S01:E36 Be the One They Remember: Personal Branding for Networkers

People don’t refer logos—they refer people. In this episode of Brand Chops, Zack and Chris break down how to build a personal brand that turns your networking group into your sales team. From refining your 60-second pitch to avoiding brand confusion (yes, your LinkedIn photo matters), we walk through the do’s and don’ts of brand-aligned networking. Whether you’re showing up to BNI, a chamber mixer, or a Zoom call, this is your cheat sheet to being remembered and referred.

 

Takeaways

• People refer people they know, like, and trust, not logos.
• Your personal brand needs to be trustworthy and clear.
• A cohesive brand voice is essential for networking.
• Your pitch should equip others to refer you.
• Use storytelling to make your pitch memorable.
• Be specific about the referrals you seek.
• Change your examples regularly to maintain interest.
• Simplicity in language helps avoid confusion.
• Consistency in brand presence builds trust.
• Lead with your personal 'why' to connect with others.

Chapters

• 00:00 The Importance of Networking
• 02:17 Crafting Your Personal Brand
• 04:52 Top Networking Do's and Don'ts
• 09:51 Building Trust and Consistency in Networking

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!