Episode Summary: In this kickoff episode of Circle of Trust, host Kevin Rosenquist interviews LEXGRO founder and Chief Marketing Officer Keith Dyer about his journey from corporate America to the front lines of legal marketing. Keith shares how he turned a background in telecom and general advertising into a specialized, scalable system that helps law firms grow predictably—from zero to six figures, and from seven to eight. The conversation dives deep into the mistakes law firms make with marketing, why predictable growth requires process, and how branding, strategy, and long-term vision all play a part in sustainable law firm success.
Timestamps: 00:00 – Introduction to the Circle of Trust podcast
01:00 – Keith’s background in corporate telecom and advertising
03:30 – Working with his mother and the start of his first agency
04:45 – How he got into law firm marketing
06:00 – Building his first personal injury firm from $3M to $10M/year
07:00 – LEXGRO’s tailored approach for firms at different revenue levels
08:00 – The biggest mistake: trusting the wrong people
09:15 – Why ROI obsession hurts more than it helps
12:00 – Understanding the “conversion chain”
13:30 – Why referrals aren’t free, but essential
14:30 – Predictable growth requires long-term strategy
18:00 – Why this show is called Circle of Trust
About the Show: Circle of Trust offers honest insights and proven strategies for law firms seeking predictable growth. Hosted by Kevin Rosenquist and featuring LEXGRO founder Keith Dyer, each episode delivers real-world advice with no gimmicks and no vendor bias, just strategic guidance built around the law firm owner’s best interests.
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