Join Shaye Wanner in a compelling conversation with Lamar Steiger as they delve into consumer perceptions and buying patterns in the beef industry. Discover insights from Lamar's unique experiences as both a rancher and a retail consultant.
Timestamps:
00:00 - Introduction by Shaye Wanner
02:15 - Lamar Steiger's background and journey in the beef industry
05:30 - The importance of consumer perceptions and buying patterns
10:45 - Lamar's role in improving Walmart's beef reputation
15:00 - The impact of COVID-19 on consumer behavior
20:30 - The significance of traceability in the beef supply chain
25:00 - Genetic selection and its role in consumer satisfaction
30:15 - The future of coordinated supply chains
35:00 - Lamar's reflections on his early years in the beef industry
40:00 - Closing thoughts and call to action
Resources:
Calf Marketing Course: https://www.casualcattleconversations.com/sell-smarter
PLUCK discount: SHAYEWANNER eatpluck.com
#BeefIndustry #ConsumerInsights #Ranching #SupplyChain #Walmart #GeneticSelection #COVID19Impact Don't forget to check out the resources mentioned in the show notes and support the podcast by leaving a review or sharing it with a friend. Happy ranching!
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