Have you ever embarked on a journey, only to find yourself on an unexpected path? Jenny Woldt certainly did. As a businesswoman, she never imagined that her advertising degree would lead her to become a champion for accessibility. But when her client faced ADA challenges, Jenny fearlessly stepped up to the plate. Her determination and expertise propelled her into a whole new world of ADA compliance, revolutionizing her business and the lives of countless individuals. Now, the question remains: What new horizons will she conquer next? Join us as we unravel the twists and turns of Jenny's extraordinary journey and discover the power of website accessibility for small businesses.
In this episode, you will be able to:
Apprehend the role ADA compliance plays in making your website all-inclusive to users across the board.
Get insight into the stern aftermath of ignoring ADA compliance, including legal risks and customer loss.
Gain knowledge about the affordable routes to ADA compliance, making it a feasible option for small enterprise owners.
Recognize how ADA compliance and SEO are intertwined, consistently delivering a stream of traffic to your portal.
Perfect the skill of integrating artwork and accessibility on your site, leveraging alternate text for an enhanced user experience.
My special guest is Jenny Woldt
Meet Jenny Woldt, a sharp and dedicated entrepreneur at the helm of Splashbox Marketing. With an early career rooted in traditional advertising - from art direction at psychiatric publications to managing ad agencies - Jenny made the leap into the digital realm in 2006. It was a move fuelled by her desire to continue being a mom of three while growing a business. Drawing from her experience in sectors fraught with regulations, she built Splashbox Marketing into a leading firm specialized in ADA compliance, helping clients from national parks to health plans ensure their online materials are accessible to everyone.
The key moments in this episode are:
00:00:00 - Introduction to Clicks and Bricks Podcast
00:00:36 - Introduction to Jenny Woldt and Splashbox Marketing
00:03:20 - The Importance of Ada Compliance for Websites
00:06:38 - Obligations and Risks for Website Owners
00:09:20 - Cost and Process of Achieving Ada Compliance
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