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Innovation isn’t optional—it’s survival. In this episode of Built Different, Sara Lovestyle and Tilmon Keaton break down the DISRUPT Framework—the same methodology they use at Mayvrix, the marketing agency behind viral campaigns, six-figure launches, and brands that shift culture.
You’ll learn how to position yourself in a noisy market, how to test bold ideas without overthinking, and how to actually build in public without burning out.
If you’re tired of playing it safe or stuck in old strategies that no longer work, this episode will help you build the kind of business that lasts.
If you want to future-proof your brand, stand out, and scale smart—this is your playbook.
Follow Sara & Tilmon:
Instagram.com/saralovestyle
Instagram.com/tilmonkeaton
Produced by Mayvrix – A full-service marketing agency helping creative entrepreneurs build disruptive, scalable brands.
Timestamps:
00:00 – The Importance of Innovation in Business
00:24 – The Rise of AI and Its Impact on Business
00:54 – Disrupting the Market: Strategies and Examples
04:47 – The DISRUPT Framework: Define and Decide
08:41 – The DISRUPT Framework: Identify and Simplify
19:36 – The DISRUPT Framework: Reimagine and Unleash
28:30 – The Evolution of Sara Lovestyle
28:51 – Building in Public: The Power of Transparency
31:29 – Position Yourself for Success
35:49 – The Importance of Testing and Iteration
45:07 – Actionable Steps for Entrepreneurs
51:24 – Documenting Your Journey
54:13 – Build, Test, Improve, Repeat
56:39 – Final Thoughts: Start Now
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