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Going viral doesn’t mean you’re getting paid.
In this episode of the Built Different Podcast, Sara Lovestyle and Tilmon M. Keaton break down the biggest trap creators fall into: mistaking visibility for revenue. If you’re a content creator chasing views and wondering why you’re still broke, this conversation is your wake-up call.
We dive into the hard truths behind monetization, the broken promises of platform payouts, and how to actually build a business that pays you back.
From building the wrong audience to going viral with no offer or system in place—we cover it all. This episode is a must-watch for any creator serious about building a profitable brand that lasts.
⏱️ Timestamps: 01:07 – Viral ≠Financial Success 04:10 – Why You’re Not Monetizing (Even If You’re Growing) 05:31 – The Danger of Attracting the Wrong Audience 08:04 – YouTube Hours & The Reality of Getting Monetized 11:05 – The Cost of Creating Content You Don’t Love 12:20 – The Shift from Creator to Business Owner 15:26 – The Illusion of the Algorithm (and How to Beat It) 17:15 – Your Viral Video Isn’t Enough—Here’s Why 20:15 – The 3 Things Holding You Back From Real Monetization 23:33 – TikTok Shutdown Warning: What You Need to Do NOW 27:01 – The System: Offer, Funnel, Content (in That Order) 31:09 – No Feedback Loop = No Growth 33:15 – If Your Viral Content Doesn’t Match Your Brand, You Lose 36:00 – Why We Stopped Making Viral Content (and Made More Money) 38:09 – 100 Likes > 30 Million Views (If You Know What to Do With Them) 40:02 – Pick a Problem, Pick a Person, Pick a PlatformPopular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.