Deglobalization in Action: What’s Next for Brands and Borders?

Renee Hartman joins Chris Baker from opposite sides of the globe — Galway, Ireland and Seoul, South Korea — to unpack the latest developments in global trade, retail innovation, and shifting consumer behavior. This episode dives deep into the growing uncertainty caused by tariff threats and how that’s already influencing decision-making across supply chains, marketing, and even travel habits.

You’ll hear firsthand insights from:

• A digital marketing conference in Seoul with execs from Coupang, Pinterest, and Teradata

• Retail presentations in Europe spotlighting innovation hotspots in Asia

• Conversations around the future of U.S.-China trade, manufacturing shifts, and consumer sentiment

🔍 What we cover:

• Why the global retail map is redrawing — and why China is now the #1 trade partner for most countries

• How Korean and Chinese brands are outpacing U.S. brands in product innovation and speed to market

• Why tariffs may unintentionally fuel more overseas shopping by American tourists

• The evolution of physical retail spaces in Asia — where storytelling and experience come first

• The shift from globalization to regional trading blocs and what it means for global strategy

💡 Key Quote: “The store is our marketing environment as much or more than it is the place to sell products.” – Chris Baker

🎧 Listen now for on-the-ground insights from Asia and Europe — and a forward-looking take on what’s coming for global brands, retailers, and supply chain leaders.