Lock It Down: 3 Moves to Protect Your Brand/Biz and Dodge the Drama

In this episode, "Lock It Down: 3 Moves to Protect Your Brand and Dodge the Drama," we’re talking about the critical steps every entrepreneur needs to take before launching their business.

Starting a business is exciting, but without the right precautions, you risk someone stealing your concept or name—or worse, facing legal trouble. I’ll walk you through the story of how Kimberly Ann Hawes, creator of the UnF🍸ckable lifestyle and Over 40 and Killing It®, learned this the hard way.

You’ll hear about the wake-up call that made her lock down her brand and how you can avoid the same mistakes by securing your name, trademark, and social media presence from the start.

Key Takeaways

1️⃣ Pick a Name That Sticks Your business name is more than just a title—it’s your first impression. Make it memorable, simple, and unique. Research thoroughly on social media and Google to ensure it’s not overused. If it is, tweak it until it stands out and represents your brand perfectly.

2️⃣ Trademark Like a Boss Protecting your name is non-negotiable. Start by searching the USPTO website to ensure your name isn’t already trademarked. Use services like LegalZoom or hire an attorney to secure exclusive rights to your name in your industry. A trademark is your shield against copycats.

3️⃣ Claim Your Social Media Territory Social media is the face of your brand. Secure your handles across all major platforms immediately—even if you’re not ready to use them. Consistency across platforms builds trust and makes it easy for customers to find you. If your perfect handle is taken, tweak it while keeping your brand identity intact.

Ready to build and protect your business empire?

💡 Step 1: Download the Your Biz Matchmaker app. Unleash your entrepreneurial potential with tailored business ideas designed around your skills, hobbies, and interests. It’s the perfect tool to find your ideal business and start building your dream.

📘 Step 2: Grab the 100K Blitz Book. Learn the strategies to scale your business, dominate your industry, and hit your first six figures with actionable, proven steps.

💎 The Bottom Line: Your business is your empire—protect it, build it, and thrive. Check the show notes for links to the Biz Matchmaker app and the 100K Blitz Book. Let’s make your dream a reality!