is only information about that canlead to direct sales, like everything.
Is in alignment, which again goesback to that point of why think about
yourself and your personality andyour message in all of these different
places and be like, it's a new thing.
No, I'm talking about the samethings all the time to the same
people all the time and that's it.
(17:52):
It just becomes easier to do everything,explain everything, sell everything, it's
all easier but it took us a full year toreally clean that out 'cause we've been
doing business for about two years, threeyears, by the time we decided, there's a
lot of junk in here and it's got to go.
And some businesses honestly maynever even remove a lot of that junk
(18:12):
or take much longer to get rid ofit but it's smart that you realize
that and said, Hey, something isn'tjust lining up with what we're doing.
It seems all over the placeagain early in on business.
We are trying to earn some money.
So we are willing to flex and kindof take care of the customer's need.
We're here to serve.
But again, if it doesn't line up withwhat we want to focus on, it just diverts
our attention away and we can't scaleand grow that business when things
(18:36):
aren't lining up in that direction
for sure.
In a way, I'm an extremist.
I have things where I don'tcare at all about certain
stuff like could not care less.
Doesn't matter to me.
You'll never get me to think about it.
You can't make me.
And then there's other stuff where I'man absolute perfectionist and I care
about even the slightest details and itneeds to be that way or otherwise it's
going to drive me absolutely ballistic.
So for me, it was really hard becausewhen you're doing all these different
(18:58):
services, I was very good at a lot ofthings but I want to be an exclusively
best version of what we do and sowhen that's the drive how can I spend
time on all these other things thataren't essential to the mission?
That's how it has to be.
So if it's not anything that's gonnahelp me make business owners Get better
podcasts, then I'm not doing it anymore.
(19:20):
I'm not thinking about it.
I'm not learning about it.
I'm almost actively trying to forget itfor the sake that I can use that brain
space to do things that actually help me.
Like the shedding hassimplified everything.
I just like there's a great story aboutEinstein that he just like wore the same
thing every day because it was easier.
It was less brain power to do that whichone I love that he's a cartoon character
(19:41):
in that sense, like the greatest scientistis just he just wears the same thing.
But from that standpoint of I don'thave to put all this emotional energy
into all of these other decisions.
Like it's just I'm doing the same things.
It's in the same space.
There might be slight deviations here andthere but I know how to solve that because
I've seen it a million different ways.
And it's all very smallvariants of the same thing.
That it just life is easier.
(20:03):
The business is easier.
It's so worth it took a lot of time.
Again, it was really like a whole year todo it in a way that we think is fully like
satisfactory but man, we're unrecognizablybetter from where we were a year ago.
So it totally worth it.
I love that.
And I definitely appreciatethe cartoon reference.
We're in the same outfit every time.
(20:23):
It is so true.
It's so silly but it worked.
The guy's a genius.
If it worked for him thenmaybe it works for us.
I love that.
Now, Vince, where can people go onlineand connect with you, find you online?
Yeah, so the easiest way to dothat, listen to the podcast.
It's called It's Not Just Talkingwith Vince Quinn because people
have told me many times, podcast?
It's just talking and I I'm like, Well,how could you possibly have no idea?
(20:46):
I just said it's notjust talking is the show.
So weekly show, Apple, Spotify,YouTube, anywhere you get your podcast.
Like it's out there andalso SBX Productions dot com.
So like Sandbox SBX Productions dot com.
That's where you can find me too.
That's beautiful and we'll alsohave the links available down in
the show notes and the descriptionso everyone can get connected.
(21:08):
Now Vince, you already told us aboutwhat you're looking forward to in 2025.
If you could go back in time to tell youryounger self one piece of advice, is there
anything that you would want to sharewith your younger self to get you a bit
further ahead than you would without it?
Honestly, I wish I studiedbusiness before I started one.
That would have been a good thing to do.
I was doing sports talk radio, man.
I was sitting in a booth by myselfat 2 in the morning talking to people
(21:31):
all over the country just about, Oh,the quarterback should have thrown the
ball when he didn't throw the ball.
I couldn't run a business based on that.
I was good at running ashow that was helpful.
I had very good productionskills and I worked hard.
So I had the work ethic to be able tomake this all come together but I mean,
I didn't know anything about businessand it just got to a point where if I
(21:51):
had studied more to make that transitioneasier and project better and all those
kinds of things, I wish I did that oreven just went to school for business.
There's no special major forsports talk radio and there's
nothing that rules you out.
So I could have gone to school forbusiness, learned that gotten into radio
still and at least add some semblancebeforehand but like it is what it is.
(22:13):
It worked out.
I'm piecing it together.
So it's all good.
No, it's all good because you tookall of your strengths, what you
were good at and said, okay, howcan I use this and bring value?
Even to have to learn something new,I think you were willing to take
that risk and take that chance andyou invested in yourself, you bet on
yourself and all the times I'm gonnapull that lever down on the casino
machine, I want to be the one to beinvested in and I think that's smart.
(22:35):
Yeah, it was the only way I could do it.
Honestly, that was part of the reasonwhy I quit radio because I felt like
I was too dependent on other peoplein every way, like the entire career
is based on you're talking about otherteams, other players, other coaches,
other people's opinions about it andit has nothing to do with me and they
don't listen to anything that I say.
It's like if the Eagles were makingdecisions based on my opinions,
one, they would have won five SuperBowls by now but two, it would be
(22:58):
a totally different game, right?
Like you have no say in the outcome andto be in a situation where as a business
owner, I have control and I can drivethings at least to a much larger degree.
Then that was something Icould believe in and when it is
based on you got to go all in.
There's no other way to do it.
I left earlier because I hear thatdiscussion taking place on all the other
sports forums and conversation sites.
(23:20):
They really need to relyon the run game a bit more.
And you're like, do you think thesecoaches are out here listening to you?
Most classic sports take of all timeis the team needs to run the ball more.
That is an A1 football take.
It's so funny.
It's everywhere.
Never heard that one before.
Wow.
No,
like, wow.
Run the ball.
Who would have thought
in this era?
Yeah.
It's great.
So I don't miss it.
Again, just using your talents to bringvalue to people that's smart throughout
(23:43):
life and business and our careers.
We kind of take these chances.
We try something new.
It's never too late to shiftand pivot into something new.
Try it.
Just treat a career, a job, a businessopportunity like a pilot episode.
See if you like it.
Get your feet wet.
From there is the audienceopen to what you're offering.
If not kind of rework things andgo back to the drawing board but it
(24:04):
doesn't hurt again to take calculatedrisks and invest in yourself.
I always recommend it.
Yeah, that's it.
It's well said.
I really have nothing to add.
Listen, just rewind it if youneed to and listen back to that
because it's good information.
And if you get to run the ballmore, you went a little too
far to go a little bit ahead.
That's right.
Yeah.
Skip, past, run the ball for sure.
Well, Vince, we appreciate youcoming on and sharing your insight.
(24:24):
Great conversation here.
Any last words of wisdom you want toshare with our audience or the businesses
out there who are either starting apodcast or are trying to take their
current podcast to the next level?
Yeah, I think the biggest thingis one, confidence in yourself.
If you don't have that confidence,it's going to affect you everywhere.
And I know that it takes time to do thatbecause you need to experience things.
I had very little confidence as a businessowner and it showed I had a hard time
(24:47):
selling at a hard time talking aboutwhat we did or making decisions about.
The kinds of things we should be doing.
So it is hard but you have to take itin yourself where you're saying, okay,
I've bet on me and this business andnobody else is going to, so you've got
to believe in yourself and you've gotto put the effort in and be willing to
take the lumps that go with that becauseyou're going to have a lot of them
(25:08):
and that's life as a business owner.
So be okay with things going wrongbut have confidence in yourself and
just be willing to work at it and doeverything you can to get it right.
Well said Vince.
We appreciate it.
Thank you again for coming on.
We will share all the links and shownotes down in the description there so
you can get connected with Vince as well.
We appreciate it, Vince.
Congratulations on your pastsuccess, finding your clarity,
(25:29):
finding your direction of purposeand taking it to the next level.
So excited.
Appreciate it, Chris.
This has been fun, man.
Thanks for having me.
Of course.
Thank you.
Helping business podcast, right?
This is the number one thing that we do.
That is our purpose.
That is our drive.
And that's it in a way.
I'm an extremist.
I have things where I don'tcare at all about certain stuff.
Like could not care less.
Doesn't matter to me.
You'll never get me to think about it.
You can't make me.
And then there's other stuff where I'man absolute perfectionist and I care
about even the slightest details that itneeds to be that way, or otherwise it's
going to drive me absolutely ballistic.
(00:21):
You're listening to BrainworkFramework, a business and marketing
podcast brought to you by focused-biz.
com.
Welcome back to another episode withus today is the creative director
at SBX Productions, Vince Quinn.
We're going to be talking all thingspodcast strategy and what you can
do to level up your podcast as well.
I've been so excited to have you here.
Thanks for joining us.
How are you?
(00:41):
I'm doing great, Chris.
How are you sir?
I'm doing wonderful.
We were already having a greatchat before you told me a bit about
yourself and what you're doing.
Really excited for this conversation.
We always like to ask what were youdoing before and how did that lead
you to what you're doing today?
So I spent just about 10 years insports talk radio is what I did.
So I started literally inthe promotions department.
(01:02):
I was like the spin the wheel, get at shirt guy and I did that in Philly.
Did it at the hometown station andit was a sports talk station cause I
mean, Philly, we're all Eagles nuts.
We're maniacs out there.
So I was obsessed with the Eagles.
I got a job at this radio station andit was one of those things where after
working there for a couple of months,I realized that there were other people
(01:24):
who had been in promotions like methat were producing shows and hosting
shows and I was like, I can do that.
This invisible wall lifted andI just decided that I'm gonna do
everything that I can to work myselfover from the side of the building
that I'm over into the studio.
So It made all the sense in theworld because I was already doing a
(01:45):
Philly sports blog and had a sportspodcast like I was doing it already.
I just didn't think I could doit professionally so easily.
So after events, I would justsit in the producer's booth
and have a notebook on me.
I would just ask guys howthey were doing stuff.
They were nice enoughto answer my questions.
Sure enough, they needed fill ins fortime to time, holidays, things like that.
I get my foot in the door, I'dclimb, so it was this constant grind.
(02:06):
So ultimately I went from beingthe t shirt guy setting up tents
and spinning the wheel to I hada nationally syndicated show.
So I was on CBS sports radio.
It was the Vince Quinn show.
It was my show.
I was on 225 stations across the U S andCanada, Sirius XM and I just I saw where
the radio industry was going and just thegrind of being in that business is brutal.
(02:30):
Sports is a brutal industryto be in for a lot of reasons.
And I piled it all up and I was justlike, I'm getting out of here, man.
This is not right.
I don't want to bet my future onthis as much as I was ahead of the
curve for my age and I got the chanceto get involved with working with
podcasters at a small studio that wastrying to get together and I quit.
I just quit the show and I gotinto podcasting and that was it.
(02:53):
That is incredible.
And now today you're helping other peoplestart and produce their own podcasts.
Is this focused around a lot ofbusiness owners for who you help?
Yeah.
So business owners, a lot of people,like if you are the business, right?
It's your ideas.
You're a consultant, you're a coach,real estate, like things like that.
So I help a lot of people like that.
I also work with facilities.
(03:14):
I've worked with coworking spaces.
For example, two of myclients are coworking spaces.
I have a charitable foundationthat I do a podcast so it could
go in a lot of different shapes.
And that's the cool thing about it.
It's industry agnostic.
In a lot of ways, like it doesn'tmatter what you're into, what
do you need the show to do?
So the best thing about our businessand what really makes us stand out is a
lot of people could do production, right?
(03:34):
Like anybody and it's getting easierthese days with just the quality of tools
and now AI and everything else but theability to come up with the full strategy,
this is why you should do the show.
This is what it should be about.
These are the kinds oftopics you should have.
This is how we're going to brand it.
This is how it connects to yourbusiness and here's all the ways
that we can max out the kinds ofcontent that you're getting from
(03:55):
this podcast into different places.
So being able to do that is awesome.
That is fun.
That is exciting.
I get like geeked outabout concepts these days.
And so that's really what we do.
It's a really great opportunity andposition for yourself to be in to be
able to help these other business ownerskind of provide that focus and direction.
A lot of us want to try new ideas.
(04:17):
We're excited about them but again,we kind of lack this clarity and
direction on how do we actuallyuse this or create value from this?
And how does this relate to the business?
So the fact that you kind of comein and help guide them through that
process, it's just going to help themsave time from mistakes and get further
ahead than they would without you.
Yeah, I save so much time forpeople and for part of it is like
(04:37):
it's not for everybody, right?
I think one of the most importantthings with podcasting as well is
the attrition rate like so manypeople don't make it to two Years,
they don't make it to 100 episodes.
They don't even get to four episodes.
This is just like entertainment orbusiness just like in general podcasts
don't hit those kinds of numbers andI think a lot of it is People don't
fully understand the workload involved.
(04:58):
They don't have the support to handle thatworkload even if they're committed to it,
they don't know how to piece together thatstrategic element or they overthink it.
I think is really what mostpeople do and it causes all these
people who could have good shows.
There's no reason they couldn't havelike a good functional quality podcast
for their business but they just haven'tbeen given the right guidance to do that.
So for us, we work withpeople starting shows.
(05:19):
We have a whole process for that.
We work with existing shows.
We can do the production.
If people need it, we can do consulting.
It's whatever you need.
So we try to be very flexible butat the same time very simplistic
is really how we approach it.
I think that's the rightapproach when businesses are
trying these new initiatives.
As we mentioned before, they kind oflack that direction and clarity but
(05:39):
how are businesses actually usingpodcasts to get these one on one
meetings and generate revenue andcreate something more than just the
conversation piece of the podcast.
How can businesses leverage this?
Yeah, that's the cool thing.
There's so many ways to do it, right?
Those strategies can be so wide.
I've seen it where for a lot of people.
Hey, I'm going to talk withpeople in my target audience about
issues that are relevant to them.
(06:00):
I will bring those people on the show.
I will demonstrate my value to thosepeople and build relationships with them.
So even if they're not a client for methey know somebody who could be a client.
You can do that.
It's mainly a networking play and youcan get a lot of value out of that.
Other people I've seen, they dothe meeting and a marketing agency.
Once I was a guest on a marketingagency show and what they did was
they interviewed me but they reachedout to me to be a guest on the show.
(06:23):
So they targeted me.
I didn't request to be on so they pickedme as a potential client for them.
I do the interview.
After the interview, they had a 25minute conversation with me following
up on things that we had talked aboutin the interview and then just asked
me stuff that was related to theirbusiness and they're like, Oh, well,
you're doing this podcast coaching.
Have you considered doing a courseand things like that which was really
(06:45):
fascinating because ultimately forthem and think about this, right?
This is how modular podcasting can be.
I don't think they reallycare about the show.
I really don't think it matters to them.
I think the idea is it's the excuse tohave the conversation and whatever happens
from that, whatever content they get iswhatever but they now get a deep dive into
your business and very immediately afterare going, well, here's all these value
(07:07):
ads that you can add to your business.
Have you considered all these things?
No, I haven't.
Oh, well, we are a marketing agency.
We can help you with that and likethey've fed me into that funnel.
Like the show is the funnel for themwhich is really smart and I'm sure
has gotten them plenty of businesscause I've seen them have like five
different podcasts for different niches.
So it works or I assume it works.
(07:27):
So like the flexibility isfascinating and it's all just
about what are the resources?
What is your target audience?
What are the major goals thatyou have for your business?
How can we tie that together in a waythat makes sense and doesn't burn you out
because many people just get burned out.
Yeah, absolutely.
And it does create that excuse tohave a conversation with a lot of
these businesses and individuals.
I think it's important.
(07:48):
It's created a lot of great conversationsand meetings with very successful people.
People who are just starting moving intosomething new or they've been in business.
For us, the target audience, it seemslike businesses who are trying to promote
themselves, Market themselves get outthere and suddenly, Hey, we are also
here as a marketing agency who can assistwith those things and however you kind of
structure your podcast format to fit that.
(08:09):
Is up to you but I think it's justanother opportunity have those
conversations, get some insight andpotentially create some revenue from it.
Yeah, for sure.
And it's cool because it does lead tothese great conversations and mutual wins
in a sense of community and I think that'sone of the best parts about podcasting
that so many people get wrong becauseI think people look at episodes in a
way as disposable and look at guests aswe're spinning the wheel and we slapped,
(08:34):
we sat down at the slot machine chaching is this person a winner for us?
Are they a client or not?
Oh, they're not right now.
All right.
See ya.
Never going to talk to you again.
Like for me, every time I havea guest opportunity and I'm
going to do this with you.
I'm just telling you, becauseI literally do this every time.
I will reach out tothat person on LinkedIn.
We already connected, right?
You reached out to me.
I think when I see the game though,Chris, that's the game you get it.
(08:56):
Like you should be okay.
Let's have this conversation.
Let's connect with each other.
Let's be in touch.
We'll keep an eye on what you're up to.
We can have this relationship.
You never know what's going to happenand that creates your opportunity, right?
It is a long term game.
In addition to this short term thingof this episode in this interaction.
So not just use podcasting in a long formitself as this marketing tool and audience
(09:18):
builder and all that, to use it as away to build longstanding relationships
that can come back around is huge.
So defining that for businessesand putting that all together
through a podcast is great.
It's fun.
Yes.
And I hope everyone heard Vince,this guy builds relationships here.
He is focused on the right thing.
It's not just about, Oh,we need this one off sale.
This is about the short,medium and long term goals.
(09:40):
This is about creatingcommunity that is so important.
When we're structuring our podcast here.
One thing you mentioned isthe importance of a pilot.
Now, is this kind of like ateaser or a trailer film that
you land onto a YouTube page?
Or is this kind of setting the stagefor what future episodes might be?
Yeah, sometimes television is really whatis based on and what you'll see a lot of
(10:01):
times when you're watching a show for thefirst time is it's called pilot, right?
Why is every first episode called pilot?
Well, they didn't know if the show wasgood enough to actually be a full season.
So they called it a pilot.
They did it.
They said, Is this good enoughor not to warrant the budget?
And they approved it ordisapproved it, right?
So That's the same idea.
And that's really the base of howpeople should approach podcasting.
(10:23):
If they're new to it and want to start ashow because you don't know the workload
involved, like think about how hard itis and I bet people have felt this way.
You start a show, you get excited aboutit, you build up all the branding,
you're building up whatever channelsyou're working on the intro music and
all the stuff and then you put theshow out and nobody listens to it.
That was a ton of work for six listens.
Oh my God.
And now you get three episodesin and then you're just like,
(10:45):
what if I never post again?
I mean, nobody's reallybeen listening to him.
Maybe we just kind of forget aboutthis thing and it just never happened.
So you could do that
but it sucks to do that.
And why do that?
So my whole up philosophy is do thepilot, be very intentional about it.
Like we're giving you that strategy.
We're going really die hard on it.
Let's make sure this isa concept that you like.
It sounds right.
(11:06):
You're delivering your informationin a way that's relatable.
It's good for other marketingmaterials within your business.
If you're doing newsletters, socialposts, whatever it might be, let's
tie this all together and then ifyou like it, then do the branding.
By the way, then do the graphicsand then announce the show and
record other episodes like andgo through that whole process.
But doing a pilot is everythingbecause it just it's okay to
(11:27):
do it and go, you know what?
I hate this.
I'd rather just be a guest.
You know what I mean?
Like that's just as good.
It's better because you're notlamenting it and you'll actually
put the effort into being a guest.
Like that's the goal is I wantto help people's businesses.
I don't want to start podcasts that diethree episodes in for no good reason.
it's not worth it for anybody.
It's terrible business.
(11:48):
It's a terrible way to live.
So I don't do that at all costs.
That's really smart.
And I love that.
It's kind of demonstratinga proof of concept first.
Can you handle that workload?
And then from there, is the audiencereceptive to the ideas or the topics
that you want to talk about and justkind of prepares you mentally and
physically for taking on those challenges.
If you were to go beyond justthat pilot episode and 1 thing you
(12:11):
mentioned is kind of tools and therepurposing of content, what should
people be focusing for their podcast?
How can they use thesetools to repurpose content?
And then what benefitsshould they focus on?
Yeah.
So I think one of the funny things,I used to talk to people about this
a lot when they were starting socialmedia accounts for their business.
Every time you're starting an account,you're having a different child.
(12:33):
You have another child.
It's another mouth to feed.
It's got different rulesand personality to it.
You're going to pay all this attention.
So as many as you've got fine.
You do what you can handle butthe goal of the podcast is you use
this as a central point to get yourmessage and put it in a way that
translates to all of those platforms
cause the biggest problem is I thinkpeople look at it as, this is podcast
(12:55):
me and this is Instagram me and thisis LinkedIn me and I need to create
different content completely with newmessages and ideas for all of these
platforms and my whole argument is.
Why?
Why do that?
Because if your information is goodand it translates to every platform
and it's core to what you do and itresonates with your audience and it
helps you land customers then like thatis your message and that is what you do.
(13:16):
And you just need to make minor tweaksbased on the platform that it is but
it prevents you from having to comeup with new stuff all the time and all
of these places, all you're doing isyou're coming up with the show, come
up with a good episode of the show.
Great.
Now you've talked about that principle.
Awesome.
Whether you said something and it'sa solo episode or you have a guest
on and they gave a great sound pointbite or whatever it is, you can use
(13:38):
that and now you've got social clips.
You can do that on any of the platforms.
You can get the transcriptand turn it into a newsletter.
There's so many things and it'sjust simplifying your time.
It makes your energy easier cause youdon't have to think about it as much.
You're just building out the processes ofrepurposing and working on the very basic
fine tunings to make it work for thatplatform but once you have templates and a
(13:59):
plan in place, you just save so much timeand your output goes up exponentially.
It's really crazy.
The kind of impact that youcan get in just a couple of
weeks from doing it that way.
Yes, absolutely.
And I can attest to that firsthand.
When we switched from this audio onlyinto let's record video and create
content from it we started usingthese incredible tools that batching
(14:20):
them together allowed us to increasethat output with less time involved.
And suddenly we're getting a lot moretraction on these different channels
because obviously they appreciate theeducation, the entertainment value
that you're bringing to them and thatwouldn't have been possible but it's
important not to spread yourself toothin or try to reinvent your character or
personality for each social media channel.
(14:41):
Like you said, if the message is there,if the offer is there, if it's resonating,
generating customers or clients, that'swhat you need to focus on and there's no
need to restart and start fresh again.
It just doesn't make any sense.
Yeah, people always tend to do this whenit comes to content creation because
it's not historically relevant to jobs.
It's not every job in thehistory of time, we've all done
(15:02):
illustrations at work in the 1920s.
It's just not what it was.
So now this new technology is standardpart of operating and running a business.
So I think because of that noveltymakes them overthink it, right?
And when it comes to being a businessowner, think of all the other things
that are a part of your businessthat you don't think you have to be
a completely different person for youhave accounting for your business.
(15:23):
Are you also an accountant?
Do you have an accountant personality?
You know what I mean?
It's just like, there's so much thatgoes in all these different departments.
You're talking about salesand you've got to deal with
different kinds of engineeringand your marketing and all that.
You understand they're all parts of whatmake you a business owner or a business
so why does content suddenly become likeI'm planting this whole additional tree
(15:46):
when really you're just growing a branch.
And I think that's wherepeople overcomplicate it and
there's no reason to do that.
That is a great metaphor.
I love that.
As we were talking earlier, we'rediscussing some of your plans for 2025,
what you were changing in 2024 and kindof preparing for 2025, can you take me
through everything that you're doing?
Cause I think it's something that is goingto resonate with a lot of business owners.
(16:07):
Oh, my God.
It was a spring cleaning fora whole year is what we did.
I mean, we just got so much junk and threwit out and this was all across the board.
We had certain services becauselike as it started, we were podcast
business but we were looking to makesome like podcasting is a more niche
market than I fully realized for peoplewho can get like afford to get help
(16:27):
for the services and build it out.
It was this whole artful thing ofunderstanding the proper audience of the
business and price points and all of that.
As we were figuring that out,we were taking on other gigs
because I can do video production.
I've edited a bunch of stuff.
I've been on location filming with myphone and editing things on my phone
and posting it right then and there.
It went well but that's not the business.
(16:47):
I got to hire a totallydifferent skillset for that.
It's different software to pay for.
That's a lot of work.
Websites, same thing.
I've done websites for people but I knowother people that can do it well, that's
not my main interest .It's just the thingthat a lot of people need before they're
ready to do other content So, let'sget your website built but I started to
transition a lot of those things out.
So I was either killing off servicesthat didn't make sense that weren't in
(17:09):
line with helping business podcasts isthe number one thing that we do, that
is our purpose, that is our drive andthat's it So if we're not doing that Or
our content, anything that we're doingisn't supporting that, then it's gone.
So yeah, certain clients,processes, services.
We were doing monthly events.
I changed what those were wecut that down significantly.
Now I'm doing events really quarterly.
(17:31):
And those events areonly about podcasting.
It is only information about that canlead to direct sales, like everything.
Is in alignment, which again goesback to that point of why think about
yourself and your personality andyour message in all of these different
places and be like, it's a new thing.
No, I'm talking about the samethings all the time to the same
people all the time and that's it.
(17:52):
It just becomes easier to do everything,explain everything, sell everything, it's
all easier but it took us a full year toreally clean that out 'cause we've been
doing business for about two years, threeyears, by the time we decided, there's a
lot of junk in here and it's got to go.
And some businesses honestly maynever even remove a lot of that junk
(18:12):
or take much longer to get rid ofit but it's smart that you realize
that and said, Hey, something isn'tjust lining up with what we're doing.
It seems all over the placeagain early in on business.
We are trying to earn some money.
So we are willing to flex and kindof take care of the customer's need.
We're here to serve.
But again, if it doesn't line up withwhat we want to focus on, it just diverts
our attention away and we can't scaleand grow that business when things
(18:36):
aren't lining up in that direction
for sure.
In a way, I'm an extremist.
I have things where I don'tcare at all about certain
stuff like could not care less.
Doesn't matter to me.
You'll never get me to think about it.
You can't make me.
And then there's other stuff where I'man absolute perfectionist and I care
about even the slightest details and itneeds to be that way or otherwise it's
going to drive me absolutely ballistic.
So for me, it was really hard becausewhen you're doing all these different
(18:58):
services, I was very good at a lot ofthings but I want to be an exclusively
best version of what we do and sowhen that's the drive how can I spend
time on all these other things thataren't essential to the mission?
That's how it has to be.
So if it's not anything that's gonnahelp me make business owners Get better
podcasts, then I'm not doing it anymore.
(19:20):
I'm not thinking about it.
I'm not learning about it.
I'm almost actively trying to forget itfor the sake that I can use that brain
space to do things that actually help me.
Like the shedding hassimplified everything.
I just like there's a great story aboutEinstein that he just like wore the same
thing every day because it was easier.
It was less brain power to do that whichone I love that he's a cartoon character
(19:41):
in that sense, like the greatest scientistis just he just wears the same thing.
But from that standpoint of I don'thave to put all this emotional energy
into all of these other decisions.
Like it's just I'm doing the same things.
It's in the same space.
There might be slight deviations here andthere but I know how to solve that because
I've seen it a million different ways.
And it's all very smallvariants of the same thing.
That it just life is easier.
(20:03):
The business is easier.
It's so worth it took a lot of time.
Again, it was really like a whole year todo it in a way that we think is fully like
satisfactory but man, we're unrecognizablybetter from where we were a year ago.
So it totally worth it.
I love that.
And I definitely appreciatethe cartoon reference.
We're in the same outfit every time.
(20:23):
It is so true.
It's so silly but it worked.
The guy's a genius.
If it worked for him thenmaybe it works for us.
I love that.
Now, Vince, where can people go onlineand connect with you, find you online?
Yeah, so the easiest way to dothat, listen to the podcast.
It's called It's Not Just Talkingwith Vince Quinn because people
have told me many times, podcast?
It's just talking and I I'm like, Well,how could you possibly have no idea?
(20:46):
I just said it's notjust talking is the show.
So weekly show, Apple, Spotify,YouTube, anywhere you get your podcast.
Like it's out there andalso SBX Productions dot com.
So like Sandbox SBX Productions dot com.
That's where you can find me too.
That's beautiful and we'll alsohave the links available down in
the show notes and the descriptionso everyone can get connected.
(21:08):
Now Vince, you already told us aboutwhat you're looking forward to in 2025.
If you could go back in time to tell youryounger self one piece of advice, is there
anything that you would want to sharewith your younger self to get you a bit
further ahead than you would without it?
Honestly, I wish I studiedbusiness before I started one.
That would have been a good thing to do.
I was doing sports talk radio, man.
I was sitting in a booth by myselfat 2 in the morning talking to people
(21:31):
all over the country just about, Oh,the quarterback should have thrown the
ball when he didn't throw the ball.
I couldn't run a business based on that.
I was good at running ashow that was helpful.
I had very good productionskills and I worked hard.
So I had the work ethic to be able tomake this all come together but I mean,
I didn't know anything about businessand it just got to a point where if I
(21:51):
had studied more to make that transitioneasier and project better and all those
kinds of things, I wish I did that oreven just went to school for business.
There's no special major forsports talk radio and there's
nothing that rules you out.
So I could have gone to school forbusiness, learned that gotten into radio
still and at least add some semblancebeforehand but like it is what it is.
(22:13):
It worked out.
I'm piecing it together.
So it's all good.
No, it's all good because you tookall of your strengths, what you
were good at and said, okay, howcan I use this and bring value?
Even to have to learn something new,I think you were willing to take
that risk and take that chance andyou invested in yourself, you bet on
yourself and all the times I'm gonnapull that lever down on the casino
machine, I want to be the one to beinvested in and I think that's smart.
(22:35):
Yeah, it was the only way I could do it.
Honestly, that was part of the reasonwhy I quit radio because I felt like
I was too dependent on other peoplein every way, like the entire career
is based on you're talking about otherteams, other players, other coaches,
other people's opinions about it andit has nothing to do with me and they
don't listen to anything that I say.
It's like if the Eagles were makingdecisions based on my opinions,
one, they would have won five SuperBowls by now but two, it would be
(22:58):
a totally different game, right?
Like you have no say in the outcome andto be in a situation where as a business
owner, I have control and I can drivethings at least to a much larger degree.
Then that was something Icould believe in and when it is
based on you got to go all in.
There's no other way to do it.
I left earlier because I hear thatdiscussion taking place on all the other
sports forums and conversation sites.
(23:20):
They really need to relyon the run game a bit more.
And you're like, do you think thesecoaches are out here listening to you?
Most classic sports take of all timeis the team needs to run the ball more.
That is an A1 football take.
It's so funny.
It's everywhere.
Never heard that one before.
Wow.
No,
like, wow.
Run the ball.
Who would have thought
in this era?
Yeah.
It's great.
So I don't miss it.
Again, just using your talents to bringvalue to people that's smart throughout
(23:43):
life and business and our careers.
We kind of take these chances.
We try something new.
It's never too late to shiftand pivot into something new.
Try it.
Just treat a career, a job, a businessopportunity like a pilot episode.
See if you like it.
Get your feet wet.
From there is the audienceopen to what you're offering.
If not kind of rework things andgo back to the drawing board but it
(24:04):
doesn't hurt again to take calculatedrisks and invest in yourself.
I always recommend it.
Yeah, that's it.
It's well said.
I really have nothing to add.
Listen, just rewind it if youneed to and listen back to that
because it's good information.
And if you get to run the ballmore, you went a little too
far to go a little bit ahead.
That's right.
Yeah.
Skip, past, run the ball for sure.
Well, Vince, we appreciate youcoming on and sharing your insight.
(24:24):
Great conversation here.
Any last words of wisdom you want toshare with our audience or the businesses
out there who are either starting apodcast or are trying to take their
current podcast to the next level?
Yeah, I think the biggest thingis one, confidence in yourself.
If you don't have that confidence,it's going to affect you everywhere.
And I know that it takes time to do thatbecause you need to experience things.
I had very little confidence as a businessowner and it showed I had a hard time
(24:47):
selling at a hard time talking aboutwhat we did or making decisions about.
The kinds of things we should be doing.
So it is hard but you have to take itin yourself where you're saying, okay,
I've bet on me and this business andnobody else is going to, so you've got
to believe in yourself and you've gotto put the effort in and be willing to
take the lumps that go with that becauseyou're going to have a lot of them
(25:08):
and that's life as a business owner.
So be okay with things going wrongbut have confidence in yourself and
just be willing to work at it and doeverything you can to get it right.
Well said Vince.
We appreciate it.
Thank you again for coming on.
We will share all the links and shownotes down in the description there so
you can get connected with Vince as well.
We appreciate it, Vince.
Congratulations on your pastsuccess, finding your clarity,
(25:29):
finding your direction of purposeand taking it to the next level.
So excited.
Appreciate it, Chris.
This has been fun, man.
Thanks for having me.
Of course.
Thank you.
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