S01 E38 What to Wear When You're The Brand

In this stylish episode of Brand Chops, we sit down with international image consultant and personal branding expert Shelley Golden to explore how your appearance shapes your brand—whether you're on stage, on Zoom, or in the boardroom. Shelley shares her how to use clothing to reflect confidence and authority, and why your background (yes, your actual Zoom background) might be sabotaging your credibility. We also dig into the difference between personal and corporate branding, and how to look like the expert before you even say a word.

 

Takeaways

 

• Personal branding is about more than just image.
• Your style reflects your brand and influences perceptions.
• Understanding your target demographic is crucial for branding.
• Consistency in how you present yourself builds trust.
• Dressing for the job you want can elevate your career.
• Details matter in personal branding, from clothing to presentation.
• Color choices can impact how you are perceived.
• Virtual presence is as important as physical appearance.
• Personal branding evolves and should adapt over time.
• Confidence in your appearance can enhance your professional interactions.

 

Chapters

 

• 00:00 Introduction to Personal Branding
• 02:31 The Essence of Personal Branding
• 05:18 Demographics and Target Audience
• 07:53 Misconceptions About Personal Branding
• 10:35 The Importance of Presentation
• 13:13 The Zoom Makeover and Virtual Presence
• 15:59 Consistency in Branding
• 18:48 Elevating Your Brand Through Style
• 23:55 The Art of Branding: Baiting the Hook
• 25:04 Personal vs. Corporate Branding: Why It Matters
• 27:29 The Evolution of Business Casual: A Historical Perspective
• 29:23 Dressing for Success: The Power of Presentation
• 35:56 Details Matter: Elevating Your Personal Brand
• 42:20 Confidence Through Appearance: The Energy You Exude

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Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!