I Hated Sales Until I Learned This: Entrepreneurs PAY ATTENTION

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Sales isn’t what you do to people—it’s what you do for them. If you don’t learn how to sell, your business won’t grow. Period.

In this episode of Built Different, Tilmon Keaton breaks down the gift of persuasion—the one skill every entrepreneur needs to master if they want to scale with purpose.

Most people associate sales with pressure and manipulation.

But Tilmon’s perspective flips that belief on its head.

Because when you understand how to guide people instead of push them, you stop sounding salesy—and start closing deals that actually change lives.

🎯 What You’ll Learn in This Episode: 00:00 – The Importance of Sales for Entrepreneurs 00:51 – Redefining Sales: It’s Not Manipulation 02:33 – The Role of Sales in Business Growth 03:52 – Understanding the Sales Process 04:47 – Internal and External Sales 05:43 – Conclusion: Mastering the Art of Persuasion