In the inaugural episode of CMOs Off Script, panelists Nisha Bagipalli, Amanda Boatright, Julia Goebel, Bethany Hale, and Laura Hill explore critical metrics in the data-driven landscape of healthcare marketing.
They delve into the importance of leading indicators, sales and marketing alignment, and the role infrastructure plays in accurately measuring and reporting KPIs. They also discuss the significance of brand awareness and its role in generating demand.
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