In this episode of Casual Cattle Conversations, host Shaye Koester-Wanner reconnects with Casey Fanta, seedstock manager at Wulf Cattle, to explore how the beef industry is evolving—especially when it comes to online bull sales. Casey shares how COVID-19 accelerated their transition to digital auctions, the value of customer relationships, and how the beef quality landscape has changed over the years. From open houses to impulse buying, you'll get a deep look at the pros, cons, and practicalities of selling bulls online.
⏱️ Timestamps: 00:00 – Reconnecting and Industry Insights 01:51 – The Evolution of Beef Quality 03:56 – Transitioning to Online Bull Sales 07:12 – Customer Engagement in the Digital Age 10:31 – Balancing Tradition and Innovation 14:14 – Adapting to Online Sales 18:20 – Customer Relationships and New Clientele 21:07 – Reflections on the Beef Industry Journey
Key Takeaways:
- How online sales reduce impulse buying
- The critical role of communication in bull marketing
- Wulf Cattle’s approach to customer education and long-term relationships
- Beef quality trends and industry shifts over the decades
Noble Research: https://bit.ly/3DD7uG0
Wulf Cattle: https://bit.ly/3I8Yri4
Cattle Marketing Series: https://www.casualcattleconversations.com/sell-smarter
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