Keith Dyer discusses strategies for law firms to achieve predictable and sustainable growth by moving beyond reliance on referrals. The episode covers the importance of combining digital and traditional marketing, optimizing intake processes, and building a strong brand to attract and retain clients. It highlights the need for tracking conversions and avoiding inexperienced marketers to ensure consistent client acquisition and long-term visibility.
Key Timestamps00:00 - Show Introduction and Welcome
01:30 - Why Referrals Alone Are Unsustainable
05:00 - Elements of a Reliable Marketing System
09:00 - Role of Traditional Marketing in Law Firms
13:00 - Importance of Digital Marketing and SEO
17:00 - Balancing Short-Term Wins and Long-Term Visibility
21:00 - Opportunities for Non-Personal Injury Firms
25:00 - Critical Role of Intake and Conversion Tracking
29:00 - Defining and Building a Law Firm Brand
33:00 - Common Mistakes in Marketing Transitions
37:00 - Importance of Experienced Marketing Counsel
41:00 - Conclusion and Call to Action
About the ShowCircle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.
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