Lauren O’Connell: Behind the Scenes with the Mavs - Culture, Cuban & Chaos

Ever wonder what it’s actually like working behind the scenes in the NBA?

In this surprise episode of The Way To Value, we sit down with Lauren O’Connell, former Marketing Manager for the Dallas Mavericks, to talk about everything from Mark Cuban’s courtside antics to running full-blown digital campaigns on the fly during the playoffs.

Lauren shares what it was really like being part of the Mavs team, how they prepped for every single game, and how culture, kindness, and a little chaos made it one of the best experiences of her life.

Plus, we hear some great stories — like spotting Mark Cuban walking alone through the streets of OKC after a playoff win 😂

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💡 What You’ll Hear:

• What it’s like inside an NBA marketing team

• How they prepped game-day emails & live content

• The culture of the Mavs — top-down leadership from Mark Cuban & Cynt Marshall

• Why “you’re part of the Mavs” wasn’t just a saying

• Lessons in kindness, leadership, and teamwork that translate beyond basketball

• The moment everything changed after the Luka trade

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👤 About Lauren O’Connell:

Lauren started as a marketing intern with the Mavericks and quickly became a leader on the digital team — working on game-day content, community events, and organization-wide campaigns. Now she’s pursuing her MBA at Clemson and sharing what she’s learned along the way.

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📘 Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

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Dale's LinkedIn: https://www.linkedin.com/in/dalethrush/

Marty's LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/

Tom's LinkedIn: https://www.linkedin.com/in/thomasrjoh

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If you could ask Mark Cuban *one question*, what would it be?

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