Episode Transcript
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Tanya Tran (00:00):
So welcome to
the Care Intelligence uh,
Bailey Greetham (00:03):
Thank you.
Tanya Tran (00:03):
Today's guest is a mix of Gen
Z, energy, social care, passion, and just
the right amount of entrepreneurial chaos.
Bailey g Grham, Clark, or Bailey, Steven g
Bailey Greetham (00:15):
It's a mouthful.
Tanya Tran (00:16):
Is a leading voice for
youth engagement in social care.
He's the founder of Be Great Fitness andthe Old Friend Club by Puberty Group.
He's done TEDx Talk, landed onER's 30 under 30 list, and somehow
still finds time to run a fundthat turns social media views into
(00:36):
activity budgets for care homes.
His work has reached beyond the UKborder as he was invited onto the
Australian Morning Show recently.
In this episode, we explore Bailey'spersonal journey into care how
Gen Z's social media content isredefining it, and how tech is opening
up new possibilities in age care.
(00:58):
Bailey, welcome to the
Bailey Greetham (00:59):
Thanks for
having me finally on it.
After a few trials and errors, you'd thinkwe'd be able to put together some sort
of interview, zoom, whatever it is thing,but no, we've, we've had some trouble.
We've had some difficulty, butwe're there, we're finally there.
Tanya Tran (01:12):
We're fine.
Yeah, yeah, that's right.
Your name is such a unique name,like, I mean, you shouldn't have
to apologize for it, but neveractually met anyone with like two
Bailey Greetham (01:23):
Double barrel.
Yeah, I think my parents justfancied me having, uh, torment
for the rest of my life.
Tanya Tran (01:30):
But I mean,
you are famous now, right?
Bailey Greetham (01:33):
Apparently
Tanya Tran (01:34):
so what are you going for?
Are you going for like the full thing
Bailey Greetham (01:38):
it
down to Bailey Greeson.
I feel like that's the easiest thing.
Uh, so just the first.
A part of the first name.
Or the first part of the second name.
Tanya Tran (01:48):
Okay.
I mean, my name is amouthful 'cause I'm not
Bailey Greetham (01:52):
Okay.
Tanya Tran (01:53):
So Tanya is my name like Tan.
I'm Tanya
Bailey Greetham (01:55):
Okay.
Tanya Tran (01:56):
but Tanya is my, like
the Russian version of my name.
'cause I was born in, I was
Bailey Greetham (02:00):
That's really cool.
That's really cool.
Tanya Tran (02:03):
So I actually have two birth
Bailey Greetham (02:06):
Okay.
That's even cooler.
Tanya Tran (02:07):
one with.
Yeah, one with Russian name on it and thenthe other one with the Vietnamese name.
So I'm actually Vietnamese as well.
Bailey Greetham (02:14):
So what's
your Vietnamese name?
Tanya Tran (02:16):
my name is,
Tran.
Bailey Greetham (02:21):
the
coolest name in the world.
Wow.
That's cooler than my name.
That's, I like that.
I like that.
Tanya Tran (02:28):
Yeah, but it is confusing
'cause that's not actually 'cause like
Southeast Asian names are like East
Bailey Greetham (02:35):
Okay.
Tanya Tran (02:36):
Have the last name, uh, come
Bailey Greetham (02:38):
Okay.
Tanya Tran (02:39):
So actually in the
order's, a bit like the other way
Bailey Greetham (02:42):
Yeah,
Tanya Tran (02:43):
So what, when I
first came here on my passport
the customs got confused.
So they put my middle name onfirst, and then my first name.
And then my
Bailey Greetham (02:55):
yeah.
Yeah.
Tanya Tran (02:56):
So now everyone, anytime.
I go anywhere, like to the GPor anything, they just call
me by my middle name, which is
Bailey Greetham (03:05):
Okay.
Tanya Tran (03:05):
because the, it is
actually, it stands for female in
Bailey Greetham (03:11):
Okay.
Tanya Tran (03:12):
So any like girl or
woman will have the, in their name as
Bailey Greetham (03:17):
Wow.
Tanya Tran (03:18):
name and I don't like it.
everywhere I go it just soundsto me like they call me.
Hey woman.
Bailey Greetham (03:26):
Yeah.
Hey woman, get over here
Tanya Tran (03:28):
Hey woman, get over here.
Bailey Greetham (03:29):
a little bit, demanded
Tanya Tran (03:31):
I know.
Bailey Greetham (03:31):
Yeah.
Tanya Tran (03:32):
Names are
Bailey Greetham (03:33):
name
story beats my name story.
I think my parents couldn't decide on,uh, on whose surname and whatever I
should take, and they just gave me both.
So there we go.
Tanya Tran (03:46):
I mean, last time we
talked we like resonated with our
common love for our respective
Bailey Greetham (03:53):
yeah, yeah.
Tanya Tran (03:55):
You were
raised by your grandmother.
I was raised by
Bailey Greetham (03:57):
Sweet.
Tanya Tran (03:58):
That's why we
got on really well last
Bailey Greetham (04:00):
Yeah.
Tanya Tran (04:02):
for the benefit of
our listeners, Bailey, how did you
get into social care at such young
Bailey Greetham (04:09):
Yeah.
I guess it's been a bit of a,a long journey and stories.
It's not really been anarrow, linear journey.
I. Was raised by my, my grandma, mygranddad primarily my grandma now
because my granddad has had dementiablessing for quite some time.
So my grandma did a lot of the raising.
And I she took me in, in a reallytroubled time in my life where I needed
(04:34):
a new space and new people and maybesome new values and some new, uh, rules
and, and I needed a bit of structureand safety, and my grandma provided
that for me, uh, at a very young age.
And, you know, I appreciate herand love her very much and she's
still with us and she's fantastic.
Bless her now, she's now afull-time carer, which is not
an uncommon story for the world.
(04:55):
And right now is quite a popular narrativein the times where unfortunately people
are getting older, people are getting,you know, to a point where they're
living longer and lots of people areaccidentally becoming full-time carers.
So my grandma is nowin that position, but.
I started working in theworld of social care at 17.
(05:15):
When I first started my business Istarted my business 'cause exercise
helped me out of an incredibly dark space.
Alongside my grandparents raising me,I found boxing and boxing put me on
the straight and narrow and I realisedthat exercise is a powerful tool and
it's a tool that needs to be usedto build people and communities up.
(05:35):
And I wanted to do that.
I studied construction in college.
I didn't enjoy that.
The pandemic hit and I wanted todo my part, so I started helping a
group of adults with the ld, autismDown Syndrome, whatever it might be.
This group of adults werejust the most beautiful.
Group of people I've ever met in mylife and I thought, I need to do my part
(05:56):
during the pandemic and help these guys.
That's what I did.
We jumped on Zoom every single week.
We did a Zoom call for free.
I didn't know about business,I didn't know about money.
I still, still not a greatbusinessman these days.
I'm more of a just, get stuckin and, and do what we can.
But I guess that is important too.
And I just fell in love and Irealized that those guys, those
(06:16):
guys need me and I need them.
I dunno who needed each other more.
I probably needed themmore than they needed me.
But yeah, that was my firstentrance into social care.
And from there, I, I managed togo fully self-employed at 18.
I managed to run different projects.
I worked in youth, I workedin community sectors.
I worked in the third sector.
(06:36):
I worked and did some workwith dementia and Parkinson's.
And before I knew it, I was workingwith charities all over and running
projects at 18, 19 years old.
And doing all sorts ofcrazy stuff at a young age.
But I was free and I was helping peopleand I think that's all that mattered.
And I realized the impact wehad and I realized how much I.
(06:57):
We were contributing to the people thatwe worked with, and I also realized how
much they were contributing to myself.
And I'd started to build up a small team,started to put videos on the internet
and before I know it was sort of dominonow into working with some of the biggest
healthcare groups, uh, and, and really.
Showing just how important exerciseis, but how important community
(07:19):
is within the social care world.
So yeah, that's me.
Is it going well?
Yes, I'm enjoying it.
Yes.
Is it hard?
Yes.
But things that are hardusually mean they're worth it.
Tanya Tran (07:31):
Yeah definitely.
I think what resonated from what you'vejust said there to me is community.
Almost all of the times when we talkto rested managers or care workers.
A lot of the tasks, kind of taskbased care going on, it becomes
institutionalized and it loses the,
Bailey Greetham (07:51):
yeah.
Tanya Tran (07:52):
the joy.
So to them community is reallyimportant, but it's not just the
community within the institution orthe care home or the hospital eve, like
the nursing home that they live in.
It's the community that goes beyond
Bailey Greetham (08:05):
Yeah.
Tanya Tran (08:05):
uh, the boundary and the
border of, of that institution as well.
And I think you've played such animportant role in bringing that
community, that life that, views the
Bailey Greetham (08:16):
Yeah
Tanya Tran (08:17):
activity into, into their
Bailey Greetham (08:19):
I think we're in a
special position, myself and my team
because when we go into a, a carefacility, whatever it might be, we go in.
From the point of view of yes, we'rehere to help, but we're not here
to help, as in like the other team.
So like, you know, maybe a HCA might bein a care home, to do the basics, right?
(08:41):
Are the residents clean?
Are they happy?
Are they looked after brilliant.
That's a very transactional relationship.
Whereas we go in and our goals,and I tell my team this, firstly,
can we get people smiling?
Can we get people laughing?
Great.
Can we get people moving?
And, and by movement, this might soundbad and, and the rest of the fitness
world might not agree with me, butwe have a, a, a bit of a quote in
(09:04):
my company, which is Owt's betterthan nowt which is a northern quote.
It's a bit of northern slang and it justmeans anything is better than nothing.
If I go into a group, a room, a placewhere I've got a group of people who maybe
there's a high level of dementia, maybethere's a low, you know, low mobility.
A high percentage ofpeople with low mobility.
It's looking rough.
(09:25):
Okay.
It's looking tough.
It's not looking like theeasiest group session.
That's okay.
That's absolutely fine.
What I want to achieve from that iscan we get Sandra's hands moving?
Can we get her fingers wiggling?
Can we get her eyes going?
Can we get that chin movingaround the, you know, the body.
I don't expect her to do an hourlong mobility and strength session.
(09:46):
I. What I expect is, can we geta smile and can we get a moving,
even just the simplest little bit?
Because care is a complex worldand it's very different from
every other industry and sector.
And I think sometimes you need to goover the attitude of, ah the little
things are really crucial, you know?
So for example, I was workingwith a gentleman who had a
(10:09):
stroke the other day, and he was.
It was not so confident, and youcould expect that, who would be
confident after having part oftheir life ripped away from them?
You know, strokes can be reallydetrimental to a to people, to humans,
and it's a crazy thing that happenswhere all of a sudden you are fine
and, uh, or sorry, you're fine.
(10:29):
And then all of a sudden, you know,you, you have a stroke and maybe the,
the left side of your body's gone,your speech is gone, whatever it might
be, you become disabled very quickly.
And that knocks your confidence.
And so he was not soinclined to work with us.
And I got down a couple ofjokes, found out what he liked.
He used to love dance, youknow, so that was something that
(10:51):
was really special with him.
So what we did is we, is we got.
Like a little fake dart and adartboard with a little magnet on.
And we got him doing it with his lefthand and went further back each time
and then went further back each time.
And then with his right hand, it wasassisted, so I would, you know, help.
And of course I would never move himmyself, so I just supported the weight
(11:12):
of his arm and he moved what he could andwe got him doing the same motion, and we
even got him eventually let go of the dar.
And it was about that.
It was about meeting him where I couldand finding what he could do to promote
movement, and my goals were achieved.
He smiled.
He moved.
Done.
Tanya Tran (11:29):
yeah, think that's such
a, a good example because the more I
hear what you've just said there, themore I realize that the way that I
care for my grandma, it's very similar,
Bailey Greetham (11:43):
Yeah.
Tanya Tran (11:43):
I think a lot of us, when are
abled bodied people, tend to have really
out of reach goals for people in this kind
Bailey Greetham (11:54):
Of course.
Tanya Tran (11:55):
and for my grandma,
she has dementia and she has
Bailey Greetham (12:00):
Yeah.
Tanya Tran (12:01):
and her diabetes
are getting like worse and worse
Bailey Greetham (12:03):
Yeah,
Tanya Tran (12:04):
And her dementia.
Dementia is also worsening because of her
Bailey Greetham (12:07):
of course.
Tanya Tran (12:08):
And do you
know what she loves?
She loves collecting vegetablesand plants and weeds from the
Bailey Greetham (12:14):
Yeah.
Tanya Tran (12:15):
and bring them into the house.
my auntie.
Bless her.
Like she loves my grandma andshe's the main, like primary carer.
She's frustrated by mygrandma just going out and
Bailey Greetham (12:26):
Okay.
Tanya Tran (12:26):
like random, like
rubbish from the garden, right?
Because back in the days my grandma,what she did was she grew a lot of
vegetables, like she planted and grewa lot of vegetables and she used to
like harvest them and take them tothe market and them into like little
bundles and took them to market to sell.
And that's what
Bailey Greetham (12:45):
That was her purpose.
Tanya Tran (12:46):
And
Bailey Greetham (12:46):
Yeah.
Tanya Tran (12:47):
yeah, so now she's, she
still, she still does it even though
a lot of the things that she collectedwas just like weeds or rubbish.
But she loves doing itand she does it every
Bailey Greetham (12:58):
Yeah.
Tanya Tran (12:59):
and she'll go out do and,
and do it, and then comes back and then
like forgets that she's done it and thenit goes out again and does it again.
Her bedroom is like just piles and pilesof like vegetables and plants and weeds.
And my auntie got, gets really frustratedand she's just starts like, not she
starts getting frustrated with my grandma.
(13:21):
And a lot of the times when Igo and see her, I just like,
yeah, you do that, grandma.
That's fun.
And then I just, I go outand I do it with her as well.
And then we collect stuff.
And then, uh, when she goes tobed, I'd like gather them and then
clean them up and then put them tothe chickens and things like that.
But a lot of the times, those ritualsand habits give them the purpose and
(13:44):
make them feel themselves and feel safe
Bailey Greetham (13:46):
important.
Tanya Tran (13:47):
And as long as they
move and, and do things like
that's the most important thing.
And they enjoy
Bailey Greetham (13:51):
It's not easy and it's
never going to be easy, and it, it, you
know, it's difficult on the family andthe friends around them, but we have to.
We have to mold ourselves and wehave to, like you say, let her do it.
Pick 'em up at the endof the day, clear it up.
Yes, it's hard work.
Okay, but also yourgrandma raised your family.
(14:12):
She raised your auntie, she raisedyour, there was a time where your
auntie was smearing poo on the walls,maybe as a child, or, you know,
maybe she wasn't, maybe that was,maybe I was just a weird kid, but.
Tanya Tran (14:24):
No.
I mean, I'd say at least half the kids
Bailey Greetham (14:27):
There was, There was
a time where your auntie was causing
a, as a horror movie worth of mess,and your grandma would've had to look
at that, take a massive deep breathand go, I gave birth to this child.
I have to look after this child.
All the way around, thiswoman gave birth to me.
I have to look after this woman.
Okay.
It's the circle of life and we haveto, we have to do these things that are
(14:48):
not always comfortable, but the momentwe take away a person's purpose is the
moment we take away a person's life.
Tanya Tran (14:54):
Yep.
That's amazing.
I love that.
Love that.
You are very
Bailey Greetham (14:58):
Yeah.
Tanya Tran (14:59):
I'm, I think I'm probably 10
Bailey Greetham (15:02):
How old are you?
Tanya Tran (15:03):
I'm 32.
Bailey Greetham (15:04):
I'm not having that.
I'm not having that.
You know, you shouldn't lie on podcasts.
It's, uh, it's not a great, it's not agreat look to be lying on the internet.
You get in trouble.
People catch you out.
People catch you out.
Tanya Tran (15:16):
I, I promise am
Bailey Greetham (15:18):
I want to,
uh, buy your moisturizer.
Where do you get it from?
Where do you get your moisturizer from?
Tanya Tran (15:24):
moisturizer
Bailey Greetham (15:25):
that the, because
32, I mean, gosh, look at that.
Look at that.
This is a lot.
Look at the, I mean, it's crazy.
Tanya Tran (15:34):
It's genetic, man.
It's genetic.
Bailey Greetham (15:37):
Fairplex.
Tanya Tran (15:38):
I think like for me I
feel like not a lot of people in aged
care, social care are people in our
Bailey Greetham (15:46):
No, not at all.
It's a very, very olderdominated industry.
Tanya Tran (15:50):
exactly.
And, but like some.
A lot of the times as well.
'cause I've started going on TikTokrecently and I've noticed a lot of care
workers or social workers are in ourage group maybe 'cause tiktoks a bit
Bailey Greetham (16:04):
Yeah,
Tanya Tran (16:05):
Our
Bailey Greetham (16:05):
yeah.
Tanya Tran (16:06):
group anyways.
But you've worked in age care for
Bailey Greetham (16:12):
Yeah.
Tanya Tran (16:13):
What's the trend?
Do you see Gen Z goinginto care and what is that
Bailey Greetham (16:18):
Not enough.
Nowhere near enough.
I, I think there's a huge callingfor younger folks to work in care.
I think we need youth.
We need young people to bring theirpassion, their ideas, their love, their
way of learning, their way of working.
I. Absolutely.
There, there isn't enoughyoung people in caring.
It's a, it's a whole different issuethat is gonna take a, an army to
(16:39):
solve because, you know, it's, it'san aging industry and I'm not talking
about the clientele we work with.
I'm talking about the team members.
There's nothing wrongwith those team members.
And I've worked with some fantasticfolks in the care industry who are.
Of a, an older age to myself, butit'd be great to see some more young
people come into the care industry.
(17:00):
Uh, and I've worked on a fewinitiatives around that and I've
done a few talks and a few colleges.
It's getting better.
It is, uh, I think we are showingthat the care industry and the care
sector has a million different roleswith a million different, careers
and exciting different opportunities.
You know, I think for myself, Icreated a whole new role and say
(17:22):
a fitness instructor for CareHomes, that's a an odd role.
That's, that's very different and that'snot sort of your typical thing, but those
are the things you don't think about.
From fitness instructors to marketingcoordinators to activities to
chefs, you know, incredible chefs.
I've worked in some care facilitieswhere the food is topnotch and you
(17:43):
think, wow, that's, that's amazing.
So the care sector has a lot ofcareer opportunities and we're slowly,
slowly starting to show the youngergeneration that there is a job role
for them and it's a really nicecareer to work in and it's important
to do things that give back to us.
I think the really crucial thing forme when I work, work for me has to
(18:05):
feel rewarding and I feel a lot ofthe younger generation also agrees
with that work has to feel rewarding.
We have to feel good, passionate.
And, uh, like we too have a level ofpurpose because again, without purpose,
what are we, you know, if we don'tfeel we're contributing to something
or we're achieving something, I maybeshouldn't speak on behalf of all
(18:26):
young people, but personally I feelthat if I don't have purpose and if I
don't have a level of, of satisfactionfrom my role, I wouldn't do it.
Yes, we need more young people.
Yes, we're slowly getting better, but itprobably needs to, to not be slowly, it
probably needs to be a little bit faster.
But I think the sector as a wholeneeds to come together and the,
(18:49):
you know, to really see how wecan do this from secondary school.
Promoting that just as the fireservice, the police service and a nurse.
It may be an NHS facilityor a hospital facility.
Is a job that young people look up to.
We also need to show that being a,in the care industry, in the care
sector is a job that we can look upto and enjoy and, and go into as well.
Tanya Tran (19:11):
That's interesting that you
said it needs to go from secondary school.
It needs to go from a very
Bailey Greetham (19:16):
Yeah, definitely.
Tanya Tran (19:18):
that's gonna
take a long time though,
Bailey Greetham (19:20):
Yeah.
Tanya Tran (19:21):
If we start going
into secondary school now, and
for that generation to becomelike fully, um, in the workforce,
it's gonna take at least five,
Bailey Greetham (19:32):
Yeah
Tanya Tran (19:33):
for it to become reality.
How do we get younger generation now into
Bailey Greetham (19:39):
the easiest way.
Tanya Tran (19:40):
what's missing
Bailey Greetham (19:41):
easiest way.
Like, yeah, if we, if we go away from.
Let's implement.
Let's change the education system.
This is gonna take 5, 10, 15, 20 years.
How do we get into the curriculum?
Okay, forget about that.
How do we get to young people?
How do we get to young people?
It's what I'm already doing.
It's through our phones.
It's through social media.
It's showing just how special thecare sector is without having to
(20:04):
sit them down in a classroom andsay, you need to work in the sector.
This is really cool.
This is really great.
Actually just put up a nice video of, ofwhat happens in your care home, in your
home care company, in your facility,whatever it might be that you run, just
like I do my videos, show fly on the wall,real a minute, two minutes, whatever it
(20:24):
might be opening into my job in care.
And that's the best thing we can do.
And I feel like I am a massive advocateaccidentally for just how special the
care industry can be because I post.
The reality of it, I, I, nothingis edited, nothing is staged.
I go into a care home, the cameraman,I tell him, film everything.
(20:47):
Film everything.
Don't stop filming.
And we'll see what magic we get.
And every time we get countlessamounts of magic because it's
special and it is magical and.
That is simply it.
That is how we, we get the young youthof our generation interested in care.
We go to their phones andwe go on their social media.
We do better when it comesto marketing and awareness.
(21:08):
We, we have to do better and we do betterto fight the narrative that sometimes the
care industry can be a negative space.
We have to fight that narrative and wedo that in their back garden, in their
living rooms, in their schools, whereverthey're sat there consuming media.
Quite simply by filming justhow special our jobs are.
(21:31):
So I think that's the easiest way.
Tanya Tran (21:33):
You are very underselling
what you are doing as well in the sense
that you're not just like showing what'sgoing on and reaching young people
through social media, narrative and thestories that you are telling and the team.
Your team's telling, it's actuallycombating the stigma and the
underappreciated sentiment.
And this, there's this like kind oflike frowned upon profession, right?
(21:58):
It's something that, it's it's perceivedas low skilled, it's perceived as
know, you're going, I've seen a lotof care, social workers and care
Bailey Greetham (22:06):
Yeah.
Tanya Tran (22:06):
in our age group
sharing the fact that people.
The things that people have saidto them about their profession,
it's like, oh, you actually just,you go and you wipe people's
Bailey Greetham (22:17):
Yeah.
Tanya Tran (22:18):
or like you're cleaning
the house, you're making cup of tea.
But for older people who are restricted inmobility, who are stuck in their home, who
are stuck in their care homes and theirrooms pretty much all day, every day.
Having someone younger, able-bodiedcoming in, enjoying some time, making
(22:40):
them a cup of tea, sharing a story
Bailey Greetham (22:42):
Yeah.
Tanya Tran (22:42):
having conversation is
high skilled, that to me, that is
high skilled in terms of emotionalintelligence for you to be able to
connect to people in that way and makethem feel better about themselves.
Bailey Greetham (22:55):
high skilled altogether.
It's not as easy as people say.
It's not as simple as people say to followall the hygiene rules, laws, all that
stuff when it comes to working with, uh, aresident, a patient, whatever it might be,
whoever might work with, to make sure thatwe're cleaning them appropriately, looking
after them appropriately, medicating themappropriately, you know, all these things.
(23:19):
It's just incredibly highskilled and it's incredibly.
Admirable.
We are looking after our society.
We're looking after the folks thathave built the world we live in,
and anyone who says the a job in thecare sector is low skilled or simply,
or so simple or, you know, just.
(23:42):
Not admirable needs their head check in.
You need to genuinely take a minute andrealize just how special the people are
who work in our sector, and just howhighly qualified and skilled they are,
not only in emotional intelligence,but in the physical skills and the
physical things that they're doingto look after our residents and our
older generation every single day.
Tanya Tran (24:02):
So you recently
published a white paper on is it Key
Bailey Greetham (24:07):
So
we're about to publish.
Yeah, we're about topublish a white paper.
Tanya Tran (24:11):
Yeah.
So is it about the sustainable activity
Bailey Greetham (24:14):
Oh.
So that was, that was just a,a, a, a nice little interview
that we did with Care England.
So, the Sustainable Activities Fundwas a concept that I came up with
to hopefully help care homes thatare maybe on the smaller side, have
less funding, have less budgets.
And they don't always get the most fundedand budget, whatever it might be when
(24:34):
it comes to booking and activities.
So I put together a little interviewwith Care England where I talked
about how we can use things likeTikTok that has a creator's fund.
So the Creator's Fund is, uh, a fundwhere if you have 10,000 followers and
you have a certain amount of views.
But you are able to then getpaid per a thousand views.
(24:56):
And I think you get around 50 p somethinglike that, every a thousand views.
And it's videos over a minute.
So I took that and I thought CareHomes are constantly sharing how
incredible their activities have,how much fun they're having.
Well, let's share it to apps like TikTokinstead and put 'em up, and then we can
create something that's quite sustainable.
So.
What we do is we book in anactivity, let's say it's a singer.
(25:20):
We film that singer, we put the videoof that singer, you know, maybe a really
emotional moment, uh, with a resident.
We put that video on TikTok.
That video does really well.
It gets you 10,000, 20,000 views that thenearns you 10 pounds, whatever it might be.
Best case scenario, you'll get a fewhundred thousand views and before you
(25:41):
know it, you, you know, you've earned.
50, 60 pound that then goes straightback into your activities budget.
And before you know it, you can affordto book in or pay for another activity.
And then you film that activity, youput it on TikTok, you earn more money
from TikTok, and then you put that backinto the budget and before you know
it, you'll be able to afford and createbetter activities within your care space.
(26:03):
And yeah, that was a reallynice piece that we did.
And I've seen.
A few Care Homes adoptthat now, which is cool.
Uh, so yeah, it's just, it wasjust a, a concept that I put out to
hopefully help Care Homes when itcomes to the budget, you know, when it
comes to booking and new activities.
And I, I, I think, I think a fewCare homes have adopted it and
it's going well and, you know,I speak to one that does it.
(26:24):
And it just helps.
It just helps a little bit.
Even if it's 10 20 pounds, it, it helps.
Tanya Tran (26:29):
Yeah, definitely.
I mean, it is 10, 20 pounds.
I mean, before, you know, it's50, 16 and a hundred, 200.
Right.
And, and that, that is significant,
Bailey Greetham (26:38):
Massively.
Tanya Tran (26:39):
like a small cohort
massively, um, for them to.
You know, spend on activities whichwill massively help improve health and
Bailey Greetham (26:47):
Yeah.
And then you film those activitiesand you put it back on and it
circles round and, and exactly.
Tanya Tran (26:51):
It's, yeah, it's perpetual.
Yeah,
Bailey Greetham (26:54):
yeah, that,
Tanya Tran (26:54):
It's, it's
Bailey Greetham (26:55):
that was cool.
That was really cool.
And I think we have to getcreative now, you know, because
unfortunately, like you say, thatthe industry is quite underfunded.
We do have to get creative.
We do have to figure out how we canutilize what we have and and, and see
what we can do with what we've got.
God.
Tanya Tran (27:12):
In terms of getting
young, younger people into care, what
role does technology have to play
Bailey Greetham (27:18):
So I think technology
is, obviously, it's always been
important and technology's alwayslooked different and I. As our
technology becomes very futuristic,I feel like that's the right word.
You know, we seem to have skippedforward 10, 20 years, especially
as AI develops very quickly.
I think it's on us to keep aneye on it, look at it, and just
(27:42):
see how we can make it work andmake it integrate into our jobs.
And we have to remember that it'sa tool, a tool that we can use.
It's not everything.
It's not.
We shouldn't rely on it, butit's definitely a tool that
we should put in our toolbox.
You know, just as a pipe might burst inthe care home and we've got a wrench,
I think, I think that's the right tool.
(28:04):
We also might need to sift through, youknow, various amounts of information
or whatever we might need to do with,with AI and use that tool for that.
So, you know, it's definitely,uh, really important to do that.
But also young people are much more.
Or they seem to be, for the most part,much more up to date with technology.
(28:26):
And playing into that and showing thatthe sector has opportunities to work
with the technology they're interestedin, will promote social care to you,
to the, to the youth, to young people.
Uh, quite simply
just showing how social care is as upto date as other industries and has
the same opportunities when it comesto tech will attract the young people
(28:46):
that we, uh, we're so desperately after.
Tanya Tran (28:49):
I think what we've noticed
with a lot of the care providers
in, in the sector is that theystill very much paper based as in.
Yes.
A lot of them ized in the sense thatthey have a system, but the systems
are still very much nineties, likeearly 2000, looking kind of view X but
a lot of them are also paper-based.
(29:11):
So very much everything we do are likepaper forms, um, PDFs, printouts, um,
handwritten daily notes, things like that.
That must be also part Of thereason why social care is struggling
to attract, uh, younger talent.
No.
Bailey Greetham (29:28):
Yeah.
I, I guess so.
Um, I don't think it would be,Like a massive switch off for
youth getting into the sector?
Uh, I think if it's like, like yousay, if it's a total other end of the
spectrum where everything is, is paper,maybe that might prove to be quite
(29:49):
difficult in a digital era that now.
Um.
But I think care spaces are tryingtheir best, and I think for the most
part now we are moving towards digital.
Um, Because the world's telling us wehave to, we almost can't work without it.
When it comes to, like taxes,for example, for there's a, we're
now having to go digital, likethere's no way around that anymore.
(30:13):
The government is implementing, youknow, digitalization into bookkeeping
and all that lovely stuff, whetherit's by force or whether it's by
transition, we are slowly movingtowards a more digital world.
Um, I guess my job doesn't require a lotof digitalness, so I, I wouldn't know
(30:33):
in that sense if it would put those off.
Tanya Tran (30:38):
Mm-hmm.
Yeah, I think it's a question that a lotof care provider decision makers in the
care sector, is asking amongst themselves,going digital is, it's the trend.
Like you said, we of we're kindof being forced to do that, but
how do they make the right choice?
It's, it's the question,
Bailey Greetham (31:01):
yeah.
How do they make the right choice?
look, does it work for your business?
Does it work for your residents?
Does it work for your staff?
And that is it because although we mightbe following a narrative or might be, you
know, being forced or, or moving digital.
You've got to adopt whatworks best for your team.
These places are people first, andthe people should be prioritized.
(31:24):
And the people, by peopleI mean resident staff.
That's it.
Those are the people that, thatmake our spaces, um, alive.
They make our, they make our workplaces.
Workplaces.
Without the residents or staff,there'd be nothing, right?
So.
It is just finding what worksfor your team individually and
we've got a hybrid, uh, you know,we're not actually a care company.
(31:47):
We work in the care sector.
So looked at what works for our team anda digital calendar works for our team.
Absolutely.
Digital bookings work for our team.
Brilliant.
Uh, Digital sessions work for our team.
Not really.
We still very much value the face-to-facecontact as opposed to the online sessions.
(32:08):
Will we be adding online sessions perhaps?
To maybe reach those that we can, but ourpriority will always be in face-to-face.
So it's finding a hybrid of what mightwork for your teams and it's understanding
how your team works best and how newpeople that might come onto your team
can help and mold and change that.
Tanya Tran (32:25):
It's exactly
what we're trying to say
at Health Connect is that thetechnology should never replaces
what's important to build that
human connection and that
Bailey Greetham (32:35):
Yeah, of course.
Tanya Tran (32:37):
or the clinical decisions
that are that need to be made by the
clinicians, by the doctors,
Bailey Greetham (32:43):
Yes.
Yeah.
Tanya Tran (32:44):
Technology should only
augment, which means compliment.
And actually fits into the, and dothe things that the people like us,
humans like us, don't want to do
and help
us do the things that we reallywant to do in a better way.
So it's very much likeyou said, it has to work
with the, the nature of the job.
Bailey Greetham (33:06):
That's it
Is remembering, it's a tool.
Remembering it's a tool inand it's there to assist us.
Uh, is, is quite, quitea crucial part of tech.
Whatever tech that might be.
Um, Just adding it andputting it next to our wrench.
Tanya Tran (33:20):
Yeah, yeah,
yeah.
And not become a shackle thatchain ourselves to actually, you
know, managing all of the tech
stack.
'cause I've seen that
Bailey Greetham (33:29):
As long as the
residents and the staff are put first,
then everything else should follow.
Right.
Tanya Tran (33:35):
Yeah.
Okay.
So quick
fire, what's next
Bailey Greetham (33:39):
Okay.
Tanya Tran (33:40):
Um, so I.
I, know that
Bailey Greetham (33:41):
What a question I.
Tanya Tran (33:42):
got, um, the
white paper on social care, right?
What is
Bailey Greetham (33:46):
We've got, we've got
a, a white paper coming out on, uh, The
social impacts around exercise withincare, which is really, really cool.
Uh, that is about showing just howimportant it is to be doing activities,
exercise, uh, and, and what that bringsto care homes and the vibe that creates
and the environment that creates.
(34:07):
Um, So I'm really excited for that.
For five years I've been workingin the care sector and we've just
sort of bobbed along and gone.
Yeah, we know our work's important.
Absolutely it's important.
Or we wouldn't do it, but then leftit 'cause we're busy doing our work.
So this is the first time we'republishing anything we're we're
releasing anything to say, yeah, weknow our work's important and hey,
(34:28):
we've got the stats to back it up.
So that's cool.
Tanya Tran (34:32):
When is
Bailey Greetham (34:33):
I'm also.
Um, next couple of months.
couple of months, we're just finalizing,uh, the, the paper at the moment.
So we're just makingit look really pretty.
Tanya Tran (34:44):
Mm-hmm.
Bailey Greetham (34:45):
Uh, Which is
something that Care England is
very, very kindly handling for us.
So it's in good hands, it's being doneproperly, and it's taking quite some
time, which is, which is importantbecause these things should take time.
So that's, wicked.
Uh.
My team are just gonna carry ondoing what we do, helping people.
Again, that's, that's the priority for us.
(35:06):
Uh, I I struggle sometimeswith the question, what's next?
Uh, because.
I don't know what's next.
I think as long as we're still workingwith our clientele, our residents,
and still creating these beautifulrelationships and having these beautiful
conversations, then that's what's next.
Tomorrow is next.
You know, tomorrow is for me.
(35:29):
I go to two care homes and I'll delivertwo exercise classes in between.
I'll answer a couple of emails,I'll edit some videos, and
I'll check in with my team.
Are my team happy?
Are my clients happy?
Are my residents happy?
And that's what's next, I guessbecause we can't look too far ahead.
Um, Something I'm excited for iswe are about to start a, a fall
(35:50):
prevention project with, uh,a local NHS group in Lincoln.
Which is really, really cool.
So I'm gonna personally be workingwith a group of care homes all under
a branch at a primary care network.
That's right.
So we're gonna be working with,uh, a, a group of care homes to see
(36:11):
which residents may be fall a lot.
And what that ham is that isdone or caused to the residents.
And we're gonna see how we can implementexercise, mobility, stretching,
all that lovely balance work.
And then we're gonna look andsee how that reduces falls.
So that's gonna be really, reallycool and really excited to see that.
(36:31):
And we are publishing a whitepaper, a second white paper around
our results of four reductionthrough exercise within care.
So that's exciting for mebecause again, it says.
Yes, I know my work is important, butalso here are the stats to back it up,
which is something I've not done before.
And, and then yeah, the show is growing.
(36:52):
So old friend club isreally, really growing.
Um, that's now at 1.3 million followerson Instagram, which is a scary number.
Uh, but it's very, very cool.
We've just brought in a, anew team member for the show.
Um, so I'm Excited to see what she bringsto it and how we can grow that together.
(37:13):
So that's really, really cool.
Tanya Tran (37:14):
That's exciting.
That's really
exciting.
Um.
Question, one bold idea to change thecare system in the next five years.
Bailey Greetham (37:23):
one bold idea to
change the care systemwithin the next five years.
I think we need to open thedoors of care homes more.
We need to create communityspaces within care.
It's been done a little bit.
But I feel we should have cafes thatare open to the public within care
homes or what's been done before is,uh, playgroups next to the care homes So
(37:48):
children and older folk can integrate.
Um, so yeah, intergenerational careHomes would be really, really cool
to see how we can bring the communityand the kit home and put it together.
Tanya Tran (37:59):
I love that.
I love that.
The most underratedthing about Gen Z. What
is it?
Bailey Greetham (38:06):
The most underrated
thing about Gen ZI, I guess our deep
rooted love and care for having apurpose and wanting to work together.
I think Gen Z are a different generation.
Of course they are, but Ithink we think differently now.
(38:26):
I think that Gen Z need, want andhave to contribute to whatever they
do in a positive and passionate way,and I think jobs have become passions
and purposes over just paying bills.
Tanya Tran (38:43):
because we
can barely pay bills now
with those salaries.
Bailey Greetham (38:46):
be because we can't
pay bills because it's not possible.
So in a world where we can't pay bills,we may as well get some sort of deep
rooted fulfillment and joy out of it.
Right.
What, what's the other option
Tanya Tran (38:58):
Exactly.
Fully agreed.
One tech
idea that you wish existed
Bailey Greetham (39:03):
on tech idea I
wish existed A robot version of me.
Tanya Tran (39:07):
So you can
split yourselves and
Bailey Greetham (39:09):
So I
can split my, yeah, yeah.
Is that possible?
I mean, that's crazy, but maybea more realistic tech idea.
Um, it would be fantastic to have likea diagnosis machine where we can scan
through a care hub, residents body, seewhat's happened when it comes to injury
or pain, and then see what exercisewe can diagnose to help with that.
(39:32):
But like there and then,
Tanya Tran (39:34):
I don't
Bailey Greetham (39:34):
so that'd be really cool.
Tanya Tran (39:36):
I don't think we're
Bailey Greetham (39:37):
No, I, I
think that's achievable.
I think that's very achievable.
Tanya Tran (39:40):
achievable.
So
that's the end of the episode
Now.
We've spent so
Bailey Greetham (39:45):
you.
Tanya Tran (39:45):
time on
technical issues and things
like that, but I
Bailey Greetham (39:49):
Yes.
Sorry.
Tanya Tran (39:50):
enjoyed the
conversation,
Bailey Greetham (39:52):
Me too.
Tanya Tran (39:53):
And for our audience to get in
touch and follow your work and enjoy your
Bailey Greetham (39:59):
Yeah.
Tanya Tran (39:59):
Where can they
find you
Bailey Greetham (40:00):
you can just
Google me or the company or whatever
social media profile you use.
I'll probably pop up.
Um, These days our videosseem to spread all over the
internet, which again shocks me.
So, uh, it's Bailey greet or it's begreat fitness and you can find us.
We'll be there.
Tanya Tran (40:19):
That's the
confidence right there.
You just Google me, it'll, it will pop up.
I'll be the first result.
Bailey Greetham (40:25):
Yeah, I, I guess also
though, not a lot of people have my name,
or my company's name, so that helps.
Tanya Tran (40:31):
definitely.
Amazing.
Thank you so much, Bailey.
I hope everyone,
Bailey Greetham (40:36):
you.
Tanya Tran (40:36):
on the podcasts, all the
listeners also enjoy the conversation.
Do follow Bailey Bailey'swork, his con uh, the
Old friend club on Instagram and TikTok.
The
Bailey Greetham (40:47):
Old friend club.
Yeah, that's really really cool.
So yeah, you know, pleasefollow along with that.
There's something brand new thatwe're doing with, uh, puberty
and that's really special too.
So yeah, follow it all.
Tanya Tran (40:58):
Thank you so much
and uh, enjoy the rest of
your day.
Bailey.