Corporate Social Responsibility: Lisa Riggs’ Innovative Approach to Giving Back

If you're feeling frustrated and overwhelmed with your small business despite putting in long hours and hard work, then you are not alone! Many entrepreneurs face challenges and setbacks that can lead to self-doubt and burnout. You may be struggling to find your niche, attract customers, or make a profit. Perhaps you're investing in marketing tactics that aren't yielding results or struggling to balance your personal life with your business. However, it's important to remember that success takes time and perseverance. By learning from successful entrepreneurs and finding unique opportunities, you can overcome these obstacles and achieve the small business success you desire.

In this episode, you will be able to:

Uncover secrets to entrepreneurial achievement and small business victory.

Delve into the art of pinpointing and concentrating on niche markets.

Recognize the significance of cultivating strong customer relationships.

Discover how to adapt and bounce back when faced with obstacles.

Explore the impact of corporate social responsibility and community contribution.

My special guest is Lisa Riggs

Lisa Riggs is a female entrepreneur who took her passion for making the world a better place and turned it into a successful custom sock business, Spirit Socks USA. With a background in high tech and HR, Lisa decided to follow her heart and focus on her family before pursuing her entrepreneurial dream. A wife and mom of two college-age children, Lisa's journey in starting Spirit Socks began during her time volunteering in various school and community organizations. From helping a sports team with their fundraising to growing the company into an avenue for creating customized socks for a variety of purposes, Lisa has found the perfect balance between her values and her career.

The resources mentioned in this episode are:

Visit Spirit Socks USA website to shop for custom socks for your sports team, band, family reunion, wedding, and corporate events.

Contact Spirit Socks USA to learn more about their fundraising program for schools and non-profit organizations.

Follow Spirit Socks USA on social media to stay updated on their latest designs and promotions.

Consider gifting Spirit Socks USA custom socks as client gifts or employee incentives for your business.

Share your Spirit Socks USA experience with your friends and family to help support a small business that helps make the world a better place.

Finding Niche Opportunities

As a small business owner, it's crucial to identify and capitalize on niche opportunities. This allows for a highly targeted focus on your target market, which leads to better results and profitability. Seeking out unique, untapped markets can help your business stand out from the competition, and can result in a scalable, sustainable venture. Lisa Riggs' entrepreneurial journey is a perfect example of finding and pursuing a niche opportunity. When she recognized the potential for selling custom socks for fundraising efforts, she dove in headfirst—even in the face of skepticism from others. Lisa's determination to serve her chosen niche effectively and build strong relationships with her customers proved to be the key to her success.

Pivoting During the Pandemic

The COVID-19 pandemic has forced many small businesses to adapt rapidly and pivot their strategies to survive. As an entrepreneur, it's essential to remain flexible and open to change to maintain momentum during unforeseen challenges. When faced with a sudden drop in business during the pandemic, Lisa Riggs quickly changed her approach by offering custom face masks to keep her company afloat. This swift pivot to adjust to the market demands demonstrated her ability to