110: The Weekly Scroll: Instagram Algorithm Update and Controls, Threads Communities + Meta Partnerships

In this episode of The Weekly Scroll, I’m breaking down the most important social media updates you need to know right now and exactly what they mean for your growth as a creator or business owner. Instead of spending hours scrolling for changes across Instagram, Threads, and Meta, I do the work for you. No jargon, no fluff, just clear explanations and smart strategy so you can stay ahead without burning out. This week’s episode is extra special because I’m joined by Darby Hathaway, Director of Operations at Enfluence Marketing Studio and lead strategist inside Club Enfluence. We walk through this week’s biggest platform updates, share real-world implications, and talk through how creators should actually respond. In this episode, we cover: Instagram’s change to how views are counted and why lower views don’t mean lower performance What Instagram’s new Reels TV app and watch-party testing signals about the future of short-form video Threads expanding topic-based Communities, including Community Champion badges and flair, and why niche authority now matters more than reach Meta’s rollout of Reels algorithm controls and what “Your Algorithm” means for content strategy moving forward If you’re a creator, entrepreneur, or business owner who wants to understand how social media is evolving and how to adapt without chasing every trend, this is an episode you don’t want to skip. This episode of The Weekly Scroll is brought to you by Club Enfluence, our all-in-one creator membership where you get weekly Reels trends and prompts, Canva templates, and Monday content drops designed to save you 2–3 hours a week on marketing. You’ll find your invitation to join inside the show notes. Listen now to stay ahead of the algorithm, understand what’s actually changing, and learn how to turn these updates into smarter content decisions. Join the club: https://stan.store/katelynrhoades/p/join-my-membership-2adub Thank you to my sponsors: Stan: DARE TO DREAM GIVEAWAY: They're covering one person’s living expenses so they can go all in on their dream for an entire year. One winner receives $100,000, 5 runner-ups will get $10k to support their business. Sign up here: https://tinyurl.com/callhercreatorxstan  Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Go Daddy: https://www.godaddy.com/airo