How much is inconsistent messaging costing your business? In this episode, we dive into the critical (and often overlooked) topic of brand voice and tone with content strategist and SEO expert Alison Ver Halen. Together with Zack Lemear and Chris Duhaime, we break down how small businesses can clarify their identity, connect more deeply with the right customers, reduce friction in the sales process, and stop sounding like a different person in every email, ad, and post. Learn how to build trust, create loyalty, and finally make your content work harder for you.
Takeaways
- Define your brand by understanding how you want people to feel about it.
- Brand voice is consistent, while tone can change based on context.
- Creating brand voice guidelines is essential for consistency.
- Sales teams must align with brand voice to avoid confusing customers.
- Inconsistency in messaging can lead to lost trust and missed opportunities.
- Avoid jargon and ensure content is accessible to your audience.
- Engage clients in reviewing brand voice guidelines for better alignment.
- Use language that resonates with your ideal clients to build trust.
- Branding is not just about logos; it's about the overall experience.
- Consistency in branding helps in building long-term customer loyalty.
Chapters
- 00:00 Defining Brand Voice and Tone
- 03:06 The Importance of Consistency in Branding
- 05:55 Creating Brand Voice Guidelines
- 09:06 Common Pitfalls in Branding
- 12:17 Aligning Teams with Brand Voice
- 15:08 The Impact of Inconsistent Branding on Customer Experience
Contact Us
Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!
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