We’ve all seen the glossy slides—the perfectly linear customer journey that promises to guide buyers from awareness to closed-won like clockwork. But how much of that is reality, and how much is just a well-designed fairy tale? In this episode of Call It RevOps, we expose the gaps between traditional customer journey mapping and what actually happens when sales, marketing, and customer success hit the front lines.
We’ll break down why most journey maps stay stuck in PowerPoint, how misaligned teams and messy data derail the process, and what it really takes to turn those pretty diagrams into actionable revenue strategy. If you're tired of journey maps that look great but deliver nothing, this one’s for you.
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