October 2, 2025 • 30 mins
Jodi dives into the psychological impact of sound and how it shapes our emotions and perceptions. Learn how businesses can utilize sound to make a lasting impression on their audience. Jodi discusses intriguing facts about sound, such as how auditory cues can influence taste perceptions, and shares her experiences in voice acting for major brands. Unlock the secrets of sound marketing and create deeper connections with your listeners.
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Jodi Krangle:
Company Website: https://voiceoversandvocals.com
Podcast: https://audiobrandingpodcast.com
Music: https://open.spotify.com/album/4vDy4VRrpwBejFYjCRv8Kr
LinkedIn: https://www.linkedin.com/in/jodikrangle/
Facebook: https://www.facebook.com/jodikrangle/
Instagram: https://www.instagram.com/jodikrangle/
YouTube: https://www.youtube.com/c/JodiKrangleVO
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/
Website: https://focused-biz.com/
Website: https://christroka.com/
#brainwork #framework #business #marketing #psychological #sounds #voices #acting #emotions #perceptions
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
You have to try a bunchof different things.
(00:01):
And when I was in the beginning of mycareer, I was trying a bunch of different
voiceover types and genres and everythinganyone could throw at me, I was game.
Sure.
But as you progress through yourcareer, the market starts to tell
you where you fit and whether or notwhether it's voiceover or any other
field, the market will tell you whereyou fit and when you get that hint.
(00:28):
You really need to lean intoit because that's how you can
make a viable business grow.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is Jodi Krangle.
She is a voice actor atPiece of Cake Voiceovers.
Wanted to chat more about thelife's and joy of entrepreneurship.
(00:50):
Jodi, how you doing today?
Thanks for joining us.
I'm doing great.
Thanks for having me, Chris.
Absolutely.
So we always like to ask ourentrepreneurs, tell us about your journey.
What were you doing before thatkinda led you into where you are now?
Well, I was in SEO and internet marketingwhen the internet was brand new.
This was 1995 when I got online.
And I loved it.
(01:11):
It opened up the world.
It was fantastic.
I did that for a number of yearsuntil I got really bored because 2007
was around when Google became it.
There wasn't another search engineanymore that mattered, I got bored,
I just didn't wanna do it anymore.
And I decided that thing that had beenin the back of my head percolating
(01:33):
for a while, I was gonna try that.
I hung out my shingle and I starteddoing voice acting and mostly
what I do is in the commercialand corporate narration space.
I tend not to do the audio books or thelong form narration or the video games
and animation and that kind of stuff.
I really love theadvertising end of things.
(01:55):
Nice.
That is so cool.
I want a journey to take you from a lotof people try to break up of the nine
to five, or they get bored or complacentwith just where they're at and they wanna
branch out and expand and voice acting.
Like you said, there's almosta subset of many other types,
the long form and the narration.
You focus more on themarketing advertising piece.
Are these like the 15,32nd spots that you see?
Like most companies doing commercialsor radio ads and internet ads.
(02:19):
A lot of them are.
Television was still athing when I started.
Not so much anymore.
But radio is still a thing, even ifit's streaming, it's out there as well.
The thing about radio is reallyinteresting because it's very much an
audio medium, you don't really havethe visual to give you cues as to what
(02:40):
you're seeing or what's being described.
And in that case, I'm less of a voice.
Under which is just kind ofhighlighting like Vanna White,
if you even know who that is.
What is on the screen.
The radio, that's your voice, is it?
You have to tell that story yourselfor other people are having dialogue
in your commenting on it butit's all voice, it's all audio.
(03:02):
Different types of thingsand it's still out there.
Thankfully.
But advertising, marketing, I find thepsychology of it to be really fascinating.
I've kind of focused my attention to that.
It really is fascinating.
Can you take me more into theday in the life of a voice actor?
Are you doing outreach?
Are people coming to you now?
'Cause they heard your spot and evenfor a 32nd or 62nd long commercial.
(03:27):
I can't imagine you just run that inone take and you say, all right, off
to the pool now, there's more to it.
You gotta level some audio and you have todo a few takes and send it for revisions.
I don't know.
What is that process like?
It depends.
There's a lot of different options here.
A lot of my day I spend on LinkedIn, tobe honest, I'm making a lot of connections
on LinkedIn for certain category of jobsthat people have that might be hiring.
(03:53):
In what I do and just makingconnections and letting them know
I'm out here and I do a podcast aboutadvertising and marketing and branding.
That has to do with sound.
That sort of gets some connectionscoming my way as well, because I
interview some really interesting people.
That helps.
And then of course I'm doing emailreach out to people who might have
(04:15):
advertising agencies or video productioncompanies and stuff like that.
And then I have my own regular clients.
I have regular clients who come to me ona daily, weekly basis, sometimes monthly.
It depends on what itis we're doing together.
And in that case, yes, I amrecording by myself and I have
to be my own audio engineer.
You can see the booth back there.
(04:36):
I have all the equipment I need, I havea really nice microphone and doing stuff.
I have to do my own editing.
Yes, I will probably give themtwo or three takes, depending
on how long the script is.
If it's a corporate narration, itcan be as long as five minutes.
I'm in some cases giving them one take.
But maybe with the intro repeatedor certain lines repeated inside
(04:58):
that five minutes to give them some.
Options for within the piece.
It all depends.
And then I'm sending them off that audioas clean as I possibly can make it.
And then they do whatever productionthey're gonna do on their end.
But when it comes to doing stuff foragents, and I have several agents all
over the US and Canada, and those agentswill give me auditions, a lot of my day
(05:24):
is spent auditioning, and if I happento land one of those auditions so that
it becomes a job, then the client isusually going to be directing me over a
local, something called Source Connect,which is I am recording in my studio
and they're receiving that recordingon their end and recording it there.
(05:45):
There's another thingcalled Session Link Pro.
There's a bunch of these different.
Peer-to-peer kind of connectionsthat we can use for recording now.
And I do that inside of my booth.
I have them in my headphones andthey're directing me as we do the spots.
And it depends on how picky they wanna be.
(06:06):
And I have to be infinitely directable.
They'll tell me they want more smilein this, or they want less smile, or
they want it to be more energy, orthey want it to be soothing or they
tell me these things and I interpretwhat they're telling me to get my
voice to be what it is they want, whatthey're hearing in their head and it's
(06:27):
a skill of knowing your instrumentand knowing what their words mean.
Because every producer is different.
Every person directing me in thebooth is gonna say something.
A smile, adding more smile thatmeans something to one person and a
different thing to another person.
(06:48):
I have to interpret that and move minutelydepending on where they direct me.
That's skill and that'ssomething that you get over time.
Yeah.
And especially in the creative space,design work, it's like, can you make
this, can you make this brighter?
Do you mean the contrast and saturationor do you mean brighter colors or
does it need a different palette?
Like you said, you have to interpretwhat they're saying and try to then
(07:11):
deliver this better finished productand understand what they meant by it.
Exactly.
And it's different for everyoneand if you're doing it in graphic
design, I want more soft edges thansquare edges, that kind of thing.
Right?
Yeah.
People will say that kind of a thingand then you have to interpret that and
make sure you understand what they mean.
(07:31):
It's a skill.
It's definitely a skill, butyou have to know your instrument
so what you're drawing with.
I know what I'm speaking with.
Have they ever thrown a termat you that you're like.
I have no idea what they mean.
And you had to dig deeper.
They're like, this lineneeds more synergy.
And you're like, synergy.
What do you mean?
Can you sound taller?
Yeah.
I will try whatever it is that I thinkit is, and then if that approaches
(07:57):
what they were thinking in theirhead, then I know what they meant.
It's happened many times.
Like I said, I've been doingthis 17 plus years now.
It's hard for someone to throwsomething at me that I can't
at least make an attempt to do.
And if we don't understand eachother that first time, then I will
try and interpret and say back tothem what it is they're trying to
(08:19):
say to me to see if I got it right.
Yes.
It's being willing to play, is what it is,
yes.
And it's cool that you described thisthat the software and tools that you
use where there's this in ear monitor.
Where you can get the live feedbackand that audio is being uploaded.
Basically instantaneously.
It's like being at their ownstudio, their own sound booth
(08:40):
but you're in the comfort of yourown home, which is fantastic.
It is absolutely fantastic thattechnology exists now because now I
can do more than one job in a day.
That's nice.
Yes.
Not worry about travel
Yeah.
Well, I live outside of the city.
You would say 40 minutes up the highway,but add traffic in there and it's
probably about an hour and a half,and then the stress of trying to find
(09:03):
parking in a big city center, it's hard.
Being able to do everythingfrom my own booth.
Oh.
Priceless.
Yes, absolutely.
When you were talking beforeabout your day-to-day life,
building connections, doing theoutreach, building relationships.
What piece of that has beenmost effective for you?
Are you going for a hard sale right away?
(09:23):
No, not at all.
No.
Yeah, not at all.
What I do is I will connect with someone,I won't even send a note, and then if
they decide to connect with me, I thankthem for the connection and I say, I am
looking forward to following your work.
And then if they reply, I will sayto them, if you have any need for
anything, feel free to let me know.
And that's the end of that.
(09:45):
We have a connection and we'rewatching each other on LinkedIn,
and I'll comment on their stuffand they might comment on mine.
And if they're in a specific fieldthat has a lot to do with audio, I
may invite them on the podcast, whichagain, makes for a better connection.
I'm not here to sell hard to anyone.
I'm making a connection so that wehave time to get to know each other.
(10:08):
And then when that connection becomesa deeper connection of, I understand
what they're hoping to accomplishand I am rooting for them when they
have big things happen in their livesor if they changed jobs or if they
get an award or something like that.
I'm all about the nice stuff.
(10:28):
I really wanna encourage people to keepdoing what they love doing because that's
important in our lives and people do itfor me, I wanna do it for other people.
Right.
Absolutely.
And building those relationships, Ithink starting out a lot of people
are desperate and hungry for gettinga sale, I think they have to really
be direct with it as opposed to justknowing that relationships take time
(10:51):
to nurture and they're not always verydirect, do you wanna buy my stuff?
Sometimes it's seeing the content comeacross LinkedIn or the message pops up
and that conversation builds over time.
Very much and LinkedIn is abusiness network, no one thinks
that you are connecting withthem to have coffee with them.
I'm not personally invested.
I mean, who knows, maybe we havesome things in common and we
(11:14):
can actually become friends, butthat's gonna happen over time.
I'm not expecting a connection tosuddenly be my best friend and they're
aware that if they connect with me, I'mnot asking them to be my best friend.
We're forming the beginnings ofa possible business relationship.
If that happens to deepen, that's great.
But I'm not expecting to know they'rekids' names necessarily or know what they
(11:40):
put on their barbecue on the weekend.
If they wanna share, I'm happy to hear but
It's funny that balance.
Yeah.
There is a balance.
I mean, if I was on Facebook,that would be a different thing.
Right.
Yeah.
Instagram.
that's a different thing.
But when we're talking LinkedIn, we'retalking business and people on that
network know that we're talking business.
It's not surprising that peoplereach out to other people.
(12:04):
It would be surprising if youautomatically sell to them
because no one wants that.
I get to find someonewho's doing that well.
There's no good way to do that.
There really isn't.
Ultimately we are imposing ourselvesinto someone else's social media feed
and we have to be respectful of that.
(12:25):
That's not to say that whatyou offer isn't a great thing.
It could be a fantastic thing, butthey're not gonna be receptive to you.
If the first thing you do after thatconnection is to say, here, buy my stuff.
Where's the trust?
There's nothing there yet.
You gotta let it percolate a little there.
I totally agree.
And that kinda leans into beingextroverted versus introverted.
(12:48):
'Cause I think business owners outthere feel like they need to be
extroverted or out there all the time.
And what is that like whetheryou're being introverted versus
shy, and how do we kind of overcomethat or use that to our advantage?
It's a tough call for a lot ofpeople because they feel like
they have to be an extrovert.
And I said this before we startedrecording, I am a raging introvert.
(13:10):
I really am.
I would rather sit here with a good bookor a good Netflix program, then have
a group gathering for drinks at a loudbar like that, just does nothing for me.
And it's different for everybody, but theway that I regain my energy is by being
(13:32):
by myself and relaxing and being in peace.
And for me, even I don't tend to listen toa whole lot of music while I'm doing that.
It's actually fairlysilent when I'm doing that.
That's just me.
Everyone else gets theirenergy back in a different way.
But extroverts get it by beingin group settings, and I do not.
(13:53):
What that means for me is that Icannot schedule podcast interviews
either for someone else's or my own.
I can't schedule zoom meetings.
I can't schedule a directedsession with a client.
One after the other, after the other.
I can't do that.
If I do that, I will sufferand my work will suffer.
(14:17):
I need to be very carefulabout how I schedule things.
That's really the essence of it.
For me.
How I schedule things is reallykey because I need to schedule
some relief time in between thingsor else it doesn't work for me.
In those moments, you only haveso much energy available to give.
You need to be smart with yourtime so that way you're not
(14:39):
burning out and draining yourself.
Because a lot of entrepreneurs.
We try to go hard too fast and then weburn out or we spin out and then we're
like, I need a week or two to recover.
But if you can be smart and manageyour calendar a bit your recovery time
becomes less or it's more manageable.
Yes.
There's something else that I'vebuilt into my career as well.
When I do my jobs, my jobs are generallyfive minutes of finished audio or less.
(15:03):
And the reason they are that, and that Ihave specialized in the commercials and
the corporate narration that are aroundthat size is because there are no fires.
When someone says that they need asentence redone and it's a emergency and
they have to go to air tomorrow, I canget something back to them in 10 minutes
(15:24):
because it's a line, it's not a wholethree pages of stuff for an e-learning,
right.
That needs to be done tomorrow.
It's something that I can do in 10minutes and I have taught myself how to
do that and match the tone and give themwhat they need and give them options
(15:45):
for what they need so that they canjust plug it right in the way they go.
And that is only possiblebecause what I do is short.
Great.
And a lot of entrepreneurs and firsttime business owners struggle with that.
To start, they really justwanna get out there and take
on as much work as they can.
And then I think over time theystart to realize which clients
(16:06):
are the right fit for them.
What type of work isthe right fit for them.
But we don't know untilwe're in the trenches.
You have to try a bunchof different things.
And when I was in the beginning of mycareer, I was trying a bunch of different
voiceover types and genres and everythinganyone could throw at me, I was game.
Sure.
But as you progress through your career,the market starts to tell you where
(16:28):
you fit and whether or not, whetherit's voiceover or any other field, the
market will tell you where you fit.
And when you get that hint, you reallyneed to lean into it because that's how
you can make a viable business grow.
Absolutely.
I was curious just about your offtime when you're not voice acting, but
(16:50):
you're probably thinking about work.
Maybe you're fixing, I'malways thinking about work.
Maybe you're fixingyourself a cup of coffee.
Are you speaking to yourself sometimesand you're practicing the tagline, you're
like, I need to be a little more breathywith this one and you're like giving
your same taglines while you're working.
Probably not.
Honestly.
In fact, it's probably better for me togo into the booth almost sight unseen
(17:14):
because what they want these days inaudio of any kind and in voice audio
of any kind is real and authentic.
Genuine.
And if I've rehearsed somethingto death, then it's not
genuine or authentic anymore.
I'm just repeating the words.
They start to mean less.
(17:35):
What I'm trying to do when I getinto the booth is to look at that
text to get the hints from the text.
How formal or informal is this company?
Are they wanting really off the cuffor is it a little bit businesslike?
Do they use contractions?
Do they not use contractions?
That's a big one.
(17:56):
It gives me hints as to where in myvocal range, the thing would fit.
And honestly, it's less about thevoice and more about the intention.
Who am I talking to is reallythe most important part.
Who am I talking to?
Where am I?
Because if I'm an allowed coffee shop oran auditorium somewhere, it's definitely
(18:20):
gonna sound different than if I'macross the table from my mom, right.
That's a different conversation,or at home talking to a 7-year-old
child, that's a little different.
The intention is in the script.
I need to read that script.
I need to understand the intention,and then I need to answer the
question that was asked of mebecause it's always a dialogue.
(18:41):
I'm answering someone's question,whether it's in the script or not.
This is an answer to a question.
And I like how you think aboutthe audience and where that
audience is at the moment.
You're right.
It's the environment.
Where are they at?
Where are they hearing this?
That way you can make sure youeither stand out or you blend in.
Yeah.
In the right ways.
And sometimes there isn't anything,sometimes you're just the announcer
(19:01):
and they just want you to announce.
And other people are doing theintention stuff, which is fine.
There's nothing wrong with thatbut then I am the straight man?
Like if I am the person who's had thatlittle bit of a wink 'cause I understood
the joke, but I don't wanna go toofar on that or am I someone who didn't
get the joke at all, or am I relax,am trying to relax people, they just
(19:27):
went through something really traumaticand I'm trying to calm them down
then you need that intention.
It's a different intention,but it's still intention.
Absolutely Jodi for all of ouraudience out there, where can people
find you and connect with you online?
Well, I am @voiceoversandvocals.comand if people are interested in the
(19:48):
power of sound and how it influencesus, that's all that I talk about
on my podcast, audio branding, andthat's at audiobrandingpodcast.com.
We are about to release our 300th episode.
Congratulations.
That's amazing.
Thank you.
I'm very proud of it.
Yeah, absolutely.
That is a lot of work involved.
And for our audience, we'll havethe links available down in the show
(20:11):
notes and the description so everyonecan get connected with Jodi here.
Wanted to ask you more about, have you hadlike really inspiring leaders or mentors
along your journey that you just wannagive 'em a shout out and what they did
for you as a business owner, entrepreneur.
I have spoken to a lotof people over the years.
Honestly, I wouldn't single out anyonein particular because it's the whole
(20:34):
voiceover community that is just amazing.
They're just amazing people andeveryone that I've spoken to would give
me advice and talk me down from theledge and all sorts of helpful stuff.
And the communities on Facebookare fantastic and a lot of my
very best friends are fellowvoice actors and I love them all.
(20:57):
But I would call out my parentsbecause they were entrepreneurs
themselves when I was growing up.
And this is the eighties when thatwas not a thing really, it was
less of a thing than it is now.
And watching their example isreally what helped me to be okay
with not having the safety net.
(21:18):
Absolutely.
That community, that outreach,the togetherness is so important.
Like you said, talking yourself off aledge, just being there for your wins, for
your losses, for getting some feedback.
Oftentimes we feel like we're going thingsalone, but the more we connect and connect
with people, I think we find there's a lotof like-minded people out there as well.
Very much.
The podcast community is fantastic too.
(21:40):
Just putting that out there.
Podcast is great too.
Yes.
Everyone's been wonderful.
You get to share ideasand learn a lot of things.
You provide a platform for peopleto speak on, which is fantastic.
And just kind of the future, whatare you hearing when you when
you're talking with communitiesand the effects of AI, specifically
in the voice acting community?
'cause there are some AI generatedvoices out there, not that they
(22:03):
haven't all always existed, butit's becoming more prominent.
They're really good now.
They're getting better and it'snot just the voiceovers 'cause
this is also into website coding.
This is into graphic design.
It's into songwriting.
It's everything.
And it's so crazy.
You can write a little commercialjingle and just have fun with it.
How is AI affecting thevoiceover community?
(22:26):
Is it helping, is it hurting?
What changes are you seeing?
Well, for me, I use it for productivity.
I don't use it for my actual job.
But I understand why people would, becauseit's something that levels the playing
field for people who wouldn't otherwisebe able to be on that field at all.
I mean, that's fine, but what I'mseeing now is misuse of it a lot.
(22:50):
If you spend any time on YouTube,I'm sure half of the ads that you're
seeing now are fake celebrities.
Shilling for fake stuff with their voicetaken out of context and you can tell
'cause they're doing the same thingsover and over again and their eyes aren't
(23:12):
moving and it's there's something, butit's their voice coming out shilling
for this product that is a fake.
This happens all the time.
And the more people are subjected tothat, the less that AI impacts what
we buy because anyone with half abrain knows not to order that shit.
(23:35):
Right?
Pardon my pardon my French, but yeah.
What ends up happening is evenmore strangely now than it used to.
Hearing an AI voice makes it sound cheap.
Whatever it is you're putting out there.
Yes.
There are some really goodoptions out there and there
are some fun uses for it too.
I don't know if you've seenthe baby and the dog podcast.
(23:58):
No, I haven't.
Have you seen the podcast wherethe baby is asking the dog like
Hey, you're this fellow creaturethat lives in my house with me.
What's the deal with you?
And it's a baby asking a dog,I think it's just hilarious.
It's really funny andit's really creative.
It's a creative use of the AI engine.
(24:19):
I think they did a reallygood job with that.
There are such creative ways that thiscan be used but as a replacement for
us, no, because it's not connecting.
When you see that podcast, youknow that's not a real person.
Someone very clever wrote this script,and that script is where the focus really
(24:40):
should be, because that's the creativityand I understand that, but I can get the
humor from watching the AI work its thing.
Right.
Especially in advertising and marketing,where authenticity and being genuine
is so important, why would you usea fake voice to sell your product?
(25:02):
It makes you seem cheap.
It makes you seem like you don'tcare about your product because
you're not connecting with a human.
There's no human there.
There's no connection there.
And we may think those AI voices havegotten really good but they don't connect.
We know something is wrong.
Even subconsciously, weknow something is not there.
(25:23):
And if you let people know,maybe you can get away with it.
And for creative ventures where avoice talent wouldn't even be possible.
Totally.
I get it.
But when it comes to actually promotingyour brand and leaning into who you are.
You are not AI and we should be leaninginto our humanity, not the computer.
(25:48):
Right.
And I love your perspective on justAI's changes into the landscape,
people's perception of it.
And the ways you can use it to be more funand creative and to increase your output.
But for the final end result, the finishedproduct, it's not quite there yet.
It has its places.
Yeah.
There's points where humaninput is needed and required.
(26:10):
Yes.
And it's really up to you, like yousaid, leveling the playing field.
I think this opened up a lot of smallerbusinesses to have some lower cost voice.
Acting work available for them to makesome commercials, but we just see how mega
corporations like to use this and removetheir workforce and try to replace it.
(26:30):
Brands were already struggling to connectwith consumers and they still struggle.
This is not going to help them.
No, it really isn't.
And when it comes to my work and myjob, I'm not worried about it taking
my job because the people who are usingit for stuff right now are using it
because it's the cheaper alternative.
(26:55):
That's not a job I ever had, I'm notworried about that the people who care
about their end product, who reallywanna make a connection with the people
who hear them, the people who care aboutaudio branding, those are the people who
are going to hire me and people like me.
I'm worried about AI taking my job?
I don't work in the places where I thinkit's gonna be a really big problem.
(27:18):
It could, I mean, five, 10 years fromnow, we could be having a very different
conversation, but I would hope not.
I want AI to do mybooks, not write my book.
Yes.
I think creativity is a human thingthat we should lean into and not be
lazy and toss it off to a computer.
(27:41):
Right.
Absolutely.
There was a funny meme being sharedaround the internet that said like,
oh, we thought, the AI robots andautomation were gonna like do all the
menial tasks so that way we could do moreart, read more books and write poetry.
And they're like, AI's doing allthe fun, creative stuff and we're
still having to wash our ownclothes and do all this X, Y, Z.
(28:01):
I think it's starting to switch, though.
I think little by little we're startingto realize just how fake it sounds,
even however good we can make it sound.
That just isn't connecting theway that we would hope it would.
Does a musical piece that you hearin AI do, does it make you cry?
(28:22):
Think about it.
I would say no, becausethere's no human intention.
There's nothing behind it.
It's just a sequenceof notes being played.
There's no feeling there.
There's no lived experience.
For me, I cry when I hearan AI doing a piano piece?
(28:42):
No, I don't think I will 'causeit's just not gonna hit me.
But I have some music being doing that.
Well, maybe if I didn't knowbut when I hear AI do music,
it sounds lifeless to me.
Yeah.
It sounds like a computer doingwhat it thinks a human would do.
(29:02):
Right.
And it's not all there.
It's not completely human.
It does lack a lot of theimportant pieces behind it.
But something cool I was ableto do with it is, I played in
a band in high school, right.
We wrote some songs.
Our recordings never sounded good.
We never had the opportunity torecord professionally with the real
good equipment but we recorded ina basement with crappy microphones.
(29:24):
I uploaded it to ai and through sometweaking of prompts, it was able to
recreate our songs almost verbatim fromhigh school, but enhance them quite a bit.
And that moved me a littlebit, but there was more.
That's a great way to use it.
That's a good use of it.
And it wasn't just AI making something up.
It was okay.
It's our melodies, our lyrics, ourinstruments, but it's enhanced.
(29:44):
That was a cool piece.
And like you said, it shouldn't takeover the entire creative process.
There's places you can pick andchoose where AI can be helpful to you.
But overall, it definitelylacks connection, lacks emotion.
It's just not all there.
Yeah.
But there are reasons to use itand definitely enhancing previously
not so great audio recordingsis a great way to do that.
(30:04):
I think that's a fantastic use for it.
But research in some aspects that wouldnormally take you three hours to do will
take it two minutes less 20 seconds.
That cuts down a lot of your day.
There's all sorts of reallyinteresting uses for it.
I just don't think creativity isthe one we should be leaning into.
(30:25):
Yeah, absolutely.
Jodi, I totally agree with everythingand I appreciate you sharing your
tips, tricks, and wisdom with us.
Make sure you check out the linksavailable down on the show notes
and the description so you canget connected with Jodi here.
Jodi, thank you again for coming on.
We appreciate all of your insights here.
Thanks so much, Chris.
I appreciate it.
Thank you.
You have to try a bunchof different things.
(00:01):
And when I was in the beginning of mycareer, I was trying a bunch of different
voiceover types and genres and everythinganyone could throw at me, I was game.
Sure.
But as you progress through yourcareer, the market starts to tell
you where you fit and whether or notwhether it's voiceover or any other
field, the market will tell you whereyou fit and when you get that hint.
(00:28):
You really need to lean intoit because that's how you can
make a viable business grow.
You are listening to Brainwork Framework,a Business and Marketing podcast,
brought to you by Focused-biz.com.
Welcome back to another episode.
With us today is Jodi Krangle.
She is a voice actor atPiece of Cake Voiceovers.
Wanted to chat more about thelife's and joy of entrepreneurship.
(00:50):
Jodi, how you doing today?
Thanks for joining us.
I'm doing great.
Thanks for having me, Chris.
Absolutely.
So we always like to ask ourentrepreneurs, tell us about your journey.
What were you doing before thatkinda led you into where you are now?
Well, I was in SEO and internet marketingwhen the internet was brand new.
This was 1995 when I got online.
And I loved it.
(01:11):
It opened up the world.
It was fantastic.
I did that for a number of yearsuntil I got really bored because 2007
was around when Google became it.
There wasn't another search engineanymore that mattered, I got bored,
I just didn't wanna do it anymore.
And I decided that thing that had beenin the back of my head percolating
(01:33):
for a while, I was gonna try that.
I hung out my shingle and I starteddoing voice acting and mostly
what I do is in the commercialand corporate narration space.
I tend not to do the audio books or thelong form narration or the video games
and animation and that kind of stuff.
I really love theadvertising end of things.
(01:55):
Nice.
That is so cool.
I want a journey to take you from a lotof people try to break up of the nine
to five, or they get bored or complacentwith just where they're at and they wanna
branch out and expand and voice acting.
Like you said, there's almosta subset of many other types,
the long form and the narration.
You focus more on themarketing advertising piece.
Are these like the 15,32nd spots that you see?
Like most companies doing commercialsor radio ads and internet ads.
(02:19):
A lot of them are.
Television was still athing when I started.
Not so much anymore.
But radio is still a thing, even ifit's streaming, it's out there as well.
The thing about radio is reallyinteresting because it's very much an
audio medium, you don't really havethe visual to give you cues as to what
(02:40):
you're seeing or what's being described.
And in that case, I'm less of a voice.
Under which is just kind ofhighlighting like Vanna White,
if you even know who that is.
What is on the screen.
The radio, that's your voice, is it?
You have to tell that story yourselfor other people are having dialogue
in your commenting on it butit's all voice, it's all audio.
(03:02):
Different types of thingsand it's still out there.
Thankfully.
But advertising, marketing, I find thepsychology of it to be really fascinating.
I've kind of focused my attention to that.
It really is fascinating.
Can you take me more into theday in the life of a voice actor?
Are you doing outreach?
Are people coming to you now?
'Cause they heard your spot and evenfor a 32nd or 62nd long commercial.
(03:27):
I can't imagine you just run that inone take and you say, all right, off
to the pool now, there's more to it.
You gotta level some audio and you have todo a few takes and send it for revisions.
I don't know.
What is that process like?
It depends.
There's a lot of different options here.
A lot of my day I spend on LinkedIn, tobe honest, I'm making a lot of connections
on LinkedIn for certain category of jobsthat people have that might be hiring.
(03:53):
In what I do and just makingconnections and letting them know
I'm out here and I do a podcast aboutadvertising and marketing and branding.
That has to do with sound.
That sort of gets some connectionscoming my way as well, because I
interview some really interesting people.
That helps.
And then of course I'm doing emailreach out to people who might have
(04:15):
advertising agencies or video productioncompanies and stuff like that.
And then I have my own regular clients.
I have regular clients who come to me ona daily, weekly basis, sometimes monthly.
It depends on what itis we're doing together.
And in that case, yes, I amrecording by myself and I have
to be my own audio engineer.
You can see the booth back there.
(04:36):
I have all the equipment I need, I havea really nice microphone and doing stuff.
I have to do my own editing.
Yes, I will probably give themtwo or three takes, depending
on how long the script is.
If it's a corporate narration, itcan be as long as five minutes.
I'm in some cases giving them one take.
But maybe with the intro repeatedor certain lines repeated inside
(04:58):
that five minutes to give them some.
Options for within the piece.
It all depends.
And then I'm sending them off that audioas clean as I possibly can make it.
And then they do whatever productionthey're gonna do on their end.
But when it comes to doing stuff foragents, and I have several agents all
over the US and Canada, and those agentswill give me auditions, a lot of my day
(05:24):
is spent auditioning, and if I happento land one of those auditions so that
it becomes a job, then the client isusually going to be directing me over a
local, something called Source Connect,which is I am recording in my studio
and they're receiving that recordingon their end and recording it there.
(05:45):
There's another thingcalled Session Link Pro.
There's a bunch of these different.
Peer-to-peer kind of connectionsthat we can use for recording now.
And I do that inside of my booth.
I have them in my headphones andthey're directing me as we do the spots.
And it depends on how picky they wanna be.
(06:06):
And I have to be infinitely directable.
They'll tell me they want more smilein this, or they want less smile, or
they want it to be more energy, orthey want it to be soothing or they
tell me these things and I interpretwhat they're telling me to get my
voice to be what it is they want, whatthey're hearing in their head and it's
(06:27):
a skill of knowing your instrumentand knowing what their words mean.
Because every producer is different.
Every person directing me in thebooth is gonna say something.
A smile, adding more smile thatmeans something to one person and a
different thing to another person.
(06:48):
I have to interpret that and move minutelydepending on where they direct me.
That's skill and that'ssomething that you get over time.
Yeah.
And especially in the creative space,design work, it's like, can you make
this, can you make this brighter?
Do you mean the contrast and saturationor do you mean brighter colors or
does it need a different palette?
Like you said, you have to interpretwhat they're saying and try to then
(07:11):
deliver this better finished productand understand what they meant by it.
Exactly.
And it's different for everyoneand if you're doing it in graphic
design, I want more soft edges thansquare edges, that kind of thing.
Right?
Yeah.
People will say that kind of a thingand then you have to interpret that and
make sure you understand what they mean.
(07:31):
It's a skill.
It's definitely a skill, butyou have to know your instrument
so what you're drawing with.
I know what I'm speaking with.
Have they ever thrown a termat you that you're like.
I have no idea what they mean.
And you had to dig deeper.
They're like, this lineneeds more synergy.
And you're like, synergy.
What do you mean?
Can you sound taller?
Yeah.
I will try whatever it is that I thinkit is, and then if that approaches
(07:57):
what they were thinking in theirhead, then I know what they meant.
It's happened many times.
Like I said, I've been doingthis 17 plus years now.
It's hard for someone to throwsomething at me that I can't
at least make an attempt to do.
And if we don't understand eachother that first time, then I will
try and interpret and say back tothem what it is they're trying to
(08:19):
say to me to see if I got it right.
Yes.
It's being willing to play, is what it is,
yes.
And it's cool that you described thisthat the software and tools that you
use where there's this in ear monitor.
Where you can get the live feedbackand that audio is being uploaded.
Basically instantaneously.
It's like being at their ownstudio, their own sound booth
(08:40):
but you're in the comfort of yourown home, which is fantastic.
It is absolutely fantastic thattechnology exists now because now I
can do more than one job in a day.
That's nice.
Yes.
Not worry about travel
Yeah.
Well, I live outside of the city.
You would say 40 minutes up the highway,but add traffic in there and it's
probably about an hour and a half,and then the stress of trying to find
(09:03):
parking in a big city center, it's hard.
Being able to do everythingfrom my own booth.
Oh.
Priceless.
Yes, absolutely.
When you were talking beforeabout your day-to-day life,
building connections, doing theoutreach, building relationships.
What piece of that has beenmost effective for you?
Are you going for a hard sale right away?
(09:23):
No, not at all.
No.
Yeah, not at all.
What I do is I will connect with someone,I won't even send a note, and then if
they decide to connect with me, I thankthem for the connection and I say, I am
looking forward to following your work.
And then if they reply, I will sayto them, if you have any need for
anything, feel free to let me know.
And that's the end of that.
(09:45):
We have a connection and we'rewatching each other on LinkedIn,
and I'll comment on their stuffand they might comment on mine.
And if they're in a specific fieldthat has a lot to do with audio, I
may invite them on the podcast, whichagain, makes for a better connection.
I'm not here to sell hard to anyone.
I'm making a connection so that wehave time to get to know each other.
(10:08):
And then when that connection becomesa deeper connection of, I understand
what they're hoping to accomplishand I am rooting for them when they
have big things happen in their livesor if they changed jobs or if they
get an award or something like that.
I'm all about the nice stuff.
(10:28):
I really wanna encourage people to keepdoing what they love doing because that's
important in our lives and people do itfor me, I wanna do it for other people.
Right.
Absolutely.
And building those relationships, Ithink starting out a lot of people
are desperate and hungry for gettinga sale, I think they have to really
be direct with it as opposed to justknowing that relationships take time
(10:51):
to nurture and they're not always verydirect, do you wanna buy my stuff?
Sometimes it's seeing the content comeacross LinkedIn or the message pops up
and that conversation builds over time.
Very much and LinkedIn is abusiness network, no one thinks
that you are connecting withthem to have coffee with them.
I'm not personally invested.
I mean, who knows, maybe we havesome things in common and we
(11:14):
can actually become friends, butthat's gonna happen over time.
I'm not expecting a connection tosuddenly be my best friend and they're
aware that if they connect with me, I'mnot asking them to be my best friend.
We're forming the beginnings ofa possible business relationship.
If that happens to deepen, that's great.
But I'm not expecting to know they'rekids' names necessarily or know what they
(11:40):
put on their barbecue on the weekend.
If they wanna share, I'm happy to hear but
It's funny that balance.
Yeah.
There is a balance.
I mean, if I was on Facebook,that would be a different thing.
Right.
Yeah.
Instagram.
that's a different thing.
But when we're talking LinkedIn, we'retalking business and people on that
network know that we're talking business.
It's not surprising that peoplereach out to other people.
(12:04):
It would be surprising if youautomatically sell to them
because no one wants that.
I get to find someonewho's doing that well.
There's no good way to do that.
There really isn't.
Ultimately we are imposing ourselvesinto someone else's social media feed
and we have to be respectful of that.
(12:25):
That's not to say that whatyou offer isn't a great thing.
It could be a fantastic thing, butthey're not gonna be receptive to you.
If the first thing you do after thatconnection is to say, here, buy my stuff.
Where's the trust?
There's nothing there yet.
You gotta let it percolate a little there.
I totally agree.
And that kinda leans into beingextroverted versus introverted.
(12:48):
'Cause I think business owners outthere feel like they need to be
extroverted or out there all the time.
And what is that like whetheryou're being introverted versus
shy, and how do we kind of overcomethat or use that to our advantage?
It's a tough call for a lot ofpeople because they feel like
they have to be an extrovert.
And I said this before we startedrecording, I am a raging introvert.
(13:10):
I really am.
I would rather sit here with a good bookor a good Netflix program, then have
a group gathering for drinks at a loudbar like that, just does nothing for me.
And it's different for everybody, but theway that I regain my energy is by being
(13:32):
by myself and relaxing and being in peace.
And for me, even I don't tend to listen toa whole lot of music while I'm doing that.
It's actually fairlysilent when I'm doing that.
That's just me.
Everyone else gets theirenergy back in a different way.
But extroverts get it by beingin group settings, and I do not.
(13:53):
What that means for me is that Icannot schedule podcast interviews
either for someone else's or my own.
I can't schedule zoom meetings.
I can't schedule a directedsession with a client.
One after the other, after the other.
I can't do that.
If I do that, I will sufferand my work will suffer.
(14:17):
I need to be very carefulabout how I schedule things.
That's really the essence of it.
For me.
How I schedule things is reallykey because I need to schedule
some relief time in between thingsor else it doesn't work for me.
In those moments, you only haveso much energy available to give.
You need to be smart with yourtime so that way you're not
(14:39):
burning out and draining yourself.
Because a lot of entrepreneurs.
We try to go hard too fast and then weburn out or we spin out and then we're
like, I need a week or two to recover.
But if you can be smart and manageyour calendar a bit your recovery time
becomes less or it's more manageable.
Yes.
There's something else that I'vebuilt into my career as well.
When I do my jobs, my jobs are generallyfive minutes of finished audio or less.
(15:03):
And the reason they are that, and that Ihave specialized in the commercials and
the corporate narration that are aroundthat size is because there are no fires.
When someone says that they need asentence redone and it's a emergency and
they have to go to air tomorrow, I canget something back to them in 10 minutes
(15:24):
because it's a line, it's not a wholethree pages of stuff for an e-learning,
right.
That needs to be done tomorrow.
It's something that I can do in 10minutes and I have taught myself how to
do that and match the tone and give themwhat they need and give them options
(15:45):
for what they need so that they canjust plug it right in the way they go.
And that is only possiblebecause what I do is short.
Great.
And a lot of entrepreneurs and firsttime business owners struggle with that.
To start, they really justwanna get out there and take
on as much work as they can.
And then I think over time theystart to realize which clients
(16:06):
are the right fit for them.
What type of work isthe right fit for them.
But we don't know untilwe're in the trenches.
You have to try a bunchof different things.
And when I was in the beginning of mycareer, I was trying a bunch of different
voiceover types and genres and everythinganyone could throw at me, I was game.
Sure.
But as you progress through your career,the market starts to tell you where
(16:28):
you fit and whether or not, whetherit's voiceover or any other field, the
market will tell you where you fit.
And when you get that hint, you reallyneed to lean into it because that's how
you can make a viable business grow.
Absolutely.
I was curious just about your offtime when you're not voice acting, but
(16:50):
you're probably thinking about work.
Maybe you're fixing, I'malways thinking about work.
Maybe you're fixingyourself a cup of coffee.
Are you speaking to yourself sometimesand you're practicing the tagline, you're
like, I need to be a little more breathywith this one and you're like giving
your same taglines while you're working.
Probably not.
Honestly.
In fact, it's probably better for me togo into the booth almost sight unseen
(17:14):
because what they want these days inaudio of any kind and in voice audio
of any kind is real and authentic.
Genuine.
And if I've rehearsed somethingto death, then it's not
genuine or authentic anymore.
I'm just repeating the words.
They start to mean less.
(17:35):
What I'm trying to do when I getinto the booth is to look at that
text to get the hints from the text.
How formal or informal is this company?
Are they wanting really off the cuffor is it a little bit businesslike?
Do they use contractions?
Do they not use contractions?
That's a big one.
(17:56):
It gives me hints as to where in myvocal range, the thing would fit.
And honestly, it's less about thevoice and more about the intention.
Who am I talking to is reallythe most important part.
Who am I talking to?
Where am I?
Because if I'm an allowed coffee shop oran auditorium somewhere, it's definitely
(18:20):
gonna sound different than if I'macross the table from my mom, right.
That's a different conversation,or at home talking to a 7-year-old
child, that's a little different.
The intention is in the script.
I need to read that script.
I need to understand the intention,and then I need to answer the
question that was asked of mebecause it's always a dialogue.
(18:41):
I'm answering someone's question,whether it's in the script or not.
This is an answer to a question.
And I like how you think aboutthe audience and where that
audience is at the moment.
You're right.
It's the environment.
Where are they at?
Where are they hearing this?
That way you can make sure youeither stand out or you blend in.
Yeah.
In the right ways.
And sometimes there isn't anything,sometimes you're just the announcer
(19:01):
and they just want you to announce.
And other people are doing theintention stuff, which is fine.
There's nothing wrong with thatbut then I am the straight man?
Like if I am the person who's had thatlittle bit of a wink 'cause I understood
the joke, but I don't wanna go toofar on that or am I someone who didn't
get the joke at all, or am I relax,am trying to relax people, they just
(19:27):
went through something really traumaticand I'm trying to calm them down
then you need that intention.
It's a different intention,but it's still intention.
Absolutely Jodi for all of ouraudience out there, where can people
find you and connect with you online?
Well, I am @voiceoversandvocals.comand if people are interested in the
(19:48):
power of sound and how it influencesus, that's all that I talk about
on my podcast, audio branding, andthat's at audiobrandingpodcast.com.
We are about to release our 300th episode.
Congratulations.
That's amazing.
Thank you.
I'm very proud of it.
Yeah, absolutely.
That is a lot of work involved.
And for our audience, we'll havethe links available down in the show
(20:11):
notes and the description so everyonecan get connected with Jodi here.
Wanted to ask you more about, have you hadlike really inspiring leaders or mentors
along your journey that you just wannagive 'em a shout out and what they did
for you as a business owner, entrepreneur.
I have spoken to a lotof people over the years.
Honestly, I wouldn't single out anyonein particular because it's the whole
(20:34):
voiceover community that is just amazing.
They're just amazing people andeveryone that I've spoken to would give
me advice and talk me down from theledge and all sorts of helpful stuff.
And the communities on Facebookare fantastic and a lot of my
very best friends are fellowvoice actors and I love them all.
(20:57):
But I would call out my parentsbecause they were entrepreneurs
themselves when I was growing up.
And this is the eighties when thatwas not a thing really, it was
less of a thing than it is now.
And watching their example isreally what helped me to be okay
with not having the safety net.
(21:18):
Absolutely.
That community, that outreach,the togetherness is so important.
Like you said, talking yourself off aledge, just being there for your wins, for
your losses, for getting some feedback.
Oftentimes we feel like we're going thingsalone, but the more we connect and connect
with people, I think we find there's a lotof like-minded people out there as well.
Very much.
The podcast community is fantastic too.
(21:40):
Just putting that out there.
Podcast is great too.
Yes.
Everyone's been wonderful.
You get to share ideasand learn a lot of things.
You provide a platform for peopleto speak on, which is fantastic.
And just kind of the future, whatare you hearing when you when
you're talking with communitiesand the effects of AI, specifically
in the voice acting community?
'cause there are some AI generatedvoices out there, not that they
(22:03):
haven't all always existed, butit's becoming more prominent.
They're really good now.
They're getting better and it'snot just the voiceovers 'cause
this is also into website coding.
This is into graphic design.
It's into songwriting.
It's everything.
And it's so crazy.
You can write a little commercialjingle and just have fun with it.
How is AI affecting thevoiceover community?
(22:26):
Is it helping, is it hurting?
What changes are you seeing?
Well, for me, I use it for productivity.
I don't use it for my actual job.
But I understand why people would, becauseit's something that levels the playing
field for people who wouldn't otherwisebe able to be on that field at all.
I mean, that's fine, but what I'mseeing now is misuse of it a lot.
(22:50):
If you spend any time on YouTube,I'm sure half of the ads that you're
seeing now are fake celebrities.
Shilling for fake stuff with their voicetaken out of context and you can tell
'cause they're doing the same thingsover and over again and their eyes aren't
(23:12):
moving and it's there's something, butit's their voice coming out shilling
for this product that is a fake.
This happens all the time.
And the more people are subjected tothat, the less that AI impacts what
we buy because anyone with half abrain knows not to order that shit.
(23:35):
Right?
Pardon my pardon my French, but yeah.
What ends up happening is evenmore strangely now than it used to.
Hearing an AI voice makes it sound cheap.
Whatever it is you're putting out there.
Yes.
There are some really goodoptions out there and there
are some fun uses for it too.
I don't know if you've seenthe baby and the dog podcast.
(23:58):
No, I haven't.
Have you seen the podcast wherethe baby is asking the dog like
Hey, you're this fellow creaturethat lives in my house with me.
What's the deal with you?
And it's a baby asking a dog,I think it's just hilarious.
It's really funny andit's really creative.
It's a creative use of the AI engine.
(24:19):
I think they did a reallygood job with that.
There are such creative ways that thiscan be used but as a replacement for
us, no, because it's not connecting.
When you see that podcast, youknow that's not a real person.
Someone very clever wrote this script,and that script is where the focus really
(24:40):
should be, because that's the creativityand I understand that, but I can get the
humor from watching the AI work its thing.
Right.
Especially in advertising and marketing,where authenticity and being genuine
is so important, why would you usea fake voice to sell your product?
(25:02):
It makes you seem cheap.
It makes you seem like you don'tcare about your product because
you're not connecting with a human.
There's no human there.
There's no connection there.
And we may think those AI voices havegotten really good but they don't connect.
We know something is wrong.
Even subconsciously, weknow something is not there.
(25:23):
And if you let people know,maybe you can get away with it.
And for creative ventures where avoice talent wouldn't even be possible.
Totally.
I get it.
But when it comes to actually promotingyour brand and leaning into who you are.
You are not AI and we should be leaninginto our humanity, not the computer.
(25:48):
Right.
And I love your perspective on justAI's changes into the landscape,
people's perception of it.
And the ways you can use it to be more funand creative and to increase your output.
But for the final end result, the finishedproduct, it's not quite there yet.
It has its places.
Yeah.
There's points where humaninput is needed and required.
(26:10):
Yes.
And it's really up to you, like yousaid, leveling the playing field.
I think this opened up a lot of smallerbusinesses to have some lower cost voice.
Acting work available for them to makesome commercials, but we just see how mega
corporations like to use this and removetheir workforce and try to replace it.
(26:30):
Brands were already struggling to connectwith consumers and they still struggle.
This is not going to help them.
No, it really isn't.
And when it comes to my work and myjob, I'm not worried about it taking
my job because the people who are usingit for stuff right now are using it
because it's the cheaper alternative.
(26:55):
That's not a job I ever had, I'm notworried about that the people who care
about their end product, who reallywanna make a connection with the people
who hear them, the people who care aboutaudio branding, those are the people who
are going to hire me and people like me.
I'm worried about AI taking my job?
I don't work in the places where I thinkit's gonna be a really big problem.
(27:18):
It could, I mean, five, 10 years fromnow, we could be having a very different
conversation, but I would hope not.
I want AI to do mybooks, not write my book.
Yes.
I think creativity is a human thingthat we should lean into and not be
lazy and toss it off to a computer.
(27:41):
Right.
Absolutely.
There was a funny meme being sharedaround the internet that said like,
oh, we thought, the AI robots andautomation were gonna like do all the
menial tasks so that way we could do moreart, read more books and write poetry.
And they're like, AI's doing allthe fun, creative stuff and we're
still having to wash our ownclothes and do all this X, Y, Z.
(28:01):
I think it's starting to switch, though.
I think little by little we're startingto realize just how fake it sounds,
even however good we can make it sound.
That just isn't connecting theway that we would hope it would.
Does a musical piece that you hearin AI do, does it make you cry?
(28:22):
Think about it.
I would say no, becausethere's no human intention.
There's nothing behind it.
It's just a sequenceof notes being played.
There's no feeling there.
There's no lived experience.
For me, I cry when I hearan AI doing a piano piece?
(28:42):
No, I don't think I will 'causeit's just not gonna hit me.
But I have some music being doing that.
Well, maybe if I didn't knowbut when I hear AI do music,
it sounds lifeless to me.
Yeah.
It sounds like a computer doingwhat it thinks a human would do.
(29:02):
Right.
And it's not all there.
It's not completely human.
It does lack a lot of theimportant pieces behind it.
But something cool I was ableto do with it is, I played in
a band in high school, right.
We wrote some songs.
Our recordings never sounded good.
We never had the opportunity torecord professionally with the real
good equipment but we recorded ina basement with crappy microphones.
(29:24):
I uploaded it to ai and through sometweaking of prompts, it was able to
recreate our songs almost verbatim fromhigh school, but enhance them quite a bit.
And that moved me a littlebit, but there was more.
That's a great way to use it.
That's a good use of it.
And it wasn't just AI making something up.
It was okay.
It's our melodies, our lyrics, ourinstruments, but it's enhanced.
(29:44):
That was a cool piece.
And like you said, it shouldn't takeover the entire creative process.
There's places you can pick andchoose where AI can be helpful to you.
But overall, it definitelylacks connection, lacks emotion.
It's just not all there.
Yeah.
But there are reasons to use itand definitely enhancing previously
not so great audio recordingsis a great way to do that.
(30:04):
I think that's a fantastic use for it.
But research in some aspects that wouldnormally take you three hours to do will
take it two minutes less 20 seconds.
That cuts down a lot of your day.
There's all sorts of reallyinteresting uses for it.
I just don't think creativity isthe one we should be leaning into.
(30:25):
Yeah, absolutely.
Jodi, I totally agree with everythingand I appreciate you sharing your
tips, tricks, and wisdom with us.
Make sure you check out the linksavailable down on the show notes
and the description so you canget connected with Jodi here.
Jodi, thank you again for coming on.
We appreciate all of your insights here.
Thanks so much, Chris.
I appreciate it.
Thank you.
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