March 28, 2025 • 30 mins
Artificial Intelligence is transforming the nonprofit sector. Join Victoria Boyd, President of the Philantrepreneur Foundation, as she explores innovative uses of AI to enhance nonprofit operations, improve outreach, and increase impact. Discover how you can leverage technology to help your organization thrive and the ethical considerations that come with it. Join us April 16th 2025 for the Virtual Impact Summit Featured Guest Speaker Chris Troka - AI Agents and AI Employees for Non-Profits
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Connect with Dr. Victoria Boyd
Website: https://PhilantrepreneurFoundation.org/impact-summits
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
It still needs to have a human touch.
(00:03):
It still needs to be reviewed andedited and revised by a human.
But some of the brainstorming canbe taken out of it where it can
be the brainstorm power for you.
That's why our mission is education,awareness, and then the resources.
You're listening to BrainworkFramework, a business and marketing
(00:23):
podcast brought to you by focused-biz.com
com.
Welcome back for another specialepisode with us today is The
President of the PhilanthropreneurFoundation, Dr. Victoria Boyd.
Her building nonprofit capacity througheducation, awareness and resources.
We'll be talking about the upcomingsummit, AI and technology and how they can
work better for nonprofits and businesses.
(00:44):
Dr. Victoria Boyd.
So great to see you.
Welcome.
How are you?
Thank you.
I am doing great.
I'm so happy to be here, Chris.
We got so much on our plate coming up,so much in the past, so much coming up
in the future but I'm happy to be here.
Thank you for inviting me.
Absolutely.
So tell us more about yourexperience, your journey.
(01:04):
Tell us more about your pastexperience and what you're doing today.
Absolutely.
Many people want to hear her.
How'd you get there?
Well, technically I was an educator.
I taught dance first for 28 years andthen I transitioned to being the state.
I was a arts and achievement consultantfor the state of Michigan and I worked
(01:25):
with 68 school districts and 38 magnetschools or charter schools and did
a lot in curriculum development,teacher standards but I also being
an arts consultant, I was able toproduce art fairs, student art fairs.
I brought in the Royal London ShakespeareCompany from London to do a performance.
(01:47):
I was the executive director of aneducational television network so that
really got me into the media side of it.
Concurrent to teaching all that becauseI was in the arts, I was teaching
dance, I was in a performing artshigh school, I had to raise money and
raising money is a whole nother animalbut I had a knack for it and I also
(02:12):
was involved in many arts non profits.
I've been president, I've beenexecutive director, I have formed,
merged and closed non profits.
So I got a real feel for theadministrative side, the leadership
side of non profit work and then I foundcertain niches that I really liked.
(02:34):
And that was the production of thecreative side tapped into me being
a creative in dance and things.
That was my pre career.
Okay, that was the careerbefore I moved out west.
Cause technically being anarts consultant, when they
cut Arts are the first to go.
Literally they offered memy retirement or layoff.
(02:54):
I said, what are you goingto get me for retirement?
I ended up retiring with a nicepackage and moved out West.
That was a whole new journey.
But this is where I really focusedon the nonprofit sector and became a
nonprofit specialist while here I haveworked for four different non profits.
One being a school district, which isa non profit, was there for 18 months.
(03:18):
Then I went to the Nevada Arts Council,then I went to Nevada Ballet Theater
and then my fourth Experience waswith the Springs Preserve Foundation.
All of these were big organizationshere in Clark County but what I
kept hearing and seeing is that thesystems, the operations, the management
(03:41):
had big gaps and I started teachingnon profit management at UNLV here.
And I did that several differentcourses for about eight years but I
kept seeing these same gaps because inthe big university settings, you can't
really always add the courses that youthink they need because they have to
justify it with sign ups and pupils.
(04:03):
And so I started creatingcourses on my own.
I created the nuts and bolts NPO training.
And literally where anyone who wouldgive me space, I was teaching and
holding sessions and so it really setthe foundation that took me back to
my roots of being an educator, helpingother people reach their full potential.
(04:24):
But it was just happened tobe in the nonprofit sector.
So in 2000.
12th, I launched on blog talk radio,the Philanthropreneur Show and
Philanthropreneur, the whole philosophyis philanthropy and entrepreneurship
should work together because if youare in the nonprofit sector, you need
(04:45):
to think like a philanthropeneur.
You've got to have that mindset justbecause you say it, it will not come.
So launched that and with thatshow, the blog Talk show, I was
really featuring businesses thatwere giving back to the community to
really stay in tune with that wholePhilanthropic and entrepreneur Mindset.
(05:06):
But I also launched four monthsafter launching the blog Talk show.
The Phil Entrepreneur Journal, which wasa digital publication was having a ball.
Stories and tips and strategies and thenout of the blue, a marketer called me.
He had seen the term philanthropyand was watching its trajectory in
(05:26):
which I was like, okay, so tell meabout that because that's not my area.
What he brought to me was a lot ofinformation but the only thing now
that I remember, he told me thatit was a German company trying to
trademark it, and I was like, what?
I already had the show and themagazine and so I hung up from him
and immediately called a trademarklawyer because I was freaking out.
(05:49):
I had the website, I was like, oh mygod, they're going to take my stuff
and after explaining to the lawyer,he said, okay, let me check.
He came, literally within 10minutes, he said, well, I got
good news and I got bad news.
There is a German company tryingto trademark the philanthropreneur
and they are watching you becausethey've got filed their articles of
(06:10):
incorporation in Nevada, where I am.
And he said, the good news though, isthey filed their paperwork wrong with the
U. S. patent, I mean, trademark system.
And I think we have about 72 hours.
If we can get this in, we can do it.
But at that time, my companyname was the Galaxy Group.
He said, is there any wayyou could possibly create the
(06:33):
Philanthropreneur as a Corporation.
Hey, I help people start nonprofits.
I was like I think so.
So basically within the next 48 hours, Iformed the Philanthropreneur Foundation
and sent all of that paperwork to him.
He applied for thetrademark Philanthropreneur.
And there's some names for thatfoundation, all this other stuff for
media and broadcasts and educational,all the stuff he put on there.
(06:57):
I got it eight months later.
Wow.
So that was the journey how I got here,
Now I just create training.
I'm author of five books.
I love writing content and Isort of gravitated toward the
marketing content development.
I help people write all thecontent for their websites.
Done training on DonorAttraction and Retention.
(07:21):
It's called the Super Donor Challengefrom Pat Flynn's Super Fan, using that
same model but in the non profit sector.
I wrote Board Bound Leadership, whichis right here behind me for roles and
responsibilities of board members.
I wrote Webinar Secretswas a product of COVID.
You're home, you can't do it.
(07:42):
And so I tended to goonline and watch webinars.
They were so bad and I'm like, my God.
Me being an educator, a curriculumdeveloper and know how to write
presentations and training.
I just sat down and wrote a book onhow to create a webinar because I
was sick of all these bad webinars.
So it's for entrepreneurs becauseit is the speak to sell format.
(08:06):
How you engage them with contentdriven and value driven content and
then you use the last few minutes tothen give them the value proposition
and things like that versus talkingabout yourself for 20 minutes up front
giving them two minutes of contentand then a 20 minute pitch afterwards.
(08:26):
So those have all been the steppingstones to get my experience and expertise.
I am a certified AI specialist, so Ihave certification in AI and hopefully my
next book is the non profit AI playbook.
Crossing my fingers on thatbut I love writing and sharing
information on the how to.
(08:47):
Because those are the general questionsthat I get and that's how it all evolved
now to where we are today with theNonprofit Impact Summits and yes, it is
an S on it because there's three per year.
April, August and October.
And I'm excited.
April is coming up, which you'respeaking in and it's called AI
(09:08):
and Technology for Nonprofits
of the nonprofit impact summits.
The April and October aresmaller one day events.
We have currently eight speakers, whichis great because that's a full day because
each speaker gets 20 to 25 minutes.
Most people go over that but theycan do chats and things like that.
So that's a full day of learningbut it's eight different
(09:31):
sessions on a wide technology.
One is on websites, what nonprofitwebsites, the technical side, what
they really need so that they'recompliant with the Google ad grants.
Landing pages.
What are essential to be on landing pages?
We're talking AI employees.
We have someone speaking about that.
Cyber security.
(09:53):
Session on cyber security.
I'm doing a session on QR codes, so a lotof different areas but they will all help
with fundraising, marketing, just gettingand being that support system to enhance
the systems operations and managementthat should be in place already.
Those are all the essentials.
That's April 16th.
(10:14):
April 16th.
I'm excited to speak there and tolearn from others and just more of
your experience because you havea lot of experience both with the
analytical systems piece but then alsowith the creative marketing as well.
And that's that perfect intersectionof marketing and relationships
and bringing value and buildinga real professional business.
Because nonprofits startingup ideas are great but it's
(10:36):
all in the execution as well.
Can you get buy ins from other people?
Yeah.
And I mentioned to you before, alot of people want to tell me their
mission and what they're all about.
I understand it's coming from theirheart and I appreciate them having
that passion for it but I want to know.
What systems are you using?
What's your website look like?
How are you managing all of this?
Are you using CRMs?
Do you have a payment donationportal and platform and that's when
(11:00):
I get the deer in the headlight looklike Oh, I don't know about that.
Well, that's where you need to start.
Right.
And that's okay.
And no individual personshould be responsible for that.
It should all.
I'm big automation.
Everything should be automated orsister or in some sort of digital
format because employees come and go.
(11:21):
If one person is the doorkeeper or thehandler then that becomes personalized
information, basically, and when they'regone, you almost have to start over and
I've seen that happen so many times.
I hate to say executive directors getin there and they just manage everything
but they don't delegate, share or try toteach others how to keep a legacy going.
(11:46):
So that the organizationcan be sustainable.
So that's another tip to hopefullyget people thinking about how can
they actually take things off theirplate and put them into a system.
Absolutely.
And even at the regularfor profit business level.
A lot of business owners willmistakenly think, I need to hire an
employee first when they should reallycreate a system and automate first.
(12:09):
Then you can hire a humanto take on those tasks.
Yeah, going back to the book, boardbound leadership, a lot of new boards
or people say, Oh, we need to geta lawyer and a CPA on our board.
I'm like, Hmm, you thinkyou're going to be in trouble?
Do you need a lawyer?
You're going to have somelegal problems, do you?
Are you anticipating legal problems?
Then why do you need a lawyer?
(12:29):
All they would be good for is tointerpret financial statements because
technically you're supposed to go toan outside agency or to do your audits.
An internal person isn't supposed to.
So you really don't need a CPA.
Look at what your programs are.
If you're dealing with the homeless,get someone that specializes
(12:51):
in displaced people or findingresources or things like that.
So align those on your board withthe goals and impact that you're
trying to have with your mission.
Absolutely.
And with you being AI certified,what ways do you think AI is evolving
to that can really help nonprofits?
Because it's changed overthe last three to four years.
(13:14):
My ability.
First, I'm going to bust some myths.
There's a lot of myths out there aboutit and then they need to get out of the
mindset that it's going to replace people.
No, it's not.
It enhances what your people need to do.
It still needs to have a human touch.
It still needs to be reviewed and editedand revised by a human but some of the
(13:36):
brainstorming can be taken out of itwhere it can be the brainstorm Power
for you, say hey chat or hey Claude.
How you doing?
Can you tell me about so and sobut then just learning how to
use a SMS bot if someone calls or
you're using as a answering serviceyour A. I. Employee to answer the phone,
(13:59):
actually ask some qualifying questions andthen direct them in the right direction.
If they're calling to give adonation, send them to the donation
portal, send it through a text.
You got their phone number if they call.
So there's little tips like that and
many nonprofits justprobably aren't aware.
That's why our mission is education,awareness and then the resources.
(14:22):
Yes because first they have to realizeit's a problem, educate them on the
solutions and Potentially workingwith you or at least educate them
to empower themselves that way theycan implement their own systems.
Of course, They're not getting the fullpackage unless they come with you because
they're getting the years of experience.
They know how it's beendone before what's worked.
So they really get the the full servicewhen they come to you It's the white glove
(14:45):
Yeah.
And I call it the concierge service.
Ooh, I love that.
Yes, I have a programcalled concierge services.
Very nice.
AI can assist withconcierge services as well.
Just as you mentioned in ways where makeit easy for them to take the next step.
If they want donation, takethem to the donation page.
If they want to dothis, take them to that.
There's too much friction that happens.
(15:05):
People are, if I go to a website andI'm looking to donate, if there's
no donate button, where do I go?
That's why we're doingthat website training.
I have helped many people start, createtheir websites or I've reviewed them
and I said, okay, think of a newspaper.
Your donate button needsto be above the fold.
Some people aren't evenfamiliar with newspapers.
(15:25):
That's sort of dating myself.
I remember that.
They still exist.
Okay, so I can't use that analogy anymore.
But it needs to be above the fold or thinkof the menu, put the donate button in the
menu and whatever your color scheme foryour website or your branding, make the
donate button something totally different.
(15:45):
Don't matchy matchy and make it obviousand some, Oh, we don't want to stand out.
Why not?
Right.
They're looking for consistency whenreally, Hey, you need to stand out.
You like a peacock show the feathers.
You have to stand out, grab the attention.
Right and there's a lot oflittle tips about the website
landing using Google ad grants.
I use AI to create my Google ad campaigns.
(16:10):
It does the keyword planningsearches, SEO, it maps out the words
And how much time did you save?
I mean, for me as an agency, I would evenestimate to do just even a halfway decent
Google ads campaign, two to three hours
with adding AI and you'relike, what is that?
Five to 20 minutes justthat I've been doing
Google ad grants for years and yes, itused to take hours but if you know how
(16:34):
to prompt that's the key you'd have.
Those are some of the basicthings you need to learn to
really be effective with chat.
And there's a method to prompting.
A lot of people say, oh, youjust get in there, ask questions.
No . But if you give it the rightprompts, it spits it out in seconds
and the hardest part is setting goingthrough Google's ad area where you
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have to log into your account and gothrough create new ad that takes more
time answering all of the questions.
And even if I get to a question,I'm not sure, should I go
this, do this one or this?
I go back to chat.
Okay.
I got it here.
I'm at this one.
Should I go this way?
Oh, okay.
Definitely use it as that resource too.
If I run into a question, it even spitout some website code custom CSS to help
(17:20):
stylize my blog section on my website.
And it's just as simple as that.
I was like ask a question, refine it andit can give you an output and an example.
And let's put a little disclaimer in here.
Sometime chat makes a mistake.
So they even have it onthe bottom of their page.
So don't take it as the gospel.
That's why the human touch is stillrequired because I asked it a couple
(17:43):
questions about Go High Level.
the whole system and it actually cameback with the wrong answer and I went
back and said, Oh, I thought so and theycame back, sorry, Vicki, you are right.
It was like my bad.
Almost my bad.
I've been laughing at this whole AI stuff.
Another time it came back andsaid, in my opinion, I was like,
Oh, you have an opinion now.
(18:03):
So now we're thinking now, huh?
Interesting.
As you see, I just play on itand a couple of days it told
me, you've reached your limit.
I'm like, sorry.
Whoops.
That can happen pretty quickly.
Have you ever asked AI to roast you?
It can be very, veryfunny to see the result.
Not even just yourself, ask it to roast,maybe the state you live in or the
city and it'll be interesting to see
(18:24):
I did ask it to interview me.
Ooh, very nice.
Yeah.
I learned that in my certification.
In fact, it's here inLas Vegas AI mastery.
If you want to have your own agency,like you were mentioned, I don't know
if I want to go down that route butI definitely want to be able to offer
products to my non profit clients.
So, since it's here in the city, it getsme out of this studio or where I am now.
(18:48):
It makes me people see, I'vebeen anti peopling lately
we've all been there
so I'm like, okay, I need tostart peopling again because it's
so easy to be immersed in thevirtual where I'm talking to you.
I've never met you but Iconsider this peopling now.
I think it still qualifies too andas long as we're filling that void,
(19:09):
the void of the communication, seeingsomeone face to face at least that's
still a real authentic human connectionthat you have and just the in person
events aren't quite as popular.
And I don't know where you livebut for us, it's cold right now.
I'm in Las Vegas.
Sorry.
My favorite place to be.
I was just looking upstays for my coming trip.
(19:30):
So if you're available.
I'll stop in and say hi.
Absolutely, yeah.
We can meet up for coffee somewhere.
And this is where I moved here in 2003,right after I retired from Michigan.
Came to Las Vegas because I couldn'topen my side door in Michigan
because the snow was so deep.
You are the person that I've alwaysTalked about wanting to be where I'm
like, I'm just gonna move somewherewarmer but every winter passes and I
(19:50):
never do but I just need to do it today.
Well, when you're entrenched in yourcareer to just pick up and it has to
have some really motivational pull thatmakes you want to go through all of that.
Okay.
I had just been retired.
I was the horse thathe led out to pasture.
But wasn't that stillso early in your career?
Yeah, I was only 52 but I had32 years because I started in
(20:13):
the system right after college.
And so I already had 32 years of teachingor in the educational system as teacher
and consultant and it was all under thesame system, Michigan educational system.
So they said, Hey, you'reover 32 years, you can retire.
So I looked at my options.
My brother lived in Las Vegas.
(20:33):
I would visit here quite often.
The housing market waspretty good at that time.
Took a trip out here over Christmas,looked at houses and actually picked one.
I was like, I picked a house notknowing I was being laid off or retired.
I was just getting it for my fiveyear retirement plan, have it as
(20:54):
my vacation home, signed all thepaperwork to build and bought the
land and all of that stuff in Februaryand got my layoff notice March 30th.
That my last day would be June 30th.
So my five year plan literallycame down to five months
because I moved here in July.
So from February and was livinghere July 7th to start work
(21:18):
the first week in August.
It was crazy.
I didn't even get into that transitionbut that's how I got out here.
That's how I wrote my very firstbook called The Wealthy Teacher,
answering the question, what's next?
Because I was like, Okay,I've got what I do now,
and 52 with all that experience,I mean, you still had so much.
So I was looking for what was next.
(21:40):
Yeah, I'm not retired.
I have too much energy.
They used to call me the energizer bunny.
So I was looking for what's next andI start that book started as a journal
because I was writing down my prosand cons and what what I loved and
it ended up being a business bookwhen the editor read it and They
were like, this is a business book.
(22:01):
And I'm like, really?
Yeah, you're showing people how to findtheir value and how to monetize it.
Oh, okay.
Let's make it a business book.
So I fell into that.
That was my love of sharing informationand teaching but then I worked with like
four different non profits here and thenrealized that I think filling the gap
(22:22):
was where I really found my passion.
So that's where I started creating myown information sources and resources
and things like that and that way I couldalso focus on what I'm interested in.
I'm interested in creatives,the design, creating thumbnails.
I have a YouTube channel,I have the podcast.
(22:43):
Yeah.
Where can people connectwith you and find you online?
Feel free to drop those channelnames or links and we'll provide
those in the description as well.
Okay.
Yeah.
The TPS, the PhilanthropyFoundation, TPS network.
That's my YouTube channel.
That's where all my podcasts are andthen I do logic model training for
the framework for program planning.
(23:04):
I do the super donor challenge,which is the system for attracting
and retaining donors and making themyour super donors or super fans.
Google ad grant eBooks.
I have a cybersecurity for WordPress.
You name it.
I got it.
you are full of resources.
You come into the conference center witha trench coat and you open it up and it's
just got all these tools and resources.
You're like, which one you want?
(23:24):
I got it.
And then like a big cart comes behind you.
You're like, I also have that.
I do have my lanes.
Fundraising and marketingis really what I like.
I think marketing is but I don'tlook at social media and all of that.
I'm looking at strategically thewhole community, the customer journey.
Some people say donor, I call it,they're still customers but I look
at that journey and then how areyou going to communicate that?
(23:46):
That's through your impact.
You find that out through the logic model.
So all of these pieces worktogether, Google ad grants.
That's still marketingand getting out there.
It's just digital.
So how are you going to communicate?
Where are you sitting?
I focus more on whereare you sending them?
What does that landing page look like?
When they get there, whatare they going to do?
(24:07):
Are they going to have to searchfor a whole bunch of stuff?
Or do they go to exactlywhat they were looking for?
And don't have to search.
So that's the power of Landy.
Okay.
This is what it's all about and Iwanted to ask a little bit more because
of that experience with working withnonprofits, what has been working?
To build those relationships,to increase the dollars.
What should nonprofits be looking towardsand focusing on to have the most impact?
(24:31):
Consistent communication.
They want to hear what's happening?
Literally, donors just want to hear.
They want to be kept in the loop.
They want to hear the success stories.
They don't always just want to hearfrom you when you need something, okay?
And that's survival mode.
Oh, woe is us, we're going to closethese programs if you don't help.
(24:52):
No, they want to hear success stories.
And so I call it ten touch points.
Throughout the year, youshould have at least.
That's a minimum.
10 touch points where you have reachedout to them with just communication.
Not inviting them to an event or this isour annual fundraising time or whatever.
Just send out a news email newsletter.
(25:13):
Once a month.
That's 12 right there.
If you think about it, there's 12 months.
If you send out one a month withjust informational pieces on what's
happening, do a employee spotlight,who's on the board, informational pieces,
always have a donor recognition area.
We appreciate you.
They want to be recognized andappreciated and then ask for feedback.
(25:37):
Simple enough then on top of that when youinvite them to all these other things and
learn their names when they come be thenetworker, be the little butterfly that
flops around and introduces and works asthey used to say, work the room, if you're
still having live events but there's a lotof virtual events now you can do a hybrid.
(25:58):
Silent auction online now with the payee,which is one of those auction hybrid
where you could either have an actualauctioneer or just a timer clock where
it ticks down and people sign up for.
So there's so many strategies out thereit's just, what is the niche that works
(26:19):
for your mission and who you serve?
Because if you're in a recovery typeof organization you're not going to
promote wine and beer or something.
Here's our sponsor, you know?
Right.
Yeah.
So you have to think about where are yourpeople and you have two types of people.
You have this constituents you serveand then the donors that support that.
(26:39):
So your language and your communicationline is totally different.
So you almost need twothreads of what to say.
It's I could talk.
And I love hearing about it.
And that's why I'm asking thesequestions because it is so important.
I am also assisting a nonprofit withtheir execution, their strategy now.
They're in a similar mindset of thisquick, hurry up, quick minute offense
(27:00):
and I said, let's pump the brakes here.
I know you want to go fast but we haveto go fast in the right direction.
We just have to move with intent.
So let's not scramble and just puttogether, this play, let's plan it out.
Google ad grants.
It takes about 60 days or at least 2 to 3months for Google to system the algorithms
(27:20):
to even pick up your ads to start pushingthem to the top of the surface and that's
why it's so important to have thosekeywords and do the planning and have the
right contents to make sure it's strikingthe chord of what people are looking for.
But we got to deal with the algorithms,we're still beholden to them.
Yes.
We have to appease Google.
They give you 10, 000 a month,that's patience but if it's set up
(27:42):
right, it's guaranteed to be goingout because they're sending it out.
Once you create a campaign it'sgoing out but it has to take time
to pick up on the algorithms.
It's not like posting on social mediawhere you see it immediately but then
who sees it unless you pay for it.
Right in the same way that social mediais trying to see who's engaging, who's
(28:04):
viewing at it To see who's gonna staylonger Google is gonna do the same to
match search intent and doesn't meetthe criteria do people click through it.
Are they happy with the search result.
So all these things factor in
and plus with Google grant, you have tohave a 5 percent click through rate that
in order to keep the grant, fortunately,my numbers are higher than that.
Some of my numbers are fromads that I placed years ago.
(28:27):
15 fundraising strategies.
That one I placed probably sixyears ago and it's still getting 10
to 12 percent click through rate.
That's incredible.
Wow.
You're hitting the mark.
Google is rewarding youfor a job well done.
I'm like, okay, that one stays.
Absolutely.
Is there anything else going on?
We have the summit coming up.
(28:47):
Anything else exciting that you'relooking forward to coming up in 2025?
I'm doing my podcast interviews.
I'm going to be interviewing allthe people that are on the summit
but I'm also reaching out anybodywho wants to be on the nonprofit
corner podcast, come be a guest.
That is one of my biggest challengesis finding guests because I'm so busy
working to set up summits and stuff.
(29:08):
I sort of forget to reach outand ask guests and that's why,
like how I met you, I was in thatpodcast group looking for guests.
It was a perfect timing and I'd behappy to share some strategies for
finding other guests as well with youjust to make it a little bit easier.
But that's a part of working together,collaborating, sharing ideas.
We can do it to help lift each other up.
Yep.
And see, even like with your podcast,I'm going to put it on the TPF network.
(29:32):
So it's good exposure over there.
Thank you.
That's so awesome.
Whenever I'm on a podcast, Ishare it on all of my platforms,
LinkedIn, Facebook all of those,
all of them, right.
It's like the big two to threenow became big six, seven.
Now we have a fullarsenal of social media.
We can have at our fingertips.
Yeah and just with anything youhave to pick, where are your people?
(29:55):
With so many platforms,I don't use Pinterest.
That's not where my people are I do useLinkedIn because that's where leaders are.
And so Facebook, that's where volunteersand the other constituents are.
So, there's a place for eachplatform that I think really is.
One last thing, anybody who wantsto sponsor any of our summits?
(30:17):
Because this is the inaugural yearfor the non profit impact summits
sponsorship actually gets the wholeyear for at least three summits.
Depending on when they sign up, I'llgive them three summits in a cycle
and it's very reasonable but it'ssponsorship with impact because you're
helping not one organization, hundreds.
(30:37):
That was my pitch for the day.
That is wonderful.
Thank you, Dr. Victoria Boyd.
We appreciate it.
Excited to participate in the summitand look forward to the other ones and
everything else that you're doing to thenonprofit world and just businesses and
people as a whole, keep up the great work.
We appreciate it.
And I appreciate you.
Thank you for having me on.
Absolutely.
Thank you.
It still needs to have a human touch.
(00:03):
It still needs to be reviewed andedited and revised by a human.
But some of the brainstorming canbe taken out of it where it can
be the brainstorm power for you.
That's why our mission is education,awareness, and then the resources.
You're listening to BrainworkFramework, a business and marketing
(00:23):
podcast brought to you by focused-biz.com
com.
Welcome back for another specialepisode with us today is The
President of the PhilanthropreneurFoundation, Dr. Victoria Boyd.
Her building nonprofit capacity througheducation, awareness and resources.
We'll be talking about the upcomingsummit, AI and technology and how they can
work better for nonprofits and businesses.
(00:44):
Dr. Victoria Boyd.
So great to see you.
Welcome.
How are you?
Thank you.
I am doing great.
I'm so happy to be here, Chris.
We got so much on our plate coming up,so much in the past, so much coming up
in the future but I'm happy to be here.
Thank you for inviting me.
Absolutely.
So tell us more about yourexperience, your journey.
(01:04):
Tell us more about your pastexperience and what you're doing today.
Absolutely.
Many people want to hear her.
How'd you get there?
Well, technically I was an educator.
I taught dance first for 28 years andthen I transitioned to being the state.
I was a arts and achievement consultantfor the state of Michigan and I worked
(01:25):
with 68 school districts and 38 magnetschools or charter schools and did
a lot in curriculum development,teacher standards but I also being
an arts consultant, I was able toproduce art fairs, student art fairs.
I brought in the Royal London ShakespeareCompany from London to do a performance.
(01:47):
I was the executive director of aneducational television network so that
really got me into the media side of it.
Concurrent to teaching all that becauseI was in the arts, I was teaching
dance, I was in a performing artshigh school, I had to raise money and
raising money is a whole nother animalbut I had a knack for it and I also
(02:12):
was involved in many arts non profits.
I've been president, I've beenexecutive director, I have formed,
merged and closed non profits.
So I got a real feel for theadministrative side, the leadership
side of non profit work and then I foundcertain niches that I really liked.
(02:34):
And that was the production of thecreative side tapped into me being
a creative in dance and things.
That was my pre career.
Okay, that was the careerbefore I moved out west.
Cause technically being anarts consultant, when they
cut Arts are the first to go.
Literally they offered memy retirement or layoff.
(02:54):
I said, what are you goingto get me for retirement?
I ended up retiring with a nicepackage and moved out West.
That was a whole new journey.
But this is where I really focusedon the nonprofit sector and became a
nonprofit specialist while here I haveworked for four different non profits.
One being a school district, which isa non profit, was there for 18 months.
(03:18):
Then I went to the Nevada Arts Council,then I went to Nevada Ballet Theater
and then my fourth Experience waswith the Springs Preserve Foundation.
All of these were big organizationshere in Clark County but what I
kept hearing and seeing is that thesystems, the operations, the management
(03:41):
had big gaps and I started teachingnon profit management at UNLV here.
And I did that several differentcourses for about eight years but I
kept seeing these same gaps because inthe big university settings, you can't
really always add the courses that youthink they need because they have to
justify it with sign ups and pupils.
(04:03):
And so I started creatingcourses on my own.
I created the nuts and bolts NPO training.
And literally where anyone who wouldgive me space, I was teaching and
holding sessions and so it really setthe foundation that took me back to
my roots of being an educator, helpingother people reach their full potential.
(04:24):
But it was just happened tobe in the nonprofit sector.
So in 2000.
12th, I launched on blog talk radio,the Philanthropreneur Show and
Philanthropreneur, the whole philosophyis philanthropy and entrepreneurship
should work together because if youare in the nonprofit sector, you need
(04:45):
to think like a philanthropeneur.
You've got to have that mindset justbecause you say it, it will not come.
So launched that and with thatshow, the blog Talk show, I was
really featuring businesses thatwere giving back to the community to
really stay in tune with that wholePhilanthropic and entrepreneur Mindset.
(05:06):
But I also launched four monthsafter launching the blog Talk show.
The Phil Entrepreneur Journal, which wasa digital publication was having a ball.
Stories and tips and strategies and thenout of the blue, a marketer called me.
He had seen the term philanthropyand was watching its trajectory in
(05:26):
which I was like, okay, so tell meabout that because that's not my area.
What he brought to me was a lot ofinformation but the only thing now
that I remember, he told me thatit was a German company trying to
trademark it, and I was like, what?
I already had the show and themagazine and so I hung up from him
and immediately called a trademarklawyer because I was freaking out.
(05:49):
I had the website, I was like, oh mygod, they're going to take my stuff
and after explaining to the lawyer,he said, okay, let me check.
He came, literally within 10minutes, he said, well, I got
good news and I got bad news.
There is a German company tryingto trademark the philanthropreneur
and they are watching you becausethey've got filed their articles of
(06:10):
incorporation in Nevada, where I am.
And he said, the good news though, isthey filed their paperwork wrong with the
U. S. patent, I mean, trademark system.
And I think we have about 72 hours.
If we can get this in, we can do it.
But at that time, my companyname was the Galaxy Group.
He said, is there any wayyou could possibly create the
(06:33):
Philanthropreneur as a Corporation.
Hey, I help people start nonprofits.
I was like I think so.
So basically within the next 48 hours, Iformed the Philanthropreneur Foundation
and sent all of that paperwork to him.
He applied for thetrademark Philanthropreneur.
And there's some names for thatfoundation, all this other stuff for
media and broadcasts and educational,all the stuff he put on there.
(06:57):
I got it eight months later.
Wow.
So that was the journey how I got here,
Now I just create training.
I'm author of five books.
I love writing content and Isort of gravitated toward the
marketing content development.
I help people write all thecontent for their websites.
Done training on DonorAttraction and Retention.
(07:21):
It's called the Super Donor Challengefrom Pat Flynn's Super Fan, using that
same model but in the non profit sector.
I wrote Board Bound Leadership, whichis right here behind me for roles and
responsibilities of board members.
I wrote Webinar Secretswas a product of COVID.
You're home, you can't do it.
(07:42):
And so I tended to goonline and watch webinars.
They were so bad and I'm like, my God.
Me being an educator, a curriculumdeveloper and know how to write
presentations and training.
I just sat down and wrote a book onhow to create a webinar because I
was sick of all these bad webinars.
So it's for entrepreneurs becauseit is the speak to sell format.
(08:06):
How you engage them with contentdriven and value driven content and
then you use the last few minutes tothen give them the value proposition
and things like that versus talkingabout yourself for 20 minutes up front
giving them two minutes of contentand then a 20 minute pitch afterwards.
(08:26):
So those have all been the steppingstones to get my experience and expertise.
I am a certified AI specialist, so Ihave certification in AI and hopefully my
next book is the non profit AI playbook.
Crossing my fingers on thatbut I love writing and sharing
information on the how to.
(08:47):
Because those are the general questionsthat I get and that's how it all evolved
now to where we are today with theNonprofit Impact Summits and yes, it is
an S on it because there's three per year.
April, August and October.
And I'm excited.
April is coming up, which you'respeaking in and it's called AI
(09:08):
and Technology for Nonprofits
of the nonprofit impact summits.
The April and October aresmaller one day events.
We have currently eight speakers, whichis great because that's a full day because
each speaker gets 20 to 25 minutes.
Most people go over that but theycan do chats and things like that.
So that's a full day of learningbut it's eight different
(09:31):
sessions on a wide technology.
One is on websites, what nonprofitwebsites, the technical side, what
they really need so that they'recompliant with the Google ad grants.
Landing pages.
What are essential to be on landing pages?
We're talking AI employees.
We have someone speaking about that.
Cyber security.
(09:53):
Session on cyber security.
I'm doing a session on QR codes, so a lotof different areas but they will all help
with fundraising, marketing, just gettingand being that support system to enhance
the systems operations and managementthat should be in place already.
Those are all the essentials.
That's April 16th.
(10:14):
April 16th.
I'm excited to speak there and tolearn from others and just more of
your experience because you havea lot of experience both with the
analytical systems piece but then alsowith the creative marketing as well.
And that's that perfect intersectionof marketing and relationships
and bringing value and buildinga real professional business.
Because nonprofits startingup ideas are great but it's
(10:36):
all in the execution as well.
Can you get buy ins from other people?
Yeah.
And I mentioned to you before, alot of people want to tell me their
mission and what they're all about.
I understand it's coming from theirheart and I appreciate them having
that passion for it but I want to know.
What systems are you using?
What's your website look like?
How are you managing all of this?
Are you using CRMs?
Do you have a payment donationportal and platform and that's when
(11:00):
I get the deer in the headlight looklike Oh, I don't know about that.
Well, that's where you need to start.
Right.
And that's okay.
And no individual personshould be responsible for that.
It should all.
I'm big automation.
Everything should be automated orsister or in some sort of digital
format because employees come and go.
(11:21):
If one person is the doorkeeper or thehandler then that becomes personalized
information, basically, and when they'regone, you almost have to start over and
I've seen that happen so many times.
I hate to say executive directors getin there and they just manage everything
but they don't delegate, share or try toteach others how to keep a legacy going.
(11:46):
So that the organizationcan be sustainable.
So that's another tip to hopefullyget people thinking about how can
they actually take things off theirplate and put them into a system.
Absolutely.
And even at the regularfor profit business level.
A lot of business owners willmistakenly think, I need to hire an
employee first when they should reallycreate a system and automate first.
(12:09):
Then you can hire a humanto take on those tasks.
Yeah, going back to the book, boardbound leadership, a lot of new boards
or people say, Oh, we need to geta lawyer and a CPA on our board.
I'm like, Hmm, you thinkyou're going to be in trouble?
Do you need a lawyer?
You're going to have somelegal problems, do you?
Are you anticipating legal problems?
Then why do you need a lawyer?
(12:29):
All they would be good for is tointerpret financial statements because
technically you're supposed to go toan outside agency or to do your audits.
An internal person isn't supposed to.
So you really don't need a CPA.
Look at what your programs are.
If you're dealing with the homeless,get someone that specializes
(12:51):
in displaced people or findingresources or things like that.
So align those on your board withthe goals and impact that you're
trying to have with your mission.
Absolutely.
And with you being AI certified,what ways do you think AI is evolving
to that can really help nonprofits?
Because it's changed overthe last three to four years.
(13:14):
My ability.
First, I'm going to bust some myths.
There's a lot of myths out there aboutit and then they need to get out of the
mindset that it's going to replace people.
No, it's not.
It enhances what your people need to do.
It still needs to have a human touch.
It still needs to be reviewed and editedand revised by a human but some of the
(13:36):
brainstorming can be taken out of itwhere it can be the brainstorm Power
for you, say hey chat or hey Claude.
How you doing?
Can you tell me about so and sobut then just learning how to
use a SMS bot if someone calls or
you're using as a answering serviceyour A. I. Employee to answer the phone,
(13:59):
actually ask some qualifying questions andthen direct them in the right direction.
If they're calling to give adonation, send them to the donation
portal, send it through a text.
You got their phone number if they call.
So there's little tips like that and
many nonprofits justprobably aren't aware.
That's why our mission is education,awareness and then the resources.
(14:22):
Yes because first they have to realizeit's a problem, educate them on the
solutions and Potentially workingwith you or at least educate them
to empower themselves that way theycan implement their own systems.
Of course, They're not getting the fullpackage unless they come with you because
they're getting the years of experience.
They know how it's beendone before what's worked.
So they really get the the full servicewhen they come to you It's the white glove
(14:45):
Yeah.
And I call it the concierge service.
Ooh, I love that.
Yes, I have a programcalled concierge services.
Very nice.
AI can assist withconcierge services as well.
Just as you mentioned in ways where makeit easy for them to take the next step.
If they want donation, takethem to the donation page.
If they want to dothis, take them to that.
There's too much friction that happens.
(15:05):
People are, if I go to a website andI'm looking to donate, if there's
no donate button, where do I go?
That's why we're doingthat website training.
I have helped many people start, createtheir websites or I've reviewed them
and I said, okay, think of a newspaper.
Your donate button needsto be above the fold.
Some people aren't evenfamiliar with newspapers.
(15:25):
That's sort of dating myself.
I remember that.
They still exist.
Okay, so I can't use that analogy anymore.
But it needs to be above the fold or thinkof the menu, put the donate button in the
menu and whatever your color scheme foryour website or your branding, make the
donate button something totally different.
(15:45):
Don't matchy matchy and make it obviousand some, Oh, we don't want to stand out.
Why not?
Right.
They're looking for consistency whenreally, Hey, you need to stand out.
You like a peacock show the feathers.
You have to stand out, grab the attention.
Right and there's a lot oflittle tips about the website
landing using Google ad grants.
I use AI to create my Google ad campaigns.
(16:10):
It does the keyword planningsearches, SEO, it maps out the words
And how much time did you save?
I mean, for me as an agency, I would evenestimate to do just even a halfway decent
Google ads campaign, two to three hours
with adding AI and you'relike, what is that?
Five to 20 minutes justthat I've been doing
Google ad grants for years and yes, itused to take hours but if you know how
(16:34):
to prompt that's the key you'd have.
Those are some of the basicthings you need to learn to
really be effective with chat.
And there's a method to prompting.
A lot of people say, oh, youjust get in there, ask questions.
No . But if you give it the rightprompts, it spits it out in seconds
and the hardest part is setting goingthrough Google's ad area where you
(16:56):
have to log into your account and gothrough create new ad that takes more
time answering all of the questions.
And even if I get to a question,I'm not sure, should I go
this, do this one or this?
I go back to chat.
Okay.
I got it here.
I'm at this one.
Should I go this way?
Oh, okay.
Definitely use it as that resource too.
If I run into a question, it even spitout some website code custom CSS to help
(17:20):
stylize my blog section on my website.
And it's just as simple as that.
I was like ask a question, refine it andit can give you an output and an example.
And let's put a little disclaimer in here.
Sometime chat makes a mistake.
So they even have it onthe bottom of their page.
So don't take it as the gospel.
That's why the human touch is stillrequired because I asked it a couple
(17:43):
questions about Go High Level.
the whole system and it actually cameback with the wrong answer and I went
back and said, Oh, I thought so and theycame back, sorry, Vicki, you are right.
It was like my bad.
Almost my bad.
I've been laughing at this whole AI stuff.
Another time it came back andsaid, in my opinion, I was like,
Oh, you have an opinion now.
(18:03):
So now we're thinking now, huh?
Interesting.
As you see, I just play on itand a couple of days it told
me, you've reached your limit.
I'm like, sorry.
Whoops.
That can happen pretty quickly.
Have you ever asked AI to roast you?
It can be very, veryfunny to see the result.
Not even just yourself, ask it to roast,maybe the state you live in or the
city and it'll be interesting to see
(18:24):
I did ask it to interview me.
Ooh, very nice.
Yeah.
I learned that in my certification.
In fact, it's here inLas Vegas AI mastery.
If you want to have your own agency,like you were mentioned, I don't know
if I want to go down that route butI definitely want to be able to offer
products to my non profit clients.
So, since it's here in the city, it getsme out of this studio or where I am now.
(18:48):
It makes me people see, I'vebeen anti peopling lately
we've all been there
so I'm like, okay, I need tostart peopling again because it's
so easy to be immersed in thevirtual where I'm talking to you.
I've never met you but Iconsider this peopling now.
I think it still qualifies too andas long as we're filling that void,
(19:09):
the void of the communication, seeingsomeone face to face at least that's
still a real authentic human connectionthat you have and just the in person
events aren't quite as popular.
And I don't know where you livebut for us, it's cold right now.
I'm in Las Vegas.
Sorry.
My favorite place to be.
I was just looking upstays for my coming trip.
(19:30):
So if you're available.
I'll stop in and say hi.
Absolutely, yeah.
We can meet up for coffee somewhere.
And this is where I moved here in 2003,right after I retired from Michigan.
Came to Las Vegas because I couldn'topen my side door in Michigan
because the snow was so deep.
You are the person that I've alwaysTalked about wanting to be where I'm
like, I'm just gonna move somewherewarmer but every winter passes and I
(19:50):
never do but I just need to do it today.
Well, when you're entrenched in yourcareer to just pick up and it has to
have some really motivational pull thatmakes you want to go through all of that.
Okay.
I had just been retired.
I was the horse thathe led out to pasture.
But wasn't that stillso early in your career?
Yeah, I was only 52 but I had32 years because I started in
(20:13):
the system right after college.
And so I already had 32 years of teachingor in the educational system as teacher
and consultant and it was all under thesame system, Michigan educational system.
So they said, Hey, you'reover 32 years, you can retire.
So I looked at my options.
My brother lived in Las Vegas.
(20:33):
I would visit here quite often.
The housing market waspretty good at that time.
Took a trip out here over Christmas,looked at houses and actually picked one.
I was like, I picked a house notknowing I was being laid off or retired.
I was just getting it for my fiveyear retirement plan, have it as
(20:54):
my vacation home, signed all thepaperwork to build and bought the
land and all of that stuff in Februaryand got my layoff notice March 30th.
That my last day would be June 30th.
So my five year plan literallycame down to five months
because I moved here in July.
So from February and was livinghere July 7th to start work
(21:18):
the first week in August.
It was crazy.
I didn't even get into that transitionbut that's how I got out here.
That's how I wrote my very firstbook called The Wealthy Teacher,
answering the question, what's next?
Because I was like, Okay,I've got what I do now,
and 52 with all that experience,I mean, you still had so much.
So I was looking for what was next.
(21:40):
Yeah, I'm not retired.
I have too much energy.
They used to call me the energizer bunny.
So I was looking for what's next andI start that book started as a journal
because I was writing down my prosand cons and what what I loved and
it ended up being a business bookwhen the editor read it and They
were like, this is a business book.
(22:01):
And I'm like, really?
Yeah, you're showing people how to findtheir value and how to monetize it.
Oh, okay.
Let's make it a business book.
So I fell into that.
That was my love of sharing informationand teaching but then I worked with like
four different non profits here and thenrealized that I think filling the gap
(22:22):
was where I really found my passion.
So that's where I started creating myown information sources and resources
and things like that and that way I couldalso focus on what I'm interested in.
I'm interested in creatives,the design, creating thumbnails.
I have a YouTube channel,I have the podcast.
(22:43):
Yeah.
Where can people connectwith you and find you online?
Feel free to drop those channelnames or links and we'll provide
those in the description as well.
Okay.
Yeah.
The TPS, the PhilanthropyFoundation, TPS network.
That's my YouTube channel.
That's where all my podcasts are andthen I do logic model training for
the framework for program planning.
(23:04):
I do the super donor challenge,which is the system for attracting
and retaining donors and making themyour super donors or super fans.
Google ad grant eBooks.
I have a cybersecurity for WordPress.
You name it.
I got it.
you are full of resources.
You come into the conference center witha trench coat and you open it up and it's
just got all these tools and resources.
You're like, which one you want?
(23:24):
I got it.
And then like a big cart comes behind you.
You're like, I also have that.
I do have my lanes.
Fundraising and marketingis really what I like.
I think marketing is but I don'tlook at social media and all of that.
I'm looking at strategically thewhole community, the customer journey.
Some people say donor, I call it,they're still customers but I look
at that journey and then how areyou going to communicate that?
(23:46):
That's through your impact.
You find that out through the logic model.
So all of these pieces worktogether, Google ad grants.
That's still marketingand getting out there.
It's just digital.
So how are you going to communicate?
Where are you sitting?
I focus more on whereare you sending them?
What does that landing page look like?
When they get there, whatare they going to do?
(24:07):
Are they going to have to searchfor a whole bunch of stuff?
Or do they go to exactlywhat they were looking for?
And don't have to search.
So that's the power of Landy.
Okay.
This is what it's all about and Iwanted to ask a little bit more because
of that experience with working withnonprofits, what has been working?
To build those relationships,to increase the dollars.
What should nonprofits be looking towardsand focusing on to have the most impact?
(24:31):
Consistent communication.
They want to hear what's happening?
Literally, donors just want to hear.
They want to be kept in the loop.
They want to hear the success stories.
They don't always just want to hearfrom you when you need something, okay?
And that's survival mode.
Oh, woe is us, we're going to closethese programs if you don't help.
(24:52):
No, they want to hear success stories.
And so I call it ten touch points.
Throughout the year, youshould have at least.
That's a minimum.
10 touch points where you have reachedout to them with just communication.
Not inviting them to an event or this isour annual fundraising time or whatever.
Just send out a news email newsletter.
(25:13):
Once a month.
That's 12 right there.
If you think about it, there's 12 months.
If you send out one a month withjust informational pieces on what's
happening, do a employee spotlight,who's on the board, informational pieces,
always have a donor recognition area.
We appreciate you.
They want to be recognized andappreciated and then ask for feedback.
(25:37):
Simple enough then on top of that when youinvite them to all these other things and
learn their names when they come be thenetworker, be the little butterfly that
flops around and introduces and works asthey used to say, work the room, if you're
still having live events but there's a lotof virtual events now you can do a hybrid.
(25:58):
Silent auction online now with the payee,which is one of those auction hybrid
where you could either have an actualauctioneer or just a timer clock where
it ticks down and people sign up for.
So there's so many strategies out thereit's just, what is the niche that works
(26:19):
for your mission and who you serve?
Because if you're in a recovery typeof organization you're not going to
promote wine and beer or something.
Here's our sponsor, you know?
Right.
Yeah.
So you have to think about where are yourpeople and you have two types of people.
You have this constituents you serveand then the donors that support that.
(26:39):
So your language and your communicationline is totally different.
So you almost need twothreads of what to say.
It's I could talk.
And I love hearing about it.
And that's why I'm asking thesequestions because it is so important.
I am also assisting a nonprofit withtheir execution, their strategy now.
They're in a similar mindset of thisquick, hurry up, quick minute offense
(27:00):
and I said, let's pump the brakes here.
I know you want to go fast but we haveto go fast in the right direction.
We just have to move with intent.
So let's not scramble and just puttogether, this play, let's plan it out.
Google ad grants.
It takes about 60 days or at least 2 to 3months for Google to system the algorithms
(27:20):
to even pick up your ads to start pushingthem to the top of the surface and that's
why it's so important to have thosekeywords and do the planning and have the
right contents to make sure it's strikingthe chord of what people are looking for.
But we got to deal with the algorithms,we're still beholden to them.
Yes.
We have to appease Google.
They give you 10, 000 a month,that's patience but if it's set up
(27:42):
right, it's guaranteed to be goingout because they're sending it out.
Once you create a campaign it'sgoing out but it has to take time
to pick up on the algorithms.
It's not like posting on social mediawhere you see it immediately but then
who sees it unless you pay for it.
Right in the same way that social mediais trying to see who's engaging, who's
(28:04):
viewing at it To see who's gonna staylonger Google is gonna do the same to
match search intent and doesn't meetthe criteria do people click through it.
Are they happy with the search result.
So all these things factor in
and plus with Google grant, you have tohave a 5 percent click through rate that
in order to keep the grant, fortunately,my numbers are higher than that.
Some of my numbers are fromads that I placed years ago.
(28:27):
15 fundraising strategies.
That one I placed probably sixyears ago and it's still getting 10
to 12 percent click through rate.
That's incredible.
Wow.
You're hitting the mark.
Google is rewarding youfor a job well done.
I'm like, okay, that one stays.
Absolutely.
Is there anything else going on?
We have the summit coming up.
(28:47):
Anything else exciting that you'relooking forward to coming up in 2025?
I'm doing my podcast interviews.
I'm going to be interviewing allthe people that are on the summit
but I'm also reaching out anybodywho wants to be on the nonprofit
corner podcast, come be a guest.
That is one of my biggest challengesis finding guests because I'm so busy
working to set up summits and stuff.
(29:08):
I sort of forget to reach outand ask guests and that's why,
like how I met you, I was in thatpodcast group looking for guests.
It was a perfect timing and I'd behappy to share some strategies for
finding other guests as well with youjust to make it a little bit easier.
But that's a part of working together,collaborating, sharing ideas.
We can do it to help lift each other up.
Yep.
And see, even like with your podcast,I'm going to put it on the TPF network.
(29:32):
So it's good exposure over there.
Thank you.
That's so awesome.
Whenever I'm on a podcast, Ishare it on all of my platforms,
LinkedIn, Facebook all of those,
all of them, right.
It's like the big two to threenow became big six, seven.
Now we have a fullarsenal of social media.
We can have at our fingertips.
Yeah and just with anything youhave to pick, where are your people?
(29:55):
With so many platforms,I don't use Pinterest.
That's not where my people are I do useLinkedIn because that's where leaders are.
And so Facebook, that's where volunteersand the other constituents are.
So, there's a place for eachplatform that I think really is.
One last thing, anybody who wantsto sponsor any of our summits?
(30:17):
Because this is the inaugural yearfor the non profit impact summits
sponsorship actually gets the wholeyear for at least three summits.
Depending on when they sign up, I'llgive them three summits in a cycle
and it's very reasonable but it'ssponsorship with impact because you're
helping not one organization, hundreds.
(30:37):
That was my pitch for the day.
That is wonderful.
Thank you, Dr. Victoria Boyd.
We appreciate it.
Excited to participate in the summitand look forward to the other ones and
everything else that you're doing to thenonprofit world and just businesses and
people as a whole, keep up the great work.
We appreciate it.
And I appreciate you.
Thank you for having me on.
Absolutely.
Thank you.
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