In this episode of Commerce Beyond Borders, hosts Renee Hartmann and Chris Baker welcome Michele Caruso, professor of AI and data marketing at the University of Paris Saclay and LIUC in Milan. Drawing from his extensive experience as former senior head of data and CX at WPP and as a consultant at Accenture and EY, Michele shares valuable insights into Europe's approach to AI adoption, ethical considerations, and competitive landscape in the global market.
Key Topics Discussed:
- Europe's balanced approach to AI development: maintaining strong ethical standards while remaining competitive globally
- Comparison of AI innovation approaches across regions: US ("fail fast, learn faster"), China (constraint-driven), and Europe (regulation-focused)
- How regulatory constraints can potentially drive innovation in different ways
- The multi-level pyramid of AI applications: from discovery and generation to optimization
- The importance of balancing human and artificial intelligence rather than simply replacing human roles
- How luxury brands like Pernod Ricard and Moet Hennessy are successfully implementing AI in creative marketing
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