Building Success Stories With Ann Donnelly

This week's topic is aimed at those who may not listen to podcasts, but you may have a relative or friend who could use this advice, so please spread the word!

With nearly three-quarters of the US population using social media regularly, it’s a given that digital marketing is the best way to generate leads and get more customers in almost any type of business. Yet, a few people still feel that word of mouth or small ads in the loca...

It’s time to review your goals and targets from earlier this year. Ideally, you’ve been reviewing these weekly or at least monthly, but so many people don’t, which is why this mid-year assessment is critical. 

It’s so easy to lose track of time this time of year. Schools are out, vacations and holidays happen, and we get out of our routine. Hopefully, you are having fun and enjoying the fruits of your labor from the first half of t...

In this episode of Building Success Stories, discuss how to build a successful relationship with your digital marketing agency, the audio from a video presentation I've recently recorded.

Throughout my years in digital marketing, I've met many business owners who did not have a good relationship with their digital marketing agency. Often, they were unsure if the agency was providing the services they paid for, were intimidated to a...

In this week's episode of Building Success Stories, Seth and I welcome Kate Austin into the studio. Kate is the Founder, Owner, and CEO of Advokate, LLC. Advokate empowers startups, small businesses, nonprofits, and artists with the marketing tools they need to be successful.

Born and raised in Killington, Vermont, Kate resides in Glens Falls, New York, with her dog Sasha and her three kiddos, Henry, Daniel, and Elizabeth. She curr...

A few weeks ago, I came across a very insightful episode of the Ed Mylett Show on a four-hour drive from my daughter's college. I couldn’t wait to get home, listen again, take notes, and share the episode with everyone! Mylett’s guest was Leila Hormozi, and the topic was Transform FEAR into FUEL. Mylett had recently had dinner with Hormozi and her husband, Alex, who are highly successful entrepreneurs, investors, and philanthropist...

This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring. 

The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two locations in Mexico, a European office in the United Kingdom, and a facili...

We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. 

In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer's Journey and the stages a person goes through before, during, and after deciding to...

If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority.

In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index...

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

In Episode 26, Part 1, we defined SEO,  discussed how it increases traffic to your website, and how to research and select the "keyphrases" to targ...

Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimiz...

This episode of Building Success Stories has two parts.

In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling.

In Part 2, I discuss The Power of Partnership. If the pandemic has taught us anything, it is that it is importa...

In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings.

Whenever your busy season is, it is essential to plan and prepare to use your digital marketing channels to get the most out of opportunities that arise. You also need to plan to keep your marketing and sales going throughout the times when y...

In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use.

On your digital marketing channels, you must offer convenient ways to contact you that suit your audience’s preferences but are also manageable for you. Too many contact options can confuse you and your audience, especially if they are not easy for y...

In this episode of Building Success Stories, Producer Seth and I discuss several strategies to overcome perfectionism and procrastination with your content creation.

So many people are afraid to write articles, marketing emails, or social media posts because they think they are not good enough.

Lack of confidence is usually due to a lack of experience—not in what they do professionally but in creating marketing content.

If you don’...

In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business.

You see many articles about marketing to a specific generation or age group, but are these labels relevant to your business?

Listen to this episode to learn more about the generations and how you can use the information to develop more busines...

In this episode of Building Success Stories, Producer Seth and I discuss approximately 50 ways to be more engaging on social media. Engaging readers is important to convert them from curious to customers.

The list includes mostly free and easy things you can start today to get more likes, comments, and shares and connect more fully with your followers.

Take action!

- Pick one or two of these tips, and get started! Then, email admi...

In this episode of Building Success Stories, Producer Seth and I discuss several easy, mostly free, ways to attract more local business.

Have you claimed your Google Business Listing and kept it up to date? Do you regularly post content relevant and valuable to your target audience on your social media channels? Is your customer service so outstanding that people can't help but talk about your business? Listen to this episode to he...

This episode of Building Success Stories is an interview with Joan Tarantino, Executive Director of The Conkling Center in Glens Falls, NY, which offers senior-directed programs and services for community members 55+, and is preparing for its 125th-anniversary celebrations in 2024,

We talk about how the center started as The Glens Falls Home. a residential facility for older women, and when another more suitable residential facilit...

Producer Seth Cooper and I discuss the Most Asked Marketing Questions of 2023 in this episode of Building Success Stories.

Earlier this year, I wrote the article Most-Asked Marketing Questions (and some really short, to-the-point answers), but we go into more depth in this episode.

The straightforward advice on what to do and what not to do will be useful for anyone who wants to improve their results from their marketing activities...