Google has rolled out a new policy update for message assets in Google Ads, effective October 30, 2025.
John Horn, CEO of StubGroup, explains what’s changing, how to verify your assets, and what steps you need to take to stay compliant before enforcement begins.
In this video, you’ll learn:
-What “message assets” are and how they work in Google Ads -The two approved methods for verifying message assets -How to link your domain or add tracking tags for verification -Why Google is enforcing this new policy -What happens if you don’t verify before the rollout date
Stay current on Google Policy Updates by visiting our Policy Center → https://stubgroup.com/stubgroup-google-policy-center/
Chapters
0:00 Intro 0:04 What are message assets in Google Ads? 0:42 Google’s 2025 update announcement 0:57 Verification option 1: Add messaging link to your website 1:36 Important nuances for placement and domain matching 2:51 Verification option 2: Confirm domain ownership 3:36 Why Google is enforcing this update 4:01 Example of misuse that led to the change 4:21 Why this protects advertisers and consumers 4:26 Deadlines and next steps 4:35 How StubGroup can help
Connect with StubGroup on Social Media: -------------------------------------------------- 🐦 Follow us on X: https://x.com/stubgroup 📱 Like us on Facebook: https://www.facebook.com/StubGroup/ 👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/ 📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
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