September 10, 2025 • 29 mins
In this empowering episode, Shayna Davis discusses how to turn your visibility into profitability. Learn the key techniques for using your influence to build a thriving business, attract clients, and generate income. Shayna shares success stories and actionable steps to help listeners harness their unique voice and brand to achieve financial success through visibility.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Shayna Davis:
Company Website: influenceeconomyplaybook.com (Code FREE)
Instagram: instgram.com/shaynarattlerdavis
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/ #brainwork #framework #business #visibility #profitability #techniques #influence #strategies
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Just a sense of encouragement thatoftentimes when we're talking about
securing these types of corporate clients,we have a lack of confidence regardless
of how great we've done in other areasof our business in life, just because
there's a little bit more unknown.
I can promise you that, just likeI've shown you today, if you do
(00:20):
a few things right, it's not hardto be successful in this area.
And the more you do things, themore you see that things work,
that your confidence will go up.
What I would say to you is thatwe're almost halfway through 2025.
Don't let 2026 come around and youhaven't at least put your toe in the
water to begin to learn how you can reallycreate these scalable and predictable
(00:41):
income streams in your business.
Because shame on you if you don't at leastfigure out how to start and try before
you write it off, because I can promiseyou that it will feed you forever if you
can learn how to bring in these dollars.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
(01:02):
Welcome back to another episode.
With us today is a Founder, Incomeand Influence Strategist of The
Influence Economy, Shayna Davis.
She leads a multimedia andtraining company dedicated to
helping ambitious women own theirinfluence and elevate their income.
So excited to have her on.
Shayna, how you doing today?
I am doing fantastic.
How about yourself?
I'm doing wonderful.
Thanks for asking.
We always to ask our guests,tell us about your journey.
(01:23):
What were you doing before that kindaled you into what you're doing today?
I was an accidental entrepreneur andmaybe not the definition that many people
give when I often hear people talk aboutbeing an accidentally entrepreneur.
I lost my job in some capacity,and then I just try to figure
out what do I wanna do next?
Mine was actually a little bit different.
I went to school to be an occupationaltherapist and all these different
(01:46):
companies were help us out.
And how in the world am I supposedto service all of these companies?
It's just me.
A friend of mine who was in physicaltherapy school at the exact same time
that I was in occupational therapyschool was like, you don't get it.
You just get the contract and thenyou hire other therapists and you
basically get paid every time they go out
'cause you build the customer $85 a visit,you pay them 40 and you keep the 45.
(02:11):
And that sounds like abusiness model that I like.
As a result of that, within 90days, I already had 23 therapists
that were working for me.
And so low and behold, I'm an agency owner
which obviously I didn't go totherapy school to own an agency but
that's just kind of what happened.
And by default, people were coming tome like, how do you start a business?
How do you grow a business?
(02:31):
And I was coaching people before I hadany idea what a business coach was like.
I'd never heard of a coachin reference to anything that
wasn't athletes or vocal coach.
But in terms of business coaching,I didn't even know what that was.
I quickly realized that I had a knackfor not just being able to do things
successfully but being able to teachother people what it is that I did
(02:53):
because one of the things I've learnedis that, just because you're good at
something doesn't necessarily mean thatyou also have the skillset in order to
be able to teach someone how to do that.
I kind of love this.
Not only do I feel I can dothis, I really felt like there
was a calling for me to do that.
And I started of becominga general business coach.
Then I segued into, I don't wanna haveanother conversation with a business
(03:18):
owner, I would love to work with you,but I just can't afford to pay you.
That was draining nor was it sustainable.
I figured to myself at the time,if I'm teaching a business owner
how to be productive and efficient.
Couldn't I teach a leader inside ofa corporation the exact same thing?
Knowing that those companies dovalue investing in their people and
they do have the money to pay you.
(03:38):
The downside of it was, if anyoneout there that knew how to teach you
how to land a corporate contract,how to land a corporate sponsor.
After I spent about 18 months figuringit out, I just thought I really wanna
be committed to showing other businessowners how they can do two things.
One.
They can take the same level ofexpertise that they're already selling
(03:58):
to individual consumers and getbigger clients that are gonna give
you bigger checks or the things thatyou're already doing in your business.
Getting a corporation to writeyou a sponsorship check so that
you're not bootstrapping everysingle thing in your business.
And once I learned that.
It was just off to the races.
When you fast forward to whereI'm at in business now, I've
been podcasting for five years.
(04:19):
My podcast is in the top 3% in theworld, and I realized how much easier
it is for me to get a corporateclient now that I have a show.
If you look at where I started in2006 to where I am now, I work with
business owners and podcast hosts toshow them that the business model that's
really going to put you in a positionto stop stepping over dollars to get
(04:40):
to Dimes is to learn how to build abusiness that these bigger companies
are gonna give you bigger checks.
Absolutely.
That is such an incredible journeyand exactly the reason we wanted
to have you on the show 'cause ouraudiences, business owners, marketers,
entrepreneurs, people who are tryingto build themselves up and in different
stages of their journey and a lot ofthose instances they haven't learned
(05:00):
yet or they're just starting to learn.
A lot of business owners aretrying to get to that next level.
They wanna land bigger clients, getpaid a fair and this larger amount,
and you've cracked this code here.
But there's many different waysto go about it but I feel you've
kind of developed this own system.
Can you tell me more about howyou spearhead that approach?
Absolutely.
It all starts by how we positionourselves and you have to create
(05:23):
what I call a transcendent brand.
You can think of a transcendentbrand as an umbrella and what you're
doing is, you're asking yourselfwhat are the broader themes of my
area of expertise or what it isthat I'm really helping people with.
Take myself for example, even though mypodcast is in the top 3% and even though
podcasting is central to my strategy,I don't brand myself as a podcasting
(05:48):
expert, I brand myself as an influenceexpert and teaching a business owner or
a podcast host how to land these highvalue opportunities is just one way
that I serve the arena of influence.
And the reason why that's an importantis because if I'm looking for mass market
opportunities, if I want a corporateclient, if I want a traditional book deal,
(06:11):
if I wanna be in major media, I can'tjust brand myself as a small niche expert.
I need to look at it in broader themes.
If you look at myself as influencer?
Yes, I can teach you how to make seriousmoney from your influence to build
yourself as a thought leader that'sgonna be able to get these type of deals.
But a corporation could also bringme in to say, how do you help our
(06:31):
leaders to improve their thoughtleadership and their executive presence?
You know The Today Show?
Let's just say, it's March andit's women's history month.
I want you to come on and talkabout how a woman can own her voice,
how she can own her influence.
If you notice one of those is veryspecific and the other is scalable.
You first have to ask yourself, what isit that you're really helping people with?
(06:51):
For me, I'm not just helping youwith your podcast or your business.
I'm helping you with your influenceand that makes you much more
attractive to the mass market.
That's the very first step is to recognizeif you already have a message, if you
already have skills or expertise, whatis the more broader general arena that
you're actually operating in insteadof just one small sliver of how it
(07:16):
is that you can help your niche.
Absolutely.
And I think something that youmentioned that's really important is
just considering this as influence.
We're trying to put ourselves out there.
Either we wanna do more inboundorganic strategies and get people
to come to us or we're doing someoutbound and we're wondering how do
I make an influence on this personor get in front of the right people?
I love the approach of thinking ofit as influence because that kind
(07:38):
of shifts the perspective a bit whenyou take that perspective with it.
You have to think aboutwhat is it for you?
Because everyone that's listeningtheir umbrella is not influenced.
You have to ask yourself, if this is theway that I'm currently serving clients.
What area am I really helping?
Let me just give another concrete example.
Let's say that you are health coachand you teach moms how to lose weight.
(08:01):
That is a very specific niche but yourumbrella brand or your transcendent
brand, as I like to call it,could potentially be Women's Total
Health or Women's Total Wellbeing.
You notice how one is very specific.
The Today Show is not likelyto bring you on for that.
They could, A book deal is gonna makea lot more sense if I'm talking about
(08:21):
women's wellbeing because they'relike, listen, any woman could buy this
that is interested in their wellbeing.
It doesn't just have to be a momthat's looking to lose weight.
You just have to ask yourself,what is the broader theme?
Of the area that I'mreally helping people in.
And from there it's just aboutpackaging your positioning yourself
so that you can show a person.
How you can help them solve a problem.
(08:43):
Just like you're already talkingabout what it is that you're doing
now in your current business.
That's the beauty of it, Chris,that this is not a far segue off.
It's not switching directions.
It's really just adding a different layerinto what it is that you're already doing,
and usually it's just a 15 degree shift.
It's usually a lot.
It's usually not likethis complete overhaul.
(09:04):
Now for those who are potentiallyinterested, but maybe they find themselves
being on the introverted end, do you needto be really good at public speaking?
Do you need to be extroverted?
Do you need to have a personalityto be successful in this?
Or can that skillsetbe taught and learned?
I.
It can absolutely be taught and learned.
And the other thing is, just likeanything else in business, you
don't have to be forward facing inorder to be able to land business.
(09:27):
The exact same strategies that you'reusing to get your foot in the door
with a client now are the same typesof strategies that you can use.
You can produce content.
Sometimes even faceless,if that's your jam.
But what the most important thing isthat can you articulate to a larger
organization how you can help them solvetheir problems just like you would if
(09:49):
you are currently selling to individualconsumers or other business owners.
You don't have to be introvert,you don't have to be extroverted,
but you do have to be clear.
Many of us are not clear on our messaging.
And if you can't say to someone infive seconds or less how it is that you
help someone, then it doesn't matterhow extroverted you are 'cause you're
gonna be saying the wrong thing anyway.
(10:10):
Guilty is charged.
I've definitely been there andwe've workeded my brand and who I
thought I worked with the audience,maybe the offer, the messaging
kind of going back to square one.
But I think when I focus myselfon what pain point am I solving?
What solutions can I provide?
And then I realized who'shaving those problems?
How do I speak to them?
And that starts to build thisaudience, offer messaging.
(10:32):
But once you dial that in, I feel you canscale to the bigger influence 'cause now
you're really honed in on your messaging.
You know who you're targeting,you can speak to them.
That kind of the process as well whereyou kind of need to know a little
bit before you go full influencer?
You need to know what is the problemthat they recognize they have and
use the language that they use andthat transcends across regardless
(10:54):
of who your target market is.
Many of us are using these cute,clever ways to describe what it is
that we do and no one is laying in bedat night saying that to themselves.
As the expert, we're talking tothem about the problem that we
know they're really having, whichis usually the underlying problem.
And that's not the problem thatthey recognize that they have.
Again, I'm dropping business gemshere right now, regardless of who
(11:16):
your target is, what is the problemthat they recognize that they have?
No one is just laying in bed at night.
If I could just thrive.
Why do we say that?
There's so many people.
I help women over 50 thrive.
Now, what it is that you help themdo may be categorized as thriving but
no one is going to recognize that.
That's the problem that they have.
(11:38):
Usually when it's the mindset
or technical shifts that peopleneed to make, that's usually not the
problems that they think they have.
You have to ask yourselfwhat is the problem that they
recognize that they have?
And it's the same thing if you're lookingto get your foot in the door with a
company that generates $50 million a year.
What is the problem thatthey know that they have?
(11:59):
And when you approach them, you don'tapproach them with, this is me and
how big I am and how great I am, andall the people that I've helped, you
have to say to them, listen, here'swhat I know you're struggling with.
For example, you wanna do trainingand you're talking to the head of HR.
Here's one of the things that I knowthat top HR professionals are always
looking to attract and retain good talent.
(12:22):
I would love to have a conversationwith you about how we can support
one another's efforts like you.
Nowhere in there that I say,this is the name of my business.
I'm certified.
I've been around for 19 years.
I help companies do X, Y, and Zbecause they don't care about you.
They only care about the problemthat they are being on the line for.
That brings up a really great point andleads into some sales advice that I have
(12:46):
learned and just experienced myself isoftentimes we will mistake selling as,
let's throw out a bunch of word salad,the features, the benefits where they're
talking 80% of the time instead of
listening 80% of the time, or maybeeven just asking the right questions.
That way it opens up that opportunitywithin the discovery phase.
Do you find that as well wherepeople are focused on just the
(13:08):
blurting out the word salad insteadof asking the right questions?
Absolutely.
And here's the thing, you have thething that you're talking about, this
whole needs discovery conversationhappens once you get a meeting.
The question is, what do you sayto get the meeting to begin with?
And you have to already have some ideaof what it is that they're struggling
with or what it is that you knowthat they're looking to accomplish.
(13:30):
And that's not hard to find out.
You have to speak to thatin order to get the meeting.
And then when you're in the meeting, askall the questions about what it is that
they're doing that's working, what it isthat they're doing that's not working.
What would it be like if youcould solve that problem?
The same type of conversations thatyou have if you're selling to an
individual or a business owner.
(13:51):
But if you lead with yourself andeverything about you and your business,
you're almost likely not to everget the meeting to be able to ask
those questions and really be ableto have those deeper conversations
that can move the process forward.
Absolutely.
Let's assume that we have done areally good job and we have that
first meeting went really well.
I feel the B2B space is a littlebit different and can change based
(14:13):
on just the size of the business.
I feel like sometimes you'reeither speaking directly to the
entrepreneur, business ownerversus these bigger companies.
Maybe there's a board you have to presentyour ideas to and the department heads.
Is that process differentwhen you're working small,
medium, or large businesses?
You have to know whothe decision maker is.
The lower down the totem pole they are,the more they're gonna have to sell up.
(14:35):
You don't ever wanna waste your timemeeting with someone that does not have
authority, that does not have decisionmaking power, because that would be the
equivalent of someone tries to sell yousomething and then you now have to go
back and try to sell it to your spouse.
And of course it's a no becausethey don't understand it.
They didn't have the opportunityto ask any questions.
They didn't even have the opportunityto give any input at the beginning
(14:59):
as to what it is that they wanted.
For me, if I'm looking to even attemptto have a conversation with someone,
I don't talk to anybody that'snot, at least at director level.
Ideally, I want them to be at VPlevel or higher but at a minimum.
I want them to be at director levelbecause most of the time below that.
They're not going to have the abilityto be able to say yes to you, and
(15:21):
then you're just gonna prolong theprocess or never get past that meeting
because then they have to go backand try to sell it to someone else.
And guess what?
I can almost guarantee you 9 timesoutta 10, they are not going to
position you or what you positionedin the way that you did to them.
Absolutely.
Let's assume that all of thatwent really well, now we're
about to submit a proposal.
(15:42):
Maybe we kind of build ourselves intoa set amount of deliverables so that
it's scalable or is it more white gloveand we're gonna customize it to you?
Is there a certain approachyou'd like to take?
Can both be feasible or is onejust clearly better than the other?
I'm a fan of co-creation.
No one wants to feel like youjust took an offer off the shelf.
First of all, I don't do proposals.
(16:03):
We'll get to that in a minute, butI don't submit proposals during
the needs discovery conversation.
Once I have identifiedwhat their challenges are.
I say, okay, now let's talk aboutwhat that could look like in
order to help get you results.
From then we're having a conversationabout what is that gonna consist of?
Is it gonna consist of two workshops?
(16:25):
Is it gonna consist of me workingwith your people one-on-one?
Co-create what that would look like.
Now you have to be clear on what youwant to do and what you don't want to do.
Because if you know that you wantto be in and out as quickly as
possible, you don't wanna set itup that you're working with people
one-on-one or over long periods of time.
You want the ability to be able toco-create what that solution looks like.
(16:46):
But you also wanna be clear beforeyou go into that conversation, what
type of work or engagement with thatcustomer that you would want to be
willing to do and what you wouldn't.
Here's why I don't send proposals,because if you've done that conversation
correctly, there's nothing that I couldsay in a proposal that we have not already
talked about during this last hour.
(17:07):
Sending them a proposal or if theyask you to send them a proposal
means that you didn't do a goodenough job during that meeting.
What I do is, if they ask me aproposal and here's the truth.
I cannot send you anything in aproposal that we have not already
discussed, but here's what I can do.
What if I sent you an engagementletter that recapped what it is that
we just talked about, including theinvestment that we just talked about?
(17:31):
Could you get that signed engagementletter back over to me by Friday?
If I get it to you by tomorrow morning?
And if they start stammering andstuttering and oohing and on, and
I gotta do this, I gotta do that.
They either don't have any intentionsof working with you or you didn't
do a good enough job unpacking thepain or helping them to see how
you're gonna deliver that solution.
But no, there is noproposal at this point.
(17:53):
I've already proposed to you duringthis meeting what it is that I propose
that we do and we talked about whatthat was going to look like together.
So now why do I needto send you a proposal?
It's a great way to just get rid of thosetire kickers and unserious people or just
not within the budget and saving a lot oftears and heartache for a lot of business
owners who are probably thinking about thetwo proposals that they have yet to send.
(18:16):
And they're like, what am I doing now?
I have to rethink my strategy.
Yep.
But it's probably good for them'cause now they're not gonna have to
go through that anymore or they canchange their own process to have a
different perspective going into it.
Yeah.
'cause the proposal is so painful.
It's so painful because firstof all, you're sitting there
like, what should I put in it?
What should I leave out?
(18:36):
And now you've spent hours of time andounces of stress over something that,
literally, what can you put in here thatyou haven't already talked about or that
you should have already talked about?
You're gonna spend all this timejust duplicating what it is that
you've already discussed for what?
Absolutely.
I kind of wanna jump between'cause we talked more about the
middle stages of the funnel here.
(18:57):
But going back to that first stage ofthe funnel kind of filling the leads
in there can be in inbound strategies.
Maybe someone saw you from a podcastor do you do more outbound strategy
that the podcast then supports 'causethey can search you online or do
you try a little bit of everything?
As far as getting yourself out thereand bringing in business for yourself.
It's both.
I am a fan of having reactive andproactive marketing strategies.
(19:21):
But if I just sat back and waited onsomebody to find me and come to me,
I would be in the food stamp lineregardless of what I was selling.
And yes, you wanna make sure thatthere's enough of a footprint of what
it is you do so that people can discoveryou, whether they're discovering your
show, whether they're discoveringyour social media, your blog, your
website, you wanna have some form ofcontent out there so that people can
(19:44):
discover you if you're searching for it.
But I always want to bein the driver's seat.
I'm always looking at whatare the things that I can do.
Where is my audience online andoffline, and how can I go find them?
When we were growing up, ourmom said, don't get in the
traffic because you'll get hit.
Well, when you're in business, you wannaput yourself in the traffic so that
you can get hit or you can hit them.
(20:07):
Absolutely.
You can't just sit there idlyby and just waiting and hoping
that customers will come to you.
You have to be proactive withthat and make those introductions.
And do you find that either directselling is really helpful, Hey,
I got X, Y, Z and it'll do this
or are you struggling with painpoint or are you just going out
building connections, having greatconversations first and naturally it
leads into to business down the road.
(20:28):
A version of that I never lead with.
Here's what you're doing.
Do you want X, Y, and Z?
Because of course they'regonna say, no, they nobody.
Everybody likes to buy butno one likes to be sold to.
When you're talking about, whetheryou're talking to somebody at a media
outlet, whether you're talking to someoneat a traditional publisher, if you're
talking to someone at a corporation,they need to view you as their peer.
(20:53):
The way that they can view you astheir peer is that you have to speak
to them in a way that demonstratesyou already have an idea of what
it is that they're experiencing.
You have to be able todemonstrate to them that there's a
commonality between you and them.
Then you're extending the opportunity tohave a conversation so that you can talk
(21:14):
as peers, discuss what is working and whatis not working as peers, you can discuss
as peers, how you support one another.
You see how that's draft drasticallydifferent than the way people are
currently pitching you, the peoplethat are in your emails, the people
that are in your LinkedIn after you.
You get their connection request.
They immediately jump intowhat you're experiencing.
(21:35):
This is what I know you're experiencing.
Do you wanna experience that?
Stop it.
Hard stop.
No thanks, backspace.
Regardless of whatyou're selling, stop it.
Yes.
I totally agree.
And that's why I wanted to ask someonewho's been through it all, who has
gone through that experience 'cause Ifeel like we're all trying to get to
this top level, center of influence,be the authority leader to some extent
just to get out thereso people know about us.
(21:57):
But you see them make thesemistakes with the direct selling.
And like you said, people love tobuy but don't want to be sold to that
shift in perspective a bit can changethe way that we take that approach to
our outbound or inbound strategies.
And I will say that if somebody'sconvinced you that you should
sell that way, be real clear.
I couldn't tell you the number ofemails that I get but I don't even
(22:19):
know what you're talking about.
You're trying to tell me that inthis email that you're so convinced
that I need this product or service.
And I don't even know what you haven'teven been clear about what the product
or service is or you haven't evendone your research to see if I do
that, people will reach out to meand be like, you need this product or
service for your X, Y, Z. I don't evenknow what that is nor do I have one.
(22:40):
You've already shot yourself in thefoot because you didn't even demonstrate
to me that you took the time to makesure that I really need or could
potentially need what it is that you sell.
Do your homework and make sure that you'reactually putting yourself in front of
someone that could at least potentiallyhave the problem that you're solving.
And when you are speaking tothem, make sure that you are so
(23:03):
clear on what the outcome is.
I don't care what your widget is.
I don't care what your process is.
I only care what the outcome is to me.
Absolutely.
This is some greatadvice, tips and tricks.
So deep into the conversation here,I do want to ask for those who are
in the audience, where can peoplefind you and connect with you online?
(23:24):
Yeah.
So on social media, I'mprimarily on Instagram and I'm
at Shayna Rattler Davis in there.
Somebody with has my new name,I couldn't just be Shayna Davis.
So I'm Shayna Rattler Davis on Instagramand then my website is shaynadavis.com.
That is wonderful.
And I believe you had a freebiefor us where people can go to
influenceeconomyplaybook.com.
(23:45):
Is that still availablewith the code free?
It is.
But let me tell you, there's alwaysone person that does not follow the
instructions and then they contact meand say they want their money back.
When you go to the page, it's gonnaask you, do you have a coupon code?
Type in the word free and thenyou have to click the check mark.
When you click the check mark,it's gonna zero it out to $0.
Yes.
It's gonna ask you for yourcredit card number because that's
(24:07):
the way e-commerce sites work.
No, it is not going to charge youunless you don't click the check mark.
If it still says $47 at the bottomof the page, then you know you
have not followed this correctly.
If you do that incorrectly and youget charged $47, do not contact
me and ask me for your $47 back.
I will probably give it to you but I'mgonna be more irritated with the fact
(24:27):
that you don't follow instructions.
And if you can't follow thatsimple instruction, you're probably
not gonna be able to do anythingwith what's in that playbook.
But if you do know how to followinstructions, here's what you can expect.
There's sophisticated strategies in therethat teach you how to turn your visibility
into profitability with these high valueopportunities that we're discussing today.
There's a visibility checklist on thereso that you can make sure that you're
(24:50):
doing the right things every month andthere's a calculator in there to make sure
that you're actually getting a return oninvestment of the visibility activities
that you're doing every single month.
If you can follow the instructions,there's literally stuff in there
that will change the way that you dobusiness so that you can stop stepping
over dollars in order to get to dimeslike many of us are at the moment.
I love that.
And we'll have the links available downin the show notes and the description.
(25:12):
And I just wanted to say itlouder for the people in the back.
I feel like those who can followinstructions are gonna do great.
And those are the peopleyou wanna work with.
You're almost kind ofpre-qualifying them at that point.
If you can't follow that, Idon't think we can work together.
Correct.
Nor are you gonna like me?
'cause I don't understandwhat's going on right now.
Did you listen?
Did you read?
And you're gonna be like, she's so mean.
That's just the truth, Shayna.
(25:32):
Sometimes you gotta be real
and honestly, I'm being crassbut we really do have to take
the time to stop and read.
If I look in my inbox right now,there's people that I reached out
to customer service yesterday and Isaid to them, i'm not able to log in.
And their response to me was, when you login, do this, that, and the other thing.
And I was not sure where this went wrong.
I just started my sentenceoff with, I can't log in.
(25:56):
And you start your sentenceoff with when you log in.
Learn how to read and follow instructions.
We will go so far live.
My follow up email would be, permy last email, I cannot log in.
As I stated, I can't log in.
And now I've gotta wait another 24 hoursfor you to get back to me because you're
probably somewhere in Bangladesh andit's gonna be another 24 hours before you
get back to my ticket in queue anyway.
(26:20):
Crazy.
I wanted to ask you, we'reabout halfway through 2025 here.
Do you have any new productsor services or any new pivots
that you're gonna be launching?
Or are you just kind of sticking withall the same tried and true methods
that you've been sticking with?
What I'm doing is working and I havesuch a strong conviction to, I want
(26:40):
to see more small business owners win.
There's a statistic that says thatonly 2% of small business owners ever
break the million dollar mark but thatstatistic goes on to say, 56% of their
revenue comes from big organizations.
I have such a strong conviction to wantto see small business owners learn how
(27:01):
to tap into these bigger revenue streamsthat I don't have any plan to switch
away from what it is that I'm doing now.
If you're in my community,what you can expect.
Emails every single week that has avideo of how to do this, how to do this.
I'm not gonna fill you with a bunch offluff every time you open up my email.
It's not gonna be to sell you something.
(27:21):
It's going to be to teach you something.
Now, will there be offers along the way?
Absolutely.
Because I wanna invite you into higherlevels of being able to get stuff done.
But I can guarantee you that if you followme on Instagram or you get on my list
that every time I reach out to you thereis going to be something of value that
you are going to be able to implement.
(27:41):
I promise you that.
I love value.
I appreciate that.
And just your approach tomarketing and influence as a
whole, your business strategies,these are tried and true methods.
This is something that has worked foryou and for many other people as well.
And I think it's the right strategythat people should take your
advice and start to implement.
And if they hit a roadbump to reach out directly.
Absolutely.
(28:02):
I'll give it to you justlike I gave it to you today.
We like that and we appreciate it.
It is jam packed with all thisknowledge and tips and tricks here.
Shayna, I just wanted to ask, is thereanything we haven't talked about yet that
we just wanna open the floor up to youto share and speak with our audience?
Just a sense of encouragement thatoftentimes when we're talking about
securing these types of corporate clients,we have a lack of confidence regardless
(28:26):
of how great we've done in other areasof our business and life, just because
there's a little bit more unknown.
But I can promise you that justlike I've shown you today, if you
do a few things right, it's nothard to be successful in this area.
And the more you do things, themore you see that things work,
that your confidence will go up.
What I would say to you is that,we're almost halfway through 2025.
(28:48):
Don't let 2026 come around and youhaven't at least put your toe in the
water to begin to learn how you can reallycreate these scalable and predictable
income streams in your business.
Because shame on you if you don't at leastfigure out how to start and try before
you write it off because I can promiseyou that it will feed you forever if you
(29:09):
can learn how to bring in these dollars.
Shayna.
I love it.
Thank you so much for taking the time fromyour wildly successful career to give us
this advice and just tell us more abouteverything that's been working for you.
We appreciate it so much.
My pleasure.
Thank you.
Just a sense of encouragement thatoftentimes when we're talking about
securing these types of corporate clients,we have a lack of confidence regardless
of how great we've done in other areasof our business in life, just because
there's a little bit more unknown.
I can promise you that, just likeI've shown you today, if you do
(00:20):
a few things right, it's not hardto be successful in this area.
And the more you do things, themore you see that things work,
that your confidence will go up.
What I would say to you is thatwe're almost halfway through 2025.
Don't let 2026 come around and youhaven't at least put your toe in the
water to begin to learn how you can reallycreate these scalable and predictable
(00:41):
income streams in your business.
Because shame on you if you don't at leastfigure out how to start and try before
you write it off, because I can promiseyou that it will feed you forever if you
can learn how to bring in these dollars.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
(01:02):
Welcome back to another episode.
With us today is a Founder, Incomeand Influence Strategist of The
Influence Economy, Shayna Davis.
She leads a multimedia andtraining company dedicated to
helping ambitious women own theirinfluence and elevate their income.
So excited to have her on.
Shayna, how you doing today?
I am doing fantastic.
How about yourself?
I'm doing wonderful.
Thanks for asking.
We always to ask our guests,tell us about your journey.
(01:23):
What were you doing before that kindaled you into what you're doing today?
I was an accidental entrepreneur andmaybe not the definition that many people
give when I often hear people talk aboutbeing an accidentally entrepreneur.
I lost my job in some capacity,and then I just try to figure
out what do I wanna do next?
Mine was actually a little bit different.
I went to school to be an occupationaltherapist and all these different
(01:46):
companies were help us out.
And how in the world am I supposedto service all of these companies?
It's just me.
A friend of mine who was in physicaltherapy school at the exact same time
that I was in occupational therapyschool was like, you don't get it.
You just get the contract and thenyou hire other therapists and you
basically get paid every time they go out
'cause you build the customer $85 a visit,you pay them 40 and you keep the 45.
(02:11):
And that sounds like abusiness model that I like.
As a result of that, within 90days, I already had 23 therapists
that were working for me.
And so low and behold, I'm an agency owner
which obviously I didn't go totherapy school to own an agency but
that's just kind of what happened.
And by default, people were coming tome like, how do you start a business?
How do you grow a business?
(02:31):
And I was coaching people before I hadany idea what a business coach was like.
I'd never heard of a coachin reference to anything that
wasn't athletes or vocal coach.
But in terms of business coaching,I didn't even know what that was.
I quickly realized that I had a knackfor not just being able to do things
successfully but being able to teachother people what it is that I did
(02:53):
because one of the things I've learnedis that, just because you're good at
something doesn't necessarily mean thatyou also have the skillset in order to
be able to teach someone how to do that.
I kind of love this.
Not only do I feel I can dothis, I really felt like there
was a calling for me to do that.
And I started of becominga general business coach.
Then I segued into, I don't wanna haveanother conversation with a business
(03:18):
owner, I would love to work with you,but I just can't afford to pay you.
That was draining nor was it sustainable.
I figured to myself at the time,if I'm teaching a business owner
how to be productive and efficient.
Couldn't I teach a leader inside ofa corporation the exact same thing?
Knowing that those companies dovalue investing in their people and
they do have the money to pay you.
(03:38):
The downside of it was, if anyoneout there that knew how to teach you
how to land a corporate contract,how to land a corporate sponsor.
After I spent about 18 months figuringit out, I just thought I really wanna
be committed to showing other businessowners how they can do two things.
One.
They can take the same level ofexpertise that they're already selling
(03:58):
to individual consumers and getbigger clients that are gonna give
you bigger checks or the things thatyou're already doing in your business.
Getting a corporation to writeyou a sponsorship check so that
you're not bootstrapping everysingle thing in your business.
And once I learned that.
It was just off to the races.
When you fast forward to whereI'm at in business now, I've
been podcasting for five years.
(04:19):
My podcast is in the top 3% in theworld, and I realized how much easier
it is for me to get a corporateclient now that I have a show.
If you look at where I started in2006 to where I am now, I work with
business owners and podcast hosts toshow them that the business model that's
really going to put you in a positionto stop stepping over dollars to get
(04:40):
to Dimes is to learn how to build abusiness that these bigger companies
are gonna give you bigger checks.
Absolutely.
That is such an incredible journeyand exactly the reason we wanted
to have you on the show 'cause ouraudiences, business owners, marketers,
entrepreneurs, people who are tryingto build themselves up and in different
stages of their journey and a lot ofthose instances they haven't learned
(05:00):
yet or they're just starting to learn.
A lot of business owners aretrying to get to that next level.
They wanna land bigger clients, getpaid a fair and this larger amount,
and you've cracked this code here.
But there's many different waysto go about it but I feel you've
kind of developed this own system.
Can you tell me more about howyou spearhead that approach?
Absolutely.
It all starts by how we positionourselves and you have to create
(05:23):
what I call a transcendent brand.
You can think of a transcendentbrand as an umbrella and what you're
doing is, you're asking yourselfwhat are the broader themes of my
area of expertise or what it isthat I'm really helping people with.
Take myself for example, even though mypodcast is in the top 3% and even though
podcasting is central to my strategy,I don't brand myself as a podcasting
(05:48):
expert, I brand myself as an influenceexpert and teaching a business owner or
a podcast host how to land these highvalue opportunities is just one way
that I serve the arena of influence.
And the reason why that's an importantis because if I'm looking for mass market
opportunities, if I want a corporateclient, if I want a traditional book deal,
(06:11):
if I wanna be in major media, I can'tjust brand myself as a small niche expert.
I need to look at it in broader themes.
If you look at myself as influencer?
Yes, I can teach you how to make seriousmoney from your influence to build
yourself as a thought leader that'sgonna be able to get these type of deals.
But a corporation could also bringme in to say, how do you help our
(06:31):
leaders to improve their thoughtleadership and their executive presence?
You know The Today Show?
Let's just say, it's March andit's women's history month.
I want you to come on and talkabout how a woman can own her voice,
how she can own her influence.
If you notice one of those is veryspecific and the other is scalable.
You first have to ask yourself, what isit that you're really helping people with?
(06:51):
For me, I'm not just helping youwith your podcast or your business.
I'm helping you with your influenceand that makes you much more
attractive to the mass market.
That's the very first step is to recognizeif you already have a message, if you
already have skills or expertise, whatis the more broader general arena that
you're actually operating in insteadof just one small sliver of how it
(07:16):
is that you can help your niche.
Absolutely.
And I think something that youmentioned that's really important is
just considering this as influence.
We're trying to put ourselves out there.
Either we wanna do more inboundorganic strategies and get people
to come to us or we're doing someoutbound and we're wondering how do
I make an influence on this personor get in front of the right people?
I love the approach of thinking ofit as influence because that kind
(07:38):
of shifts the perspective a bit whenyou take that perspective with it.
You have to think aboutwhat is it for you?
Because everyone that's listeningtheir umbrella is not influenced.
You have to ask yourself, if this is theway that I'm currently serving clients.
What area am I really helping?
Let me just give another concrete example.
Let's say that you are health coachand you teach moms how to lose weight.
(08:01):
That is a very specific niche but yourumbrella brand or your transcendent
brand, as I like to call it,could potentially be Women's Total
Health or Women's Total Wellbeing.
You notice how one is very specific.
The Today Show is not likelyto bring you on for that.
They could, A book deal is gonna makea lot more sense if I'm talking about
(08:21):
women's wellbeing because they'relike, listen, any woman could buy this
that is interested in their wellbeing.
It doesn't just have to be a momthat's looking to lose weight.
You just have to ask yourself,what is the broader theme?
Of the area that I'mreally helping people in.
And from there it's just aboutpackaging your positioning yourself
so that you can show a person.
How you can help them solve a problem.
(08:43):
Just like you're already talkingabout what it is that you're doing
now in your current business.
That's the beauty of it, Chris,that this is not a far segue off.
It's not switching directions.
It's really just adding a different layerinto what it is that you're already doing,
and usually it's just a 15 degree shift.
It's usually a lot.
It's usually not likethis complete overhaul.
(09:04):
Now for those who are potentiallyinterested, but maybe they find themselves
being on the introverted end, do you needto be really good at public speaking?
Do you need to be extroverted?
Do you need to have a personalityto be successful in this?
Or can that skillsetbe taught and learned?
I.
It can absolutely be taught and learned.
And the other thing is, just likeanything else in business, you
don't have to be forward facing inorder to be able to land business.
(09:27):
The exact same strategies that you'reusing to get your foot in the door
with a client now are the same typesof strategies that you can use.
You can produce content.
Sometimes even faceless,if that's your jam.
But what the most important thing isthat can you articulate to a larger
organization how you can help them solvetheir problems just like you would if
(09:49):
you are currently selling to individualconsumers or other business owners.
You don't have to be introvert,you don't have to be extroverted,
but you do have to be clear.
Many of us are not clear on our messaging.
And if you can't say to someone infive seconds or less how it is that you
help someone, then it doesn't matterhow extroverted you are 'cause you're
gonna be saying the wrong thing anyway.
(10:10):
Guilty is charged.
I've definitely been there andwe've workeded my brand and who I
thought I worked with the audience,maybe the offer, the messaging
kind of going back to square one.
But I think when I focus myselfon what pain point am I solving?
What solutions can I provide?
And then I realized who'shaving those problems?
How do I speak to them?
And that starts to build thisaudience, offer messaging.
(10:32):
But once you dial that in, I feel you canscale to the bigger influence 'cause now
you're really honed in on your messaging.
You know who you're targeting,you can speak to them.
That kind of the process as well whereyou kind of need to know a little
bit before you go full influencer?
You need to know what is the problemthat they recognize they have and
use the language that they use andthat transcends across regardless
(10:54):
of who your target market is.
Many of us are using these cute,clever ways to describe what it is
that we do and no one is laying in bedat night saying that to themselves.
As the expert, we're talking tothem about the problem that we
know they're really having, whichis usually the underlying problem.
And that's not the problem thatthey recognize that they have.
Again, I'm dropping business gemshere right now, regardless of who
(11:16):
your target is, what is the problemthat they recognize that they have?
No one is just laying in bed at night.
If I could just thrive.
Why do we say that?
There's so many people.
I help women over 50 thrive.
Now, what it is that you help themdo may be categorized as thriving but
no one is going to recognize that.
That's the problem that they have.
(11:38):
Usually when it's the mindset
or technical shifts that peopleneed to make, that's usually not the
problems that they think they have.
You have to ask yourselfwhat is the problem that they
recognize that they have?
And it's the same thing if you're lookingto get your foot in the door with a
company that generates $50 million a year.
What is the problem thatthey know that they have?
(11:59):
And when you approach them, you don'tapproach them with, this is me and
how big I am and how great I am, andall the people that I've helped, you
have to say to them, listen, here'swhat I know you're struggling with.
For example, you wanna do trainingand you're talking to the head of HR.
Here's one of the things that I knowthat top HR professionals are always
looking to attract and retain good talent.
(12:22):
I would love to have a conversationwith you about how we can support
one another's efforts like you.
Nowhere in there that I say,this is the name of my business.
I'm certified.
I've been around for 19 years.
I help companies do X, Y, and Zbecause they don't care about you.
They only care about the problemthat they are being on the line for.
That brings up a really great point andleads into some sales advice that I have
(12:46):
learned and just experienced myself isoftentimes we will mistake selling as,
let's throw out a bunch of word salad,the features, the benefits where they're
talking 80% of the time instead of
listening 80% of the time, or maybeeven just asking the right questions.
That way it opens up that opportunitywithin the discovery phase.
Do you find that as well wherepeople are focused on just the
(13:08):
blurting out the word salad insteadof asking the right questions?
Absolutely.
And here's the thing, you have thething that you're talking about, this
whole needs discovery conversationhappens once you get a meeting.
The question is, what do you sayto get the meeting to begin with?
And you have to already have some ideaof what it is that they're struggling
with or what it is that you knowthat they're looking to accomplish.
(13:30):
And that's not hard to find out.
You have to speak to thatin order to get the meeting.
And then when you're in the meeting, askall the questions about what it is that
they're doing that's working, what it isthat they're doing that's not working.
What would it be like if youcould solve that problem?
The same type of conversations thatyou have if you're selling to an
individual or a business owner.
(13:51):
But if you lead with yourself andeverything about you and your business,
you're almost likely not to everget the meeting to be able to ask
those questions and really be ableto have those deeper conversations
that can move the process forward.
Absolutely.
Let's assume that we have done areally good job and we have that
first meeting went really well.
I feel the B2B space is a littlebit different and can change based
(14:13):
on just the size of the business.
I feel like sometimes you'reeither speaking directly to the
entrepreneur, business ownerversus these bigger companies.
Maybe there's a board you have to presentyour ideas to and the department heads.
Is that process differentwhen you're working small,
medium, or large businesses?
You have to know whothe decision maker is.
The lower down the totem pole they are,the more they're gonna have to sell up.
(14:35):
You don't ever wanna waste your timemeeting with someone that does not have
authority, that does not have decisionmaking power, because that would be the
equivalent of someone tries to sell yousomething and then you now have to go
back and try to sell it to your spouse.
And of course it's a no becausethey don't understand it.
They didn't have the opportunityto ask any questions.
They didn't even have the opportunityto give any input at the beginning
(14:59):
as to what it is that they wanted.
For me, if I'm looking to even attemptto have a conversation with someone,
I don't talk to anybody that'snot, at least at director level.
Ideally, I want them to be at VPlevel or higher but at a minimum.
I want them to be at director levelbecause most of the time below that.
They're not going to have the abilityto be able to say yes to you, and
(15:21):
then you're just gonna prolong theprocess or never get past that meeting
because then they have to go backand try to sell it to someone else.
And guess what?
I can almost guarantee you 9 timesoutta 10, they are not going to
position you or what you positionedin the way that you did to them.
Absolutely.
Let's assume that all of thatwent really well, now we're
about to submit a proposal.
(15:42):
Maybe we kind of build ourselves intoa set amount of deliverables so that
it's scalable or is it more white gloveand we're gonna customize it to you?
Is there a certain approachyou'd like to take?
Can both be feasible or is onejust clearly better than the other?
I'm a fan of co-creation.
No one wants to feel like youjust took an offer off the shelf.
First of all, I don't do proposals.
(16:03):
We'll get to that in a minute, butI don't submit proposals during
the needs discovery conversation.
Once I have identifiedwhat their challenges are.
I say, okay, now let's talk aboutwhat that could look like in
order to help get you results.
From then we're having a conversationabout what is that gonna consist of?
Is it gonna consist of two workshops?
(16:25):
Is it gonna consist of me workingwith your people one-on-one?
Co-create what that would look like.
Now you have to be clear on what youwant to do and what you don't want to do.
Because if you know that you wantto be in and out as quickly as
possible, you don't wanna set itup that you're working with people
one-on-one or over long periods of time.
You want the ability to be able toco-create what that solution looks like.
(16:46):
But you also wanna be clear beforeyou go into that conversation, what
type of work or engagement with thatcustomer that you would want to be
willing to do and what you wouldn't.
Here's why I don't send proposals,because if you've done that conversation
correctly, there's nothing that I couldsay in a proposal that we have not already
talked about during this last hour.
(17:07):
Sending them a proposal or if theyask you to send them a proposal
means that you didn't do a goodenough job during that meeting.
What I do is, if they ask me aproposal and here's the truth.
I cannot send you anything in aproposal that we have not already
discussed, but here's what I can do.
What if I sent you an engagementletter that recapped what it is that
we just talked about, including theinvestment that we just talked about?
(17:31):
Could you get that signed engagementletter back over to me by Friday?
If I get it to you by tomorrow morning?
And if they start stammering andstuttering and oohing and on, and
I gotta do this, I gotta do that.
They either don't have any intentionsof working with you or you didn't
do a good enough job unpacking thepain or helping them to see how
you're gonna deliver that solution.
But no, there is noproposal at this point.
(17:53):
I've already proposed to you duringthis meeting what it is that I propose
that we do and we talked about whatthat was going to look like together.
So now why do I needto send you a proposal?
It's a great way to just get rid of thosetire kickers and unserious people or just
not within the budget and saving a lot oftears and heartache for a lot of business
owners who are probably thinking about thetwo proposals that they have yet to send.
(18:16):
And they're like, what am I doing now?
I have to rethink my strategy.
Yep.
But it's probably good for them'cause now they're not gonna have to
go through that anymore or they canchange their own process to have a
different perspective going into it.
Yeah.
'cause the proposal is so painful.
It's so painful because firstof all, you're sitting there
like, what should I put in it?
What should I leave out?
(18:36):
And now you've spent hours of time andounces of stress over something that,
literally, what can you put in here thatyou haven't already talked about or that
you should have already talked about?
You're gonna spend all this timejust duplicating what it is that
you've already discussed for what?
Absolutely.
I kind of wanna jump between'cause we talked more about the
middle stages of the funnel here.
(18:57):
But going back to that first stage ofthe funnel kind of filling the leads
in there can be in inbound strategies.
Maybe someone saw you from a podcastor do you do more outbound strategy
that the podcast then supports 'causethey can search you online or do
you try a little bit of everything?
As far as getting yourself out thereand bringing in business for yourself.
It's both.
I am a fan of having reactive andproactive marketing strategies.
(19:21):
But if I just sat back and waited onsomebody to find me and come to me,
I would be in the food stamp lineregardless of what I was selling.
And yes, you wanna make sure thatthere's enough of a footprint of what
it is you do so that people can discoveryou, whether they're discovering your
show, whether they're discoveringyour social media, your blog, your
website, you wanna have some form ofcontent out there so that people can
(19:44):
discover you if you're searching for it.
But I always want to bein the driver's seat.
I'm always looking at whatare the things that I can do.
Where is my audience online andoffline, and how can I go find them?
When we were growing up, ourmom said, don't get in the
traffic because you'll get hit.
Well, when you're in business, you wannaput yourself in the traffic so that
you can get hit or you can hit them.
(20:07):
Absolutely.
You can't just sit there idlyby and just waiting and hoping
that customers will come to you.
You have to be proactive withthat and make those introductions.
And do you find that either directselling is really helpful, Hey,
I got X, Y, Z and it'll do this
or are you struggling with painpoint or are you just going out
building connections, having greatconversations first and naturally it
leads into to business down the road.
(20:28):
A version of that I never lead with.
Here's what you're doing.
Do you want X, Y, and Z?
Because of course they'regonna say, no, they nobody.
Everybody likes to buy butno one likes to be sold to.
When you're talking about, whetheryou're talking to somebody at a media
outlet, whether you're talking to someoneat a traditional publisher, if you're
talking to someone at a corporation,they need to view you as their peer.
(20:53):
The way that they can view you astheir peer is that you have to speak
to them in a way that demonstratesyou already have an idea of what
it is that they're experiencing.
You have to be able todemonstrate to them that there's a
commonality between you and them.
Then you're extending the opportunity tohave a conversation so that you can talk
(21:14):
as peers, discuss what is working and whatis not working as peers, you can discuss
as peers, how you support one another.
You see how that's draft drasticallydifferent than the way people are
currently pitching you, the peoplethat are in your emails, the people
that are in your LinkedIn after you.
You get their connection request.
They immediately jump intowhat you're experiencing.
(21:35):
This is what I know you're experiencing.
Do you wanna experience that?
Stop it.
Hard stop.
No thanks, backspace.
Regardless of whatyou're selling, stop it.
Yes.
I totally agree.
And that's why I wanted to ask someonewho's been through it all, who has
gone through that experience 'cause Ifeel like we're all trying to get to
this top level, center of influence,be the authority leader to some extent
just to get out thereso people know about us.
(21:57):
But you see them make thesemistakes with the direct selling.
And like you said, people love tobuy but don't want to be sold to that
shift in perspective a bit can changethe way that we take that approach to
our outbound or inbound strategies.
And I will say that if somebody'sconvinced you that you should
sell that way, be real clear.
I couldn't tell you the number ofemails that I get but I don't even
(22:19):
know what you're talking about.
You're trying to tell me that inthis email that you're so convinced
that I need this product or service.
And I don't even know what you haven'teven been clear about what the product
or service is or you haven't evendone your research to see if I do
that, people will reach out to meand be like, you need this product or
service for your X, Y, Z. I don't evenknow what that is nor do I have one.
(22:40):
You've already shot yourself in thefoot because you didn't even demonstrate
to me that you took the time to makesure that I really need or could
potentially need what it is that you sell.
Do your homework and make sure that you'reactually putting yourself in front of
someone that could at least potentiallyhave the problem that you're solving.
And when you are speaking tothem, make sure that you are so
(23:03):
clear on what the outcome is.
I don't care what your widget is.
I don't care what your process is.
I only care what the outcome is to me.
Absolutely.
This is some greatadvice, tips and tricks.
So deep into the conversation here,I do want to ask for those who are
in the audience, where can peoplefind you and connect with you online?
(23:24):
Yeah.
So on social media, I'mprimarily on Instagram and I'm
at Shayna Rattler Davis in there.
Somebody with has my new name,I couldn't just be Shayna Davis.
So I'm Shayna Rattler Davis on Instagramand then my website is shaynadavis.com.
That is wonderful.
And I believe you had a freebiefor us where people can go to
influenceeconomyplaybook.com.
(23:45):
Is that still availablewith the code free?
It is.
But let me tell you, there's alwaysone person that does not follow the
instructions and then they contact meand say they want their money back.
When you go to the page, it's gonnaask you, do you have a coupon code?
Type in the word free and thenyou have to click the check mark.
When you click the check mark,it's gonna zero it out to $0.
Yes.
It's gonna ask you for yourcredit card number because that's
(24:07):
the way e-commerce sites work.
No, it is not going to charge youunless you don't click the check mark.
If it still says $47 at the bottomof the page, then you know you
have not followed this correctly.
If you do that incorrectly and youget charged $47, do not contact
me and ask me for your $47 back.
I will probably give it to you but I'mgonna be more irritated with the fact
(24:27):
that you don't follow instructions.
And if you can't follow thatsimple instruction, you're probably
not gonna be able to do anythingwith what's in that playbook.
But if you do know how to followinstructions, here's what you can expect.
There's sophisticated strategies in therethat teach you how to turn your visibility
into profitability with these high valueopportunities that we're discussing today.
There's a visibility checklist on thereso that you can make sure that you're
(24:50):
doing the right things every month andthere's a calculator in there to make sure
that you're actually getting a return oninvestment of the visibility activities
that you're doing every single month.
If you can follow the instructions,there's literally stuff in there
that will change the way that you dobusiness so that you can stop stepping
over dollars in order to get to dimeslike many of us are at the moment.
I love that.
And we'll have the links available downin the show notes and the description.
(25:12):
And I just wanted to say itlouder for the people in the back.
I feel like those who can followinstructions are gonna do great.
And those are the peopleyou wanna work with.
You're almost kind ofpre-qualifying them at that point.
If you can't follow that, Idon't think we can work together.
Correct.
Nor are you gonna like me?
'cause I don't understandwhat's going on right now.
Did you listen?
Did you read?
And you're gonna be like, she's so mean.
That's just the truth, Shayna.
(25:32):
Sometimes you gotta be real
and honestly, I'm being crassbut we really do have to take
the time to stop and read.
If I look in my inbox right now,there's people that I reached out
to customer service yesterday and Isaid to them, i'm not able to log in.
And their response to me was, when you login, do this, that, and the other thing.
And I was not sure where this went wrong.
I just started my sentenceoff with, I can't log in.
(25:56):
And you start your sentenceoff with when you log in.
Learn how to read and follow instructions.
We will go so far live.
My follow up email would be, permy last email, I cannot log in.
As I stated, I can't log in.
And now I've gotta wait another 24 hoursfor you to get back to me because you're
probably somewhere in Bangladesh andit's gonna be another 24 hours before you
get back to my ticket in queue anyway.
(26:20):
Crazy.
I wanted to ask you, we'reabout halfway through 2025 here.
Do you have any new productsor services or any new pivots
that you're gonna be launching?
Or are you just kind of sticking withall the same tried and true methods
that you've been sticking with?
What I'm doing is working and I havesuch a strong conviction to, I want
(26:40):
to see more small business owners win.
There's a statistic that says thatonly 2% of small business owners ever
break the million dollar mark but thatstatistic goes on to say, 56% of their
revenue comes from big organizations.
I have such a strong conviction to wantto see small business owners learn how
(27:01):
to tap into these bigger revenue streamsthat I don't have any plan to switch
away from what it is that I'm doing now.
If you're in my community,what you can expect.
Emails every single week that has avideo of how to do this, how to do this.
I'm not gonna fill you with a bunch offluff every time you open up my email.
It's not gonna be to sell you something.
(27:21):
It's going to be to teach you something.
Now, will there be offers along the way?
Absolutely.
Because I wanna invite you into higherlevels of being able to get stuff done.
But I can guarantee you that if you followme on Instagram or you get on my list
that every time I reach out to you thereis going to be something of value that
you are going to be able to implement.
(27:41):
I promise you that.
I love value.
I appreciate that.
And just your approach tomarketing and influence as a
whole, your business strategies,these are tried and true methods.
This is something that has worked foryou and for many other people as well.
And I think it's the right strategythat people should take your
advice and start to implement.
And if they hit a roadbump to reach out directly.
Absolutely.
(28:02):
I'll give it to you justlike I gave it to you today.
We like that and we appreciate it.
It is jam packed with all thisknowledge and tips and tricks here.
Shayna, I just wanted to ask, is thereanything we haven't talked about yet that
we just wanna open the floor up to youto share and speak with our audience?
Just a sense of encouragement thatoftentimes when we're talking about
securing these types of corporate clients,we have a lack of confidence regardless
(28:26):
of how great we've done in other areasof our business and life, just because
there's a little bit more unknown.
But I can promise you that justlike I've shown you today, if you
do a few things right, it's nothard to be successful in this area.
And the more you do things, themore you see that things work,
that your confidence will go up.
What I would say to you is that,we're almost halfway through 2025.
(28:48):
Don't let 2026 come around and youhaven't at least put your toe in the
water to begin to learn how you can reallycreate these scalable and predictable
income streams in your business.
Because shame on you if you don't at leastfigure out how to start and try before
you write it off because I can promiseyou that it will feed you forever if you
(29:09):
can learn how to bring in these dollars.
Shayna.
I love it.
Thank you so much for taking the time fromyour wildly successful career to give us
this advice and just tell us more abouteverything that's been working for you.
We appreciate it so much.
My pleasure.
Thank you.
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