Episode Transcript
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(00:00):
We think differently, and we're pullingfrom a vast array of experiences
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and applying them to situationsin a way that nobody else can.
So it puts us in a very uniqueand exciting position because it's
really not about the destination.
That's not why we're in it.
We're in it because we love to build.
And when you think about that, ittakes the pressure off a little bit
because this is where the fun is.
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This is where the chaos is and I thinkis what we all collectively thrive on.
And when you stop worrying about the exitor the $5 million or the whatever number
you're thinking of, that's not gonnagive you the adrenaline or the dopamine.
It's the build that will do that.
I don't know, it's not that deep.
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Life is so much more than this.
This feeds our soul a hundred percent.
Don't get me wrong, this doesn'tmean that I don't care 'cause I care.
So deeply.
But for me it's not that deep.
There's always gonna besomething else to build.
There's always gonna be another projects.
See your projects through to their naturalend date and then do something else.
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Just stick with it.
Follow your heart and your excitement,and that will never lead you astray.
And I think one of the big L lessonsthat I've learned along this journey.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
(01:32):
Welcome back to another episode.
With us today is a founder, host andco-founder of a podcast called Mimir
and productivity app called OURA 1.
Maddie Kelly, so excitedto have you on today.
How you doing?
Great.
I'm so happy to be here.
Thank you for having me Chris.
Absolutely.
We always like to ask our guests,tell us about your journey.
What were you doing before thatled you into what you're doing now?
My story is really weird.
(01:52):
I don't necessarily think that it'sa direct path if you read it on paper
but in hindsight it makes sense.
So immediately before what I'mdoing now, I used to live abroad.
I lived in Macau.
I was working for a big hotel casino.
I was doing project development.
So if you are ever in Macau and youhappen to go to Galaxy Entertainment
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Groups Hotel and Casino, you'll seethis giant crystal attraction in one
of their lobbies for their hotels.
I built that.
Obviously not with my bare hands.
I was the project manager but I reallythought I wanted to be a Disney imagineer.
So before that I worked for Disney,I went abroad to get some extra
experience and then covid happened.
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I got stuck in China and then Iended up moving back to the US after
my project was complete 'cause Iwanted to be closer to family, which
brought me out to San Francisco.
So I came here and I was like, noproblem, just get a job in tech.
That's what everybody does.
Fast forward a year, Icouldn't find any job.
It just wasn't working out so Itook it as a sign to ask myself,
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what do I want out of life?
Do I just wanna be chasing a random job?
Or what trajectory doI wanna set for myself?
And when I thought about whatI wanted to be when I grew
up was my own boss, the CEO.
And at the time I don't have anidea for a product or service.
I am drawing a super blank here.
So I'm like, what can I do in themeantime to give myself the tools and
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resources to be able to successfullybuild a business when I'm ready for that?
And the answer to that at the time wasjust to learn as much as I possibly could
from people who have already done it.
So I just started to mirror andwhat I considered was no other
business podcast out there that I waslistening to that interviewed other
founders, was like really gettinginto, how you went from zero to one.
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It was always like this story of Istarted x, y, and Z brand four years ago.
And it really wasn't until oursecond year that we hit our big
break and then now we're here today.
And that's great but thatdoesn't help me at all.
Like I don't know
how was the what?
Yeah, like how did you do that?
So when I started Mimir, that wassomething that I really wanted to focus
on, was giving aspiring entrepreneurs likemyself, the actual tools and inspiration
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that they needed to be able to build theirdream lives, whatever that looked like.
And it's been such a funexperience and I've loved it.
So I started that about almost twoyears ago now, which is insane.
It feels like just yesterday.
But through that I ended uprealizing that podcasting is hard
and it's not a simple business.
It takes a lot of time to build.
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And I'm sure that there are a millionother stories out there that will probably
tell you that it doesn't take a long timebut that just wasn't the case for me.
So it was a moment where I steppedback and thought about is this the
lifestyle that I want right now.
The answer at the time was no.
So I ended up getting a full-timejob working at a startup company here
in the city for the supply chain.
So now I work in their marketingteam, which is super great.
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We're learning like a lot of go-to-marketstrategies, which is funnily enough,
like divine timing again, this isexactly what I need to be learning
in order to start my own business.
And then somewhere in themiddle of both of those things.
A good friend of mine had a business ideathat he asked me to be the co-founder of
and I was very excited 'cause it alignedreally well with my mission and values.
So that's how we got to bethe co-founder of OURA 1 also.
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That is so cool.
Quite the journey I hearfrom a lot of entrepreneurs.
They're taking their past employeeexperience and almost using that
to where they find opportunity.
And this was in within a productivityapp because now we're seeing
advancements in software, advancementsin AI and technology where there's
a need for hyper specializationand expertise within the prompting
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and how we really use an AI tool.
Tell me more about the tool itself.
Who is it going to serve and justthe overview of how it works.
Yeah, so OURA 1 is cool because it'san idea that my co-founder had for
over a decade, but the technologywas never where it needed to be
in order to make it a reality.
So he's just been sitting on thisbut now that AI is where it's at,
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it's like the time is now and we arebuilding the plane as it's flying
and it's such a cool experience to beable to talk about this as a reality.
So just a little bit of abackground on what the platform
is about, we believe in helpingentrepreneurs be their best selves.
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So with OURA 1, you'll be able to comeonto the platform, explain your goals
and then our AI will help you do that.
So it's all integrated across email,docs, calendars, things like that, so
you don't have to worry about that.
It dynamically updates.
And that's sort of I think like theoutside of what it looks like from
a user perspective but underneathwe're training our AI to be really
deeply entrenched in you as a person.
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So I don't know if you use Chat GPT, Iuse Chat CPT every day and they learn
a little bit but it's not necessarilylike personalized, I would say.
And this is I think where solutions sortof fall down like as an entrepreneur.
It's a very lonely journey.
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You need a support system to have anunbiased third party, not just being there
to champion you to yes, you can do it.
I believe in you but alsosomebody there to be like, I see
you, I see where you're going.
And I think that thiswould be really helpful.
Have you thought about thisto build your business?
Are you using these tactics?
What about your finances?
How are they doing?
Do we need to build this?
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Let me also help you schedule thesecalendar invites so that way you can
take your business to the next level.
And it's also like.
Okay.
I understand that you work best betweenthe hours of 7:00 AM to 4:00 PM I'm
not gonna schedule deep work at 5:30.
And it doesn't take a lot ofprompting to do that right now.
You could do that with Chat GPT butit takes a shit load of work and a lot
of time that like I personally don'thave nor am I interested in developing.
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I want a solution that's ready to go, thatunderstands me, my working habits, where
my strengths are, where my weaknessesare, to then help me fill in the gaps.
So that way, I can build a completesystem and I can really just focus
on what I can do as the CEO insteadof having to do all the other heavy
lifting of a tool that doesn't work.
Right.
Absolutely.
And oftentimes with Chat GPTor these other LLMs, oftentimes
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with a very basic general prompt,they assume a lot of things.
So that can be good or bad, right?
If we're looking for more honest andcritical feedback instead of needing
a champion right now, will the AI knowthat and understand that is the kind of
feedback and prompting that we needright now but that just being more the
prompting is all how you build thisout and it can create a better output
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for what you do with your AI model.
And it can learn from the pastconversations and past experiences.
And that's what you're hoping tobuild, is something that can actually
learn from you your past experiences.
And then it's almost like havingyour own personal executive assistant
mixed in with a coach or consultantwho's being your cheerleader.
Yeah, it's such a fascinatingexperience and I am obsessed with AI.
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I think I'm just like a nerd about it.
And my nine to five company also works inAI, so I get to spend a lot of time with
our AI engineers and asking them 1,000,005questions about how they're building.
And I think the important thing to noteabout any AI platform and something
that I always am deeply questioningis how are you training that model?
What does that look like from the backend?
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What kind of logic are youbuilding into your system?
Because like no matter whatvertical, no matter what industry
you're in, hyper specializationlike you said is really the key.
And you have to scrutinize that experienceabout you prompt it, takes in some
information and then spits that out.
What happens in between that and howit's calling information and delivering
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the right answer is the secret sauce.
So you wanna make sure that you'rescrutinizing any solution or
partner that you're looking to bringon that has thought about these
questions and it can show you like,
I wanna be able to see the logic, Iwanna be able to chat and be like,
how did you come up with that?
I wanna be able to understandwhere it got that information from.
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So then that way, as a user anda developer, I can make sure that
the model is being trained live.
So anytime a user generates input andit's not spinning out the right answer,
it's being retrained as it's happening and
when you say that, it soundsobvious but there are so many
companies that are not doing that.
And it was shocking for me to learnthat but to be able to see it in
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real life is so fricking cool.
To see that it's actuallyworking, you're like, holy shit.
Wait.
It's real.
The AI is real.
Yes.
It's so exciting.
It's such a cool time to be alive.
Yeah, absolutely.
So when you're building out these systemsis there any tips or tricks for creating
these prompts or how you get a betteroutput or end result from the LLM?
'cause sometimes I feel likeit completely misses the mark.
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Sometimes I think it's like thinking fivesteps ahead for me and it's like, do you
want me to also do this, this, and this?
And I'm like, oh, wow, that's crazy.
So how do you kind of work and tease AIa little bit to get a better end result?
So from a personal perspective.
When I'm talking to my Chat GPT I'm veryclear and that was really overwhelming.
I didn't love that.
Can we break that down intomore bite-sized pieces?
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I think this is something myboyfriend says all the time is
he's shook by how much prompt I do.
And it's a lot of heavy lifting, which isthe other reason why I'm confident that
if somebody looks at our solution andthey're like, oh, you can't just Chat GPT
which I'm sure people will do, and I'llbe like, have you ever used Chat GPT?
It's a lot of heavy lifting.
It's a lot of work.
You could do it that way.
The heavy lifting.
And then I think from a backendperspective, if a developer or
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somebody who's interested inbuilding a product like this is
listening it's not a new concept.
It's called the Mechanical Turk.
This is an interesting side questbut amazon recently or I guess not
so recently, had some big dramain the news about this with their
Amazon stores because it was supposedto be using the mechanical Turk,
which is an atomic task system.
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So essentially what that means is it'sjust breaking down bigger tasks into
smaller tasks to add up into this biggertask, which is like not a new concept
but I think most AI companies need to bebuilding with this system at hand because
if you have a very complex problem,that's the only way you're gonna be able
to solve it accurately and at scale.
So yeah, if you guys dunno about whathappened, they essentially said that
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their Amazon store is the ones that youcould just walk in and check out and you
didn't have to pay or anything like that.
That was using this system but itturns out that it was just like a
bunch of offshore people looking in atvideo cameras and hand typing in the
information of what you were putting inyour cart and buying, which is hilarious.
But it's not to say thatdoesn't work 'cause it does.
But it was just like a hilariousinstance in which the curtain was
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dropped and you were like, ah.
What's behind the curtain?
And I've seen that with other productlaunches and demos you're rereading
the history or the story behind itand you realize they never had a
working prototype leading up to it.
And it's either prerecorded scenes andsequences or they somehow pulled out a
Hail Mary in the final seconds and wereable to create something and pull it off.
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I believe that was the firstrendition of Google Earth.
What was Google Earth?
The system created from that.
And that was super coolto hear that background.
But I think when it comes building theseAI systems they're being integrated into
every app, whether we wanted AI or not.
So it's interesting to see thatpeople are jumping onto this yet
still so many people don't knowabout it and specifically businesses.
And not only do they not knowbut how to really utilize
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it to its fullest potential.
And that's what people likeyou are building today.
You're like, okay, this is my mission,my focus and I just wanna make the
best arm product for this use case.
And I'm gonna happen touse AI to make that happen.
Yeah, a hundred percent.
If I think this is like twofold, right?
AI is definitely at thecore of our business.
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It's the foundation for everything andthe solution that we're providing on
top of that is equally as important.
I guarantee you that any companythat's building with AI today from
scratch is thinking about it this way.
Whereas more legacy companiesare being like, we have a product
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and AI is a buzzword and we don'twanna miss out on that train.
So they're like, we'll, just put AIsomewhere and that's not gonna last
because the way that AI works is youreally have to build a foundation.
This goes back to what I wassaying before in the early days.
It takes a while to build AI.
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So like what you might beseeing on the user end is now
what's happening on the backend?
And that's okay because ina startup phase, in any AI
company, it takes time to build.
So guaranteed a human is doinga whole lot of the heavy lifting
for the AI for a hot minute beforethe AI can start doing its thing.
But that's cool.
That's just the process.
We accept that but you haveto be considerate of how
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and what you're building.
Like for us, we care about empoweringpeople to be the best version
of themselves that they can be.
So for us, the AI is really atthe core of that and then our
product sits on top of that.
It'd be very different if I waslike, my product was like retail.
I don't know if I need AI on the frontend for that, you know what I'm saying?
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So I think strategically about youruse case and think strategically about
your mission and then think about, hey,how AI can help you do that at all.
It's also fine to be like,we use it on the backend.
For example, let's go backto the retail example.
Customer service chatbot is the easiestand most effective way to use AI in your
business if you really care about thatbut I wouldn't necessarily put it on the
front end if it doesn't need to be there.
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Do you know what I mean?
Absolutely.
Yeah.
It's about the use case andjust because something could
fit doesn't mean it should fit.
And yes, it's the end result and thevalue that people are looking for.
So with you working full-timeand then you're working full-time
as well on your startup, howdo you manage your day to day?
I mean, we're wearing so manyhats, there's a lot on our plate.
It feels like there's always more to do.
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How do you handle it all?
Work in progress, every day is like, howdo I wanna acknowledge that it's not easy.
It might look easy because I'vebuilt systems around myself, I'm
hyper organized, hyper detailed,I have my calendar set up.
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I've done enough automation on thebackend to try to make my life easier.
I have so many episodes on my podcastif anybody really wants to do deep
dives in these but high level,I have systems set up around me.
I think what really changed everythingfor me and this sounds counterintuitive
but have hobbies like do not makeyour business your whole life
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because it will make it harder tothink and to make good decisions.
To have stuff outside of your work lifemakes you a more well-rounded human being.
It makes you more grounded.
And so then that way when itis time to work, you're working
at your maximum capacity.
This is something of a life hack is likethinking about when you work at your
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best and then maximizing that effort.
So that way when you're notworking you're processing and
relaxing and rest is so important.
If the way that our brains work isthat we process information during
the day and then when we sleep, that'sreally when everything gets absorbed.
So if you don't have enough resttime out and just generally time
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outside of your business, you'renot absorbing information actually.
So you're not gonna beable to perform well.
So yes, I have 7 billionthings going on at all times.
Some days I drop a plate, it alwaysfeels like spinning plates and it's not
easy and it's just one of those thingswhere you have to just acknowledge that
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you're doing the best that you can.
You're not a perfect person.
Mistakes will happen.
But if you show up every day withthe mindset that you're just doing
the best that you can and you reallyare passionate about your projects
and you treat yourself like awell-rounded individual, you'll do fine.
It's okay.
Yes, absolutely.
And I don't think a lot of peoplerealize how our subconscious minds
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are actively working when we'renot actually thinking about work.
Which is why both the rest and theoutside hobbies having something
different that isn't work actuallyfrees up our mind to have more energy
and then absorb that information later.
So the more we can shift our mindaway from thinking about business,
suddenly that's why we get thoseshower moments, the aha moments that
are like, oh, wow, suddenly your brainwas thinking in the backend and then
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allows you to kind build off of that.
But you're right, it is a tough journey.
We're just trying to juggle a bunchof different things, prioritize
what's in front of me right nowand then 7 million other things
just take a back burner for now.
But it's just the prioritization.
Working on what's gonnagive the best end result.
It's not about working the morehours, it's like, how can I be more
productive within the hours thatI have allotted or that I'm given.
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And for you kind of balancing thisall building a business, what is key
factor that entrepreneurs all have?
And what is the best wayfor building relationships?
This is super fascinating.
I just talked to a lady the other day.
She is a business psychologistand she's been doing research that
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specifically shows correlation betweenpersonal growth and business growth.
So she's saying that if you are not goodin your business or you are not good as
a person, your business will not be good.
So I think.
When you're building a business, youreally have to prioritize yourself.
The business is coming fromyou, so you need to be healthy
mentally and physically.
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You need to be self-aware.
That's the other super key thingto recognize where your strengths
and weaknesses are and then notlet your ego get involved so then
you can make clearheaded decisions.
Absolutely.
I totally agree.
Trying to put all that together and findthat balancing act it's been a journey of
11 plus years for myself, varying effortand results and success within that.
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But it's a part of the journey.
You may see what other people seeas the one success but not the nine
failures that took us to get there.
But those were learning lessonsalong the way that actually
helped us to get where we are.
I mean, the more diverse yourexperience, the easier I find
it is to be an entrepreneur.
Because you entrepreneursactually have different brains.
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This is something elsethat I learned from her.
She was saying that the way that ourmind works is that, we can genuinely see
options that other people cannot see.
And there's also a flip sideto that coin but the cool thing
about that is that we think
differently and we're pulling from a vastarray of experiences and applying them to
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situations in a way that nobody else can.
So it puts us in a very uniqueand exciting position because it's
really not about the destination.
That's not why we're in it.
We're in it because we love to build.
And when you think about that, it'stakes the pressure off a little bit
because this is where the fun is.
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This is where the chaos is.
And I think is what we allcollectively thrive on.
And when you stop worrying about the exitor the $5 million or the whatever number
you're thinking of, that's not gonnagive you the adrenaline or the dopamine.
It's the build that will do that.
I don't know.
It's not that deep.
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Life is so much more than this.
This feeds our soul a hundred percent.
Don't get me wrong, this doesn't meanthat I don't care 'cause I care so
deeply but for me it's not that deep.
There's always gonna besomething else to build.
There's always gonna be another project.
See your projects throughto their natural end date.
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Then do something else.
Just stick with it.
Follow your heart and your excitementand that will never lead you astray.
And I think one of the big lessonsthat I've learned along this journey.
Absolutely.
And I'm seeing a trendwith the entrepreneurs.
You're right, they do havejust a different mindset.
They see opportunities andoptions where others don't.
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And to piggyback off of thatI've heard from others is
that many of them are eitherself-diagnosed or medically diagnosed
ADD or ADHD.
So I wonder if this more activemindset, deep diving into a hyper
focusing on a project for 10 to 14hours 'cause you're just into it.
You're in the zone.
What balances and correlations theyhave with other people as well, either
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from that or just entrepreneurs.
So definitely interesting tosee the mindset and how we
utilize that to our benefit.
Yeah, there's some really excitingresearch coming out that is validating
stuff I've been talking about for yearsand that exactly what you just said.
So it's really cool to see that this isactually being scientifically proven.
And on the flip side of that.
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Yes, we're high performing and yes, wehave these cool abilities to zero in
and to see routes that others may notbut the other side of that coin is that
there's also a darkness that comes withit and when I heard this woman that I
was talking to explain it was like whenyou go to the doctor and you have all
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these weird symptoms and finally you'relike, oh, that's why it's like that.
And yes as entrepreneurs we have thesedope superpowers but the flip side of
that, our kryptonite is that we alsofeel like we're never doing enough.
And so you get sort of in these darkperiods sometimes where you're like,
I'm a failure and I'll never beable to get to where I need to go.
It's just too hard and I experiencethis probably once a month but it's
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to know that it's just a part of,it's not intrinsically meaning that
you have something wrong with you.
I think you can take the you outof it and be like, no, this is just
because of the way that my brain works.
And I remove that emotional or separatefrom it emotionally, you can kind of see
it for what it is and hopefully it helpsyou get through it a little bit faster.
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But honestly, sometimesyou just need a good cry.
Absolutely.
I was just gonna say the dark momentsonly happen once a month for you.
Wow.
That seems infrequent.
Like once an hour
sometimes you just need a good cry andthen you get right back on the horse
like, you know what?
Alright, that's over.
Well I do, I feel much better.
I just needed to cry and Ifeel good and I'm ready to go.
It's funny, someone actually mentionedfor productivity hacks is to actually
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put time in your calendar, eitherto cry or to worry about the things
that you worry about all the time.
Make time for that so that way you'relike, oh, I have time set aside for that.
And then when it gets time to actuallydo that, you realize, oh, wow, I'm
actually spending time worrying aboutsomething that I can't either affect the
outcome or is not gonna really change it.
So why get so investedemotionally into this?
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It just doesn't make sense.
I attended a panel the other dayand one of the women on it was,
I stopped carrying a to-do list.
I literally got rid of it and everyonein the audience was like, wait, what?
I literally have my planner sitting righthere, I cannot live without my planner.
And she was like, if it'simportant enough, it'll get done.
If not, whatever.
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She was literally, the to-do list wasgiving me anxiety, so I just chucked it.
I mean, she's incredibly high performing.
So I think it's just about figuringout what works for you and again,
maximizing your efforts, which I thinkis why like having a hyper specialized
AI tool makes so much sense becausewe're all very unique and different
and how we operate is thusly different.
And to have somebody that understandsyou and then can like help you build
(24:49):
processes and systems that supportthat just like kind of makes sense.
And it's not like this cookiecutter template that has been
the norm if you want to do this,this is how everybody does it.
And it's like, okay, wellthere's subsets in smaller groups
that just work differently.
So we need to adjust to that.
And now further on as we learnmore, okay, we learn there are
different personality types.
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There are people ways thatpeople learn differently.
Some are visual, some arehands-on, some need to witness it.
So it's all using that dataand then feeding in into
the AI to help us be better.
Now Maddie, where can people find youonline and get connected with you?
Please turn out my podcast Mimir availableanywhere you listen to podcasts or
you can head to my website, Mimir.imk.
(25:32):
OURA 1 is taking beta testers very soon.
So I will include the linkin the show notes to that.
But it's oura1.com and you can reach outto me through my website at any time.
I am always happy to chat, like truly,if you are an entrepreneur and you
have questions about your business.
Genuinely hit me up.
I'm always free for a 15 minute chatto help anybody who has questions.
(25:55):
Very nice.
Wonderful.
And we will have those linksavailable down in the show notes and
the description as Maddy described.
Now, Maddy, what are youlooking forward to most in 2025?
We just started quarter two.
You have a lot of things that are cooking.
You mentioned beta testers.
What's gonna be the next iteration,the next step here going forward?
So, yeah, I mean.
Honestly, my first answer was that Iam currently in a apartment hunting.
(26:20):
So that I'm really excitedabout for 2025, fresh space.
I'm excited to spend more timewith my family and I have a couple
hobbies that I started to developthis year as part of my 2025 goals.
So those were the firstthing that came to my mind.
My business were completely separate.
I think that just goes toshow my mindset a little bit.
So I'm really excitedabout or one's development.
(26:42):
This is like our bigfirst year into business.
So hopefully we'll be able to secure somefunding so we can go to the next stage.
Ideally, we will at the end ofthe year have secured, precede
series A that would be crazy.
And then from Amir, I just wantto create a community of founders
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and to be able to connect themwith the resources that they need.
So I've been working on a way forthat to be a streamlined process.
So if you guys are founders, hit me up.
If you guys have gaps in yourbusinesses that you're looking
to fill, also hit me up.
I'm just trying to learn as much as I canright now, so I'd love to chat but that's
sort of what's on the pipeline for now.
I'm sure there's a lot morethat's coming that I have no idea.
(27:23):
The universe loves to hit youwhen you're least expecting it.
So I am gonna stay nimble and dealwith what's right in front of me.
Oh, so true.
It is very well said.
And I definitely agree and appreciatethat you started with your personal
excitement instead of the business ones
'cause just like you said, focus onthe personal growth and that'll help
lead to the business growth as well.
Yeah.
Thank you.
(27:43):
Thank you so much for having me.
Absolutely.
It was a pleasure.
Thank you so much.