Branding For Success
Welcome to Branding For Success, your go-to podcast for navigating all things brand strategy, design, and marketing. Join us as we dive into insightful discussions, offering valuable insights and strategies to empower businesses across diverse industries. Discover how you can make intentional, outcome-driven decisions that elevate your brand and position it for success. The Branding For Success podcast is brought to you by Krative. For more information, visit us at krative.com
Episodes
In today’s episode, we dive into what it means to build a brand that goes beyond just a logo. We explore how elements like typography, graphic design, photography, and more come together to create a lasting visual identity. With examples from top brands like Ben & Jerry’s and Apple, you’ll see how every detail contributes to a story that resonates with audiences. Tune in to learn how you can craft a brand that’s memorable, cohe...
In this episode, we’re joined by our agency's lead designer, Connor, to discuss the top five types of feedback we always hear from clients when designing their brand identity. From color choices to font tweaks, we discuss how to balance client preferences with design strategy that best serves the brand. Learn how we handle these challenges and ensure the final product is both visually stunning and strategically sound. If you’ve eve...
In this episode, we break down six common branding mistakes that can hold your business back and show you how to steer clear of them. We cover everything from inconsistent branding and neglected target audiences to poor visual identity and unclear messaging.Tune in to learn actionable tips for building a strong, cohesive brand.
In our latest podcast episode, we simplify what it means to undergo a rebrand. From understanding the fundamentals of rebranding to assessing if your business is ready for a transformation, we cover it all. Discover the common reasons behind rebranding decisions, practical considerations for cost-conscious businesses, and the essential steps for planning and executing a successful rebranding strategy. Plus, we spotlight notable exa...
Are you overwhelmed by the seemingly never-ending marketing to-dos? Join us in this month's episode as we demystify the world of content marketing and explore effective strategies to alleviate the stress of managing various content channels. We discuss the challenges businesses face in choosing the right channels and balancing their content workload, address common questions like why content marketing is crucial in today's digital ...
In this episode of Branding For Success, we're joined by our Graphic Designer, Connor, to explore how intentional design choices contribute to a cohesive brand identity. We dicuss our branding process, from discovery to design, and explain how strategists and designers work together to bring a brand to life. At the end of this episode, we take a look at stylescapes Connor designed for one of our clients to better showcase the power...
In the latest Brand For Success podcast episode, join Rick and Julia as they unravel the crucial role of brand voice in shaping a brand's personality and fostering authentic connections with its audience. We discuss the importance of brand voice by looking at examples from popular brands that use their unique voices to leave lasting impressions. Plus, we'll guide you through an activity to help kickstart your brand voice journey. T...
Get ready for a deep dive into the world of brand storytelling! We're uncovering the secrets, debunking misconceptions, and sharing some real-world examples of effective storytelling. Whether you're a startup or an established brand, we provide actionable advice on shaping your brand's unique and impactful story. Join us and discover the power of crafting a story that captivates your audience.
Support the showReady to elevate your brand in the new year? In this episode, we guide you through the essential steps of strategic brand positioning, from understanding your target markets to crafting compelling messaging and visuals. Learn how to set the stage for a memorable and impactful brand.
Support the showWelcome to Branding For Success podcast, where we dive deep into the world of branding and provide tips, techniques, and processes to help you successfully build and evolve your brand.
In our first episode, Rick and Julia break down each crucial step of creating a brand strategy, from discovery to launch. Learn how you can build a brand that not only stands out but evolves with your goals and audience.
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