S1:Ep5 When and Where to Invest In Marketing

In episode five, the hosts discuss critical marketing investments early-stage companies should make. From building a strong website to developing clear messaging and value propositions, the show outlines important steps that promote brand awareness and growth. 

They share insights on how marketing needs evolve as the company grows. Topics include when to hire a generalist vs. specialized marketing firm, how to build and support a marketing team, and common investment mistakes to avoid.