In this episode of Casual Cattle Conversations, host Shaye Wanner sits down with Katey Johnson, a first-generation rancher and beef advocate, to talk about addressing consumer concerns in today’s beef industry. From questions about grass-fed vs. grain-finished beef to myths about factory farms, Katey shares how she connects with consumers at farmers markets, online, and through direct-to-consumer beef sales.
If you’ve ever wondered how to better engage with consumers or how to respond to tough questions about beef production, this conversation will give you practical insights and encouragement.
Timestamps:
00:00 – Introduction with Shaye Wanner 01:35 – Why Katey Johnson bet on the beef industry
04:21 – Becoming a first-generation rancher 06:00 – Selling beef direct-to-consumer and shipping nationwide 07:21 – Common consumer concerns about beef production 09:22 – Explaining the beef lifecycle: cow-calf to feedyard
11:14 – Why Katey is “Team Beef” regardless of how it’s finished 13:03 – Grass-finished vs. grain-finished: consumer perceptions 15:24 – Shocking myths and misinformation consumers believe 17:05 – Beef’s role in upcycling food byproducts 18:30 – Addressing glyphosate and other health claims 19:57 – Building consumer trust as a rancher 21:27 – Advice for ranchers: engaging with consumers respectfully 23:36 – What Katey would do differently in her first five years 24:50 – Where to connect with Katey online
Resources & Links:
- Follow Katey Johnson:
- @zerocattleranch
- @kateyjohnsoncreative
- Favorite Seasoning: EatPluck.com (use code ShayeWanner for 15% off)
Free Ranching Community: https://www.facebook.com/share/g/1FKWGvQKxh/
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.