In this episode of Call It RevOps, we dive into a provocative idea: What if marketing isn’t a profit center at all but a vital cost center instead? Join us as we challenge conventional thinking and explore why this perspective might just be the key to better business strategies.
Special guest Devin Leshin, a marketing expert and former professional wrestler, brings a unique lens to the discussion. Drawing from his wrestling days, Devin shares insights on balancing audience engagement with business objectives and reveals why performance-driven industries offer valuable lessons for marketers.
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