42. Why ‘Iconic’ Is More Than a Buzzword – Scott Fuller Gets Real on Timeless Design

In this episode of The Type Convo, I sit down with Scott Fuller – the one-man dynamo behind The Studio Temporary and the Instagram handle @studiotemporary.

From leaving a mechanical engineering scholarship to launching his own studio from the back of a sign shop, Scott’s journey is all about grit, faith, and the relentless pursuit of iconic design.

We talk about:

• The moment he nearly gave up on art – and what pulled him back
• His analog-first process using Field Notes and Sharpies
• What “iconic” actually means to him (and why trends don’t last)
• His love for storytelling through logos, signs, and visual systems
• Family, faith, discipline – and how it all ties into his creative life

Scott’s work with brands like Coca-Cola, Monotype, and the Atlanta Braves proves that design built with purpose never goes out of style.

Note: In a few parts, the audio isn’t perfect – but I’ll be adding a full transcript of the conversation very soon for anyone who prefers to read along.

🎙️ Listen in and get inspired by a conversation that’s equal parts practical and powerful.